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Please support the Doctors In Chains campaign for the medics tortured and sentenced for up to 15 years in Bahrain. #FreeDoctors
This page shows you the most recent publications within this specialty of the MedWorm directory.
Free email deployment form DMD at ePharma!
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Make sure you stop by DMD’s booth (#14) to receive a free 20,000 HCP email deployment. Don’t forget to pick up a copy of DMD’s second edition of Emailology, a comprehensive glossary of email, digital, and mobile marketing terms, including statistics and medical simulation technology data. (Source: ePharma Summit)
Source: ePharma Summit - February 7, 2012 Category: Medical Marketing and PR Tags: ePharma Summit 2012 Live Source Type: blogs
6 Ways to Integrate Email and Social Media MarketingEmail this article to a colleague.
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In a recent StrongMail survey, more than two-thirds of business leaders indicated plans to integrate social media with their email marketing efforts in 2012.
Email and social media make a great team according to DJ Waldow of Waldow Social.
According to Waldow, including and promoting social sharing or share with your network options in an email are important for a few reasons:
They extend the reach of your emails: The more people share your email, the more potential you have for opens, clicks and conversions.
They allow you to identify key influencers: Most email service providers (ESPs) include metrics on who has sha...
Source: ePharma Summit - February 7, 2012 Category: Medical Marketing and PR Tags: ePharma Summit MMS Medical Marketing Services Emailing Physicians Source Type: blogs
Day One of the #ePharma Summit 2012 - MLR SymposiumEmail this article to a colleague.
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By Casey Ferrell
Research Analyst, Cutting Edge Information
Guest Blogger
The ePharma Summit
2012 kicked off with a full day of symposia on three tracks. I attended the
Medical, Legal and Regulatory Policy Summit, and as I write this, my head is
swimming with interesting facts, perspectives and best practices from the day’s
presentations.
The first half of
the day offered opportunities to hear from senior pharma personnel in the Medical,
Legal and Regulatory Affairs (MLR) departments at companies ranging from Top 10
to mid-sized. The second half of the day featured a summit within a summit, as
the Digital Healt...
Source: ePharma Summit - February 6, 2012 Category: Medical Marketing and PR Tags: ePharma Summit 2012 Live Source Type: blogs
#ePharma Summit, Day One SummaryEmail this article to a colleague.
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Day one at ePharmaSummit is done, and I figured you’d like to know what you missed if you didn't get on the flight to NYC.
You can catch the blow-by-blow on my live notes site at bit.ly/epharmasummit. (I plan on updating again tomorrow, so keep an eye out.)
But for those looking for something closer to an executive summary, there were definitely some significant trends that kept popping up.
The word of the day was Segmenting (and/or Targeting, which is just the other side of the same coin). Treat different people differently and they will respond in great numbers and with deeper engagement.
Data was presented th...
Source: ePharma Summit - February 6, 2012 Category: Medical Marketing and PR Tags: ePharma Summit 2012 Live Source Type: blogs
EPharma Summit 2012 is (almost) Here!Email this article to a colleague.
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Casey Ferrell is a
research analyst at Cutting Edge Information. He will be guest blogging at IIR’s
upcoming ePharma
Summit 2012 (February 6-8, 2012
in New York City). You can find him on Twitter or over on his company’s blog. If you'd like to join me next week in New York, register for ePharma 2012 and mention code XP1706BLOG to receive 10% off the standard rate.
The ePharma Summit 2012 is just days away, and I for one
can’t wait to meet so many of my Tweeps, LinkedInmates and various other
virtually networked folks. Also, I hear there is was a chance for some light snow, which
for this displaced North...
Source: ePharma Summit - February 3, 2012 Category: Medical Marketing and PR Tags: ePharma Summit Source Type: blogs
Special offer from MMC for 2012 ePharma Summit Attendees!Email this article to a colleague.
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MMS is offering an introductory test to qualified new customers, available only to 2012 ePharma Summit attendees. MMS will deploy a test email to up to 3,000 physicians, nurse practitioners, physician assistants, or hospital pharmacists.
MMS email reaches over 1 million healthcare professionals including over 800,000 physician email addresses. AAPA-E-Mail (SM) exclusively utilizes 100% opt-in email addresses from the American Academy of Physician Assistants (AAPA), the national professional association of the PA profession. ASHP-E-Mail (SM), just launched this year, reaches over 50,000 health system/hospital pharmacists ...
Source: ePharma Summit - February 2, 2012 Category: Medical Marketing and PR Tags: ePharma Summit MMS Physician Emails Medical Marketing Services Source Type: blogs
#HCSMUK: Proceed… with caution.Email this article to a colleague.
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Casey Ferrell is a research analyst at Cutting Edge Information. He will be guest blogging at IIR’s upcoming ePharma Summit 2012 (February 6-8, 2012 in New York City). You can find him on Twitter or over on his company’s blog. If you'd like to attend the ePharma Summit, taking place next week in New York City, register today and mention code XP1706BLOG to receive 10% off the standard rate!
The UK’s Association of the British Pharmaceutical Industry (ABPI) had something to say to pharma at a recent conference. According to Dominic Tyer’s excellent Digital Intelligence Blog, the ABPI’s web editor Me...
Source: ePharma Summit - February 2, 2012 Category: Medical Marketing and PR Tags: ABPI PMCPA ePharma #epharma Source Type: blogs
ePharma Welcomes Partner XVIVO!Email this article to a colleague.
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The ePharma Summit team is pleased to welcome XVIVO as a provider of animated transitions for this year's event.
XVIVO is an award-winning animation studio that prides itself on creating compelling visual productions for pharmaceutical, medical device and biotech companies, advertising agencies, educational organizations, museums and broadcast companies.
In addition to providing the transitions for this year's event XVIVO Vice President, Robert Krensel, will be presenting during the Case Study Tracks session on Multi-Channel HCP Marketing that begins at 1:30 on Wednesday, February 8th. He will be co-presenting with W...
Source: ePharma Summit - February 2, 2012 Category: Medical Marketing and PR Tags: ePharma Summit Xvivo Healthcare marketnig Source Type: blogs
Five Days Left before the ePharma Summit - Register to join us today!Email this article to a colleague.
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You’re invited to join the growing number of pharmaceutical marketers at the ePharma Summit, which is just five days away, February 6-8, 2012, in New York City. This year, we have over 100 pharmaceutical marketers in attendance, more than any other event. Don't miss out on the year's best event to learn about the latest trends and technologies in digital marketing.
To better address your unique needs and wants, we’ve continued to update our agenda to ensure you get the most up-to-date, relevant information. Below are some of the recently confirmed speakers, topics, and sponsors:
Recently Confirmed Speakers Include:
...
Source: ePharma Summit - February 1, 2012 Category: Medical Marketing and PR Tags: ePharma Summit Source Type: blogs
Interested in iPad for Selling?Email this article to a colleague.
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By Ira Haimowitz, PhD
10 things you should
consider before taking the leap
1. WHAT DO YOU HOPE TO
ACHIEVE WITH THE IPAD?
Sure,
the iPad is the coolest new gadget around. Yes, everyone seems to be jumping on
the bandwagon. Success, however, depends on thoughtful planning and
measurement. You must get clear on what your objectives are for rolling out
iPads to your sales force. The iPad has numerous features that make it
attractive to sales reps. At only 1.5 lbs, it’s easy to tote around. Battery
life is excellent. It’s intuitive to use, and apps load quickly, making it easy
to access information at the fl...
Source: ePharma Summit - February 1, 2012 Category: Medical Marketing and PR Tags: iPad cementbloc ePharma Source Type: blogs
Introducing the Digital Health Coalition Social Guiding Principles SummitEmail this article to a colleague.
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This year, ePharma teamed up with the Digital Health Coalition in an effort to help provide direction to the world of pharma digital marketing. Join the DHC during the Medical Legal & Regulatory Summit day to hear speakers from Sanofi, Gilead Sciences, Palio, Facebook, The Society for Participatory Medicine, and The Center for Medicine in the Public Interest as they work with the audience to produce guiding principles for the industry at the event.
Stop waiting around for the FDA. Join the DHC at the 2012 ePharma Summit and make your voice heard. If you haven't registered to join us yet, don't forget to mention P1...
Source: ePharma Summit - January 31, 2012 Category: Medical Marketing and PR Tags: Mark Bard Joe Farris Digital Health Coalition ePharma Summit Source Type: blogs
Managing the Right Communications Balance with Multi-Channel ProgramsEmail this article to a colleague.
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Multi-channel communications are all-encompassing and part of the new messaging framework when engaging with today’s tech-savvy recipients. The challenge is connecting with each market segment and speaking in the appropriate voice to directly address and provide the proper public health content in a timely and well-balanced approach.
Today, targeted audiences readily seek and need ease of access to information. Direct-to-consumer (DTC) seek greater awareness about conditions and disease states; while healthcare providers (HCP) look for information designed to educate, provide insights and alert them in order to make be...
Source: ePharma Summit - January 31, 2012 Category: Medical Marketing and PR Tags: Quantum Group ePharma Summit Multi channel marketing Direct to consumer #epharma Source Type: blogs
Only One Week Left Until The ePharma Summit!Email this article to a colleague.
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The 11th Annual ePharma Summit is Just around the corner.
Check out a welcome video from our chairman, Paul Ivans of Evolution Road Consulting.
Remember to use the code XP1706BLOG when registering to save 10% on your registration. For more on this year's event, visit the webpage.
We look forward to seeing you there,
The ePharma Summit Team (Source: ePharma Summit)
Source: ePharma Summit - January 30, 2012 Category: Medical Marketing and PR Tags: Paul Ivans ePharma Summit Source Type: blogs
What Pharma Can Learn from Fitocracy?Email this article to a colleague.
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Today's guest post comes from James Ellis. Ellis is the Digital Strategist at closerlook inc. and blogs at digital-pharma.tumblr.com. He also needs more activity on his Twitter account (@digital_pharma) if you'd like to tell him he's wrong. No, really.
Pharma likes to put itself in a very specific frame: They are makers of our “Brussels sprouts.” No one wants to take their meds, or go to the doctor, or track their progress. These are chores we all simply have to do. And while Pharma is fully engaged in finding and designing new Brussels sprouts to make us healthy, they throw a sidelong glance at the idea of adherenc...
Source: ePharma Summit - January 30, 2012 Category: Medical Marketing and PR Tags: gamification epharma social media Source Type: blogs
AMA Weighs in on Social MediaEmail this article to a colleague.
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Casey Ferrell is a research analyst at Cutting Edge Information. He will be guest blogging at IIR’s upcoming ePharma Summit 2012 (February 6-8, 2012 in New York City). You can find him on Twitter or over on his company’s blog.
Joining the ever-growing list of organizations, associations and trade groups to weigh in on social media, the American Medical Association adopted this week a non-binding policy suggesting how physicians should go about their business on social networks.
Though there is nothing particularly groundbreaking within the policy document, it signifies a recognition by the nation’s preeminen...
Source: ePharma Summit - January 27, 2012 Category: Medical Marketing and PR Tags: AMA Phsyicians and Social Media ePharma Source Type: blogs
Yahoo Identifies Key Insights to Help Health Marketers Create Meaningful Connections with Women in Mid-lifeEmail this article to a colleague.
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Did you know that 3 out of 4 women, age 40-59, have at
least one medical condition?
To find out more, Yahoo!, the premier digital
media company, partnered with Digitas Health to thoroughly understand how women
in this age group make health decisions as people, not just as patients.
Yahoo! and Digitas Health surveyed
more than 2,500 women age 20-59 to understand how women think and feel about
their life stage, their health and caring for others with health
conditions.
Five major insights emerged:
1. Nearly
half of women, age 40-59, have a positive outlook ab...
Source: ePharma Summit - January 25, 2012 Category: Medical Marketing and PR Source Type: blogs
AMA Physicians Survey Results to be Available at #ePharmaEmail this article to a colleague.
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The MMS Center for Healthcare Market Research Data is conducting a flash survey of a sample 5,000 physicians selected from the American Medical Association (AMA) Physician masterfile for release exclusively at the ePharma Summit.
Please feel free to submit any questions you would like to see included in the survey, the deadline is January 30, 2012. Email suggested questions to t-nugent@mmslists.com.
When you register to join MMS at the ePharma Summit next month, be sure to mention code XP1700BLOG to receive 10% off the standard rate and stop by the MMS exhibit at ePharma (Booth 16) for a free copy of the results! T...
Source: ePharma Summit - January 24, 2012 Category: Medical Marketing and PR Tags: AMA Physician Surveys MMC Center for Healthcare Research Source Type: blogs
Five Tips for Pharma DigitalEmail this article to a colleague.
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These are some broad tips for leveraging digital in pharma marketing to effectively and efficiently connect with digital audiences.
1. Be where they are
Consumers: Data shows that consumers are online seeking healthcare information. Consequently, the point at which this audience engages with health content in digital creates a highly qualified, near point-of-purchase opportunity to connect with your audience.
Physicians: Manhattan Research reports that 99% of physicians use the Internet, and the percentage of time they use it for professional purposes is upwards of 11-hours-per-week and growing. In addition, their acti...
Source: ePharma Summit - January 23, 2012 Category: Medical Marketing and PR Tags: ePharma Summit Healthcare information online Digital health content Source Type: blogs
'Twas the Night Before New Year's...Email this article to a colleague.
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Casey Ferrell is a
research analyst at Cutting Edge Information. He will be guest blogging at IIR’s
upcoming ePharma
Summit 2012 (February 6-8, 2012
in New York City). You can find him on Twitter or over on his company’s blog.
... and all through the house,
Not a creature was stirring except for my mouse.
I returned from vacation, I checked email and snail
mail,
I dashed over to Twitter; I had missed seeing Fail Whale.
But something was amiss; #socpharm was achatter,
I sprang from my desk to see what was the matter.
Away to Windows 7, I flew like a flash,
Tore open my Tweetdeck, and threw up the ...
Source: ePharma Summit - January 20, 2012 Category: Medical Marketing and PR Tags: ePharma Summit Pharma Guidance Twitter Source Type: blogs
See Who's Attending the 2012 ePharma Summit!Email this article to a colleague.
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We invite you to join more than 600 attendees at the digital marketing event for the life science industry. The ePharma Summit is the one event of the year where leading pharmaceutical companies and innovative solution providers get together to transform the pharmaceutical marketing landscape. Do you want to be among the attendees? Register today and mention code XP1706BLOG to receive 10% off the current rate. We hope to see you this February 6-8, 2012 in New York City!
Companies attending the 11th Annual ePharma Summit include:
5th Finger * Abbott Laboratories * About.com * AccentHealth * Acxiom Corporation...
Source: ePharma Summit - January 18, 2012 Category: Medical Marketing and PR Tags: Companies attending ePharma ePharma Summit 2012 Source Type: blogs
Get Out of The Marketing BubbleEmail this article to a colleague.
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Today's guest post comes from James Ellis. Ellis is the Digital Strategist at closerlook inc. and blogs at digital-pharma.tumblr.com. He also needs more activity on his Twitter account (@digital_pharma) if you'd like to tell him he's wrong. No, really.
Let's say someone commissioned a very special book from you. They already knew the subject, format and title, but you had to supply the content. And, for the sake of this silly hypothetical situation, you’re going to be paid enough money to retire like a prince. So clearly, we need your best thinking here.
The book is called “The One Thing Every Marketer Must Do Well....
Source: ePharma Summit - January 18, 2012 Category: Medical Marketing and PR Tags: pharma marketing ePharma Summit Understanding the customer Source Type: blogs
Can packaging increase patient adherence?Email this article to a colleague.
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Patient compliance with prescribed medication remains a challenge for doctors. Frequently, patients are given medicine but fail to comply with the prescribed dosages, often failing to take the medication though it's prescribed time period. With this in mind, NVC Netherlands Packaging Centre has asked a question: Can package design of medication affect the patient adherence?
They believe so:
Designing packaged medicinal products in the proper way, may significantly contribute to the improvement of healthcare by stimulating, supporting and enabling an effective adherence of the patient ...
Source: ePharma Summit - January 17, 2012 Category: Medical Marketing and PR Tags: patient adherence ePharma Summit Package design and patient adherence Source Type: blogs
Hospitals see power of social mediaEmail this article to a colleague.
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We all know the power of crowds and social media. In a recent article posted by The Cypress Times, they examine some of the best ways hospitals have captured this power over the past few years - from fundraising to sharing patient experiences for the better of the community.
A few that stood out to me were:
Massachusetts General: They created an app for users to find the closest emergency room. Since many people turn to their cell phones in a time of crisis, I found this to be one of the best to reach those in need where they are looking for help.
Nebraska Medical: They created a YouTube Channel. T...
Source: ePharma Summit - January 16, 2012 Category: Medical Marketing and PR Tags: hospitals social media ePharma Summit Healthcare social media #epharma Source Type: blogs
Personal v Professional Physician Social MediaEmail this article to a colleague.
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Personal use surpasses professional use when it comes to physicians on social media. Today, more doctors use two or more social media platforms for personal purposes compared with social sites used for professional purposes.
Almost 90% of physicians use at least one site for personal use and over 65% for professional purposes.
As a profession, doctors have a significant interest in the potential applications of social media to patients and other clinicians. They illustrate interest in online physician communities and patient communities that may facilitate doctor-patients interactions.
A small group of “connected c...
Source: Nicola Ziady - January 14, 2012 Category: Medical Marketing and PR Authors: Nicola Ziady Tags: Feature Posts Healthcare Marketing interactive marketing Physician Marketing Tomorrow's Healthcare Source Type: blogs
Two Mobile Paths for PharmaEmail this article to a colleague.
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Guest post author: R.J. Lewis, Founder & CEO of eHealthcare Solutions (EHS)
As pharmaceutical marketers look to integrate mobile into their marketing plans, they are evaluating two options: to build mobile apps themselves or to align with existing apps that already reach their target audience in a positive way. That decision lies in what the marketer is trying to achieve.
For brands whose patient audience would benefit from information or data-capture on their cell phones, then building an app to meet those needs might be a wise investment. However, the value proposition being offered in exchange for that c...
Source: ePharma Summit - January 13, 2012 Category: Medical Marketing and PR Tags: ePharma Summit Mobile Pharma Plans Cell Phone Data Capture Pharma Marketing Mobile Source Type: blogs
The FDA's End-Run Around Social MediaEmail this article to a colleague.
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You've read the FDA’s new partial guidelines for pharma in social media titled "Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices," right? (If you haven't, go now. We're all waiting. Try Dose of Digital or Fierce Pharma.) Okay, so in a nutshell, if I'm reading this right, it says that pharma companies are allowed to respond to people who post in private and public internet spaces about off-label uses of their drug. But have to respond privately. Specifically, these are unsolicited requests, so you can't coordinate with your marketing company to seed the idea that Br...
Source: ePharma Summit - January 5, 2012 Category: Medical Marketing and PR Source Type: blogs
The Influencer MythEmail this article to a colleague.
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Today's guest post comes from James Ellis. Ellis is the Digital Strategist at closerlook inc. and blogs at digital-pharma.tumblr.com. He also needs more activity on his Twitter account (@digital_pharma) if you'd like to tell him he's wrong. No, really.
If you haven’t read Malcolm Gladwell’s The Tipping Point, you probably already know the thesis: In order for an idea to be adopted by a large group of people, you need an influencer, someone who wields sway over large groups of people. That one person who may not dominate the conversation, but the one people listen to when they speak.
It's a great theory, and you can s...
Source: ePharma Summit - January 4, 2012 Category: Medical Marketing and PR Tags: Pharma Infulencers Influencers ePharma Source Type: blogs
FDA releases some digital marketing guidanceEmail this article to a colleague.
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After years of waiting, the FDA has finally released a little guidance to help Pharma companies navigate the social media waters. Late last week, it released "Guidance for Industry Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices". In this fifteen page piece, the FDA addresses how Pharma companies should address those online looking for information on drugs for reasons other than why the drug would be prescribed.
In the article from AdAge, FDA spokeswoman Karen Mahoney stated, "We understand the level of interest and wanted to get out wh...
Source: ePharma Summit - January 3, 2012 Category: Medical Marketing and PR Tags: Social Media Guidance FDA Guidance for Pharma ePharma Summit Source Type: blogs
12 Days of the ePharma SummitEmail this article to a colleague.
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We would like to take this time as we close out a very successful 2011. The 10th Annual ePharma Summit was the largest ever held and we ventured west to Santa Clara to kick off ePharma West. Blog readership and contributions were also high throughout the year.
So, to thank you for your loyal readership and your participation in ePharma throughout the year,we present you the 12 Days of ePharma!
12 Days of ePharma
12 hours of networking
11 Strategies to work with MLR
10 Tools for targeting physicians
9 New distribution platforms
8 Ways to engage consumers
7 Hours on global marketing
6 Un-confere...
Source: ePharma Summit - December 23, 2011 Category: Medical Marketing and PR Tags: ePharma Summit Source Type: blogs
The 11 Most Frequently Asked ePharma Marketing Questions in 2011Email this article to a colleague.
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What are the 11 most frequently asked questions on ePharma Marketing
11. How can digital Pharma marketing be innovative, while staying compliant, when there are no clear FDA guidelines on the way?
10. What channels work best for promoting to HCPs and Patients and what new channels and distribution platforms should I be using in 2012?
9. How can you be active and involved in the various social media channels without sounding like you’re "marketing"?
8. How is the sales force changing and what is the best way to leverage their relationships with HCPs for a full multi-channel approach? How does iPad detailing differ from a...
Source: ePharma Summit - December 22, 2011 Category: Medical Marketing and PR Tags: ePharma Summit Source Type: blogs
How can digital pharma marketers be innovative, while staying compliant, when there are no clear FDA guidelines on the way?Email this article to a colleague.
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You need to understand FDA expectations and how to execute compliant marketing efforts by looking to the FDA’s guidance for other channels and inferring what it means for digital, all while keeping the customers’ best interests in mind.
New for 2012, the ePharma Summit has added the MLR Symposium, providing you with the tools you need to execute a responsible marketing campaign. During this full day, you’ll hear from experts that have their foot in the door and can provide insight into what the FDA is thinking, even if they can’t say anything. You will also hear from pharmaceutical companies who have built their ...
Source: ePharma Summit - December 21, 2011 Category: Medical Marketing and PR Tags: ePharma Summit Sarah Gordon Source Type: blogs
Digital Adverse Event Data and Entrenched Aversion: A Puzzling IncongruityEmail this article to a colleague.
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Conclusions
drawn from recent research would indicate it doesn’t. Are we missing some subtle
operational impracticality? Or is it that AEs represent something more symbolic? Is this all merely a reflection of a natural aversion to collecting bad news about one’s
products?
If it is the last, then I offer a concluding counterpoint
by way of an interview with Arnie Friede, the former FDA associate chief counsel
and former senior corporate counsel to pharma, in which he said, “The
fear of learning something should not be a deterrent. That’s the ostrich
approach. … It’s not a valid reason, to refrain from using a...
Source: ePharma Summit - December 21, 2011 Category: Medical Marketing and PR Tags: Behavioral research online marketing ePharma Source Type: blogs
Why Twitter Isn't FacebookEmail this article to a colleague.
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Today's guest post comes from James Ellis. Ellis is the Digital Strategist at closerlook inc. and blogs at digital-pharma.tumblr.com. He also needs more activity on his Twitter account (@digital_pharma) if you'd like to tell him he's wrong. No, really.
There has been a lot of speculation since it was announced this summer as to why Twitter was embedded so deeply into the new iOS5. Actually, the speculation hasn't been about why Twitter was embedded. That's easy: Twitter is a super-simple message system used by more than 300 million people. The real speculation isn't why Twitter, but why not Facebook.
There shouldn't be a...
Source: ePharma Summit - December 20, 2011 Category: Medical Marketing and PR Tags: Pharma Social Media epharma social media Source Type: blogs
New Study Analyzes Big Pharma's Efforts to Reach the Multicultural Population OnlineEmail this article to a colleague.
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A new study released by Global Advertising Strategies (Global) analyzes two prominent trends in today’s healthcare and pharmaceutical marketing: the growing impact of multicultural population segments and their deep utilization of novel digital capacities. The report examines how pharmaceutical companies have capitalized on these trends -- or failed to do so, -- to maximize their revenue-generating potential.
Developed by Global’s market research team, the study analyzes digital behavior patterns and characteristics of the cross-cultural community in the U.S. as they relate to healthcare information, as well as asses...
Source: ePharma Summit - December 19, 2011 Category: Medical Marketing and PR Tags: Global Advertising Strategies ePharma Summit Multicultural populations and digital marketnig Source Type: blogs
5 differences in traditional & social mediaEmail this article to a colleague.
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Social Media is the new kid on the block. The old ladies on the street are afraid of it.
But could social media have a “nice” side, one we would invite for tea on Sunday afternoons?
Lets talk briefly about what exactly the differences are between traditional media and social media?
[1] limited geography
[1] extensive geography
[2] limited shelf life
[2] extensive shelf life
[3] limited timeframe
[3] unlimited timeframe
[4] limited impact
[4] unlimited impact
[5] one way conversation
[5] multi way conversations (Source: Nicola Ziady)
Source: Nicola Ziady - December 18, 2011 Category: Medical Marketing and PR Authors: Nicola Ziady Tags: Facebook interactive marketing strategic social media Source Type: blogs
Who is registered to attend ePharma Summit 2012?Email this article to a colleague.
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Like the holidays, the ePharma Summit will be here before you know it. Be sure to register TODAY, Friday 16 to take advantage of our best rates. Also, check out our special offers including our MLR team discount! Bring three members of your marketing team and one member of your MLR team attends for free. Group pricing is also available, call Elizabeth Weinman at 646-895-7414 for more information.
Check out the list of people already attending:
Forest Laboratories, Google, Lucy Rose & Associates LLC, eHealthcare Solutions, Pfizer, Alliance Health Networks, Janssen Pharmaceuticals Inc, Within3, Hologic Corporat...
Source: ePharma Summit - December 16, 2011 Category: Medical Marketing and PR Tags: Companies attending ePharma ePharma Summit Source Type: blogs
Happy Holidays (in video form)Email this article to a colleague.
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Today's guest post comes from James Ellis. Ellis is the Digital Strategist at closerlook inc. and blogs at digital-pharma.tumblr.com. He also needs more activity on his Twitter account (@digital_pharma) if you'd like to tell him he's wrong. No, really.
Yes, it's that time of year again. You may have noticed more gift food in your office kitchen or all those paper snowflakes (We're in Chicago, so we occasionally get the real kind). Maybe you're hearing more bells ringing and folks singing on the streets than you're accustomed to. Maybe you were asked to wear your ugliest sweater for someone in the office.
It's "The Holida...
Source: ePharma Summit - December 15, 2011 Category: Medical Marketing and PR Tags: ePharma Summit Agency marketing Klick holiday pharma marketing Giving Source Type: blogs
Digital and social efforts ramping up in heathcare in 2012Email this article to a colleague.
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Many healthcare organizations are making it a priority to focus on digital platforms for 2012. Sharing patient information through health is a way to both improve patient care and continue to stay ahead of the trend with the economic and political uncertainty that 2012 will bring.
Not only are healthcare agencies taking a more interested approach to digital healthcare, but many patients are to. Of those surveyed, 60% of patients would be willing to share their health information digitally if it meant coordinated care between their doctors if it is in a secure format. &...
Source: ePharma Summit - December 14, 2011 Category: Medical Marketing and PR Tags: ehrs ePharma Summit Digital health records Digital pharma digital healthcare Source Type: blogs
The new “house visit” … telehealth in 2012Email this article to a colleague.
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Investing in telehealth is key for hospital success in 2012.
Telehealth will lower cost and widen the reach of clinicians and will become a major differentiator for hospitals this year. Busy, tech savvy patients want more access to healthcare and as providers we have to go where our patients already are … at home!
According to American Hospitals Association 70% of the “most wired” hospitals in America already provide telehealth.
Leading this new strategy is England, where the National Health Service [NHS] has implemented a telehealth project, entitled “3 Million Lives”, by installing remote patient...
Source: Nicola Ziady - December 13, 2011 Category: Medical Marketing and PR Authors: Nicola Ziady Tags: e-Patients Feature Posts Healthcare Marketing interactive marketing Physician Marketing Tomorrow's Healthcare Wireless Health Care Source Type: blogs
Roche and Pfizer look at Google+Email this article to a colleague.
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While Google+ is still a new social media platform, some companies are looking at the possibilities it could have in the future. Google+ only has 40 million users, compared to 800 million Facebook users and 225 million Twitter users, but this platform is still a beta site. According to the Digital Intelligence Blog, Roche has created both a corporate and human resources page. Pfizer's Turkish affiliate has created it's own company page.
According to Sabine Kostevc, Roche's Head of Corporate Internet and Social Media, “I do not see our target audiences active on Google+, so I have no ...
Source: ePharma Summit - December 12, 2011 Category: Medical Marketing and PR Tags: ePharma Summit Pharma Companies and Social Media Google Plus Source Type: blogs
The Housing Dilemma for Digital Pharma MarketingEmail this article to a colleague.
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Casey Ferrell is a research analyst at Cutting Edge Information. He will be guest blogging at IIR’s upcoming ePharma Summit 2012 (February 6-8, 2012 in New York City). You can find him on Twitter or over on his company’s blog.
My research of surveyed pharma companies revealed that 58% have dedicated digital marketing groups. I think it’s safe to assume at this point that the digital revolution is real and is only going to continue to wield enormous influence over the way in which companies conduct business, particularly in marketing. In the coming decade, the percentage of companies formally codifying their digital ...
Source: ePharma Summit - December 8, 2011 Category: Medical Marketing and PR Tags: digital marketing Digital marketing groups eMarkting ePharma Source Type: blogs
A Messsage from Pete Dannenfelser: ePharma Summit Co ChairEmail this article to a colleague.
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Peter Dannenfelser, Co-Chair, The 2012 ePharma Summit would like to share this message with our ePharma Summit Blog Readers:
** ** **
I want to personally invite you and your team to join me at the ePharma Summit - the digital marketing event of the year - taking place on February 6 – 8 in NYC.
I’m Pete Dannenfelser, the ePharma co-chair and the Director of Pharmaceutical Digital Marketing – North America at Janssen Pharmaceuticals, Inc. This year, I wanted to get involved as the co-chair because, in my opinion, digital in pharma has never been more important. From the patients who benefit from our products to t...
Source: ePharma Summit - December 7, 2011 Category: Medical Marketing and PR Tags: Digital marketing event Janssen Pharma ePharma Summit 2012 Pete Dannenfelser Source Type: blogs
History of Pharmaceutical Marketing OnlineEmail this article to a colleague.
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Last year at Partnerships, @Nalts created a video for ePharma looking back at the past ten years of the history of the industry and the conference.
Watch it here:
Are you ready to make history for 2012? Have you signed up to join us to make history for 2012? For more information on ePharma Summit 2012, visit the webpage. As a reader of this blog, you'll receive 10% off the current rate when you use code XP1706BLOG. The lowest rate of the season ends Friday, so register today!
The year 2011 in Pharma has been a big year. What history can you add to the ePharma video recapping 2011? (Source: ePharma Summit)
Source: ePharma Summit - December 6, 2011 Category: Medical Marketing and PR Tags: History of ePharma Nalts Pharma vid History of Pharma Marketing Source Type: blogs
Should we market to physicians?Email this article to a colleague.
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Physicians have become steady online and smartphone users. They are tapping into the internet to research conditions, procedures, medications and to stay on top of industry news.
As a result, online promotion to healthcare professionals is growing in its importance, specifically as it relates to helping doctors care for their patients, teaching trainees and performing their jobs more efficiently.
As the market is adopting to the influence of the web, healthcare marketers are seeking new ways to build trust and relationships with clinicians without traditional face to face meetings, we try to connect with docs via social me...
Source: Nicola Ziady - December 1, 2011 Category: Medical Marketing and PR Authors: Nicola Ziady Tags: Healthcare Marketing interactive marketing Source Type: blogs
There's No Such Thing As A ProductEmail this article to a colleague.
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Today's guest post comes from James Ellis. Ellis is the Digital Strategist at closerlook inc. and blogs at digital-pharma.tumblr.com. He also needs more activity on his Twitter account (@digital_pharma) if you'd like to tell him he's wrong. No, really.
When I went to pharmaceutical marketing blogging school, they taught us to always lead with a killer headline, something that demands people’s attention. I always try to pick something that intrigues you, but this time it was easy. Because the days of products are gone.
I realized this a few weeks ago when I decided to try to use a different product from iTunes to manage...
Source: ePharma Summit - December 1, 2011 Category: Medical Marketing and PR Tags: Systems ePharma Summit Coordinating technology Meshing technology Information collection Source Type: blogs
Mobile ManiaEmail this article to a colleague.
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Casey Ferrell is a research analyst at Cutting Edge Information. He will be guest blogging at IIR’s upcoming ePharma Summit 2012 (February 6-8, 2012 in New York City). You can find him on Twitter or over on his company’s blog.
I recently read an odd statistic. Four in 10 smartphone owners use their device in the bathroom. I’m surprised, really, that the number isn’t higher. My guess is that many an Angry Birds level has been beaten in this… ahem… fashion. But in all seriousness, a statistic like this illustrates how pervasive smartphones have become. And like virtually every other industry, pharma recognizes t...
Source: ePharma Summit - November 30, 2011 Category: Medical Marketing and PR Tags: ePharma Summit Smartphones and Pharma Medical Apps Mobile technology Source Type: blogs
What could targeted online marketing do for Pharma?Email this article to a colleague.
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When you pick the book you by on Amazon, it automatically recommends five similar books that could also suite your tastes. Could a similar version of this be suitable for health care online to reach their target audience? Mark Stinson of Inventiv Health thinks so. Instead of a broad, un-targeted webpage, what could a hospital's webpage that changes its content to fit it's core audience do?
The Edward Hospital & Health Services in Illinois did a study to identify who uses their website and why. Based upon that, they changed their content to fit what would appeal to their users when t...
Source: ePharma Summit - November 28, 2011 Category: Medical Marketing and PR Tags: Targeted Pharma Marketing epharma marketing Source Type: blogs
The truth about healthcare around the worldEmail this article to a colleague.
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According to Reuters, “The United States spends more on healthcare than any country in the world but has higher rates of infant mortality and diabetes than many other developed countries.”
This is the common conversation today but as healthcare professionals we know what goes into getting and staying healthy. So, lets talk the truth about healthcare around the world, costs and comparisons.
Today’s Healthcare at a Glance
A report from the Organization for Economic Cooperation and Development, compared healthcare costs with 34 of its member countries. What we discovered is that several commonalities exist ::
Hea...
Source: Nicola Ziady - November 26, 2011 Category: Medical Marketing and PR Authors: Nicola Ziady Tags: Feature Posts interactive marketing Tomorrow's Healthcare Source Type: blogs
A QR Code Case StudyEmail this article to a colleague.
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Casey Ferrell is a research analyst at Cutting Edge Information. He will be guest blogging at IIR’s upcoming ePharma Summit 2012 (February 6-8, 2012 in New York City). You can find him on Twitter or over on his company’s blog.
Love them or hate them, QR codes represent an opportunity to leverage smartphones into personal marketing devices. And with Black Friday upon us, I thought it an appropriate time to bring up the much maligned black-and-white squares and whether or not they represent a real marketing opportunity for life science companies.
There is no shortage of opinion about them. Google “QR codes” and you...
Source: ePharma Summit - November 23, 2011 Category: Medical Marketing and PR Tags: ePharma Summit QR Codes and Pharma Marketing Pharma Markeing Source Type: blogs
Public Health & Social Media: Can Pharma companies afford to wait for regulation?Email this article to a colleague.
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Almost two years ago, in December 2009, the FDA held a public gathering "Public Hearing on Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools." Yet, almost two years later, they have produced no regulations as to how Pharma companies can use online media and social channels to communicate with their audience.
In Matthew C. Nisbet's article at big think, he points that there are two problems with the current lack of regulation for the Pharma industry from the FDA:
The existing rules already created for other Pharma mediums are being inconsistently enforced
Existing FDA re...
Source: ePharma Summit - November 21, 2011 Category: Medical Marketing and PR Tags: Social media regulation ePharma Summit social media and pharma Public health onilne pharma social media Pharma Social Media Gudielines Source Type: blogs
