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Subject: 25 years of Psychology & Marketing: a multidimensional review

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25 years of Psychology & Marketing: a multidimensional reviewemail this articleEmail this article to a colleague. save this article to My ClippingsSave this article to My Clippings. discuss this articleDiscuss or comment on this article.
The first issue of Psychology & Marketing was published in 1984. The journal was conceived as a forum for academics and practitioners in psychology, marketing, and related fields to engage in an exchange of scholarly information. The raison d'être of the journal was to bring psychologically sophisticated information and methodologies to bear on all aspects of marketing theory and practice. This review analyzes the performance of Psychology & Marketing from several perspectives, and includes data comparing its performance to the performance of other journals. Looking back over the last 25 years of its history, it seems fai...
Source: Psychology and Marketing - November 3, 2009 Category: Psychiatry & Psychology Authors: Haseeb Ahmed Shabbir, Jon Reast, Dayananda Palihawadana Tags: Research Articles Source Type: journals

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