MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'adwords'. Sat, 03 Sep 2011 02:43:50 +0100 http://www.medworm.com/index.php?rid=4821145&cid=t_233140_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F05%2Fhow-fda-in-cahoots-with-doj-brought.html FDA’s Infamous 14 Warning Letters were a Ploy to Force Google into a $500M DOJ Settlement Regarding Illegal Online Pharmacy Ads“…something is happening here and you don't know what it is, do you, Mr. Jones?”That’s how I’m feeling today as I try to understand what’s really behind the news about Google’s advertising policies, online pharmacies, and FDA’s 2009 warning letters to major pharmaceutical companies. If my thinking is correct, drug industry search engine ads were “collateral damage” in a war between Google and the FDA.Yesterday, the Wall Street Journal reported that Google is “close to settling a U.S. criminal investigation into allegations it made hundreds of millions of dollars by accepting ads from online pharmacies that break U.S. laws” (see “Google A... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4821145 Fri, 13 May 2011 17:35:00 +0100 4821145 http://www.medworm.com/index.php?rid=4018270&cid=t_233140_118_f&fid=39279&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Ffoxepractice%2F%7E3%2FK3nCdiDq8JI%2Fmedical-practice-marketing-facebook My medical group is already using Google Adwords, so why would we benefit from advertising on Facebook? The major advantage of advertising to prospective patients on a social networking site, like Facebook, is that you can make use of both demographic and psychographic information when targeting your patients. Example of Google Adwords in a medical group To understand this shift in online healthcare marketing and the power Facebook Ads brings, we need to look at the current Google Adwords situation. We set up medical Google Adwords campaigns for all our medical group clients as part of our Online Presence package. This service allows these healthcare providers to promote their services to prospective patients. For example, a person located in our client’s city who is searching on... Fox ePractice blogs http://www.medworm.com/rss/comments.php?id=4018270 Tue, 07 Sep 2010 14:21:58 +0100 4018270 http://www.medworm.com/index.php?rid=4018276&cid=t_233140_118_f&fid=39279&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Ffoxepractice%2F%7E3%2FWGXSDjB_GAw%2Fhcsm-scoop-week32 At Fox ePractice we’re committed to providing you with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice. To that end, each week this page will highlight some of the best content that we have come across on the web in order to further your knowledge of the opportunities before you. We will showcase both Healthcare Social Media experts who speak out on the subject, as well as those sites that demonstrate what we feel are healthy examples of how to put the concept of Web 2.0 to work for their healthcare businesses. So read on … and “get the scoop”: yes Effective Social Media For The 55 or Better Crowd One year ago, Redstone Highlands Senior Living Communities, a CCRC outsid... Fox ePractice blogs http://www.medworm.com/rss/comments.php?id=4018276 Fri, 13 Aug 2010 19:56:37 +0100 4018276 http://www.medworm.com/index.php?rid=4018281&cid=t_233140_118_f&fid=39279&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Ffoxepractice%2F%7E3%2FnGbk-Egk1Yc%2F This study compared different online advertising campaigns, and while the average enrollment rate of 9.1% exceeds most traditional offline recruitment approaches, Google Adwords stood out with the only double digit result (16%) among online methods. Find out more about how Google Adwords  can link your healthcare services to patientsin your community? Share this on Facebook Tweet This! Digg this! Stumble upon something good? Share it on StumbleUpon Share this on del.icio.us Subscribe to the comments for this post? (Source: Fox ePractice) Fox ePractice blogs http://www.medworm.com/rss/comments.php?id=4018281 Tue, 27 Jul 2010 21:18:47 +0100 4018281 http://www.medworm.com/index.php?rid=2453185&cid=t_233140_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fxu1h8SGSuvM%2Fnyc-health-department-buys-google-ads.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=2453185 Thu, 04 Jun 2009 15:06:00 +0100 2453185 http://www.medworm.com/index.php?rid=2390122&cid=t_233140_125_f&fid=34820&url=http%3A%2F%2Fwww.dentalblogs.com%2Farchives%2Fadministrator%2Ftracking-dental-website-conversion-turning-visitors-into-patients%2F You’ve invested in a custom website that makes your dental practice look sensational online. That’s great. But how can you know that the site is actually bringing in new business? If you have a solid SEO strategy, your site should rank well organically (in the search engine results pages or SRPs). You can also supplement with pay-per-click advertising from Google Adwords. Adding a blog is always a great idea for SEO. Be sure to include your website address on marketing materials, such as business cards, appointment cards, invoices, mailers, and advertisements. If you’re doing these things, you’re certainly doing your part on the front end. So how can you know if you’re getting good ROI with your website? Tracking Website Traffic Tracking the traffic on your site is pretty easy.... dental blog for dentists about dentistry blogs http://www.medworm.com/rss/comments.php?id=2390122 Wed, 06 May 2009 14:15:39 +0100 2390122 http://www.medworm.com/index.php?rid=2301647&cid=t_233140_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F04%2Ffdas-actions-speak-louder-than-its.html It has been widely reported that as far as the FDA is concerned it's the message not the medium when it comes to regulating pharmaceutical use of the Internet (see, for example, "A Conversation with the FDA Associate Commissioner for Public Affairs"). This is turning out not to be entirely accurate.In 14 recent warning letters, FDA challenged the conventional wisdom of consultants to the drug industry about application of the so-called "one-click rule" to Google Adwords. Clicking is unique to messages delivered via the Internet or other interactive media.The "one-click rule" states it's OK on an Rx product Web site to merely provide a link to the package insert or brief summary. The "rule" was an interpretation of FDA thinking by consultants to the drug industry and was never something the... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2301647 Sat, 04 Apr 2009 11:29:00 +0100 2301647