MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'btw'. Sat, 03 Sep 2011 02:49:55 +0100 http://www.medworm.com/index.php?rid=3577621&cid=t_318909_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F05%2Fdespite-its-social-media-expertise-j.html Johnson & Johnson's (JNJ's) has earned accolades from industry pundits for its social media expertise (see Dosie Awards, for example). Yet it's handling of the McNeil Consumer recall of children's medicines seems weak in general and very weak specifically with regard to the use of social media to reach out and engage consumers on the issue.As reported in the Wall Street Journal, "Some parents say the recall has weakened J&J's reputation for quality. The recall has also prompted a congressional investigation of the company's handling of consumer complaints and the adequacy of the FDA's inspections. The House Committee on Oversight and Government Reform has asked J&J Chief Executive William Weldon to testify at a hearing on May 27" (see "FDA Widens Probe of J&J's McNeil Unit"... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3577621 Tue, 18 May 2010 13:44:00 +0100 3577621 http://www.medworm.com/index.php?rid=3573937&cid=t_318909_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F05%2Fdespite-its-social-media-expertise-j.html Johnson & Johnson's (JNJ's) has earned accolades from industry pundits for its social media expertise (see Dosie Awards, for example). Yet it's handling of the McNeil Consumer recall of children's medicines seems weak in general and very weak specifically with regard to the use of social media to reach out and engage consumers on the issue.As reported in the Wall Street Journal, "Some parents say the recall has weakened J&J's reputation for quality. The recall has also prompted a congressional investigation of the company's handling of consumer complaints and the adequacy of the FDA's inspections. The House Committee on Oversight and Government Reform has asked J&J Chief Executive William Weldon to testify at a hearing on May 27" (see "FDA Widens Probe of J&J's McNeil Unit"... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3573937 Tue, 18 May 2010 13:44:00 +0100 3573937 http://www.medworm.com/index.php?rid=2950983&cid=t_318909_150_f&fid=34768&url=http%3A%2F%2Fpharmagossip.blogspot.com%2F2009%2F11%2Fits-old-bucket-of-money-switcheroo.html I'll let Peter Rost explain the original scam!Now - here's Jim Edwards with the switcheroo! (Source: PharmaGossip) PharmaGossip blogs http://www.medworm.com/rss/comments.php?id=2950983 Mon, 02 Nov 2009 14:23:00 +0100 2950983 http://www.medworm.com/index.php?rid=1968808&cid=t_318909_150_f&fid=34768&url=http%3A%2F%2Fpharmagossip.blogspot.com%2F2008%2F11%2Fj-defective-duragesic-death-16-million.html A jury in Chicago has found two Johnson & Johnson subsidiaries liable in the death of a Cicero, Ill., woman who died while using a Duragesic® patch, and ordered the companies to pay her family $16,560,000.The verdict in the case involving 38-year-old Janice DiCosolo, a mother of three, was delivered in Judge Thomas Flanagan's courtroom in the Cook County Circuit Court, after a three-week trial.When Mrs. DiCosolo died on February 15, 2004, she was using a Duragesic patch that her doctor prescribed to reduce the almost constant pain she experienced as a result of a neurological condition called reflex sympathetic dystrophy. Duragesic is a patch containing a gel form of the drug fentanyl, which is 100-times stronger than morphine.In the lawsuit, Mrs. DiCosolo's family argued that the def... PharmaGossip blogs http://www.medworm.com/rss/comments.php?id=1968808 Tue, 18 Nov 2008 05:06:00 +0100 1968808 http://www.medworm.com/index.php?rid=1420431&cid=t_318909_150_f&fid=34768&url=http%3A%2F%2Fpharmagossip.blogspot.com%2F2008%2F05%2Fj-heres-idea-for-all-those-moms.html I'll let Ed explain....... http://www.banthebags.org/ (Source: PharmaGossip) PharmaGossip blogs http://www.medworm.com/rss/comments.php?id=1420431 Mon, 05 May 2008 15:39:00 +0100 1420431 http://www.medworm.com/index.php?rid=1280748&cid=t_318909_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F03%2Fcentocor-blog-no-frying-pan-and-no-fire.html Yesterday Melissa Katz and Michael Parks -- the corporate communications brains behind Centocor's new blog CNTO411 (pronounced "Cento 411") -- were my guests on Pharma Marketing Talk, which is my live podcast/chat Internet talk show (you can listen to the audio archive here).Melissa in her follow-up post to CNTO411 likened the experience to being in a frying pan (see "Out of the Frying Pan").Usually, when someone says "out of the frying pan," the next phrase is "into the fire." But, I can assure Melissa that (1) she was never in the frying pan during my interview yesterday, and (2) she hasn't yet seen the fire!Just to clarify: My goal is NEVER to put my podcast guests in a frying pan situation in a live interview situation. I prefer to do that here on this blog!Actually, I do not think Mel... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1280748 Wed, 05 Mar 2008 12:51:00 +0100 1280748 http://www.medworm.com/index.php?rid=793089&cid=t_318909_147_f&fid=35750&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FHealthCareVox%2F%7E3%2F142771134%2Fjohnson_johnson_provides_more.html Yesterday, I wrote a lengthy post focusing on how I thought Johnson & Johnson could use its corporate blog to provide more context about why it decided to sue the Red Cross. Last night, J&J decided to pick up the gauntlet thrown down by me and a few other bloggers and posted more information about why it made this move on its corporate blog, JNJ BTW.  Ray Jordan, another member of J&J’s corporate communications team wrote the post, as Marc Monseau is currently on vacation.  It also appears that J&J has been communicating with bloggers about the suit.  Great job adding meat to those potatoes J&J.  This, my friends is what corporate blogging should be all about. Reading the tea leaves, responding quickly and having the courage to grapple with the... HealthCareVox blogs http://www.medworm.com/rss/comments.php?id=793089 Fri, 10 Aug 2007 15:56:10 +0100 793089 http://www.medworm.com/index.php?rid=790712&cid=t_318909_147_f&fid=35750&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FHealthCareVox%2F%7E3%2F142420894%2Fas_observers_criticize_johnson.html Today, bloggers and newspapers around the world are reporting that Johnson & Johnson has sued the Red Cross over the use of its trademark – the red cross.  According to a J&J statement: “After more than a century of strong cooperation in the use of the Red Cross trademark, with both organizations respecting the legal boundaries for each others' unique legal rights, we were very disappointed to find that the American Red Cross [ARC] started a campaign to license the trademark to several businesses for commercial purposes on all types of products being sold in many different retail and other commercial outlets. These products include baby mitts, nail clippers, combs, toothbrushes and humidifiers. This action is in direct violation of a Federal statute protecting ... HealthCareVox blogs http://www.medworm.com/rss/comments.php?id=790712 Thu, 09 Aug 2007 16:44:43 +0100 790712