MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'brands'. Sat, 03 Sep 2011 02:17:31 +0100 http://www.medworm.com/index.php?rid=4360983&cid=t_104332_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fchewable-birth-control%2F2011.01.17 Just in time for the new year, the FDA has approved the first low-dose chewable birth control contraceptive.  The daily chew will be marketed by Watson Pharmaceuticals, Inc. Fred Wilkinson, executive vice president of Global Brands said: “We believe this product is an important addition to the oral contraceptive category, and that its characteristics will make it a desirable choice for women.” I have to ask myself: “Why?” Most birth control failures occur because the woman forgets to take the pill. Will a chewable be more reliant? Is it aimed at gals who just love chewing gum? I don’t get the concept. Marketing for this breakthrough will begin the in the second quarter of 2011. *This blog post was originally published at EverythingHealth* (Source: ... Better Health blogs http://www.medworm.com/rss/comments.php?id=4360983 Mon, 17 Jan 2011 22:00:00 +0100 4360983 http://www.medworm.com/index.php?rid=4013264&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21000927%2F0%2Fneuromarketing%7EHoly-Branding-Religion-Gives-Brand-Immunity.htm Most marketers don’t count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded “self expression” items (such as logo apparel or designer sunglasses) in particular may find this segmentation useful. According to a paper by Ron Shachar (Tel Aviv University and Duke) and co-authors [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4013264 Tue, 28 Sep 2010 13:57:01 +0100 4013264 http://www.medworm.com/index.php?rid=3965501&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20639460%2F0%2Fneuromarketing%7EWear-a-Fake-Rolex-Turn-Into-OJ.htm You can find fake designer and luxury products just about anywhere these days, and most people consider owning one a harmless transgression. After all, if you were never going to pay $12,000 for a real Rolex, who is really hurt if you wear a fake that cost you $30? Rolex didn’t really lose [...] CommentsBut your brain doesn't always know it knows! Good point, ... by Roger DooleyThe brain has an error detection mechanism that registers when ... by David Krueger MD (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3965501 Mon, 13 Sep 2010 12:27:32 +0100 3965501 http://www.medworm.com/index.php?rid=3920913&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F18294482%2F1qxdfd%2Fneuromarketing%7EWhen-Consumption-Isnt-Conspicuous.htm Marketers know that a key element in many purchases is to signal something about the buyer. A Toyota Prius, for example, says that its owner is concerned about the environment. Expensive luxury brands let the world know the buyer has discriminating taste, and, more importantly, has plenty of money. Whether you believe [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3920913 Mon, 09 Aug 2010 11:46:27 +0100 3920913 http://www.medworm.com/index.php?rid=3798621&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F15508238%2F1mr3x3%2Fneuromarketing%7EA-Tight-Brand-Focus.htm Most companies think about extending their brand to maximize their exposure and value. That’s why we have HUMMER cologne (at least while the vehicles were in production), and Purple Oreos. In many cases, these brand extensions makes sense: if a brand’s primary product has entered a phase of slow or low growth, extending [...] CommentsEnjoyed your post! I agree, extending a business brand can be ... by VerndaleMaking sure that extending a businesses brand doesnt dilute ... by B @ logos coachingAgreed! Sometimes the extension can do far more harm than good. ... by Eric Helzer (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3798621 Thu, 01 Jul 2010 14:37:46 +0100 3798621 http://www.medworm.com/index.php?rid=3625778&cid=t_104332_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FFNYZalq-QKs%2F Hot on the heels of a hearing into Johnson & Johnson’s recall of dozens of over-the-counter medicines, including many popular brands used by children, the House Committee on Oversight & Government Reform is now eyeing a recall last week by Blacksmith Brands, which sells four different versions of PediaCare that were made by J&J’s troubled McNeil Consumer Healthcare unit. Committee chair Ed Towns, a New York Democrat, wants more info on what Blacksmith Brands ceo Peter Mann last week called a “precautionary” move (see here). The Blacksmith PediaCare was made at the same Fort Washington, Pa., plant where the FDA found McNeil had extensive quality control problems (see the FDA report). The plant was responsible for making tens of millions of pediatric me... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=3625778 Wed, 02 Jun 2010 21:45:22 +0100 3625778 http://www.medworm.com/index.php?rid=3590388&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F12247866%2F1ewh10%2Fneuromarketing%7EBalancing-Luxury-Tiffany-Style.htm Luxury brands face a difficult challenge: they must be exclusive, and usually expensive, to maintain their elite status. At the same time, a brand that has extremely limited distribution may not be able to acquire or maintain the visibility in the marketplace that makes the product both recognizable and desirable. A brand that [...] CommentsComments (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3590388 Tue, 04 May 2010 11:55:36 +0100 3590388 http://www.medworm.com/index.php?rid=3508257&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F10026487%2F1bux18%2Fneuromarketing%7EThe-Luxury-Strategy.htm What makes a luxury brand? In The Luxury Strategy, Jean-Noel Kapferer and Vincent Bastien tell us in great detail what distinguishes "luxury" from "premium" and the merely expensive. And, as one might expect, our emotions play a huge role in the way we perceive luxury. CommentsRe S.Smith. Thanks for the comment. I'm always interested in ... by Brendon ClarkThanks: it's such an unusual and specific book, I used your ... by S.Smith - RealTaiji (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3508257 Thu, 08 Apr 2010 12:13:10 +0100 3508257 http://www.medworm.com/index.php?rid=3108408&cid=t_104332_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F3393415%2Fxkn1c%2Fneuromarketing%7EBetter-Branding-Hire-Passionate-People.htm I’ve been reading Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About by Kate Newlin, and am enjoying her analysis of what makes a “passion brand.” Passion brands are those with which consumers form an emotional attachment, and which they recommend enthusiastically to their [...] CommentsComments (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3108408 Wed, 02 Dec 2009 12:48:30 +0100 3108408 http://www.medworm.com/index.php?rid=2902899&cid=t_104332_129_f&fid=39065&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fgluten-freesimplicity%2FGNKb%2F%7E3%2F8J253puToeg%2F Roast this Chicken with Gluten-Free Corn Chex Stuffing for Thanksgiving! (Source: Gluten-Free Simplicity) Gluten-Free Simplicity blogs http://www.medworm.com/rss/comments.php?id=2902899 Sat, 17 Oct 2009 22:46:33 +0100 2902899 http://www.medworm.com/index.php?rid=2890845&cid=t_104332_129_f&fid=39065&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fgluten-freesimplicity%2FGNKb%2F%7E3%2FhBChXd8eRlc%2F Read the label carefully before buying Corn Chex and be sure it is a Gluten-Free version. Because, apparently, both are currently available. This may go for other Chex products as well. Otherwise, I tried it and it tastes pretty good. (Source: Gluten-Free Simplicity) Gluten-Free Simplicity blogs http://www.medworm.com/rss/comments.php?id=2890845 Sun, 21 Jun 2009 19:38:03 +0100 2890845 http://www.medworm.com/index.php?rid=2161458&cid=t_104332_147_f&fid=38117&url=http%3A%2F%2Fwww.engageinhealth.com%2F2009%2F02%2Fvitrues_top_100_social_brands.html I just read Vitrue’s ranking of the top 100 social brands and saw not a single health-related brand on the list. That’s hardly shocking, since we all knew health was behind the curve set by tech and consumer mega-brands, and a lot of healthcare organizations have huge challenges with privacy and regulatory issues. On top of that, there aren’t many health brands with the reach and recognition of Coke or Target. If the list went to 200, might we start to see at least a few big consumer health brands with significant online aspirations, like Susan G. Komen and Weight Watchers? (Source: The Health Engagement Blog) The Health Engagement Blog blogs http://www.medworm.com/rss/comments.php?id=2161458 Thu, 05 Feb 2009 00:31:04 +0100 2161458 http://www.medworm.com/index.php?rid=880355&cid=t_104332_150_f&fid=35777&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmalot%2F%7E3%2F158109597%2F Drug marketers are missing out on the Internet, claims eMarketer, an Internet market research firm. In fact, the firm goes so far as to say the marketing departments “have a rigid view of the Internet” as a means of delivering info, even as consumers use the Internet to interact with one another and learn about brands. Why should marketers care? A consumer’s “online experience helps to build or break trust in brands and companies,” warns eMarketer. In any event, some folks seem to get it. Online advertising spending by drugmakers and the healthcare industry will hit $975 million this year, a 19 percent increase over last year. By 2011, the pharmaceutical category will account for 5 percent of US online ad spending, or $2.2 billion, eMarketer predicts. (If you... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=880355 Tue, 18 Sep 2007 15:32:03 +0100 880355 http://www.medworm.com/index.php?rid=500884&cid=t_104332_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F104394783%2F The Flab Four touch down in New York City, at JFK Airport, on March 26th to begin their “incredible simulation” of the Beatles’ 1964 “British Invasion” and to kick off a $500,000-plus campaign to “help broaden the appeal of the Teletubbies beyond the mainstay audiences of toddlers and parents.” As an article in the March 25th New York Times notes, a “pop-up shop” (= temporary retail store) is to open on Bleeker Street on March 28th and Tinky Winky, Dipsy, LaaLaa, and Po will be touring New York City landmarks including Times Square (will they ride the in-store ferris wheel at Toys ‘R’ Us as Charlie used to?), the Apollo Theater, and the Statue of Liberty (I can already see LaaLaa wearing one of these). And, they will be &#8... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=500884 Mon, 26 Mar 2007 04:40:37 +0100 500884 http://www.medworm.com/index.php?rid=485339&cid=t_104332_87_f&fid=34865&url=http%3A%2F%2Fwww.thecancerblog.com%2F2007%2F03%2F20%2Fthought-for-the-day-it-all-seems-so-wrong%2F Filed under: Lung Cancer, Pink products, Smoking, Daily news, Thought for the DayBusiness is business. Maybe it's about making a difference in the world of consumers but mostly, it's about making money. I get that -- and if I owned my own company and offered some sort of product, surely my goal would be to reap a financial reward. And if I wanted to increase my reward, I guess I would consider new markets, new advertising, and new techniques for hauling in loads of cash.So I see what's going on with the new Camel No. 9 cigarettes, in their hot-pink fuscia and minty-teal green packages with the slogan Light and Luscious. I understand this brand is targeting female smokers with enticing wording that Camel maker R.J. Reynolds executives say is meant to suggest dressed to the nines, putting on... The Cancer Blog blogs http://www.medworm.com/rss/comments.php?id=485339 Tue, 20 Mar 2007 04:00:00 +0100 485339