MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'branding'. Sat, 03 Sep 2011 02:02:58 +0100 http://www.medworm.com/index.php?rid=5131079&cid=t_127403_180_f&fid=38604&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fmakeitgreat%2F%7E3%2FoPPFSBu-MSI%2F Over at Business on Main, there was an awesome article about how to build your online presence, in just 15 simple, but not easy, steps. While none of the steps are earth shattering, if you’re serious about having an online presence, they are extremely necessary. Some of the tips are just once tips, some are once a month, some are once a week, and some are daily. While they aren’t super instructive, they are good tips that you should be doing. To sample this, here are the tips they suggest doing just once: 1. Set online branding goals. 2. Devise a plan for how you’ll present your brand name to make it findable across all online channels. 3. Define your brand statement in 10 to 20 words 4. Establish your online home base, whether it’s your own website, your own blog or a Facebook bus... Phil Gerbyshak blogs http://www.medworm.com/rss/comments.php?id=5131079 Mon, 15 Aug 2011 14:53:22 +0100 5131079 http://www.medworm.com/index.php?rid=5050729&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26456171%2F0%2Fneuromarketing%7EBetter-Packaging-via-Neuromarketing.htm What’s better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don’t often talk about their neuromarketing efforts, perhaps because of the vaguely scary sound of it all. Some of the rare public windows into neuromarketing studies have been in the packaging area, notably the Campbell’s Soup [...] CommentsCheck out Neuromarketing Companies, David. The number is ... by Roger DooleyAwesome to see such definite applications of neuromarketing. I ... by David BrainsPlus 3 more...Related StoriesThe Buying Brain by A. K. PradeepYour Brain on SoupFurry Cat Ears Show Your Mood (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=5050729 Tue, 19 Jul 2011 12:02:24 +0100 5050729 http://www.medworm.com/index.php?rid=4975950&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26262159%2F0%2Fneuromarketing%7EEngaging-Beer-Mythology.htm Hot on the heels of my “surprise” ad, here’s another long but highly engaging commercial from Sapporo Beer. This one doesn’t have the big payoff at the end, but rather engages the viewer with continuous surprises and delights. Each level is rich in detail and the viewer is torn between wanting to keep studying the [...] CommentsGreat suggestion, Ron. I found a higher res version of the Coke ... by Roger DooleyHi Roger - As you know we see and test a lot of TV spots. ... by Ron Wrighti like the sapporo bear commercial. its seems like hollywood ... by caraRelated StoriesVery Effective Surprise AdApple Fanboy = Religious Fanatic?Study: TV Branding Beats Online (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4975950 Mon, 27 Jun 2011 11:36:54 +0100 4975950 http://www.medworm.com/index.php?rid=4968587&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26242974%2F0%2Fneuromarketing%7EVery-Effective-Surprise-Ad.htm Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong brand impression. A secondary neuromarketing ploy is the scary imagery. I’m [...] CommentsThanks for the detailed comment, Nathan. Great insights! Roger by Roger DooleyBear in mind that this ad was created for European audiences ... by Nathan TothrowPlus 3 more...Related StoriesApple Fanboy = Religious Fanatic?Study: TV Branding Beats OnlineSimple Slogans Double Sales (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4968587 Fri, 24 Jun 2011 11:55:46 +0100 4968587 http://www.medworm.com/index.php?rid=4952999&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26211698%2F0%2Fneuromarketing%7EGory-Tobacco-Warnings-Doomed-to-Fail.htm The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” [...] CommentsIn order to prevent tobacco use and the associated chronic ... by TeresaNumerous double-blind, peer reviewed studies have shown that a ... by Doug LancePlus 8 more...Related StoriesImpossible Branding?Most Desired Brands, via NeuromarketingApple Fanboy = Religious Fanatic? (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4952999 Tue, 21 Jun 2011 12:09:17 +0100 4952999 http://www.medworm.com/index.php?rid=4848006&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25940124%2F0%2Fneuromarketing%7EApple-Fanboy-Religious-Fanatic.htm When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that [...] CommentsCommentsRelated StoriesRivalry MarketingWhy Etsy’s Rob Kalin Is Like Steve JobsTop Neuromarketing Posts of 2010 (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4848006 Fri, 20 May 2011 12:52:26 +0100 4848006 http://www.medworm.com/index.php?rid=4813483&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2011%2F05%2F11%2Fwhat-can-your-medical-practice-learn-from-watching-the-show-iron-chef%2F I enjoy watching Iron Chef America. I am amazed that the Food Channel can create a show about cooking that is exciting, competitive, informative, nail biting and fun all in a single show. Theoretically, a competitive cooking show sounds boring. What is fun and exciting about that? But Iron Chef makes you root for a guy to pull out a lobster from the boiling water so he can plate it in time, while the other guy is running franticly chopping things up ’til the last minute all while the commentator gives a play, by play and insights as to the ingredients and technique of each chef. For those that haven’t seen the show, it consist of two chef (one is the iron chef and the other is the challenger) trying to make several dishes in an hour with a secret ingredient that is revealed to them... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4813483 Wed, 11 May 2011 14:00:18 +0100 4813483 http://www.medworm.com/index.php?rid=4813367&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25864520%2F0%2Fneuromarketing%7EStudy-TV-Branding-Beats-Online.htm Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope, “television ads across the spectrum of familiarity evoked 38x more emotional engagement, a combination of intensity of and time spent in [...] CommentsI'm sure that this will change within a few years by Frugal LivingMatt, the online ads are described only as “rich media” – ... by Roger DooleyPlus 3 more...Related StoriesNeuromarketing Study at OxfordWalmart CEO Confirms Payday Timing EffectSimple Slogans Double Sales (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4813367 Wed, 11 May 2011 12:16:34 +0100 4813367 http://www.medworm.com/index.php?rid=4734211&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25698921%2F0%2Fneuromarketing%7ESimple-Slogans-Double-Sales.htm We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it’s labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality. And while the brand rarely changes, slogans are treated as ephemeral and tend to be changed much [...] CommentsCommentsRelated StoriesThe Neuromarketing ChallengeGetting High Boosts CooperationGive Big, Get Bigger (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4734211 Thu, 21 Apr 2011 13:35:00 +0100 4734211 http://www.medworm.com/index.php?rid=4575100&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24960553%2F0%2Fneuromarketing%7EUse-Ratings-to-Improve-REAL-Satisfaction.htm It’s no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you simply don’t want to annoy your friends or perhaps you [...] CommentsThis explains nicely Cialdini's assertion that expert opinions ... by John Laddwow i didn't realize that having testimonials and ratings fall ... by miami opticalRelated StoriesWhen Loyalty Points Beat Price DifferencesBorder Bias: How to Beat ItDoes Paper Outweigh Digital? (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4575100 Fri, 11 Mar 2011 15:14:32 +0100 4575100 http://www.medworm.com/index.php?rid=4536202&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2011%2F03%2F02%2Fcan-costco-and-your-medical-practice-have-something-in-common%2F I always feel guilty when I’m at Costco and I sample a product without any intention of actually buying it. Like those delicious bite size quesadillas or that scrumptious guacamole dip.  More than buying it, I wish those sample size were bigger to tell you the truth. But that is why I have three kids… so each of them can get a bite for dad. I don’t think I should feel guilty though. Sampling product has been a common practice probably since “retail” was invented. And retailers still do it; so someone is buying the product. Right? We see sampling all over the place; not just at food retailers. For example, the company Evernote actually uses “sampling” as a business strategy. Evernote offers their product for free. The free version includes about 80% of the complete functional... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4536202 Wed, 02 Mar 2011 11:00:03 +0100 4536202 http://www.medworm.com/index.php?rid=4429061&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23999479%2F0%2Fneuromarketing%7EMost-Desired-Brands-a-Neuromarketing-Ranking.htm Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data. First, here are Buyology’s top brands: Top 20 Most Desired [...] CommentsI find the results in the matrix even more curious. Like Apple ... by DeniseGood point, Cindy. I'm surprised American Express didn't appear ... by Roger DooleyPlus 4 more...Related StoriesMost Immersive Outdoor Ad EverBrandwashing?Impossible Branding? (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4429061 Wed, 02 Feb 2011 14:18:28 +0100 4429061 http://www.medworm.com/index.php?rid=4372091&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23622108%2F0%2Fneuromarketing%7EMost-Immersive-Outdoor-Ad-Ever.htm Does all outdoor advertising have to be two dimensional and boring? Ad agency Colley+McVoy and Caribou Coffee show that’s not the case with an ad concept that really puts consumers next to the product. Or, at least the consumers will FEEL like they are next to the product being promoted, a line of new hot [...] CommentsI agree with ITNose, the smell would be fabulous. I also ... by Brendon B ClarkOutstanding job…I know cost can be an issue, however it is ... by HDSGNWRKSPlus 5 more...Related StoriesRivalry MarketingThe BMW Logo That Wasn’t Really ThereThe BMW Logo That Wasn’t Really There (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4372091 Tue, 18 Jan 2011 13:25:28 +0100 4372091 http://www.medworm.com/index.php?rid=4318373&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23327815%2F0%2Fneuromarketing%7ERivalry-Marketing.htm Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly: It is often said that a brand is a narrative. This is because stories [...] Comments[...] This post was mentioned on Twitter by Timothy (Tim) ... by Tweets that mention Rivalry Marketing | Neuromarketing -- Topsy.comRelated StoriesTop Neuromarketing Posts of 2010Subliminal Negativity WorksThe BMW Logo That Wasn’t Really There (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4318373 Thu, 06 Jan 2011 13:45:43 +0100 4318373 http://www.medworm.com/index.php?rid=4314052&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23300292%2F0%2Fneuromarketing%7EThe-BMW-Logo-That-Wasnt-Really-There.htm Stare at a lightbulb for a few seconds, and when you look away you’ll see a colored spot no matter where you look. That’s an “afterimage,” and these ghostly remains of what you are looking at can be much more interesting than a mere bright spot. Here’s a demonstration of a color afterimage: In that [...] CommentsWow, very creative use of the afterimage effect. I'd love to ... by RobertNothing sneaky about it! I think it is very cool and very ... by MikePlus 3 more...Related StoriesThe BMW Logo That Wasn’t Really ThereSubliminal Negativity WorksSmall Surprise, Big Mood Change (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4314052 Wed, 05 Jan 2011 13:58:20 +0100 4314052 http://www.medworm.com/index.php?rid=4298671&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23132988%2F0%2Fneuromarketing%7ESmall-Surprise-Big-Mood-Change.htm What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine where they knew it would be found. When the subjects who found the dime were surveyed shortly after [...] CommentsThe “gift” mechanics always worked in marketing products. I ... by Gabriele MaidecchiTheir strategy is working on two levels, Lowri. First, there ... by Roger DooleyPlus 5 more...Related StoriesTop Neuromarketing Posts of 2010Subliminal Negativity WorksBrandwashing? (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4298671 Wed, 29 Dec 2010 12:55:37 +0100 4298671 http://www.medworm.com/index.php?rid=4294714&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23109480%2F0%2Fneuromarketing%7ETop-Neuromarketing-Posts-of.htm This is the time of year for “top” lists, and I thought I’d list the most popular Neuromarketing posts for 2010. This list isn’t my opinion of which are best, but rather is based purely on popularity. These posts all generated some combination of social media traffic from Twitter, Facebook, and Stumbleupon as well as [...] CommentsGute Zusammenfassung by Gute. Neuroempfwhlung (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4294714 Tue, 28 Dec 2010 14:04:39 +0100 4294714 http://www.medworm.com/index.php?rid=4249269&cid=t_127403_180_f&fid=38612&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fpickthebrain%2FLYVv%2F%7E3%2F3SaA-z7EYS8%2F Why should people remember you? What makes you stand out in a crowd? What makes you different from other people in your field? How can others relate to you? If you can’t answer those questions, perhaps it’s time to think about how you brand yourself. Branding is the process of attributing a characteristic, quality, or image to something in order to associate an item with those qualities. For instance, think of Disney, and you think wholesome, family entertainment, right? It’s what the company is known for. This is not an accident, but rather, by design. Branding isn’t just for companies like Nike, McDonald’s, and Disney anymore, though. Today’s entrepreneur realizes that if you want to stand out, you need to brand yourself. Branding is what separates Gar... PickTheBrain | Motivation and Self Improvement blogs http://www.medworm.com/rss/comments.php?id=4249269 Fri, 10 Dec 2010 16:24:49 +0100 4249269 http://www.medworm.com/index.php?rid=4237945&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22619879%2F0%2Fneuromarketing%7ESubliminal-Negativity-Works.htm People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal messages shows. Researcher Nilli Lavie of the UCL Institute of Cognitive Neuroscience states, There has been [...] CommentsCommentsRelated StoriesLove BrandingSubliminal MotivationBrandwashing? (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4237945 Tue, 07 Dec 2010 15:05:42 +0100 4237945 http://www.medworm.com/index.php?rid=4225376&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22530892%2F0%2Fneuromarketing%7EBrandwashing.htm I’ve been hearing the invented word “brandwashing” for years now, but this combination of “branding” and “brainwashing” received new exposure when the New York Times suggested it as a synonym for neuromarketing. But should we worry that a technique that probes subconscious brain patterns might be used to unduly influence consumers, turning them into shopping [...] CommentsMuch of the same has been on my mind lately. And it can't be ... by VerillianceRelated StoriesSensory Marketing in RetailNeuromarketing: Pharma Threat?Love Branding (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4225376 Fri, 03 Dec 2010 11:48:20 +0100 4225376 http://www.medworm.com/index.php?rid=4214194&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22465373%2F0%2Fneuromarketing%7ESensory-Marketing-in-Retail.htm Here’s an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers: The camera crew visited a redesigned Coles supermarket as well as a tea shop and Air Aroma, a scent marketing firm. A few of the sensory appeal techniques the video illustrates: Sight: Open [...] CommentsIt's always ironic when science discovers that the “old ... by VerillianceIt's a good tactic to try and emulate the looks and feel of the ... by Gabriele MaidecchiRelated StoriesNeuromarketing: Pharma Threat?Love BrandingSubliminal Motivation (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4214194 Tue, 30 Nov 2010 13:36:15 +0100 4214194 http://www.medworm.com/index.php?rid=4207339&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22441660%2F0%2Fneuromarketing%7ENeuromarketing-Pharma-Threat.htm Some people find drug company marketing reprehensible, and apparently nobody more so than these four organizations: the Center for Digital Democracy, U.S. PIRG, Consumer Watchdog, and the World Privacy Forum. They have filed a complaint with the Federal Trade Commission accusing drug companies of everything except kidnapping and insider trading. The complaint runs to 144-pages, [...] CommentsCommentsRelated StoriesLove BrandingSubliminal MotivationAvoid the Corner of Death! (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4207339 Mon, 29 Nov 2010 11:01:32 +0100 4207339 http://www.medworm.com/index.php?rid=4197143&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22298113%2F0%2Fneuromarketing%7ELove-Branding.htm Review – Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and “love coach.” While these two callings seem unrelated at first glance, Dahlman thinks they fit together perfectly. In her book, Love Branding, she shows how marketers can achieve branding success [...] CommentsDear Roger when you say 'it is quite possible for someone to ... by Michel HoetmerMichel, I do think it is quite possible for someone to have an ... by Roger DooleyPlus 8 more...Related StoriesSix Selling Secrets From MagiciansSubliminal MotivationAvoid the Corner of Death! (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4197143 Tue, 23 Nov 2010 11:10:20 +0100 4197143 http://www.medworm.com/index.php?rid=4190324&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2010%2F11%2F22%2Fhow-should-medical-practices-address-retail-clinics%2F Last week, a pediatrician that saw my “ I have a proposal” post reached out so I could help him with a problem he was having. He said, “OK smarty pants, let’s see what you got.” He didn’t actually say that, but I’m sure he was thinking it. What he actually said was, Brandon, In our area, we’ve seen a few retail clinics pop up. What can we do as a practice to let patients know that visiting retail clinics is not in their best interest?” We had along discussion. So I put together a summary of our conversation. Below is a rundown, more of less, of what I told the doc. Beat Them At Their Game One of the benefits that retail clinics promote, is their flexible hours and immediate access; so it makes sense for the practice to look for ways to offer extended hours and rearrange t... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4190324 Mon, 22 Nov 2010 11:00:51 +0100 4190324 http://www.medworm.com/index.php?rid=4125066&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21772175%2F0%2Fneuromarketing%7ESubliminal-Motivation.htm People often do things and can’t say exactly why they did them. While it might seem that “acting without explanation” is the result of poor attention or irrational impulse, it turns out that our brains are wired to do this. It is possible, researchers at INSERM in Paris found, to motivate half the brain without [...] CommentsIn 1897, the director of Yale Psychology laboratory E.W. ... by AnonymousInteresting findings. I remember there being a lot of ... by StevenPlus 2 more...Related StoriesNo-Attention BrandingAvoid the Corner of Death!More Senses, Higher Sales (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4125066 Mon, 01 Nov 2010 12:19:06 +0100 4125066 http://www.medworm.com/index.php?rid=4119088&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21690540%2F0%2Fneuromarketing%7EAvoid-the-Corner-of-Death.htm What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill. Hill’s comments stem from an interesting eyetracking [...] Comments[...] the Corner of Death!  The worst placement for your [...] by Dawn’s Weekly World News 10 29 2010[...] called “Avoid the Corner of Death!,” and it is ... by Understanding Eye Flow and Avoiding The Corner of Death « MARKETING STRATEGISTPlus 4 more...Related StoriesMore Senses, Higher SalesHire Happy People!New Gap Logo a Neuro Failure (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4119088 Thu, 28 Oct 2010 12:31:01 +0100 4119088 http://www.medworm.com/index.php?rid=4105769&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21541806%2F0%2Fneuromarketing%7EMore-Senses-Higher-Sales.htm What two senses get all the attention in advertising? Sight and sound. Print, broadcast, and digital media usually reach only these two, and often just one. In his new book, About Face, Dan Hill spends some time focusing on how reaching the other senses with your marketing can boost sales. Here are a few sensory [...] CommentsHello, it is also important to note that when we try to sell ... by Sergio - videos de bodasThe number is incorrect – and I guess the question is who are ... by TracyPlus 8 more...Related StoriesHire Happy People!Neuro-Politics: Chinese Professor AdAbout Face by Dan Hill (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4105769 Thu, 21 Oct 2010 12:52:57 +0100 4105769 http://www.medworm.com/index.php?rid=4082137&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21481361%2F0%2Fneuromarketing%7ENew-Gap-Logo-a-Neuro-Failure.htm Just about everyone has an opinion on the new Gap logo (now hastily withdrawn by the firm), and NeuroFocus has jumped on the bandwagon by conducting EEG and eye-tracking studies of consumer response to the design. Overall, they found the revamped design didn’t light up their subjects’ brains the way an exciting new logo should. [...] CommentsIt wouldn't be the first time a company stirred the pot of ... by VerillianceIs really interesting, but Gap really needs a new Logo or a ... by Carlos APlus 8 more...Related StoriesWhen Consumption Isn’t ConspicuousPaper Beats Digital For EmotionHoly Branding! Religion Gives Brand Immunity (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4082137 Mon, 18 Oct 2010 17:47:57 +0100 4082137 http://www.medworm.com/index.php?rid=4045239&cid=t_127403_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fboost-practice-awareness-dental-postcards%2F The following is a guest post by MaKenzie Birchell of Bluewater. If you are interested in guest posting for Dental Heroes, please sign up here. Be sure to check out MaKenzie’s previous post post which is full of tips for setting up a postcard process targeted to retaining current patients. Why Target New Movers? New movers are an ideal audience to target in a dental postcard marketing campaign, since dentists are among the top services that people search for when relocating to a new area. Your postcard campaign can help those new movers check one more item off of their to-do list and bring you a new patient—or a whole family of new patients! In this post we’ll use our trusty Create-Target-Mail method to devise best practices for new mover mailings in a dental postcard marketing c... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4045239 Fri, 08 Oct 2010 15:34:39 +0100 4045239 http://www.medworm.com/index.php?rid=4040672&cid=t_127403_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fretention-postcards-dentist-patients%2F The following is a guest post by MaKenzie Birchell of Bluewater. If you are interested in guest posting for Dental Heroes, please sign up here. In case you missed it, check out MaKenzie’s previous post that highlighted the dental postcard marketing process. When it comes to retention, some dentists think only of reminder postcard sent out to patients for their bi-annual cleaning. Though reminder cards are good, retention postcards with a broader strategy are more effective for keeping patients. Using a full service postcard marketing provider is becoming a more popular option for busy dentists that appreciate the quick Create-Target-Mail process. Let’s cover some great tips for retention postcards with this simple method. Create Retention cards are sent to your current patients, so... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4040672 Thu, 07 Oct 2010 01:25:41 +0100 4040672 http://www.medworm.com/index.php?rid=4031372&cid=t_127403_125_f&fid=38161&url=http%3A%2F%2Fwww.dentalheroes.com%2Fincrease-patient-base-dental-marketing-postcards%2F In this series of three separate guest blog posts, we’ll be discussing the different direct mail type options dentists can take advantage of with postcard marketing, as well as sharing best practices in execution with an easy Create-Target-Send process. Whether your dental practice is still in its infancy, or you are simply looking to gain a larger patient base, dental postcard marketing can expand your reach. Using the simple Create-Target-Mail process, here are some of the best practices for your next dental patient acquisition campaign with direct mail: Create The starting point of creating an acquisition postcard for your dental practice can be daunting—because, well, you’re a dentist, not a marketing guru. The key, surprisingly, is to keep your postcard simple. Focus on unique ... Dental Heroes blogs http://www.medworm.com/rss/comments.php?id=4031372 Tue, 05 Oct 2010 03:56:44 +0100 4031372 http://www.medworm.com/index.php?rid=4031309&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21147165%2F0%2Fneuromarketing%7EPaper-Beats-Digital-For-Emotion.htm Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project used fMRI brain scans to show that [...] Comments[...] read an article (Paper Beats Digital for Emotion) that ... by Rock, Paper, Scissors…Digital?Roger, we sponsor events that directly support our practice ... by Chris ZdunichPlus 8 more...Related StoriesNeuromarketing Standards Battle Ahead?Holy Branding! Religion Gives Brand ImmunityThe Case FOR College Sports (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4031309 Mon, 04 Oct 2010 12:57:32 +0100 4031309 http://www.medworm.com/index.php?rid=4013264&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21000927%2F0%2Fneuromarketing%7EHoly-Branding-Religion-Gives-Brand-Immunity.htm Most marketers don’t count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded “self expression” items (such as logo apparel or designer sunglasses) in particular may find this segmentation useful. According to a paper by Ron Shachar (Tel Aviv University and Duke) and co-authors [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4013264 Tue, 28 Sep 2010 13:57:01 +0100 4013264 http://www.medworm.com/index.php?rid=4003295&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20972647%2F0%2Fneuromarketing%7EThe-Case-FOR-College-Sports.htm Recently, Newsweek ran a big article titled The Case Against College Athletic Recruiting, with the sensational subtitle claiming that U.S. universities are “misappropriating resources” on sports. Accusing some of the nation’s most revered institutions of financial malfeasance is no small thing. But are colleges really squandering the money they spend on athletics? Perhaps in some [...] CommentsProbably the most oft-cited justification for investing in ... by Roger DooleyVery interesting piece on so many levels. I, too, have pondered ... by Nadine Bendycki (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4003295 Mon, 27 Sep 2010 11:57:59 +0100 4003295 http://www.medworm.com/index.php?rid=4003337&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2010%2F09%2F27%2Fi-have-a-proposal%2F Since I’ve started the blog, I’ve gotten a few requests from people to help them out with different practice/business issues. After answering a few of these questions, I’ve realized that I really enjoy doing this type of work. I enjoy analyzing data, researching topics, and giving different perspectives in an effort to solve medical practice business problems for other managers and physicians. Here’s why I like it Not only do I help people out (which I think is a cool thing to do), but I also benefit from it because every situation is unique and there is always something to learn. The Proposal So here is the deal. If you have an interesting practice management issue, and need some help resolving it, I’d like to help. Just reach out (email, phone, Twitter) and I’ll be happy ... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=4003337 Mon, 27 Sep 2010 10:30:05 +0100 4003337 http://www.medworm.com/index.php?rid=3994016&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20878558%2F0%2Fneuromarketing%7ENoAttention-Branding.htm Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it’s possible to have marketing impact without ANY of those things. Blindsight It’s not commonly known that in addition to our main visual processing system, we have a secondary, more primitive system that feeds [...] CommentsGreat info, thanks, Kyle. Roger by Roger DooleyRoger, this reminds me of the work of Tanya Chartrand at Duke ... by Kyle Morich (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3994016 Thu, 23 Sep 2010 11:48:01 +0100 3994016 http://www.medworm.com/index.php?rid=3994121&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2010%2F09%2F22%2Fwhat-can-a-medical-practice-learn-from-norman-rockwell%2F This past summer I got a chance to visit Washington DC. While I was there, I saw a Norman Rockwell exhibition at the Smithsonian American Art Museum. As it turned out, the exhibition was the private collection of George Lucas and Steven Spielberg. The exhibition highlighted Rockwell’s masterful storytelling. I didn’t know much about Norman Rockwell before that day. I knew he was a famous American painter and I had seen a few of his replicas in restaurants. But after seeing the exhibition, I got a deep, deep appreciation of Rockwell and especially, how he was able to communicate an entire story with a single frame. The Old Days My 75 year old grandfather was with me that day and told me how, back in the day, he couldn’t wait to get the Post Magazine to see Rockwell’s cover and to r... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=3994121 Wed, 22 Sep 2010 14:00:36 +0100 3994121 http://www.medworm.com/index.php?rid=3980871&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20736877%2F0%2Fneuromarketing%7EWhen-Marketing-Stinks.htm Olfactory marketing has been used for years, and usually the objective is to use appealing scents and create a positive branding message. Not always, though – one politician is conducting a campaign that, well, stinks. Carl Paladino, the Republican nominee for governor of New York State, has sent out a mailing that smells [...] CommentsHe should have included a rose-scented picture of himself. Then ... by FrankI'll be interested to see how that works out. My gut response ... by Verilliance (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3980871 Fri, 17 Sep 2010 12:41:42 +0100 3980871 http://www.medworm.com/index.php?rid=3965500&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20662645%2F0%2Fneuromarketing%7ECollege-Branding-Personal-Branding.htm Although the concept of personal branding was likely launched by Tom Peters’ excellent 1997 article, The Brand Called You, the idea that others perceive you as an amalgam of personal characteristics, experience, and qualities no doubt goes back millennia. And since education became formalized by the establishment of universities, for many people a key [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3965500 Tue, 14 Sep 2010 11:52:17 +0100 3965500 http://www.medworm.com/index.php?rid=3942841&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20032351%2F0%2Fneuromarketing%7EWe-Dont-Need-No-Stinkin-Marketing.htm The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story. Comments@Brendon – you asked, “who will ever admit to buying a ... by AshleySteve Jobs knows marketing but one law if particular. The Law ... by Erik JohnsonPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3942841 Wed, 01 Sep 2010 12:19:09 +0100 3942841 http://www.medworm.com/index.php?rid=3942843&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F19488038%2F0%2Fneuromarketing%7ERevealed-How-Steve-Jobs-Turns-Customers-into-Fanatics.htm Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind [...] CommentsHello I stopped reading all the comments (my bad) because the ... by Carole S[...] an online community dedicated to health and well being. ... by Parallel Insights » Blog Archive » The tribal mentality and a brand’s successPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3942843 Wed, 25 Aug 2010 15:38:53 +0100 3942843 http://www.medworm.com/index.php?rid=3920913&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F18294482%2F1qxdfd%2Fneuromarketing%7EWhen-Consumption-Isnt-Conspicuous.htm Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know the buyer has discriminating taste, and, more importantly, has plenty of money. Whether you believe [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3920913 Mon, 09 Aug 2010 11:46:27 +0100 3920913 http://www.medworm.com/index.php?rid=3899458&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F18030628%2F1q1ro1%2Fneuromarketing%7EThe-Buying-Brain-by-A-K-Pradeep.htm Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that prove one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date [...] CommentsThis book is offers nothing but sparsely laid common sense ... by JoeyRoger, I too enjoyed reading Dr. Pradeep's book and agree ... by EphraimPlus 4 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3899458 Thu, 05 Aug 2010 16:54:50 +0100 3899458 http://www.medworm.com/index.php?rid=3798621&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F15508238%2F1mr3x3%2Fneuromarketing%7EA-Tight-Brand-Focus.htm Most companies think about extending their brand to maximize their exposure and value. That’s why we have HUMMER cologne (at least while the vehicles were in production), and Purple Oreos. In many cases, these brand extensions makes sense: if a brand’s primary product has entered a phase of slow or low growth, extending [...] CommentsEnjoyed your post! I agree, extending a business brand can be ... by VerndaleMaking sure that extending a businesses brand doesnt dilute ... by B @ logos coachingAgreed! Sometimes the extension can do far more harm than good. ... by Eric Helzer (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3798621 Thu, 01 Jul 2010 14:37:46 +0100 3798621 http://www.medworm.com/index.php?rid=3691134&cid=t_127403_180_f&fid=38604&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fmakeitgreat%2F%7E3%2FXYGATVStD98%2F A few months back, I contributed a chapter on creating a great voicemail greeting to a fantastic book called Launchpad. It was available in paperback, and from the responses I got from those who read it, they really enjoyed the book. Today, I am honored to share the book in its entirety, free for you to download. No e-mail address required, just download and enjoy. Or you can view it in your browser and never download it. Up to you. Launchpad: Your Career Search Strategy Guide (Volume 1) No related posts. Related posts brought to you by Yet Another Related Posts Plugin. (Source: Phil Gerbyshak) Phil Gerbyshak blogs http://www.medworm.com/rss/comments.php?id=3691134 Wed, 23 Jun 2010 12:32:23 +0100 3691134 http://www.medworm.com/index.php?rid=3683751&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2010%2F06%2F21%2Fmedical-practice-whos-in-your-community%2F Have you ever sat down to think about who is in the community you serve? Where do they gather? How old are they? What’s their gender? How many kids on average do they have? Where do they live? Have they gone to college? Do they use technology? Do they search for medical advice on the Internet? Where do they go online? Are they on Facebook? Do they use Twitter? How often do the text? What’s their socio-economic status? Are they rich, poor, middle class or all of the above? I do. I think about these things to try to know more about the people we treat, we help, we advise. Finding answers to these questions helps me develop a message… the story I want to tell others about our practice. But more important, once we know who we’re talking to, we’ll do a better job addressing them. ... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=3683751 Mon, 21 Jun 2010 15:00:45 +0100 3683751 http://www.medworm.com/index.php?rid=3666085&cid=t_127403_123_f&fid=39036&url=http%3A%2F%2Fpediatricinc.wordpress.com%2F2010%2F06%2F16%2Fpractice-management-advertisement%2F This year we have a renewed commitment towards marketing, advertising and growing our patient community. I have a few post planned that describe some of things I’ve have been working on , so stay tuned for that. As I’ve been thinking about what to do and how we should approach some of these initiatives, I’ve been looking back at some of the things we’ve put together for advertising pieces. So I thought I would share some of these with you all and give you some insight as to what I was going for when we ran with these pieces. This is one  of the very first pieces I did. This poster appeared in the entrance of the local super market. As you can see, the idea was to use color and cute kids with a picture of the doc to draw people’s attention that  this was an advertiseme... Pediatric Inc blogs http://www.medworm.com/rss/comments.php?id=3666085 Wed, 16 Jun 2010 15:00:27 +0100 3666085 http://www.medworm.com/index.php?rid=3757933&cid=t_127403_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F14773507%2F1l6yul%2Fneuromarketing%7EAggressive-vs-Agreeable.htm In Spent: Sex, Evolution, and Consumer Behavior, author and evolutionary psychologist Geoffrey Miller spends a lot of time discussion the “Big Five” personality traits, two of which are agreeableness and aggressiveness. These traits are important, says Miller, because individual consumers use their visible purchases to signal them to others. Indeed, Miller thinks much [...] CommentsTom, I don't think Miller's Five Factor approach can possibly ... by Roger DooleyHi Roger, this is interesting stuff but in my view Millers' ... by Tom McCannPlus 3 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3757933 Wed, 16 Jun 2010 13:32:30 +0100 3757933