MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'celebrity endorsements'. Sat, 03 Sep 2011 02:38:14 +0100 http://www.medworm.com/index.php?rid=4482825&cid=t_134973_109_f&fid=34750&url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2011%2F02%2F15%2Fthe-psychology-of-advertising%2F How often have you seen a teeth-whitening ad that shows the person with bright, white teeth as more attractive — sexier even? Or viewed an ad for a green cleaning product that made you fearful that using a chemical product would harm your kids? Or just think of any product — diet food, skin care, insurance company, car, medication — that features celebrity testimonials or the words of other consumers who’ve achieved “incredible results.” For these common advertising ploys, you can thank John B. Watson, the founder of behaviorism here in America. After getting fired from his academic post at Johns Hopkins, Watson began working for one of the biggest advertising agencies in New York City, J. Walter Thompson. (He was dismissed for his scandalous divorce. Short story: He fell in lo... World of Psychology blogs http://www.medworm.com/rss/comments.php?id=4482825 Wed, 16 Feb 2011 01:00:37 +0100 4482825 http://www.medworm.com/index.php?rid=4077623&cid=t_134973_160_f&fid=36189&url=http%3A%2F%2Fwww.skinmdblog.com%2F294%2Fmeaningful-beauty-cindy-crawford-skin-care-review%2F Meaningful skincare products are endorsed by Cindy Crawford, a former US supermodel who is getting a little older. The complete line includes cleansers, creams and masks.  Finding out about the ingredients has been difficult. Many cosmetic companies use advertising and celebrity endorsements to sell their products.  They might talk about the science behind the ingredients or the results we can expect to see after using them.  But they don’t want to give us a detailed list of ingredients until we physically pick up the product. Some companies are becoming less secretive about their products.  They realize that more and more consumers are concerned about safety.  It’s not just the people with allergies or sensitivities that worry these days. Scientists from around the world have exp... Skin MD blogs http://www.medworm.com/rss/comments.php?id=4077623 Sat, 16 Oct 2010 21:46:49 +0100 4077623 http://www.medworm.com/index.php?rid=3714443&cid=t_134973_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FmA4PGY91Dv4%2F Where is direct-to-consumer advertising headed this year? Which activities will garner a bigger share of the budget than others? Celebrity endorsements? Product placements? Patient education? To get a grip, Cegedim Dendrite surveyed 199 folks from drugmakers, ad agencies and consultants, and learned that 51 percent say DTC will be more effective this year, while 45 percent say it will be less effective. They also learned that… Overall, the DTC spending outlook is brighter - 41 percent believe spending will increase this year, which is up from 20 percent last year. However, 31 percent expect DTC spending will stay the same, while 54 percent of those who foresee lower spending say funds will be shifted to different programs. Such as? 19 percent say a shift to targeted direct-to-patient... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=3714443 Wed, 30 Jun 2010 16:52:11 +0100 3714443 http://www.medworm.com/index.php?rid=2974210&cid=t_134973_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FSyMur7HPck8%2F Not movie stars and athletes. Instead, business leaders are found to be the most persuasive when it comes to endorsing a product, according to an AdweekMedia/Harris Poll. Unfortunately, there was no specific breakdown to say whether this included folks who run Wall Street firms, big banks or hedge funds (although they certainly have persuasive powers over some members of Congress). In any event, business leaders had the highest “most persuasive” vote at 37 percent, followed by athletes with 21 percent, TV and movie stars at 18 percent, singers and musicians with 14 percent and former political figures scoring 10 percent, AdWeek writes. In fact, former politicians were “least persuasive,” garngering 39 percent of the vote. TV and movie stars notched 23 percent, follo... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=2974210 Mon, 09 Nov 2009 13:55:06 +0100 2974210 http://www.medworm.com/index.php?rid=1724458&cid=t_134973_167_f&fid=37833&url=http%3A%2F%2Fnutrition.edublogs.org%2F2008%2F08%2F22%2Fnew-olympian-michael-phelps-now-a-junk-food-spokesperson%2F People are wondering what kind of a role model Michael Phelps is going to be to the growing population of overweight and obese children. His choices of foods to sponsor and endorse caused many child obesity experts to denounce his endorsements. Kellogg Co. announced on August 19 that Michael Phelps, winner of eight gold medals at the Beijing Olympics, will be featured on upcoming boxes of Kellogg’s Frosted Flakes and Kellogg’s Corn Flakes. No longer is Wheaties the breakfast of champions in stead it’s Tony the Tiger’s GREEAATTT cereal. Phelps has also been serving as ambassador for a program sponsored by McDonald’s to bring Chinese children to the Olympics and serve them American fast food. Consumer Health advocate Mike Adams, offered these words on the questionable c... Nutrition and Wellness Biology 50 blogs http://www.medworm.com/rss/comments.php?id=1724458 Fri, 22 Aug 2008 17:46:41 +0100 1724458 http://www.medworm.com/index.php?rid=1134001&cid=t_134973_150_f&fid=35777&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmalot%2F%7E3%2F212844334%2F In particular, the focus is on Robert Jarvik, premiere pitchman for Pfizer’s Lipitor. In a letter to Pfizer ceo Jeff Kindler, John Dingell, the Democrat from Michigan who chairs the Committee on Energy and Commerce, and Bart Stupak, also a Democrat from Michigan who chairs the Subcommittee on Oversight and Investigations, have decided to open an investigation into the use of celebrity endorsements in DTC ads. “We are concerned that consumers might be misled by Pfizer’s television ads for Lipitor starring Dr. Jarvik,” Dingell says in a statement. “In the ads, Dr. Jarvik appears to be giving medical advice, but apparently, he has never obtained a license to practice or prescribe medicine.” Says Stupak: “Dr. Jarvik’s appearance in the ads could influence consumers into tak... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=1134001 Mon, 07 Jan 2008 22:35:13 +0100 1134001 http://www.medworm.com/index.php?rid=760660&cid=t_134973_150_f&fid=35777&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmalot%2F%7E3%2F137590753%2F Hard to believe, but it may be true. Mark Calcavecchia is quoted as saying he loves the painkiller - as well as Aleve. He made his remarks in response to reports that the use of steroids and other performance-enhancers has been the talk of the golf world, which occurred after Gary Player said last week at the British Open that he knew some golfers use drugs banned in other sports. “As long as they don’t ban Celebrex and Aleve, I’ll be okay; and beer,” Calcavecchia says. “Those three combos pretty much numb me up good and that’s about all I need.” Actually, he’s been saying this for awhile, according to Golf magazine. This is like a hole-in-one for Pfizer, which could use a boost after launching groundbreaking, but not terribly effective TV a... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=760660 Thu, 26 Jul 2007 12:54:08 +0100 760660