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        <title>MedWorm Tags: charlie kimball</title>
        <description>MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'charlie kimball'.</description>
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        <lastBuildDate>Sat, 03 Sep 2011 02:45:22 +0100</lastBuildDate>
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            <title>Pharma is &quot;Cleverly Navigating&quot; the Social Media Space Says TIME Magazine</title>
            <link>http://www.medworm.com/index.php?rid=4266258&amp;cid=t_247962_150_f&amp;fid=34889&amp;url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F12%2Fpharma-is-cleverly-navigating-social.html</link>
            <description>&quot;Surprisingly, it's the pharmaceutical industry that's been at the forefront of moving the FDA to issue social-media rules,&quot; reports TIME Magazine reporter Steven Gray in a story published online today (see &quot;Drug Companies Take Their Pitch to Social Media — Carefully&quot;). Steven interviewed me for this story and quotes me in this passage: &quot;The companies realize their traditional websites and advertising strategies are no longer sufficient tools to promote products in a competitive marketplace in which doctors, pharmacists and consumers aggressively trade information about medicine on blogs. The companies are also aware that 'if they can't fully participate in the social-media conversation, they get marginalized,' says John Mack, publisher of Pharma Marketing Blog, which attracts about 25,0...</description>
            <author>Pharma Marketing Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4266258</comments>
            <pubDate>Fri, 17 Dec 2010 15:26:00 +0100</pubDate>
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            <title>CWD Friends For Life - Fast Driver!</title>
            <link>http://www.medworm.com/index.php?rid=3865400&amp;cid=t_247962_134_f&amp;fid=35187&amp;url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FDiabetesDaily%2F%7E3%2FiOuyaoN8_W0%2Fcwd-friends-for-life---fast-driver.php</link>
            <description>Bernard, Amy, Kerri, Scott, photo by Jeff HitchcockOne of the hardest things at CWD Friends For Life (FFL) was deciding on which session to attend for any given pocket of time.&amp;nbsp; Each session ran for an hour, or an hour-and-a-half, and there were usually six or seven to choose from at any given time. On Wednesday morning I listened in to Kerri &amp; Amy do a great presentation called &quot;Finding Your Online Voice&quot;.&amp;nbsp; I loved it.&amp;nbsp; I thought Kerri &amp; Amy were perfect hosts and leaders, and that the information was well received.&amp;nbsp; There were lots of questions, ranging from &quot;how do I do it?&quot; to &quot;what about privacy concerns?&quot; I hope that a few people found the inspiration to start sharing their stories.&amp;nbsp; After the session, I jumped on Kerri's coattails to go meet Charlie ...</description>
            <author>Diabetes Daily</author>
            <type>blogs</type>
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            <pubDate>Fri, 13 Aug 2010 14:00:00 +0100</pubDate>
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            <title>Young Heart Attack Victim Inspires Charlie Kimball</title>
            <link>http://www.medworm.com/index.php?rid=2894709&amp;cid=t_247962_134_f&amp;fid=34841&amp;url=http%3A%2F%2Fwww.diabetesmine.com%2F2009%2F10%2Fyoung-heart-attack-victim-inspires-charlie-kimball.html</link>
            <description>Most of us have, at some point in our lives, an &amp;#8216;aha&amp;#8217; moment in which our health springs forward from the far, far back burner and suddenly sits at the top of the priority list. For Brian Harris, the moment for him was a sudden heart attack at the age of 33. After waking up [...] (Source: Diabetes Mine)</description>
            <author>Diabetes Mine</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2894709</comments>
            <pubDate>Thu, 15 Oct 2009 15:05:21 +0100</pubDate>
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            <title>Charlie Kimball, Novo Nordisk, and Me Make Up</title>
            <link>http://www.medworm.com/index.php?rid=2671095&amp;cid=t_247962_150_f&amp;fid=34889&amp;url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F08%2Fcharlie-kimball-novo-nordisk-and-me.html</link>
            <description>Ever since I wrote my blog post dissing the first-ever pharma branded Tweet, people have wondered if I really have it in for the pharmaceutical industry. (start here and work your way back to catch up on the story).Seems like no matter how &quot;mean&quot; I am, pharma people still come up to me at meetings to say hello and invite me to wine and dine with them. They even invite me into the tent to talk to their marketing people! Imagine that!Today, I was invited to breakfast by Ambre Morley (@ambremorley), Associate Director of Product Communications at Novo Nordisk to meet Charlie Kimball -- the racecar driver and person with diabetes (PWD) who is sponsored by Novo Nordisk's Levemir insulin brand team.Charlie was visiting Novo just a hop, skip, and a jump from where I live and work (Newtown, PA). S...</description>
            <author>Pharma Marketing Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2671095</comments>
            <pubDate>Tue, 04 Aug 2009 18:05:00 +0100</pubDate>
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            <title>Novo to Social Media: Report the Facts</title>
            <link>http://www.medworm.com/index.php?rid=2653997&amp;cid=t_247962_150_f&amp;fid=34889&amp;url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F07%2Fnovo-to-social-media-report-facts.html</link>
            <description>A Twitter friend was surprised I did not respond &quot;2 the Charlie Kimball thing- esp since your journalistic integrity was questioned. :(&quot;I had no idea what &quot;thing&quot; he was referring to, but rather than email him and check the facts as any good journalist would do, I just searched Twitter and found a post on Kerri's Six Until Me blog about Charlie Kimball that mentioned me, social media, and journalism &quot;principals&quot; (see &quot;Charlie and the Twitter Factory&quot;). This has to be what my friend was referring to. It's just an assumption, mind you, but if it walks like a duck and quacks like a duck...Kerri was obviously concerned about the &quot;backlash towards Charlie&quot; and cited my post &quot;Novo Nordisk's Branded (Levemir) Tweet is Sleazy Twitter Spam!.&quot;&quot;I do not like to see Charlie, the guy, under such attack...</description>
            <author>Pharma Marketing Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2653997</comments>
            <pubDate>Wed, 29 Jul 2009 20:41:00 +0100</pubDate>
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            <title>Diabetes Copany Utilizes Twitter</title>
            <link>http://www.medworm.com/index.php?rid=2602213&amp;cid=t_247962_150_f&amp;fid=38374&amp;url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FynMCBvyiLlg%2Fdiabetes-copany-utilizes-twitter.html</link>
            <description>(Source: ePharma Summit)</description>
            <author>ePharma Summit</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2602213</comments>
            <pubDate>Tue, 14 Jul 2009 19:45:00 +0100</pubDate>
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            <title>Does Novo's Editing Suck the Life Out of Charlie Kimball? Yes, by Some Objective Measures.</title>
            <link>http://www.medworm.com/index.php?rid=2553228&amp;cid=t_247962_150_f&amp;fid=34889&amp;url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F06%2Fdoes-novos-editing-suck-life-out-of.html</link>
            <description>Last week I compared the personal Twitter account of racecar driver and diabetes patient Charlie Kimball (@charliekimball) with Novo Nordisk's Levemir-branded Race with Insulin Twitter account (@racewithinsulin), which supposedly features tweets made by Charlie. In that post, I noted that the latter account is a distorted mirror of the former. In fact, it appears that Novo Nordisk is rewriting a select number of Tweets from @charliekimball to create the Race With Insulin account (see &quot;Novo Nordisk Selectively Copies &amp; Edits Kimball's Tweets&quot;).It's no surprise that Novo Nordisk would edit Charlie's Tweets. After all, Novo is a regulated drug company and is responsible for the post made on its Twitter account.But is Novo sucking the life out of Charlie's Tweets? A few of Charlie's more p...</description>
            <author>Pharma Marketing Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2553228</comments>
            <pubDate>Mon, 29 Jun 2009 10:34:00 +0100</pubDate>
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            <title>Novo Nordisk Selectively Copies &amp; Edits Kimball's Tweets</title>
            <link>http://www.medworm.com/index.php?rid=2513165&amp;cid=t_247962_150_f&amp;fid=34889&amp;url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F06%2Fnovo-nordisk-selectively-copies-edits.html</link>
            <description>Diabetes patient and racecar driver Charlie Kimball is sponsored by Novo Nordisk's Levemir insulin injection. I've written about the Race with Insulin Twitter account, which supposedly features tweets made by Charlie, in previous posts to this blog (see &quot;Novo Nordisk's Branded (Levemir) Tweet is Sleazy Twitter Spam!&quot; and &quot;Pharma Marketers Should Stop Blaming the FDA for Their Dysfunctional Social Media Marketing Efforts&quot;).In response to a post I made about a branded Levemir tweet made by Charlie via his Race with Insulin account, I received this email message from a personal friend of Charlie's: &quot;I happen to know Charlie ... I think he is a good guy and hate to see him hurt by this incident. I wonder if someone at Novo is adding in the marketing messages ... Charlie made a mistake by letti...</description>
            <author>Pharma Marketing Blog</author>
            <type>blogs</type>
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            <pubDate>Mon, 22 Jun 2009 17:44:00 +0100</pubDate>
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