MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'brandweeknrx'. Sat, 03 Sep 2011 02:58:37 +0100 http://www.medworm.com/index.php?rid=1124945&cid=t_118170_150_f&fid=35777&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmalot%2F%7E3%2F209900166%2F This is for the Peter Rost groupies out there. Last week, we wrote that the former Pfizer exec - a gadfly who made a name for himself as a whistleblower and champion of importing meds from Canada - lost his eyebrow-raising blogging gig at BrandWeekNRX. At the time, Rost acknowledged that “advertising revenue, one year after Brandweek started the site, doesn’t justify the current cost. So that gig is over.” (The back story). Having written a pair of mystery novels and toyed with the idea of entering journalism, Rost quickly regrouped by launching a legal consulting business designed to help law firms that are investigating pharma matters, an enterprise he was already pursuing. Now, though, BrandWeek has decided to bring Rost back, at least temporarily. “We let him go in ... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=1124945 Wed, 02 Jan 2008 13:42:40 +0100 1124945 http://www.medworm.com/index.php?rid=979242&cid=t_118170_134_f&fid=35152&url=http%3A%2F%2Fsstrumello.blogspot.com%2F2007%2F10%2Finsulin-vials-topped-with-rubber.html What do you all think of this ad?It's powerful, but don't expect to see it run, as this ad was shelved in favor of a less effective ad that ran for a very short time (see below for that ad).Apparently this was a concept ad that was proposed to the Department of Health and Human Services in an attempt to raise the nation's historically low rate of breast-feeding. A few years ago, federal health officials commissioned an attention-grabbing ad campaign to try and convince mothers that their babies faced genuine health risks if they did not breast-feed. The campaign featured striking photos of not only insulin vials and syringes, but also asthma inhalers topped with rubber nipples (see BrandWeekNRx.com for all of the pictures).But this ad, along with several others, were apparently caught up i... Scott's Web Log blogs http://www.medworm.com/rss/comments.php?id=979242 Thu, 25 Oct 2007 18:30:00 +0100 979242 http://www.medworm.com/index.php?rid=843794&cid=t_118170_134_f&fid=35152&url=http%3A%2F%2Fsstrumello.blogspot.com%2F2007%2F09%2Fflexing-our-collective-muscle.html This morning, the blogosphere has a few interesting posts on how our "friends" in the pharmaceutical industry managed to snowball many of us. Notably, Allie Beatty at The Diabetes Blog documents on how this could happen in her post "The Insulin Evolution" on how we allowed insulin to evolve from merely hormone replacement into a genetically modified hormone. Interesting stuff.But, today several other bloggers are answering exactly how that happens in today's environment, including BrandWeekNRX who has summarized an explanation on how pharmaceutical marketers are using the web to fool the FDA, with various tricks such as having pharmaceutical companies pose as consumers on social networks, or Wikipedia sleight-of-hand edits which were highlighted recently as it was recently reported that so... Scott's Web Log blogs http://www.medworm.com/rss/comments.php?id=843794 Wed, 05 Sep 2007 14:40:00 +0100 843794 http://www.medworm.com/index.php?rid=775387&cid=t_118170_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F08%2Fbrandweek-hires-peter-rost-moves-to.html The pharmaceutical industry often complains that the "media" are unfriendly and biased against the industry. And at least one blog that shills for the industry -- DrugWonks run by PR agency Manning, Selvage and Lee's Peter Pitts -- is devoted to counteracting negative industry stories in the press.Until recently, I didn't buy their arguments. I've seen as many stories in the press touting pharmaceutical products and practices as I have seen criticizing them (see, for example, "Am I Dreaming, or Is This [News Story] a Rozerem Ad?"). But the recent hiring by Brandweek of Peter Rost -- unabashedly a drug industry foe (he is, after all, a whistleblower and built a business on whistleblowing) -- to take over for Jim Edwards at BrandweekNRX blog has jaded my opinion of the media.As I pointed out... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=775387 Thu, 02 Aug 2007 12:03:00 +0100 775387 http://www.medworm.com/index.php?rid=602477&cid=t_118170_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F05%2Fare-critical-bloggers-enemies-of-pharma.html More and more attention is being paid to bloggers in the Pharma BlogospherTM. There are currently several means of keeping track of all the comings and goings of blogs in this space, including:The Pharma Blogosphere Blog: Created by John Mack, this blog offers reviews of blogs and blog postings, reader surveys, and a critical look at blogging practices and the growing interest in these blogs by the pharmaceutical industry.Pharmacentral Pageflakes: Created by Steve Woodruff who also blogs at Impactiviti, this portal is designed to give you fingertip access number of targeted blogs, so that you can more easily and quickly find updated commentary on a variety of topics. It organizes blogs by topic areas like news, marketing & training, gossip, public policy, etc. Each blog appear as a "flake"... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=602477 Sun, 13 May 2007 14:32:00 +0100 602477