MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'advertising'. Sat, 03 Sep 2011 01:49:53 +0100 http://www.medworm.com/index.php?rid=5159209&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FWwy5dqGZeRw%2F URL: http://womenforsobriety.org/beta2/Women for Sobriety (WFS) is an organization whose purpose is to help all women find their individual path to recovery through discovery of self, gained by sharing experiences, hopes and encouragement with other women in similar circumstances. We are an abstinence-based self-help program for women facing issues of alcohol or drug addiction. Our “New Life” Program acknowledges the very special needs women have in recovery – the need to nurture feelings of self-value and self-worth and the desire to discard feelings of guilt, shame, and humiliation. For: ConsumersTopics: Abnormal, Addiction, Anxiety, Behaviour Management, Clinical Psychology, General Psychology, Lifestyle, Self-harm and suicide, Substance AbuseFeatures: Advertising, Articles, Chat ... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=5159209 Thu, 25 Aug 2011 17:00:52 +0100 5159209 http://www.medworm.com/index.php?rid=5158928&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FDjiNCnb7b5E%2F It’s official: Google is paying $500 million to settle a Justice Department investigation into the company’s acceptance of ads from online Canadian pharmacies targeting U.S. consumers. Here’s the WSJ story and here’s the WSJ Law Blog’s post. Here’s the Justice Department’s statement. The DOJ says Google should have known as early as 2003 that the pharmacies were using the company’s AdWords program to market to U.S. residents. Importing drugs to U.S. consumers is “almost always unlawful because the FDA cannot ensure the safety and effectiveness of foreign prescription drugs that are not FDA-approved,” the DOJ says. The drugs “may not meet FDA’s labeling requirements; may not have been manufactured, stored and distributed under proper c... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=5158928 Wed, 24 Aug 2011 20:03:26 +0100 5158928 http://www.medworm.com/index.php?rid=5139888&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26782953%2F0%2Fneuromarketing%7EFrom-Soup-To-ARF.htm There’s a new Executive Vice President of Advertising Effectiveness at the Advertising Research Foundation (ARF), according to a Mediapost report. It’s Robert Woodard, former VP of Global Consumer and Customer Insights at Campbell Soup Co. The soup firm received quite a bit of publicity when they redesigned their iconic cans using neuromarketing analysis, among other [...] CommentsCommentsRelated StoriesARF on Neuromarketing: Not So FastNeuromarketing Standards ProposedTurning Browsers into Buyers at SXSW (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=5139888 Thu, 18 Aug 2011 15:54:48 +0100 5139888 http://www.medworm.com/index.php?rid=5139937&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FEmrAndHipaa%2F%7E3%2FIJjkpBY92iI%2F Every couple months I like to take a bit of an inventory on EMR and HIPAA along with recognizing new advertisers to the EMR and HIPAA family along. Not to mention send out a big thanks to all those advertisers who have renewed during that time period as well. EMR and HIPAA is still doing more amazing than I ever thought it could. During the slow summer months we’re still averaging about 4500 pageviews per day. In fact, we’re inching ever closer to 5 million pageviews since we first started tracking the stats. I think I might have to celebrate the day we reach that landmark. This will be the 1,139th post on EMR and HIPAA and we’ve had 5,590 comments made. That’s roughly 5 comments per post. So thank you to all those who contribute to the amazing community that exists... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=5139937 Wed, 17 Aug 2011 17:49:39 +0100 5139937 http://www.medworm.com/index.php?rid=5130713&cid=t_99932_87_f&fid=35049&url=http%3A%2F%2Fwww.nakedmedicine.com%2Fis-pharma-ready-for-a-conversation-on-facebook Jonathan at Dose of Digital talks about pharma’s fear of Facebook pages centering around 2 issues that pharma thinks require 24/7 monitoring: Adverse Events and negative publicity. I hear the same excuse on why pharma companies are so scared to look at patient comments on blogs: adverse events. I’m sorry, but adverse events are happening [...] (Source: NAKEDMEDICINE.COM) NAKEDMEDICINE.COM blogs http://www.medworm.com/rss/comments.php?id=5130713 Mon, 15 Aug 2011 20:28:26 +0100 5130713 http://www.medworm.com/index.php?rid=5130663&cid=t_99932_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2011%2F08%2F15%2Fhealthy-lives-healthy-people-a-tobacco-control-plan-for-england%2F Scan or click to download 'Healthy lives, healthy people: a tobacco control plan for England' Title: Healthy lives, healthy people: a tobacco control plan for England The Skinny: Sets out how tobacco control will be delivered in the context of the new public health system, focusing in particular on the action that the Government will take nationally over the next five years to drive down the prevalence of smoking and to support comprehensive tobacco control in local areas. It includes commitments to: implement legislation to end tobacco displays in shops; look at whether the plain packaging of tobacco products could be an effective way to reduce the number of young people who take up smoking and to support adult smokers who want to quit, and consult on options by the end of the ... Fade Library blogs http://www.medworm.com/rss/comments.php?id=5130663 Mon, 15 Aug 2011 08:21:03 +0100 5130663 http://www.medworm.com/index.php?rid=5125800&cid=t_99932_107_f&fid=36672&url=http%3A%2F%2Fwww.sciencebase.com%2Fscience-blog%2Fdiluting-homeopathic-advertising-ht-silvianaj.html HT @SilvianaJ – The Advertising Standards Authority has ordered online homeopathy advertisers to stop making claims that their treatments work. [Because they don't!] The ASA’s remit was extended to regulating websites in March 2011, since when it says it has received more than 150 complaints about claims for the efficacy of homeopathy. While it carries out a “wider investigation” the ASA has told advertisers to delete content that “claims directly or indirectly that homeopathy and homeopathic products can diagnose/treat/help health conditions”. Related Posts:Listening to digitized vinylHomeopathic Flu RemedyHomeopathy really doesn’t workYou are not full of *%$!Homeopathy – Cure or NotDiluting homeopathic advertising is a post from: Scie... Sciencebase Science Blog blogs http://www.medworm.com/rss/comments.php?id=5125800 Fri, 12 Aug 2011 16:15:19 +0100 5125800 http://www.medworm.com/index.php?rid=5069818&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FrIaNzGppPTA%2F Three years after making a proposal that would have allowed drugmakers to publish product information in consumer newspapers and magazines, the European Commission is going back to the proverbial drawing board and plans to issue a new proposal this fall, an EC spokesman writes us. The move comes after its initial effort was widely criticized and rejected by the European Parliament. “The European Commission will revise the proposals to clarify and harmonize the rules in what companies can and can’t say to patients,” Peter Arlett, who heads pharmacovigilance and risk management at the European Medicines Agency, tells Bloomberg News. The EMA, he adds, recently received a letter from the EC about its intention to revise its proposal. The original EC effort, which was unveiled in ... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=5069818 Wed, 27 Jul 2011 18:04:00 +0100 5069818 http://www.medworm.com/index.php?rid=5069822&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2F8WFD_ZbuCB4%2F Hello, everyone, and top of the morning to you. Another shiny day is unfolding on the Pharmalot corporate campus, where we have much to do. You know, the drill - reading documents, making phone calls, finding interesting tidbits. To prepare, yes, we are downing that mandatory cup of stimulation - our flavor today is Wild Mountain Blueberry. So please join us. Meanwhile, here are some items from around the world. Hope your day goes well and stay in touch… Pfizer’s Zyvox and Antidepressants May Cause Fatal Reaction (Bloomberg News) Valeant Approaches Swedish Drugmaker Mada About A Takeover (Bloomberg News) Abortion Pill Given Via Telemedicine Is Safe And Effective (Reuters) Vertex Says Hepatitis C Drug Combo Works (Reuters) Naeja Pharmaceutical R&D Facility Catches Fire (Cal... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=5069822 Wed, 27 Jul 2011 11:41:22 +0100 5069822 http://www.medworm.com/index.php?rid=5069423&cid=t_99932_87_f&fid=36088&url=http%3A%2F%2Fwww.ourbodiesourblog.org%2Fblog%2F2011%2F07%2Fhowdy-from-down-here-colbert-on-summers-eve-and-ads-for-clean-men Have you seen the Summer’s Eve videos featuring vaginal puppeteering (by way of a talking hand) asking for more V-love? The videos promote using scented cleansing and deodorant products to freshen your vagina. Let’s get one thing straight up front: Vaginas don’t need cover-up. In fact, douches and other scented products are more likely to cause irritation and infection. The vagina is very good at cleaning itself, so if Summer’s Eve really believed in its tagline, “Hail to the V,” it would leave our vaginas alone. But making money off women’s insecurities about their bodies never grows old for Summer’s Eve. Its newest ads targeting black and Latina women play on racial and ethnic stereotypes in addition to playing on women’s insecuriti... Our Bodies Our Blog blogs http://www.medworm.com/rss/comments.php?id=5069423 Tue, 26 Jul 2011 18:02:11 +0100 5069423 http://www.medworm.com/index.php?rid=5050939&cid=t_99932_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fhow-to-launch-ad-campaign%2F The following is a guest post by Elliot Pearson. If you are interested in guest posting for Dental Heroes, please sign up here. Inspire Sense of Want or Need Although businesses are trying to veer away from the idea of appealing to the emotions of their target market, the fact still remains that an ad campaign which strikes the heartstrings of prospective customers really do work. Creativity may be important but it is only secondary. Effective ads are those which inspire a sense of want or need within those in the target audience. Being able to do just this will make any ad campaign extremely convincing securing businesses of ROI. But moreover, being able to launch such kind of campaign will not just help with the sales but also with establishing your brand. Be Consistent The trickiest par... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=5050939 Tue, 19 Jul 2011 16:36:40 +0100 5050939 http://www.medworm.com/index.php?rid=5028127&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FrdrSs832HaA%2F Thumbs-Up, Conditionally: An FDA advisory panel unanimously recommended the accelerated approval of brentuximab vodotin, an experimental lymphoma drug that Seattle Genetics wants to market under the brand name Adcetris, the WSJ reports. Accelerated approval requires further studies to be conducted after the drug is on the market; Seattle Genetics would prefer regular approval, which isn’t conditional. The FDA often, but not always, follows the advice of its outside committees. Fewer Butts: A report published by the CDC finds that Time Warner, Comcast and the Walt Disney Co. cut the number of tobacco scenes in movies rated G, PG or PG-13 by 96% between 2005 and 2010, the Associated Press reports. Those companies had established policies to reduce the prevalence of tobacco in their fil... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=5028127 Fri, 15 Jul 2011 13:06:21 +0100 5028127 http://www.medworm.com/index.php?rid=5008121&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FUSwXKw_51XA%2F The vast majority of breast cancer cases occur in women, so it’s only natural that the components of and context for public-health ads about the disease have a connection to that gender. A study recently published by the Journal of Marketing Research, however, questions whether that’s always the best way to go. A series of six experiments demonstrates, the authors say, that emphasizing gender in those ads might actually lower a woman’s perceived risk for breast cancer, make her give less to gender-specific cancer charities and even make her less likely to remember the ads. (Here’s the executive summary and here’s the abstract.) That would fly in the face of conventional wisdom, which holds that targeting women through ads that build on their gender primes them... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=5008121 Thu, 07 Jul 2011 20:59:26 +0100 5008121 http://www.medworm.com/index.php?rid=4992648&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FrKmBSvfhKpU%2F Can a woman and a pig chillaxing in a sauna convey the importance of cooking pork thoroughly? How about showing a shopper faced with a choice of a single dress in an empty mall as a way to convince patients they need to learn about multiple treatment options? Two government agencies are using those scenarios as part of public-service ad campaigns — created with the pro bono help of the Ad Council — to get across important health messages to consumers. The USDA earlier this week launched a series of TV and radio ads about safe food preparation in anticipation of peak summer barbecue season, when foodborne illness can be a special danger. And the Agency for Healthcare Research and Quality today unveiled its own campaign to encourage patients to explore different treatment options... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4992648 Thu, 30 Jun 2011 20:11:41 +0100 4992648 http://www.medworm.com/index.php?rid=4902421&cid=t_99932_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Faccepting-different-body-types-but-not-approving-of-obesity%2F2011.06.05 I just learned (yes, I’m a little late to the party) about the Body Shop anti-barbie controversy from a post on Facebook. The ad to the left has been banned from most countries, because it was believed to be in bad taste. For me, it raises some very interesting questions. First of all, it’s been my experience that the media has been relentless in its portrayal of feminine beauty as being a dress size zero. This is an unattainable goal for most of us, and a very narrow view of what is truly attractive and physically healthy. I can’t imagine how many young girls feel deeply flawed when they compare themselves to Barbie et al. If unchecked, that self-doubt and insecurity can become a lifelong self-esteem issue or worse. Eating disorders are becoming more and more common, and... Better Health blogs http://www.medworm.com/rss/comments.php?id=4902421 Sun, 05 Jun 2011 21:00:57 +0100 4902421 http://www.medworm.com/index.php?rid=4893921&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FREZzViN0L2Q%2F The other day, the US Congressional Budget Office issued a brief that spelled out the upside and downside of a moratorium on direct-to-consumer advertising (see here). That bottom line message suggested that DTC does offer a public health benefit and that drugmakers would likely shift much of their promotional efforts to doctors. But a new survey suggests that DTC may have reached the proverbial point of diminishing returns, according to Cutting Edge Information, which queried 19 drugmakers and found that many, if given the opportunity, would spend additional promotional dollars in other ways. Drugmakers surveyed say they make 14 percent more money by using DTC than if the advertising was discontinued and spending remained static for other promotional efforts. But the return on DTC is als... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4893921 Thu, 02 Jun 2011 13:26:28 +0100 4893921 http://www.medworm.com/index.php?rid=4883906&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2F0AeYJTTYrjk%2F Over the past several years, Congress has regularly considered legislation to restrict direct-to-consumer advertising of prescription drugs, perhaps for the first couple of years after a med has been approved by the FDA. The rationale has been that DTC ads encourage unnecessary use of some meds and lead to usage before risks are fully known. Nothing has passed yet, but the idea lives on. And so the US Congressional Budget Office has issued a brief and found drugmakers would probably expand marketing to docs in order to substitute for any banned ads; the number of prescriptions filled for some drugs would probably decline, but for others, scrips may not change, since there would be other forms of promotion, and any change in prices would depend on changes in demand. Moreover, a moratorium c... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4883906 Tue, 31 May 2011 13:57:51 +0100 4883906 http://www.medworm.com/index.php?rid=4872051&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FrGVWlbf98eQ%2F Some pharma companies have a policy of waiting six months before advertising new drugs directly to consumers  (in part to get physicians up to snuff on the products first). Should that period be extended to two years, as some have suggested, to save some health-care dollars and allow for a shakeout period of possible harmful effects? A new issue brief from the Congressional Budget Office looks at the potential effects of that sort of moratorium and concludes it wouldn’t likely shake the health-care world to its foundations. As CBO director Douglas Elmendorf says in an accompanying blog post, newly approved drugs make up a relatively small slice of the overall pharma marketplace. Last year the FDA approved only about 21 new drugs and biologics, and not all new drugs have wide enough ... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4872051 Fri, 27 May 2011 21:00:29 +0100 4872051 http://www.medworm.com/index.php?rid=4862484&cid=t_99932_87_f&fid=35049&url=http%3A%2F%2Fwww.nakedmedicine.com%2Fpharma-and-social-media-its-not-about-controlling-the-conversation-but-finding-the-right-venues-for-engagement Now that Facebook Pages is to Marketing what LinkedIn Profiles is to Job Seeking – pharma companies are in pickle: Facebook is going to open up comments no matter what. This means pharma companies can no longer restrict people from commenting on their Facebook pages. Er…. DUH! Why is this big news? People get on [...] (Source: NAKEDMEDICINE.COM) NAKEDMEDICINE.COM blogs http://www.medworm.com/rss/comments.php?id=4862484 Wed, 25 May 2011 17:33:14 +0100 4862484 http://www.medworm.com/index.php?rid=4862635&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2Fa9JCMwbkQUE%2F URL: http://psychfutures.ning.com/PsychFutures is an open network, albeit designed for individuals at various stages of their psychology career, from A-Level to degree-level to professionals. Primarily, we are about choosing your next step in psychology. For A-Level psychology students who are thinking about studying the subject at degree level, there’s advice on exam preparation and applying to university or college. For undergraduates thinking about post-degree options, our members provide peer-to-peer advice about postgrad psychology. For those looking beyond studying we have a section devoted to psychology careers. For: Anyone, Anyone, Clinicians, Researchers, Students, TeachersTopics: Abnormal, Academia, Addiction, Anger, Behaviour Management, Child and Adolescent, Clinical Psycholo... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4862635 Tue, 24 May 2011 17:00:53 +0100 4862635 http://www.medworm.com/index.php?rid=4841982&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FsZRvZcrYmVA%2F Fewer than half of the claims in advertisements that appear in leading medical journals aimed at ear, nose and throat specialists are actually supported by data referenced by the advertisers, according to a new study in Archives of Otolaryngology. And the finding suggests that doctors may be misled by the content of the ads. The researchers chose a sample of 50 claims from 23 ads that ran in four leading journals and sent them to five specialists, who were asked to compare the claims to references listed in the ads. The upshot? Only 28 percent of the claims were strongly supported by the referenced data, but 12 percent of the time, the data actually contradicted the claims (here is the abstract). The issue is troublesome, the lead researcher says, if busy docs may rely on one-line glossy ... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4841982 Thu, 19 May 2011 14:12:16 +0100 4841982 http://www.medworm.com/index.php?rid=4841421&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FKo6uw-TMfQE%2F Hundreds of health professionals and organizations want McDonald’s to give Ronald McDonald the boot, saying that while there are many causes of obesity, marketing fast food to kids “can no longer be ignored as a significant part of this massive problem.” As the WSJ reports, an ad promoting a letter with 550 signatories will run today in papers in major metro markets, including some free dailies and weeklies. The campaign is coordinated by Corporate Accountability International, a nonprofit that has targeted bottled-water makers and tobacco companies as well as fast-food outlets. (Previously the group has called Ronald “a deep-fried Joe Camel for the 21st century.) It calls on McDonald’s not just to axe Ronald, but to end the marketing of “junk food&#8221... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4841421 Wed, 18 May 2011 14:22:41 +0100 4841421 http://www.medworm.com/index.php?rid=4820803&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2F7Qlx6L64EF0%2F Settlement Terms?: Federal prosecutors want Johnson & Johnson to pay about $1 billion to settle a years-long investigation of whether the company marketed the antipsychotic Risperdal for unapproved uses, the WSJ reports, citing people familiar with the matter. Settlement talks could break down, and that figure isn’t set in stone, the paper says. J&J said only that discussions were ongoing, and spokespeople for prosecutors wouldn’t comment. Online Pharmacies, Part 1: A study published in Health Affairs hypothesizes that the the growth in online sales of prescription drugs is tied to an increase in painkiller and stimulant abuse, Time’s Healthland blog reports. The research can’t prove a direct link, but notes that for every 10% increase in internet use, there... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4820803 Fri, 13 May 2011 12:29:19 +0100 4820803 http://www.medworm.com/index.php?rid=4813367&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25864520%2F0%2Fneuromarketing%7EStudy-TV-Branding-Beats-Online.htm Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope, “television ads across the spectrum of familiarity evoked 38x more emotional engagement, a combination of intensity of and time spent in [...] CommentsI'm sure that this will change within a few years by Frugal LivingMatt, the online ads are described only as “rich media” – ... by Roger DooleyPlus 3 more...Related StoriesNeuromarketing Study at OxfordWalmart CEO Confirms Payday Timing EffectSimple Slogans Double Sales (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4813367 Wed, 11 May 2011 12:16:34 +0100 4813367 http://www.medworm.com/index.php?rid=4794897&cid=t_99932_109_f&fid=34750&url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2011%2F05%2F06%2Fblurring-sponsorship-advertising-disclosures%2F Many companies sponsor things, and in the world of mental health and psychiatry, those companies tend to be pharmaceutical. Sponsorships help promote a company’s brand (and, indirectly, the products they sell). Since I believe — like most mental health professionals — that most people benefit from a combination of both medications and psychotherapy in the treatment of serious mental disorders, I see the value of many pharmaceutical companies’ products. However, as we putter along in this age of the Internet, I’ve seen a disturbing trend toward blurring the line between editorial content and advertising. And now I see, thanks to a blog entry this week by Dr. Danny Carlat, that this trend is being promulgated by one of the very organizations responsible for over... World of Psychology blogs http://www.medworm.com/rss/comments.php?id=4794897 Fri, 06 May 2011 14:30:00 +0100 4794897 http://www.medworm.com/index.php?rid=4794994&cid=t_99932_131_f&fid=34989&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FGeneticsHealth%2F%7E3%2Fas8EHZ4IUBM%2F Filming of the new James Bond film isn’t even underway yet, but its product placement sponsorship deals have already been secured for a whopping $45 million. That far surpasses the record held by Minority Report, where Steven Spielberg secured funding from Lexus, Bulgari, and American Express for $2o million. Oh Mr. Bond, how could you become such an Absolut sell-out? It was only last week that Morgan Spurlock warned me about the brainwashing effect of movies like this — but it’s Bond! So should I stay away, or should I go watch Daniel Craig and Co. when the movie finally comes out? Spurlock, whose new film POM Wonderful Presents The Greatest Movie Ever Sold was financed entirely by product placement (to make a point, not money), said he hoped to open dialog amongst movie-goe... Genetics and Health blogs http://www.medworm.com/rss/comments.php?id=4794994 Fri, 06 May 2011 14:12:31 +0100 4794994 http://www.medworm.com/index.php?rid=4794930&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FEmrAndHipaa%2F%7E3%2F-ppSubHmvlI%2F Things are rocking and rolling here at EMR and HIPAA and Healthcare Scene. As you have probably seen, I’ve been working really hard to provide a platform for the independent voices in healthcare IT. We currently have 8 blogs in the Healthcare Scene blog network and 3 more in beta that will be announced officially in the next week. If you’ve read this blog, you know that I’m narrowly focused on bringing good information to doctors and practice managers. I sincerely don’t have any particular agendas or hidden motives. My goal is to provide some amount of transparency and quality information to the masses mixed in with some thoughtful commentary on the world of EMR, EHR and Healthcare IT. Hopefully that’s what you see when you read. A couple of the new blogs I&#8... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=4794930 Tue, 03 May 2011 17:51:22 +0100 4794930 http://www.medworm.com/index.php?rid=4759038&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FuO-4Fn87I3M%2F File this under ‘better late than never…sort of.’ Several years after the Internet took off and branded product web sites began appearing, the FDA is now getting ready to study the extent to which risk and benefit information is presented and digested. The details are expected to appear tomorrow in the Federal Register. “This research is relevant to current policy questions and debate and will complement qualitative research we plan to conduct on issues surrounding social media. The original regulations that presently determine FDA’s position on DTC promotion were written at a time when the available media for DTC promotion were print and broadcast, and the primary audience was health care professionals. This dynamic is shifting, and evidence is needed to support ... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4759038 Wed, 27 Apr 2011 16:34:57 +0100 4759038 http://www.medworm.com/index.php?rid=4753889&cid=t_99932_131_f&fid=34989&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FGeneticsHealth%2F%7E3%2Fs_Kdf_GhkWI%2F Oscar-nominated filmmaker Morgan Spurlock, whose previous documentaries include a McDonald’s smack down and Osama Bin Laden bounty hunt, now explores the world of product placement, marketing, and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement by various brands, all of which are integrated transparently into the film. The documentary seeks to unmask the marketing process which ultimately informs our everyday entertainment decisions. Humorously told with tongue firmly in cheek, Spurlock uncovers closely-guarded secrets in the movie advertising industry that are not only shocking, but scary. You might think this is nothing new; you might even be sure that product placement in movies has been documented to th... Genetics and Health blogs http://www.medworm.com/rss/comments.php?id=4753889 Tue, 26 Apr 2011 19:59:26 +0100 4753889 http://www.medworm.com/index.php?rid=4724192&cid=t_99932_136_f&fid=37852&url=http%3A%2F%2Fdonnatrussell.com%2F2011%2F04%2F17%2Fphantom-of-the-press-room%2F New Actual Malice cartoon by Trussell & Trussell: Phantom of the Press Room. Filed under: Actual Malice, Journalism Tagged: advertising, cartoon, classified, newspaper, poynter, trussell & trussell (Source: Donna Trussell) Donna Trussell blogs http://www.medworm.com/rss/comments.php?id=4724192 Mon, 18 Apr 2011 04:03:56 +0100 4724192 http://www.medworm.com/index.php?rid=4715131&cid=t_99932_4_f&fid=38622&url=http%3A%2F%2Ffdatransparencyblog.fda.gov%2F2011%2F04%2F15%2Fupcoming-event-fda-basics-webinar-by-the-center-for-drug-research-and-evaluation-on-the-bad-ads-program-april-28-2011-at-12-noon-et%2F Did you know that healthcare providers can play an important role in ensuring that prescription drug advertising and promotion is truthful by recognizing and reporting misleading ads? As part of FDA Basics, FDA is hosting a webinar where you can learn more. Catherine Gray, Pharm.D., in the Division of Drug Marketing, Advertising, and Communication (DDMAC) in FDA’s Center for Drug Research and Evaluation will present an overview of the FDA’s “Bad Ad” program, specifically focusing on how to identify misleading prescription drug promotion and report this activity to the agency. The free 30 minute webinar will be held Thursday, April 28 at 12 noon ET. There are a limited number of spots available for the webinar. Materials from the webinar will also be made available on the FD... FDA Transparency Blog blogs http://www.medworm.com/rss/comments.php?id=4715131 Fri, 15 Apr 2011 12:58:12 +0100 4715131 http://www.medworm.com/index.php?rid=4684480&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FEmrAndHipaa%2F%7E3%2FmMI7NdGRF44%2F A few months back I got to know Anne Zeiger and brought her on as a blogger for a little while on EMR and EHR. She’s since moved on to a full time job writing about EMR and has started to create the website EHR Outlook. It’s still in the really early phases, but you can see a vision for what she’s trying to create. Anne is currently looking for more doctors who use an EMR so she can create some case studies of doctors’ EMR experiences. I know that I always learn best by looking at other people’s experiences, so I’m happy to help Anne find more doctors she can work with to create more case studies on EMR. If you’re a doctor or practice that would be willing to help Anne out, you can email her at: anneczieger@gmail.com I’ll be interested to see... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=4684480 Thu, 07 Apr 2011 16:12:57 +0100 4684480 http://www.medworm.com/index.php?rid=4676747&cid=t_99932_87_f&fid=36069&url=http%3A%2F%2Ffrankiespeakingfrankly.blogspot.com%2F2011%2F04%2Fnew-medworm-blast-service.html Last week I spoked to Denise Silber who was looking for media partners for the Doctors 2.0 conference that she is organising in Paris in June this year. I suggested that I put out a simple message with hyperlink promoting the conference via all the unsponsored MedWorm feeds.Less than one week later I ran an exact search in Google on the text used in the message:"Find out about the Doctors 2.0 and You conference in Paris, June 22-23rd. The call is now on for posters and the start-up contest."It returned approximately 109,000 indexed pages from across the web containing this text (and the hyperlink most of the time, except for the cases where the hyperlinks were stripped out of the RSS feeds). Here's the evidence.Isn't that amazing? And this is just a glimpse of the MedWorm feed distribution... Frankie Speaking Frankly blogs http://www.medworm.com/rss/comments.php?id=4676747 Tue, 05 Apr 2011 11:10:00 +0100 4676747 http://www.medworm.com/index.php?rid=4626869&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25265875%2F0%2Fneuromarketing%7EARF-on-Neuromarketing-Not-So-Fast.htm The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows equivocal results. On one hand, the committee found that neuromarketing techniques can “provide important, valuable new insights [...] CommentsIf you “are” a hammer — you want everything to be a nail. ... by Rich and Co.Thanks for the first-hand perspective, Ron! Roger by Roger DooleyHi Roger - You are correct on your observations about the ARF ... by Ron WrightRelated StoriesEasier Neuromarketing Studies with MyndNeuromarketing Standards ProposedReplies Can Change Customer Minds (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4626869 Wed, 23 Mar 2011 12:57:33 +0100 4626869 http://www.medworm.com/index.php?rid=4636507&cid=t_99932_112_f&fid=34971&url=http%3A%2F%2Fblog.drmalpani.com%2F2011%2F03%2Fpharma-marketing-what-doctors-need-to.html Pharma marketing - what doctors need to know : "Pharma marketing can be classified into two different categories: 1. Push marketing: targeting physicians. Urging them to “push” certain drugs to their patients. 2. Pull marketing: targeting patients. Urging them to “pull” or request certain drugs from their physicians.The most important approach to marketing taken by many pharmaceutical companies has been push-oriented. All those busy pharma reps swirling around hospital hallways are trying to persuade you to prescribe their drugs to your patients.Nevertheless, the pull-approach has become more and more prevalent these days. Pharma companies are increasingly targeting the patients themselves. (Source: The Patient's Doctor) The Patient's Doctor blogs http://www.medworm.com/rss/comments.php?id=4636507 Thu, 17 Mar 2011 03:39:00 +0100 4636507 http://www.medworm.com/index.php?rid=4592398&cid=t_99932_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fhow-your-medication-list-makes-you-the-perfect-pharma-target%2F2011.03.14 Give me your medication list and I’ll tell you your health problems. It happens every day in emergency rooms across the country as confused elderly patients present for an acute problem unable to describe their past medical history, but equipped with a list of medications in their wallet: Metformin = Type-2 diabetes Synthroid = Hypothyroidism Lipitor + Altace + Lasix + Slo-K = Ischemic cardiomyopathy Lexapro = A little anxious or depressed Viagra = Well, you know… I bet I’d be right better than 90 percent of the time. Now, imagine you’re a pharmaceutical company wanting to target people with those chronic diseases. Where might you find them? No problem. Just pay the insurers to provide you patients’ drug lists. No names need be exchanged in keeping with HIPA... Better Health blogs http://www.medworm.com/rss/comments.php?id=4592398 Mon, 14 Mar 2011 19:00:00 +0100 4592398 http://www.medworm.com/index.php?rid=4570532&cid=t_99932_87_f&fid=36438&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCato-at-liberty%2F%7E3%2Fn6LNbfhzUOA%2F By Jim HarperYou have to wade through a lot to reach the good news at the end of Time reporter Joel Stein's article about "data mining"---or at least data collection and use---in the online world. There's some fog right there: what he calls "data mining" is actually ordinary one-to-one correlation of bits of information, not mining historical data to generate patterns that are predictive of present-day behavior. (See my data mining paper with Jeff Jonas to learn more.) There is some data mining in and among the online advertising industry's use of the data consumers emit online, of course. Next, get over Stein's introductory language about the "vast amount of data that's being collected both online and off by companies in stealth." That's some kind of stealth if a reporter can write a t... Cato-at-liberty blogs http://www.medworm.com/rss/comments.php?id=4570532 Thu, 10 Mar 2011 16:19:15 +0100 4570532 http://www.medworm.com/index.php?rid=4560593&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2Fa3XeUYxmKn0%2F More than a decade has past since direct-to-consumer advertising of prescription drugs has become a fixture of American culture. More recently, though, the so-called unbranded ad - which discusses diseases instead of specific meds - has become equally ubiquitous. But how do these resonate with consumers? A new study finds that non-branded ads compared favorably with conventional ads for specific branded meds. A total of 437 people were divided into two groups and then four subgroups, who were shown branded or non-branded ads for either allergy meds or oral contraceptives (drug and company names were fictitious in order to reduce bias). They were asked 16 questions to measure involvement and attitude toward the ads, the companies and the pharmaceutical industry. The upshot? Not surprisingl... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4560593 Tue, 08 Mar 2011 15:54:11 +0100 4560593 http://www.medworm.com/index.php?rid=4560283&cid=t_99932_88_f&fid=38129&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Flifeinthefastlane%2FWZHV%2F%7E3%2Fx2HOtSmjTvQ%2F Jelinek and Brown announce that Emergency Medicine Australasia is taking a stand against drug company advertising. The LITFL team applauds! (Source: Life in the Fast Lane) Life in the Fast Lane blogs http://www.medworm.com/rss/comments.php?id=4560283 Tue, 08 Mar 2011 00:00:54 +0100 4560283 http://www.medworm.com/index.php?rid=4549731&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FloT0gbHH1J4%2F A group of Philadelphia nuns wants McDonald’s to examine its own “policy response” to obesity and other diet-related diseases in kids. That’s the McNugget unearthed by footnoted.com from the fast food company’s preliminary proxy statement. Proposal No. 11 is offered by the Sisters of St. Francis of Philadelphia, leading a coalition of other orders and Catholic institutions. (The Sisters of St. Francis own at least $2,000 of McDonald’s common stock, according to the proposal.) The proposed resolution: “WHEREAS, the contribution of the fast food industry to the global epidemic of childhood obesity and to diet-related diseases, such as diabetes, cancer and cardiovascular disease, have become a major public issue …” (Then the proposal lists... WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4549731 Fri, 04 Mar 2011 17:32:36 +0100 4549731 http://www.medworm.com/index.php?rid=4536202&cid=t_99932_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2011%2F03%2F02%2Fcan-costco-and-your-medical-practice-have-something-in-common%2F I always feel guilty when I’m at Costco and I sample a product without any intention of actually buying it. Like those delicious bite size quesadillas or that scrumptious guacamole dip.  More than buying it, I wish those sample size were bigger to tell you the truth. But that is why I have three kids… so each of them can get a bite for dad. I don’t think I should feel guilty though. Sampling product has been a common practice probably since “retail” was invented. And retailers still do it; so someone is buying the product. Right? We see sampling all over the place; not just at food retailers. For example, the company Evernote actually uses “sampling” as a business strategy. Evernote offers their product for free. The free version includes about 80% of the complete functional... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4536202 Wed, 02 Mar 2011 11:00:03 +0100 4536202 http://www.medworm.com/index.php?rid=4532566&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2Fi9wHzkYLI3U%2F Those free medical journals - which are sent at no cost to doctors and are financed by pharma ads - are much more likely to recommend drugs that are mentioned in its pages than journals that are funded by subscription fees, according to a new study. Consequently, some physicians may not readily notice any possible bias as they go about absorbing information needed for patient care. The researchers identified 11 German educational medical journals from 2007 that are widely read by general practitioners, and these were divided into types according to revenue sources: free journals financed completely by paid ads; mixed-revenue journals that charge readers and also take paid advertising, and subscription-based journals that are completely financed by readers. They then selected nine drugs or ... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4532566 Tue, 01 Mar 2011 16:05:57 +0100 4532566 http://www.medworm.com/index.php?rid=4507582&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2Fjhk8uLvM9QY%2F Call it congressional deja vu. Last week, a pair of bills that previously went nowhere were again introduced and both take aim at brand-name drugmakers. The first, called the Say No to Drug Ads Act, would eliminate tax breaks for direct-to-consumer advertising and was introduced by Jerry Nadler, a Democratic Congressman from New York who failed to enlist any co-sponsors. The rationale for his repeat effort is that DTC ads allow drugmakers to “keep prices artificially high, steering consumers – and physicians – away from generics…It’s bad enough that TV drug ads mislead consumers and tout benefits of high-priced drugs without properly conveying the risks, but the drug companies don’t need extra subsidies to do so,” he says in a statement. (You can read the bill her... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4507582 Tue, 22 Feb 2011 13:27:06 +0100 4507582 http://www.medworm.com/index.php?rid=4482825&cid=t_99932_109_f&fid=34750&url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2011%2F02%2F15%2Fthe-psychology-of-advertising%2F How often have you seen a teeth-whitening ad that shows the person with bright, white teeth as more attractive — sexier even? Or viewed an ad for a green cleaning product that made you fearful that using a chemical product would harm your kids? Or just think of any product — diet food, skin care, insurance company, car, medication — that features celebrity testimonials or the words of other consumers who’ve achieved “incredible results.” For these common advertising ploys, you can thank John B. Watson, the founder of behaviorism here in America. After getting fired from his academic post at Johns Hopkins, Watson began working for one of the biggest advertising agencies in New York City, J. Walter Thompson. (He was dismissed for his scandalous divorce. Short story: He fell in lo... World of Psychology blogs http://www.medworm.com/rss/comments.php?id=4482825 Wed, 16 Feb 2011 01:00:37 +0100 4482825 http://www.medworm.com/index.php?rid=4477687&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2Fv2g4I7R5NdM%2F An eating-disorders advocacy group criticizes the campaign's link with Fashion Week. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4477687 Tue, 15 Feb 2011 13:36:29 +0100 4477687 http://www.medworm.com/index.php?rid=4477691&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2Fh1Vr8qbnnbM%2F You can get information on calories and grams of protein, carbs and fat, but the actual composition of the food is harder to come by (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4477691 Mon, 14 Feb 2011 15:44:08 +0100 4477691 http://www.medworm.com/index.php?rid=4464602&cid=t_99932_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2011%2F02%2F11%2Fprevention-is-the-best-form-of-medicine%2F The objective was to indentify as many children as we could that had not been seen for a well-visit in more than 12-months. The Contest To demonstrate we were serious about this initiative as a practice, and to get the staff behind the cause, I decided to do a contest. Here is how it went. We defined the contest period to be June – July. The goal… 35% more well-Childs than in 2009. The Goal A quick report showed that we did 517 well-child between June and July of 2009. Therefore, the goal was 700 well-visits for the same period (I rounded up). I choose those two months because traditionally, these two months are our least busy months of the year. I excluded August for several reasons. 1) I didn’t want the contest to appear it was taking forever and 3-months seemed like a long time. 2... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4464602 Fri, 11 Feb 2011 07:40:27 +0100 4464602 http://www.medworm.com/index.php?rid=4460181&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FwKUwtDU-Yns%2F The floodgates opened in 1997. That was when the FDA decided to allow direct-to-consumer advertising on television, initiating a great debate about the virtues of such DTC ads for prescription drugs between drugmakers, doctors and patients that, eventually, embroiled legislators, ad agencies and First Amendment lawyers. Why? Doctors have been angry that patients were incorrectly pressuring them for prescriptions. Other critic complained that ads minimized risks, steered patients toward expensive meds and promoted unnecessary usage. Pharma, meanwhile, has pointed out that ads successfully enlighten consumers and drive them to learn more about their health, sometimes having meaningful discussions with docs. Now, though, TV ads may have reached a watermark. Why? Writing in The New York Times,... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4460181 Thu, 10 Feb 2011 19:26:07 +0100 4460181 http://www.medworm.com/index.php?rid=4455265&cid=t_99932_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fclinically-proven-theres-no-such-thing%2F2011.02.09 I heard yet another commercial on the radio this morning for some menopausal cure-all that was “clinically proven” to reduce hot flashes, improve sleep, increase energy, help you lose weight, and probably cure bad breath to boot. Anyone who calls in the next ten minutes gets a month’s supply for free. “Hurry.” Don’t. At least they finally stopped running the one for the colon cleansing product that helped remove the “five to ten pounds of waste some experts* believe are spackled along the inside of the large intestine.” (*Emphasis mine. “Some experts” also believe the moon landing was a hoax, the Holocaust never happened, and homeopathy is effective medicine.) Somehow this colon cleansing stuff helps you preferentially lose belly fat. Not really sure what belly ... Better Health blogs http://www.medworm.com/rss/comments.php?id=4455265 Wed, 09 Feb 2011 16:00:02 +0100 4455265 http://www.medworm.com/index.php?rid=4450263&cid=t_99932_87_f&fid=35049&url=http%3A%2F%2Fwww.nakedmedicine.com%2Fbig-pharma-shilling-and-webmd-com-mayoclinic-com-smack-down New York Times Online is likening WebMD’s “information” as “using the meretricious voice of a pharmaceutical rep”. I don’t know… I never found WebMD’s interface “apparently attractive” but I suppose some people like all the flashy stuff. I mean, I find the ads on NakedMedicine.com mildly annoying, but these only go toward keeping the site [...] (Source: NAKEDMEDICINE.COM) NAKEDMEDICINE.COM blogs http://www.medworm.com/rss/comments.php?id=4450263 Tue, 08 Feb 2011 13:42:06 +0100 4450263 http://www.medworm.com/index.php?rid=4436820&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FEmrAndHipaa%2F%7E3%2FiqMLHlPF7dM%2F It’s been about 3 months since I posted about healthcare IT advertising and the advertisers that keep EMR and HIPAA running. However, I’ve been talking to a lot of people lately about healthcare IT advertising since before HIMSS I’m planning: 1. A New Premium Advertising Package Announcement 2. Launch of a New Healthcare Blog Network In those discussions (and certainly influenced by the crazy money spent by vendors for HIMSS), I like to give this comparison: “Compare what you spend at a conference like HIMSS with the 1 million ad impressions a 6 month ad run (Currently $2100) on EMRandHIPAA.com will provide.” Yep, it costs vendors more to fly people out to a conference than it does to advertise on a very targeted EMR site. I’m currently working on a medi... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=4436820 Fri, 04 Feb 2011 20:09:51 +0100 4436820 http://www.medworm.com/index.php?rid=4433328&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FEuvNbSXJ-dI%2F Concerned about the influence advertising may have on physicians, an Australian medical journal will no longer accept paid ads about prescription drugs and has called on other journals to take the same stand. The ads could “change the prescribing practices of doctors”, wrote editors George Jelinek and Anthony Brown wrote in an editorial. “It is time to show leadership and make a stand, and medical journals have a critical role to play in this. At Emergency Medicine Australasia, we have, therefore, drawn a line in the sand and have stopped all drug advertising forthwith. We invite other journals to show their support and follow suit by declaring their hand and doing the same.” The ban followed discussions with other emergency medicine specialists, who worried aloud t... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4433328 Thu, 03 Feb 2011 13:59:40 +0100 4433328 http://www.medworm.com/index.php?rid=4419122&cid=t_99932_87_f&fid=36438&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCato-at-liberty%2F%7E3%2FrfVv-KomlxU%2F By Jim HarperYou have to read all the way to the end to get exactly what the New York Times is getting at in its Sunday editorial, ”Netizens Gain Some Privacy.” Congress should require all advertising and tracking companies to offer consumers the choice of whether they want to be followed online to receive tailored ads, and make that option easily chosen on every browser. That means Congress—or the federal agency it punts to—would tell authors of Internet browsing software how they are allowed to do their jobs. Companies producing browser software that didn’t conform to federal standards would be violating the law. In addition, any Web site that tailored ads to their users’ interests, or the networks that now generally provide that service, would be su... Cato-at-liberty blogs http://www.medworm.com/rss/comments.php?id=4419122 Mon, 31 Jan 2011 14:14:44 +0100 4419122 http://www.medworm.com/index.php?rid=4419294&cid=t_99932_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fscvngr-free-advertising-practice%2F Sure you’ve heard of Foursquare and other similar services and games that allow you to “check in” at a certain location, post your whereabouts to your Facebook or Twitter accounts, and earn prizes for doing so. These location-based tools are great for marketing because they enable the customer to provide free advertising for your business. Social media marketing is the fastest and easiest way to connect with potential customers and by adding incentives like a free cup of coffee for a certain amount of check-ins, people are bound to keep checking in. But what about businesses with little to no foot traffic? Places where people go maybe once or twice a year? Like your local dentist for example. How (and why) would you get someone to check in multiple times at a place like a dentist’s... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4419294 Mon, 31 Jan 2011 14:11:36 +0100 4419294 http://www.medworm.com/index.php?rid=4411569&cid=t_99932_109_f&fid=36089&url=http%3A%2F%2Fthesituationist.wordpress.com%2F2011%2F01%2F28%2Fadvertising-by-pulling-advertising%2F In case you’ve been attending to important things and haven’t been keeping up on the latest MTV programing, the network has launched a new racy show, “Skins,” that depicts the wild alcohol/drug/sex-fueled world of high school — or, well, a high school (sadly, I went to a math equation/AP biology-fueled high school). Like clockwork, various organizations like the Parents Television Council were enraged and called for protests, congressional investigations, and pitchfork rallies outside of ominous castles. And, as these things inevitably go, a number of companies pulled their advertising from the show. As a representative of Taco Bell explained to the Hollywood Reporter, “We’ve decided that the show is not a fit for our brand and have moved our adver... The Situationist blogs http://www.medworm.com/rss/comments.php?id=4411569 Fri, 28 Jan 2011 04:01:21 +0100 4411569 http://www.medworm.com/index.php?rid=4361070&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2Fyg3FM_UjQsE%2F URL: http://www.childtrauma.org/A medical school centered work group investigating and solving physiological problems in humans makes sense. Solving problems which involve parenting, education, the law, child protection systems, mental health, law enforcement and a host of related systems across every professional discipline is more challenging. In response to this challenge we have created a collaborative, multi-site, interdisciplinary virtual Center of Excellence, The ChildTrauma Academy. For: AnyoneTopics: Abnormal, Anger, Child and Adolescent, Clinical Psychology, Emotional Health, Family Therapy, General Psychology, Life, Lifestyle, Mental Health, Parenting, Pediatric DepressionFeatures: Advertising, Articles, Books, Collaborative News, Group Management, Information, Links The CTA... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4361070 Tue, 18 Jan 2011 17:00:02 +0100 4361070 http://www.medworm.com/index.php?rid=4372091&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23622108%2F0%2Fneuromarketing%7EMost-Immersive-Outdoor-Ad-Ever.htm Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that’s not the case with an ad concept that really puts consumers next to the product. Or, at least the consumers will FEEL like they are next to the product being promoted, a line of new hot [...] CommentsI agree with ITNose, the smell would be fabulous. I also ... by Brendon B ClarkOutstanding job…I know cost can be an issue, however it is ... by HDSGNWRKSPlus 5 more...Related StoriesRivalry MarketingThe BMW Logo That Wasn’t Really ThereThe BMW Logo That Wasn’t Really There (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4372091 Tue, 18 Jan 2011 13:25:28 +0100 4372091 http://www.medworm.com/index.php?rid=4349696&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FoA5h3fLf2N0%2F So what do pharma marketers talk about when they sit down to talk about the next ad for the next big prescription drug? How about the ’single-minded value proposition?’ You know, the drug is a ‘novel, breakthrough therapy that revolutionizes the care continum by providing fast-acting, long-lasting, efficacy, saftey and tolerability for a broad range of patients so that they can live life to its fullest and so that physicians can feel confident that they are providing the highest, most advanced standard of care possible.’ But which part is the most important? All of it… Unless you think dolphins are more effective. (Source: Pharmalot) Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4349696 Fri, 14 Jan 2011 17:00:10 +0100 4349696 http://www.medworm.com/index.php?rid=4322688&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F01%2Felitist-pharmaceutical-marketing.html After writing about golf pro Phil Mickelson being a "shill" for ENBREL (see "Amgen Blows Its Marketing Budget on Phil Mickelson Campaign"), I got into a conversation with a Twitter friend who shall remain anonymous. This person suggested that it is possible that golf and golf pro sponsorships consume more than 15% of a pharma company's DTC marketing budget. "15% for Golf is huge!", I said. "Not necessarily," said my friend. "The dollars also include other expenses besides endorsement such as internal PR costs."I'm not sure what this person meant by "internal PR" costs. Some money obviously was spent getting the "Phil Mickelson takes ENBREL and feels NO pain" stories published in the "free" press. I made my final point: "I think the bigger issue is the focus on golf endorsements rather than... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4322688 Fri, 07 Jan 2011 15:27:00 +0100 4322688 http://www.medworm.com/index.php?rid=4318286&cid=t_99932_86_f&fid=34445&url=http%3A%2F%2Fwomenshealthnews.wordpress.com%2F2011%2F01%2F06%2Ftoday-in-rape-culture-tosh-0%2F I love funny online videos as much as most people, so when web clip show Tosh.0 started airing on Comedy Central, I watched a few episodes. I soon decided that I could no longer watch due to frequent rape jokes and other misogynistic and problematic material. Last night, I saw a new promo for the upcoming season of Tosh.0 and was slapped across the face with a blatant rape joke. Unfortunately I can’t embed it, so you’ll have to go to the site to view it. Here’s the transcript: Some guy, probably from a web video I haven’t seen: Hide your kids, hide your wife, and hide your husband. Daniel Tosh: Because on season 3 of Tosh.0, we’re raping everybody. “We’re raping everybody.” That was deemed acceptable for a show promo on Comedy Central, and i... Women's Health News blogs http://www.medworm.com/rss/comments.php?id=4318286 Thu, 06 Jan 2011 18:24:57 +0100 4318286 http://www.medworm.com/index.php?rid=4314051&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FbhS9m1k0LMc%2F URL: http://www.mdlinx.com/psychiatry/MDLinx connects health care professionals and patients to tomorrow’s medical research article knowledge and provides the pharmaceutical and health care industries with highly targeted interactive marketing, education, content, and medical research solutions. For: Clinicians, Researchers, Students, TeachersTopics: Psychiatry, VariedFeatures: Advertising, Articles, Collaborative News, Databases, Information, Journaling, Journals, Links, e-learning MDLinx connects health care professionals and patients to tomorrow’s medical research article knowledge and provides the pharmaceutical and health care industries with highly targeted interactive marketing, education, content, and medical research solutions. Established in March of 1999 in Washington, D... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4314051 Wed, 05 Jan 2011 17:00:45 +0100 4314051 http://www.medworm.com/index.php?rid=4305102&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FCxc41W3S1Z8%2F And so it has come to this: a direct-to-consumer ad for Rapaflo, which is used to treat symptoms of an enlarged prostate, including urinary frequency and urgency, is being promoted in a magazine ad that shows a man peeing by the side of the road. Certainly, the sudden need to pee is a universal phenomenon and relieving oneself in unusual venues is hardly unique (although there can be consequences: three of The Rolling Stones were arrested for doing so on the wall of a London gas station in 1965). And given that the photo suggests there is no bathroom in the desert, the poor fellow can hardly be blamed for splashing the dusty roadside (perhaps he forgot to bring a handy-dandy bottle for such occasions?) In running the ad, Watson Pharmaceuticals, which markets Rapaflo, and its ad agency, mo... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4305102 Mon, 03 Jan 2011 13:57:40 +0100 4305102 http://www.medworm.com/index.php?rid=4300533&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FhNpyp0HxEUo%2F A judge ruled yesterday that only the federal government has the legal authority to regulate cigarettes in this way (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4300533 Thu, 30 Dec 2010 15:43:31 +0100 4300533 http://www.medworm.com/index.php?rid=4287595&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F12%2F24%2Fattune-probiotics-delicious-dark-chocolate%2F By Carlene Helble- Elite Nutrition Intern Whenever I see bars touting health claims in a chocolate flavor…I become a bit skeptical. If I buy this, is it really going to taste good? Should I just eat a high sugar candy bar if it makes me happier?As I tested an Attune probiotic bar from Rebecca’s Healthy Living Summit gift bag, I was totally blown away. The Dark Chocolate Raspberry bar was amazing. So amazing, I didn’t find myself wishing I was eating a candy bar. Here are the highlights of the Attune Bar: Dark chocolate with 68% Cacao (dark chocolate has more benefits for your body than milk chocolate.) 4 g fiber 90 calories 5 times the live active cultures in yogurt Very rich: Although the serving size is one bar, I had a friend try part of it, and they couldn’t ma... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=4287595 Fri, 24 Dec 2010 09:35:46 +0100 4287595 http://www.medworm.com/index.php?rid=4265672&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FKFISs6wWy_0%2F Also: health-care law is subject of Florida court arguments; more private-equity investors eye health care; the secrets of staph. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4265672 Thu, 16 Dec 2010 13:19:05 +0100 4265672 http://www.medworm.com/index.php?rid=4258870&cid=t_99932_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fmedical-marketing-more-money-wasted%2F2010.12.13 There was a series of ads on the radio awhile back that went something like this: When Mrs. Willis had a stroke, her husband never slept alone. Her daughter never had to go dress shopping for the prom by herself. And her son didn’t have to sit out the Mother-Son dance at his wedding. Why? Because she came to Hospital A…and she didn’t die! There’s another ad for one of the big downtown hospital’s cancer center (sorry, “advanced cancer center”): Every cancer, every stage. Your life depends on it! Let’s see: No one ever dies at Hospital A. And the big downtown cancer center can cure any cancer. That’s certainly what those ads would have you believe. Even the little local suburban hospitals have taken to advertising: Billboards around the neighborhoods, kiosks at the outlet m... Better Health blogs http://www.medworm.com/rss/comments.php?id=4258870 Mon, 13 Dec 2010 19:00:15 +0100 4258870 http://www.medworm.com/index.php?rid=4253111&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FboR4Kme67WM%2F The FDA hasn't yet weighed in on how pharma should be using social media without running afoul of the agency's rules on drug marketing. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4253111 Mon, 13 Dec 2010 17:49:51 +0100 4253111 http://www.medworm.com/index.php?rid=4249239&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F12%2Fpfizer-responds-but-did-i-get-answer.html On the urging of a FaceBook friend, I behaved like a "journalist" and contacted Pfizer directly about an issue I raised regarding a Lyrica print DTC ad. For background, see here and here.Pfizer did respond to me in a timely manner, which I appreciate given the current state of media frenzy regarding the resignation -- I mean retirement -- of Kindler, Pfizer's CEO. I'm not sure if Twitter facilitated the process or if my multiple phone calls/voicemails to various media people at Pfizer were responsible. Within a couple of hours, however, Chris Loder, Pfizer's Head of US Media Relations, gave me a call and said he needed some time to research the issue, but promised someone would followup soon.After Chris called, I sent him this email so Pfizer could respond to a specific issue I was interes... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4249239 Fri, 10 Dec 2010 13:17:00 +0100 4249239 http://www.medworm.com/index.php?rid=4238143&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F12%2Fpfizers-latest-lyrica-dtc-ad-should-be.html Do you have "chronic widespread MUSCLE pain?" That's the question asked in a Lyrica direct-to-consumer (DTC) print Ad in a recent issue of Prevention magazine (see image below). "The answer may be over-active NERVES," says the ad. The implication is that Lyrica treats "muscle pain" caused by "over-active nerves."Yet Lyrica is officially approved by the FDA "to treat Diabetic Nerve Pain, Pain after Shingles, and Fibromyalgia. LYRICA is also indicated to treat Partial Onset Seizures in adults with epilepsy who take 1 or more drugs for seizures." Neither "widespread MUSCLE pain" nor "Over-active NERVES" is mentioned in the approved labeling for Lyrica. And the National Institutes of Health (NIH) says that the causes of fibromyalgia are "unknown."Pfizer even includes a diagram (left) showing h... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4238143 Tue, 07 Dec 2010 12:36:00 +0100 4238143 http://www.medworm.com/index.php?rid=4251166&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Fwww.emrandhipaa.com%2Femr-and-hipaa%2F2010%2F12%2F05%2Ftop-emr-ads-and-emr-epic-jobs%2F I’m pretty pumped right now since this weekend is probably the best weekend (traffic wise) that EMR and HIPAA has ever had. I’m not sure the difference, but thanks to all of you who have been reading over the weekend. The weekend is usually pretty dead around EMR and HIPAA and so it’s awesome to get some great traffic to the site on the weekend. Plus, I just checked and it’s pretty cool that EMR and HIPAA (this site) just passed 3.5 million pageviews and EMR and EHR just passed half a Million. Not bad. Top EMR and HIPAA Ads Tomorrow or the next day I’m planning to send out the details on the top ads on EMR and HIPAA. As I did 6 months ago, I’ll be opening up the bidding for the top 2 ads on the site. So many people have been interested in the top ads tha... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=4251166 Mon, 06 Dec 2010 07:28:29 +0100 4251166 http://www.medworm.com/index.php?rid=4225211&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FCRW379ejCBk%2F People tend not to absorb too-negative messages, either tuning them out or believing the bad potential consequences won't happen. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4225211 Thu, 02 Dec 2010 20:49:24 +0100 4225211 http://www.medworm.com/index.php?rid=4225652&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F12%2Fare-you-serious-tm-good-example-of-why.html Many pharma marketing experts wonder why pharmaceutical marketers spend approximately 70% of their DTC advertising budgets on expensive TV advertising when they might get better bang for their bucks advertising through other channels such as the Internet. Whether or not you agree with that, there's one indisputable factor about TV advertising to consider: the opportunity for brand managers to play at being directors, mingle with the stars, and even to have a "cameo" part in the production.A good example of that is a disease awareness campaign called Are You Serious?TM, launched by Johnson & Johnson's wholly-owned Centocor Ortho Biotech division. This was described in a JNJBTW Blog guest post (here) by Craig Stoltz, Director, Product Communications, Immunology, Centocor Ortho Biotech In... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4225652 Thu, 02 Dec 2010 12:46:00 +0100 4225652 http://www.medworm.com/index.php?rid=4207337&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FP_10EkZettQ%2F URL: http://www.awakeningsproject.org/index.shtmlThe Awakenings Project is a grass-roots initiative whose mission is to assist artists with psychiatric illnesses in developing their craft and finding an outlet for their creative abilities through art in all forms. The Awakenings Project also works to raise public awareness and acceptance of the creative talents of people living with psychiatric disorders who work in the fields of fine art, music, literature, and drama. For: Anyone, ConsumersTopics: Behaviour Management, Developmental, General Psychology, Lifestyle, Mental Health, Mental Health Promotion, Psychology and the Media, WritingFeatures: Advertising, Careers, Community and Social Networking, Group Management, Presentations, Public Events, PublishingThe Awakenings Project is a gras... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4207337 Mon, 29 Nov 2010 06:36:20 +0100 4207337 http://www.medworm.com/index.php?rid=4203152&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FUufKe_U24N0%2F Kanye West tweeted this summer that "clothes are my drug," but what if he'd instead said that Lipitor was his drug? (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4203152 Fri, 26 Nov 2010 15:57:45 +0100 4203152 http://www.medworm.com/index.php?rid=4190324&cid=t_99932_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2010%2F11%2F22%2Fhow-should-medical-practices-address-retail-clinics%2F Last week, a pediatrician that saw my “ I have a proposal” post reached out so I could help him with a problem he was having. He said, “OK smarty pants, let’s see what you got.” He didn’t actually say that, but I’m sure he was thinking it. What he actually said was, Brandon, In our area, we’ve seen a few retail clinics pop up. What can we do as a practice to let patients know that visiting retail clinics is not in their best interest?” We had along discussion. So I put together a summary of our conversation. Below is a rundown, more of less, of what I told the doc. Beat Them At Their Game One of the benefits that retail clinics promote, is their flexible hours and immediate access; so it makes sense for the practice to look for ways to offer extended hours and rearrange t... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4190324 Mon, 22 Nov 2010 11:00:51 +0100 4190324 http://www.medworm.com/index.php?rid=4164727&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F11%2F14%2Fceliac-disease-why-the-gluten-free-diet-is-no-joke%2F Earlier this month I had the pleasure of speaking with Shelley Case, RD, a dietitian from Canada who is an expert in Celiac disease and Gluten-free eating. I became interested in this subject due to the popularity of Elizabeth Hasselbeck’s book, The G-Free Diet: A Gluten-Free Survival Guide, and the way it had taken over the public by storm. In the hospital where I work, I noticed an increasing amount of people interested in Gluten-free options, and not because they had Celiac disease or a wheat intolerance. I began to wonder why so many people were opting out of eating Gluten. I came to the conclusion that many people equated Elizabeth Hasselbeck’s physique with her Gluten-free diet. What people need to realize is that she suffers from a specific disease in which she cannot... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=4164727 Sun, 14 Nov 2010 20:15:58 +0100 4164727 http://www.medworm.com/index.php?rid=4155414&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F11%2F10%2Finterview-with-shelley-case-rd-celiac-and-gluten-free-diet%2F I recently had the opportunity to speak with North America’s Gluten-Free Nutrition Expert,  Shelley Case, RD who is a dietitian in Canada  specializing in Celiac disease and Gluten-free eating. She is also the author of The Gluten-Free Diet: A Comprehensive Resource Guide. I had the pleasure of interviewing her about the Gluten-free “trend” and what it means for individuals who mistake Gluten-free eating as an effective weight-loss diet. source: sgvceliac.org Can you give a brief explanation for our readers of what gluten is and how it affects those with Celiac disease? Gluten is a protein found in grains like wheat, barley. Celiac disease is an autoimmune disease in which the body recognizes gluten as a toxic substance and reacts by developing antibodies when glute... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=4155414 Wed, 10 Nov 2010 23:20:03 +0100 4155414 http://www.medworm.com/index.php?rid=4155280&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FEmrAndHipaa%2F%7E3%2F8ZdcNl953ZM%2F New EMR Doctor Blog I’m really excited to let you all know about a new EMR Doctor blog called Wired EMR Practice. It’s a blog that I’m doing in partnership with a practicing doctor. I do the hosting, marketing and management of the website and he creates the content. It’s still a very new blog, but check out his post on Physicians vs. Health IT: The EMR Culture War and this post on the ROI of EMR to get a flavor of the content he will be creating. If you like it, you can subscribe by email to the Wired EMR Practice. The Wired EMR Practice has already landed its first founding advertiser and we’re interested in talking with other people interested in advertising on the site. Those interested can just let us know on our Contact Us page. Premium EMR and Healthcar... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=4155280 Wed, 10 Nov 2010 17:27:15 +0100 4155280 http://www.medworm.com/index.php?rid=4143017&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F11%2Fnew-lipitor-ads-dis-exercise-healthy.html In its most recent TV and print ads for Lipitor, Pfizer highlights a middle-aged man working out in a gym. In bold text and voice overs, the ad asks "Are You Kidding Yourself?" The print ad -- an example from this week's Time Magazine is shown here (click for an enlarged view) -- goes on to say "A lot of people think exercise and healthy diet are enough to lower cholesterol. For 2 out 3, it may not be."Damn! You mean that the odds of me lowering my cholesterol via exercise and diet are only 1 in 3? This is the first time I have ever seen a DTC (direct to consumer) ad that so blatantly "disses" exercise and diet. At least, that's what it sounds like to me.Older Lipitor ads featured active people -- mostly men -- such as "doctors" rowing and guys skiing or biking, etc. These ads only hinted ... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4143017 Sun, 07 Nov 2010 13:54:00 +0100 4143017 http://www.medworm.com/index.php?rid=4133656&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FYkqWslkNUk4%2F A McDonald's spokeswoman said in a statement that the company is "extremely disappointed with the decision." (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4133656 Wed, 03 Nov 2010 16:12:13 +0100 4133656 http://www.medworm.com/index.php?rid=4122066&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F10%2Fbe-macho-man-ask-your-doctor-for-viagra.html I came across this Viagra print ad in this week's Time magazine."You may be a man of FEW WORDS," proclaims the large headline of the ad, "but you know when to make them count. When there's something worth saying, you say it."I will try and be a man of few words as I critique this ad; you tell me if they are worth anything.This ad is a bit unusual in several respects, the most important of which is that it is "dark." The ad's dominant color scheme is black and dark green, which is more reminiscent of ads I've seen for men's deodorants in Playboy magazine, which I read for the interviews.The ad also prominently features an African-American male. I suppose not enough men of color are speaking up and asking their doctors about Viagra.It's a fact that a higher proportion of blacks in the U.S. -... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4122066 Sat, 30 Oct 2010 12:23:00 +0100 4122066 http://www.medworm.com/index.php?rid=4119706&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F10%2Fanswers-that-wont-matter-critique-of.html The pharmaceutical industry is fighting a losing battle (IMHO) against negative public opinion. The latest weapon to be employed in this battle is a 52-page "booklet" entitled "The Value of Medicine, Improving Health...Improving Life" published by Eli Lilly (find pdf here).World of DTC Marketing blogger Rich Meyer asks "The real question is will consumers buy it in an era of mistrust and misinformation?" (see Lilly fights back with “The Value of Medicine”). I think the real question is "Will consumers read it in an era of apps and sound bites?" A 52-page PDF document is a bit much to ask the average consumer to digest even with all the pretty charts and graphs with circles and arrows and paragraphs explaining what each chart is about.Also, I must say that Lilly engages in some "misinfo... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4119706 Thu, 28 Oct 2010 14:25:00 +0100 4119706 http://www.medworm.com/index.php?rid=4119707&cid=t_99932_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F10%2Fnegative-facial-coding-hamstrings.html Even though pharmaceutical marketers are NOT exploiting social media to the degree that industry consultants and agencies would like them to, they have learned one important lesson from social media: people trust people like themselves more than they trust company spokespeople or even so-called experts. That may be why you are seeing more and more direct-to-consumer (DTC) ads on TV and in print that feature real patients who offer testimonials to the advertised Rx drug. Pfizer, for example, is currently running Lipitor and Chantix ads in which real patient users of the drug tell their stories. Previously, Pfizer, like so many other drug companies, employed actors that portrayed physicians or "real" physicians in these ads. That, however, backfired spectacularly when it was discovered that ... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4119707 Wed, 27 Oct 2010 13:08:00 +0100 4119707 http://www.medworm.com/index.php?rid=4118849&cid=t_99932_87_f&fid=35049&url=http%3A%2F%2Fwww.nakedmedicine.com%2Fpharmacy-and-mcdonalds-strange-bedfellows-that-arent-so-strange My friend Natalie Bourre saw my post about the non-biodegradable Happy Meal photo-essay and told me about a Canadian Pharmacy that had, as part of its weekly promotion, a coupon for McDonald’s. This promotion is no longer on the corporate website, so you will have to visit Nat’s blog to see the screenshot she captured [...] (Source: NAKEDMEDICINE.COM) NAKEDMEDICINE.COM blogs http://www.medworm.com/rss/comments.php?id=4118849 Tue, 26 Oct 2010 20:02:57 +0100 4118849 http://www.medworm.com/index.php?rid=4105667&cid=t_99932_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fa-secret-sign-of-aging-international-disease-mongering%2F2010.10.25 Just five days ago we wrote about an American journalist’s observations of medicalization of one problem sometimes observed after menopause: Vaginal atrophy. Today we see that this disease-mongering trend has popped up in Australia as well. This should be no surprise. Such campaigns are usually led by multinational pharmaceutical companies and their advertising and public relations agencies. What caught our eye was an article on a women’s health foundation website — a foundation that posts a pretty thin excuse for why it won’t tell you its source of funding. Its article on vaginal atrophy uses classic disease-mongering language: “Ask a woman over the age of 50 about the ‘signs of ag[e]ing’ and she’ll most likely lament about grey hairs, wrin... Better Health blogs http://www.medworm.com/rss/comments.php?id=4105667 Mon, 25 Oct 2010 18:00:43 +0100 4105667 http://www.medworm.com/index.php?rid=4097894&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FKJaRtgkg4xc%2F If fruits and veggies were as convenient and aggressively marketed as chips, candy and soda, would we eat more of them? (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4097894 Thu, 21 Oct 2010 16:07:43 +0100 4097894 http://www.medworm.com/index.php?rid=4086241&cid=t_99932_87_f&fid=35049&url=http%3A%2F%2Fwww.nakedmedicine.com%2Fteva-canadian-ms-community-no-win-for-the-company Teva is closing its community forum from its Canadian multiple sclerosis education website because of Canadian healthcare regulations around dissemination of information relating to prescription drugs. You’ll read the explanation if you visit the Teva MS website, but keep reading for the crux of the situation: I have to agree with Teva’s decision because it [...] (Source: NAKEDMEDICINE.COM) NAKEDMEDICINE.COM blogs http://www.medworm.com/rss/comments.php?id=4086241 Wed, 20 Oct 2010 14:12:19 +0100 4086241 http://www.medworm.com/index.php?rid=4077246&cid=t_99932_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fdo-you-have-low-t%2F2010.10.17 If you google “low testosterone” you’ll see lots of ads for testosterone replacement. Some are from pharmaceutical companies that sell testosterone, others from obvious snake-oil salesmen. Both types of ads list vague sets of symptoms, encourage you to believe that they are pathologic, and want to sell you something to make you better. For example, the pharmaceutical company Solvay gives you a handy guide for speaking to your doctor, and a quiz to see if you have “low T.” The quiz asks some questions that may be useful, but also asks very general questions about your sense of well being. (more…) *This blog post was originally published at Science-Based Medicine* (Source: Better Health) Better Health blogs http://www.medworm.com/rss/comments.php?id=4077246 Sun, 17 Oct 2010 21:00:01 +0100 4077246 http://www.medworm.com/index.php?rid=4074006&cid=t_99932_87_f&fid=35049&url=http%3A%2F%2Fwww.nakedmedicine.com%2Fadvil-pm-v-tylenol-pm-ad-is-misleading This has been bugging me for a long time, but recently I saw another one of these “advil PM versus tylenol PM” commercials, so I am going to finally write about it! First of all, the commercial is basically a “why Advil PM is so much better” ad. It talks about how the person taking [...] (Source: NAKEDMEDICINE.COM) NAKEDMEDICINE.COM blogs http://www.medworm.com/rss/comments.php?id=4074006 Sat, 16 Oct 2010 03:13:24 +0100 4074006 http://www.medworm.com/index.php?rid=4074153&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FW1uEEVFqOUI%2F URL: http://www.alz.org/index.aspThe Alzheimer’s Association is the leading, global voluntary health organization in Alzheimer care and support, and the largest private, nonprofit funder of Alzheimer research. For: Anyone, Consumers, Anyone, AnyoneTopics: Behaviour Management, Clinical Decision Making, Clinical Psychology, Cognitive Behaviour Therapy, Depression, Diagnosis, Educational Psychology, Emotional Health, General Psychology, General Science, Life, Lifestyle, Mental Health, Self-help, Attachment, Clinical Psychology, Cognitive, Emotional Health, General Psychology, Life, Lifestyle, Personality, Relationships, Chronic Disease, Clinical Psychology, Cognitive, Cognitive Behaviour Therapy, Depression, Diagnosis, Emotional Health, General Psychology, General Science, Health Promo... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4074153 Thu, 14 Oct 2010 17:00:32 +0100 4074153 http://www.medworm.com/index.php?rid=4065340&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FNM1KXjPIVH8%2F The IOM committee said nutrition rating symbols and systems should highlight only four things: calories, saturated fat, trans fat and sodium. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4065340 Wed, 13 Oct 2010 17:31:21 +0100 4065340 http://www.medworm.com/index.php?rid=4053345&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2F8aalU4fvQHc%2F URL: http://community.pflag.org/Page.aspx?pid=194&srcid=-2Parents, Families and Friends of Lesbians and Gays (PFLAG) is a national non-profit organization with over 200,000 members and supporters and over 500 affiliates in the United States. For: AnyoneTopics: Child and Adolescent, Emotional Health, Family Therapy, General Psychology, Health Promotion, Health Psychology, Health and Social Services, Life, Lifestyle, Parenting, YouthFeatures: Advertising, Articles, Books, Collaborative News, Group Management, Information, Links, Societal or Organizational MembershipWe, the parents, families and friends of lesbian, gay, bisexual and transgender persons, celebrate diversity and envision a society that embraces everyone, including those of diverse sexual orientations and gender identities. Only... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4053345 Sat, 09 Oct 2010 17:00:22 +0100 4053345 http://www.medworm.com/index.php?rid=4045239&cid=t_99932_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fboost-practice-awareness-dental-postcards%2F The following is a guest post by MaKenzie Birchell of Bluewater. If you are interested in guest posting for Dental Heroes, please sign up here. Be sure to check out MaKenzie’s previous post post which is full of tips for setting up a postcard process targeted to retaining current patients. Why Target New Movers? New movers are an ideal audience to target in a dental postcard marketing campaign, since dentists are among the top services that people search for when relocating to a new area. Your postcard campaign can help those new movers check one more item off of their to-do list and bring you a new patient—or a whole family of new patients! In this post we’ll use our trusty Create-Target-Mail method to devise best practices for new mover mailings in a dental postcard marketing c... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4045239 Fri, 08 Oct 2010 15:34:39 +0100 4045239 http://www.medworm.com/index.php?rid=4040672&cid=t_99932_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fretention-postcards-dentist-patients%2F The following is a guest post by MaKenzie Birchell of Bluewater. If you are interested in guest posting for Dental Heroes, please sign up here. In case you missed it, check out MaKenzie’s previous post that highlighted the dental postcard marketing process. When it comes to retention, some dentists think only of reminder postcard sent out to patients for their bi-annual cleaning. Though reminder cards are good, retention postcards with a broader strategy are more effective for keeping patients. Using a full service postcard marketing provider is becoming a more popular option for busy dentists that appreciate the quick Create-Target-Mail process. Let’s cover some great tips for retention postcards with this simple method. Create Retention cards are sent to your current patients, so... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4040672 Thu, 07 Oct 2010 01:25:41 +0100 4040672 http://www.medworm.com/index.php?rid=4031372&cid=t_99932_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fincrease-patient-base-dental-marketing-postcards%2F In this series of three separate guest blog posts, we’ll be discussing the different direct mail type options dentists can take advantage of with postcard marketing, as well as sharing best practices in execution with an easy Create-Target-Send process. Whether your dental practice is still in its infancy, or you are simply looking to gain a larger patient base, dental postcard marketing can expand your reach. Using the simple Create-Target-Mail process, here are some of the best practices for your next dental patient acquisition campaign with direct mail: Create The starting point of creating an acquisition postcard for your dental practice can be daunting—because, well, you’re a dentist, not a marketing guru. The key, surprisingly, is to keep your postcard simple. Focus on unique ... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4031372 Tue, 05 Oct 2010 03:56:44 +0100 4031372 http://www.medworm.com/index.php?rid=4031207&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FxgONN6tR1Hk%2F Pfizer announced Monday that it's giving away 500,000 free bottles of Advil to people who clear their medicine cabinet of expired or recalled medicines. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4031207 Mon, 04 Oct 2010 21:42:20 +0100 4031207 http://www.medworm.com/index.php?rid=4023134&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FkGRuStkhCj0%2F The European Parliament has rejected a controversial proposal by the European Commission that would have allowed drugmakers to publish product info in consumer newspapers and magazines. The effort was designed to provide more reliable medical advice at a time when the Internet allows widespread dissemination of questionable info, since drugmakers are prevented from circulating data. However, the proposal, which was first introduced nearly two years ago, was criticized for weakening existing EU restrictions on contacts between drugmakers and patients, including a strict ban on US-style direct-to-consumer advertising. Some critics argued the proposal, which was branded ‘advertising in disguise,’ would encourage the inappropriate use of medicines. A ban on DTC advertising on broad... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4023134 Fri, 01 Oct 2010 13:12:03 +0100 4023134 http://www.medworm.com/index.php?rid=4023151&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F10%2F01%2Ffruit-juice-health-or-hype%2F Every time we turn on the TV, listen to the radio, drive down the road, we are bombarded with advertising from food marketers proclaiming that their product is the secret to weight loss, longevity, and pleasure. With over 200 food choices to make every day it is difficult to sort through claims produced by food manufacturers to make the best choice for your health. Today we’ll tackle the issue of fruit juices: health or hype As part of its ongoing efforts to uncover over-hyped health claims in food advertising, the Federal Trade Commission has issued an administrative complaint charging the makers of POM Wonderful 100% Pomegranate Juice with making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction. David Vl... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=4023151 Fri, 01 Oct 2010 08:29:13 +0100 4023151 http://www.medworm.com/index.php?rid=4013261&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2Fk39Sns2AIcc%2F URL: http://www.isst-d.org/ISSTD seeks to advance clinical, scientific, and societal understanding about the prevalence and consequences of chronic trauma and dissociation. For: Anyone, Clinicians, ConsumersTopics: General Psychology, Life, Mental Health, Mental Health Promotion, Personality, Personality disorders, Post Traumatic Stress DisorderFeatures: Advertising, Articles, Collaborative News, Community and Social Networking, Conferences, Forums, Information, Links, Societal or Organizational Membership The International Society for the Study of Trauma and Dissociation is an international, non-profit, professional association organized to develop and promote comprehensive, clinically effective and empirically based resources and responses to trauma and dis... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4013261 Wed, 29 Sep 2010 17:00:49 +0100 4013261 http://www.medworm.com/index.php?rid=4013545&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FkoB2Sk4HOgk%2F Rise and shine, everyone. Another sunny day is emerging here on the Pharmalot corporate campus where we are happily brewing our latest cup of stimulation - aromatic Southern Pecan. Please join us as we indulge, even if you prefer a healthy bottle of water instead. Meanwhile, here are a few tidbits from around your universe. Hope your day goes well and do stay in touch… Bristol-Myers Squibb Recalls Some Avalide Samples (Reuters) Failed Hepatitis Vaccine Protected Infants In Study (MedPage Today) UK’s NICE Backs Some Herceptin Use In Gastric Cancer (Reuters) Lilly Scientists Have New Home For Designing Cancer Meds (Indianapolis Star) New Bayer CEO Sees More M&A Spending (Bloomberg News) Prescription Meds Overtake Illegal Substances (Los Angeles Times) Pediatricians Want To ... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4013545 Wed, 29 Sep 2010 11:47:14 +0100 4013545 http://www.medworm.com/index.php?rid=4013262&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2Fugg0sXF6bZI%2F URL: http://www.hopetocope.com/A colorful magazine on how to deal with anxiety and depression. For: Anyone, Clinicians, Consumers, Anyone, ConsumersTopics: General Psychology, Life, Mental Health, Mental Health Promotion, Personality, Personality disorders, Post Traumatic Stress Disorder, Academia, Anxiety, Clinical Psychology, DepressionFeatures: Advertising, Articles, Collaborative News, Community and Social Networking, Conferences, Forums, Information, Links, Societal or Organizational Membership, Advertising, Articles, Collaborative News, Commentary and Blogs, Information, Interviews, Links, Multimedia, RSS Feeds, e-learning A colorful magazine on how to deal with anxiety and depression.  Communicate with others about your depression and/or anxiety and you can be included in a new... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4013262 Tue, 28 Sep 2010 17:00:48 +0100 4013262 http://www.medworm.com/index.php?rid=4003234&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FyAMXBTOsRk8%2F Nestlé is investing in functional foods at the same time that U.S. and European authorities are applying more skepticism to health claims. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=4003234 Mon, 27 Sep 2010 20:37:54 +0100 4003234 http://www.medworm.com/index.php?rid=4003294&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FPwmILitKMD8%2F URL: http://www.additudemag.com/What will you find on ADDitude’s site? There’s so much! For: Anyone, ConsumersTopics: ADHD, Behaviour Management, Child and Adolescent, Clinical Psychology, Life, Mental Health, Mental Health Promotion, Self-help, Treatment PlanningFeatures: Advertising, Articles, Assessment Instruments, Collaborative News, Commentary and Blogs, Community and Social Networking, Forums, Information, Interviews, Links, NewsletterWhat will you find on ADDitude’s site? There’s so much: Practical information about raising children with ADD/ADHD, including behavior and discipline strategies, help making and keeping friends, and organizing for success. Hundred of answers from ADDitude’s expert panel to difficult questions asked by real people living with A... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4003294 Mon, 27 Sep 2010 17:00:58 +0100 4003294 http://www.medworm.com/index.php?rid=4002968&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2F7MUUlX0DTdk%2F URL: http://www.hopetocope.com/A colorful magazine on how to deal with anxiety and depression. For: Anyone, ConsumersTopics: Academia, Anxiety, Clinical Psychology, DepressionFeatures: Advertising, Articles, Collaborative News, Commentary and Blogs, Information, Interviews, Links, Multimedia, RSS Feeds, e-learningA colorful magazine on how to deal with anxiety and depression.  Communicate with others about your depression and/or anxiety and you can be included in a new issue.  Read the current issue online, or subscribe to the magazine. (Source: PsychSplash) PsychSplash blogs http://www.medworm.com/rss/comments.php?id=4002968 Mon, 27 Sep 2010 02:06:48 +0100 4002968 http://www.medworm.com/index.php?rid=3994018&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20830164%2F0%2Fneuromarketing%7ENeuromarketing-Standards-Proposed.htm For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative: Biometric and neurological methods—like fMRI, EEG, and facial coding— have become increasingly popular in media and marketing research, but to date, no major validation studies have been conducted to [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3994018 Tue, 21 Sep 2010 12:05:59 +0100 3994018 http://www.medworm.com/index.php?rid=3987096&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20804227%2F0%2Fneuromarketing%7EGiant-D-Boobs-Distract-Drivers.htm Billboards might seem like old-school media to many, but Neuromarketing readers know that occasionally creative advertisers find a way to transform the medium into something different. Here are a couple of very different examples… Where There’s Smoke… South Dakota hardly seems like a hotbed for advertising innovation, but this billboard attracted plenty of attention. As [...] CommentsThanks. Saw you in New Scientist just now. Good stuff. by Brendon Clark (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3987096 Mon, 20 Sep 2010 11:42:06 +0100 3987096 http://www.medworm.com/index.php?rid=3968980&cid=t_99932_87_f&fid=34872&url=http%3A%2F%2Fblisstree.com%2Ffeel%2Fbeer-is-better-than-exercise-and-wonderbra-in-3-d-morning-news-roundup%2F Grab the Carrots — Off of the vegetable tray at your next cocktail party. They’re healthier than celery. (via Fitsugar) Crack Open a Cold One — Because beer is better for you than exercise. (via That’s Fit) Get a Second Opinion — Your doc might have been paid off by a medical supply company. (via MSNBC) Watch Out for that Billboard — Lingerie ads, now coming to you in 3-D. (via The Frisky) Post from: BlissTree Beer Is Better Than Exercise and Wonderbra In 3-D: Morning News Roundup (Source: Healthbolt) Healthbolt blogs http://www.medworm.com/rss/comments.php?id=3968980 Tue, 14 Sep 2010 14:00:33 +0100 3968980 http://www.medworm.com/index.php?rid=3965389&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FpoB1A2Cj_uU%2F Also: 15-second ads and OTC drugs; Lilly gets a court victory; health-care spending math. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=3965389 Mon, 13 Sep 2010 12:27:20 +0100 3965389 http://www.medworm.com/index.php?rid=3954215&cid=t_99932_87_f&fid=36050&url=http%3A%2F%2Fblisstree.com%2Flive%2Fwhy-allergans-paying-600-million-fine-for-a-botox-marketing-campaign%2F Botox is known for freezing forehead wrinkles and crow’s feet into submission (mostly on aging celebrities we like to make fun of), but it’s also a fix for other problems like excessive underarm sweating, muscle spasms, and uncontrolled blinking. The newest problem targeted by the wonder drug is severe migraines, but Allergan (the company that makes Botox) is paying millions of dollars in fines for telling consumers about it before FDA approval. Using drugs for unapproved uses isn’t a new thing – doctors legally prescribe drugs to treat ailments unrelated to their original purpose all the time – but according to the Food and Drug Administration, it’s illegal for drug companies to actually advertise those alternative uses until they’ve been approved by the ... Breastfeeding 1-2-3 blogs http://www.medworm.com/rss/comments.php?id=3954215 Thu, 09 Sep 2010 17:02:48 +0100 3954215 http://www.medworm.com/index.php?rid=3965521&cid=t_99932_113_f&fid=34634&url=http%3A%2F%2Fwww.emrandhipaa.com%2Femr-and-hipaa%2F2010%2F09%2F08%2Fsupporting-emr-and-hipaa%2F I’ve really enjoyed the support of many people here on EMR and HIPAA. There’s a strong community here on EMR and HIPAA and plenty of new readers that keep things interesting. Then, of course I’m always grateful to the advertisers on EMR and HIPAA who support everything I do on EMR and HIPAA. As an example, here’s an unsolicited email I got recently from Brittanie Good, Director of Marketing – Enterprise Software Deployment: “I wanted to give you props regarding our advertisement with EMR and HIPAA. Our ad on HIStalk has been up since the launch of our new website in March, and already we have had the same number of hits from the HISTalk ad as we have had from the EMR and HIPAA ad, which went live at the end of June. Not only do you have loyal readership ... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=3965521 Wed, 08 Sep 2010 17:56:55 +0100 3965521 http://www.medworm.com/index.php?rid=3942738&cid=t_99932_86_f&fid=34445&url=http%3A%2F%2Fwomenshealthnews.wordpress.com%2F2010%2F09%2F07%2Famerican-academy-of-pediatrics-on-sexy-tv%2F The American Academy of Pediatrics published a new statement on “Sexuality, Contraception, and the Media” in the September 2010 print issue of Pediatrics, and I can’t help applauding some of the organization’s recommendations, like this one: Pediatricians should urge schools to insist on comprehensive sex education programs (to counter the influence of sexually suggestive and explicit media) that incorporate basic principles of media literacy into their sex education programs…Federal money should be spent on comprehensive sex education programs but not on abstinence-only programs, which have been found to be ineffective. Yes, please. As somebody who both supports comprehensive (i.e., not “abstinence-only”) sex ed and is a librarian who supports media and ... Women's Health News blogs http://www.medworm.com/rss/comments.php?id=3942738 Wed, 08 Sep 2010 00:42:09 +0100 3942738 http://www.medworm.com/index.php?rid=3934506&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FLIhdw9qwDVw%2F URL: http://www.medicaltourismmag.com/The Medical Tourism Association ™ is the first international non-profit association made up of the top international hospitals, healthcare providers, medical travel facilitators, insurance companies, and other affiliated companies and members with the common goal of promoting the highest level of quality of healthcare to patients in a global environment. For: Clinicians, ResearchersTopics: Addiction, Drug Promotion, Healthcare Information Technology, Medicine, Medico-Legal, Pharmacotherapy, Substance AbuseFeatures: Advertising, Articles, Careers, Collaborative News, Commentary and Blogs, Databases, Group Management, Information, Interviews, Networking, NewsletterThe Medical Tourism Association ™ is the first international non-profit association mad... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=3934506 Sat, 04 Sep 2010 17:00:02 +0100 3934506 http://www.medworm.com/index.php?rid=3929473&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F09%2F03%2Fdo-packaged-foods-need-a-fiber-boost%2F Dietitians have been trying to get people to eat more fiber for a long time. It is recommended that we get 25-30 grams per day. Dietary fiber is found in foods like whole grains, fruits, vegetables, and beans. Fiber helps with lowering cholesterol, stabilizing blood sugar, and promote digestive regularity. Also, when you eat fiber, you are more full and satisfied. You tend to eat fewer calories and maintain a healthy weight. Despite these benefits, many people don’t eat enough of these foods. In fact, 70 percent of Americans do not meet recommendations for fruit and vegetable intake. There’s a good chance they may not be getting enough fiber either. This is why one of the reasons companies are adding fiber to food products. The fiber that is popping up in our toaster pastries, yogurt... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=3929473 Fri, 03 Sep 2010 05:40:51 +0100 3929473 http://www.medworm.com/index.php?rid=3929474&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F09%2F03%2Fis-kfcs-double-down-calorie-count-accurate%2F The newest culinary celebrity to hit the red carpet is a cute little sandwich called the Double Down, courtesy of KFC. A fast-food chicken lover’s dream and a health foodie’s nightmare, (DIR actually called it “frightening”), the Double Down is cheese, sauce, and baconbetween two pieces of chicken, either fried or grilled. The Original Recipe (read: fried) Double Down has 540 calories, 10 grams of saturated fat, 1,380 mg of sodium, and one gram of fiber. The grilled Double Down (for the health conscious, of course) is 460 calories, nine grams of saturated fat, 1,430 mg of sodium, and zero grams of fiber. Not sure what those numbers mean? Well…  its over a half day’s worth of salt in a palm-sized sandwich (if we can call it that, considering the lack of a bun). A blogger has ... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=3929474 Fri, 03 Sep 2010 04:14:48 +0100 3929474 http://www.medworm.com/index.php?rid=3942841&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20032351%2F0%2Fneuromarketing%7EWe-Dont-Need-No-Stinkin-Marketing.htm The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story. Comments@Brendon – you asked, “who will ever admit to buying a ... by AshleySteve Jobs knows marketing but one law if particular. The Law ... by Erik JohnsonPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3942841 Wed, 01 Sep 2010 12:19:09 +0100 3942841 http://www.medworm.com/index.php?rid=3914967&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FDaO7g7edOWI%2F Also: 50 million Americans on Medicaid; two studies boost Plavix rivals; pediatricians say no erectile dysfunction drug ads before 10pm. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=3914967 Mon, 30 Aug 2010 12:38:52 +0100 3914967 http://www.medworm.com/index.php?rid=3913293&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F08%2F29%2Fpepsis-new-designer-salt-healthy-or-health-hazard%2F You may have heard in the news recently that PepsiCo created a salt for its Lay’s potato chips (and other Frito products) that will reduce salt content. At first glance, it seems like a gimmick. You might even think they are trying to make people think that their snack products are healthier. But, there’s actually more to it than that. I talked with the Director of Public Relations and Marketing, Aurora Gonzalez, about the new salt and got some interesting health-related information. Frito-Lay cares about making a good product. They were the first company to remove trans fats in favor of sunflower oil. They are thinking about sodium in terms of “if there is something we can do, we should do it.” They know people are concerned about salt intake. They also know that people like seas... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=3913293 Sun, 29 Aug 2010 06:35:39 +0100 3913293 http://www.medworm.com/index.php?rid=3911866&cid=t_99932_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FhVsGkz31etk%2F For all the talk about embracing the Internet and social media, the amount of healthcare and pharma ad spending online will remain steady at about 4 percent of the total in 2014, even as the annual projected increases in such spending climb significantly. This year, for instance, online ad spending is expected to rise 10.6 percent, to $1 billion, and grow by 9.3 percent in 2014 to $1.52 billion. Why is the total online pharma and healthcare spending - which includes both direct-to-consumer ads for prescription meds and over-the-counter salves - not going to account for very much? There are several reasons, according to eMarketer, which issued the report. For one thing, the FDA has not yet issued clear guidelines for search and social media, although these may be released later this year. F... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=3911866 Fri, 27 Aug 2010 14:16:25 +0100 3911866 http://www.medworm.com/index.php?rid=3907577&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FjLLTfcMsrSA%2F eMarketer estimates online spending by U.S. health-care and pharma companies will hit $1.52 billion in 2014. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=3907577 Thu, 26 Aug 2010 21:37:36 +0100 3907577 http://www.medworm.com/index.php?rid=3885558&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F08%2F20%2Fstevia-a-sweet-sugar-substitute%2F Every few years a new sugar alternative hits the market. People who prefer to get their sweeteners’ calorie-free rush to buy up the local supermarket’s stock and eagerly tout the benefits of the latest and greatest sweet invention. About a decade ago sucrolose (aka Splenda) gave Sweet ‘n Low and Equal a run for their money.Agave nectar has received a “health halo” among some people, despite the fact that it is nearly all fructose and may be worse for your health than table sugar or high fructose corn syrup. Most recently, another non-sugar has made a splash in our coffees. Stevia (sold at health food stores as Truvia, PureVia, Sun Crystals, among others) is made from the sweetest part of the South American stevia plant. The human body cannot use these steviol glycosides as fuel ... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=3885558 Fri, 20 Aug 2010 07:30:48 +0100 3885558 http://www.medworm.com/index.php?rid=3861991&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FNuKoFM9p0w8%2F The proposed law in San Francisco would limit fast-food toy freebies to meals that met nutrition standards. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=3861991 Thu, 12 Aug 2010 21:31:10 +0100 3861991 http://www.medworm.com/index.php?rid=3862056&cid=t_99932_109_f&fid=34752&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPsychsplash%2F%7E3%2FiLCuYNNrUaw%2F URL: http://www.caregiver911.com/aboutus/index.htmCaregiver Media Group is a leading provider of information, support and guidance for family and professional caregivers. For: AnyoneTopics: Attachment, Behaviour Management, Clinical Psychology, General Psychology, Life, Lifestyle, Parenting, Quality of Life, RelationshipsFeatures: Advertising, Articles, Chat Rooms, Collaborative News, Conferences, Forums, Information, LinksCaregiver Media Group is a leading provider of information, support and guidance for family and professional caregivers. Founded in 1995, they produce Today’s Caregiver magazine, the first national magazine dedicated to caregivers, and this web site which has topic specific newsletters, online discussion lists, back issue articles of Today’s Car... PsychSplash blogs http://www.medworm.com/rss/comments.php?id=3862056 Thu, 12 Aug 2010 17:00:13 +0100 3862056 http://www.medworm.com/index.php?rid=3833590&cid=t_99932_167_f&fid=38271&url=http%3A%2F%2Frebeccascritchfield.wordpress.com%2F2010%2F08%2F08%2Fwhole-foods-a-hyper-local-grocery-store%2F Short Pump Virginia was in the news this past week when Whole Foods Market announced they took over an acre in  for a community garden that will help supply its local store. This is the first on-site field-to-store garden in the country and was exiting news to proponents of the Local Food Movement. The garden has separate areas for composting, an orchard and space for individual gardens and for demonstration and educational programs. By producing food on site, it will be much more sustainable and energy effecient, since this food will have no “food miles”- a buzz word that indicates how far, and how much gas has to be burned for that food to reach your table from the field. The goal of the community garden plot is not only to have items for sale, but to create a space for edu... Balanced Health and Nutrition Rebecca Scritchfield's Blog blogs http://www.medworm.com/rss/comments.php?id=3833590 Sun, 08 Aug 2010 01:17:59 +0100 3833590 http://www.medworm.com/index.php?rid=3833454&cid=t_99932_109_f&fid=34750&url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2010%2F08%2F07%2Freal-mental-health-is-healthyplace%2F Who runs Real Mental Health? Who owns Healthy Place.com? Are they one and the same? These are interesting questions to ask, because you can’t find such information on their websites. What makes it even more interesting is what recently happened to the Real Mental Health website that demonstrates a behind-the-scenes connection between these two sites — a connection not acknowledged anywhere on either site. Real Mental Health is a small mental health community built upon a third-party social networking suite of tools. The website used to reside at realmentalhealth.com. But at the end of May, the site suddenly went away without notice to its members. That’s when the intrigue began. It came back a week later at a different URL (realmentalhealthsite.com), with little explana... World of Psychology blogs http://www.medworm.com/rss/comments.php?id=3833454 Sat, 07 Aug 2010 11:56:00 +0100 3833454 http://www.medworm.com/index.php?rid=3831334&cid=t_99932_87_f&fid=36224&url=http%3A%2F%2Ffeeds.wsjonline.com%2F%7Er%2Fwsj%2Fhealth%2Ffeed%2F%7E3%2FwsbsNfa565s%2F The FDA's guidance for promoting drugs and devices online and via social media hasn't yet been released. (Source: WSJ.com: Health Blog) WSJ.com: Health Blog blogs http://www.medworm.com/rss/comments.php?id=3831334 Fri, 06 Aug 2010 16:04:02 +0100 3831334 http://www.medworm.com/index.php?rid=3899458&cid=t_99932_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F18030628%2F1q1ro1%2Fneuromarketing%7EThe-Buying-Brain-by-A-K-Pradeep.htm Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that prove one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date [...] CommentsThis book is offers nothing but sparsely laid common sense ... by JoeyRoger, I too enjoyed reading Dr. Pradeep's book and agree ... by EphraimPlus 4 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3899458 Thu, 05 Aug 2010 16:54:50 +0100 3899458