MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'click'. Sat, 03 Sep 2011 02:12:16 +0100 http://www.medworm.com/index.php?rid=4780474&cid=t_165453_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FB-3pjMYEf4o%2Fastra-zeneca-expanding-digital-customer.html AstraZeneca has now placed “Click To Chat” features on the “Contact Us” pages of Crestor and Nexium. The IMing feature is the first of its kind in the Pharmaceutical industry, and AZ believes this is just one more way they can connect digitally with their customers. Donna Holder, senior director, AstraZeneca Information Center, stated “AstraZeneca understands that our consumers want flexibility, especially when it comes to health information. This new resource enables consumers to have easier access to the information they seek through the convenience of a real-time, online channel.” (Source: Jack's Posterous) ePharma Summit West is the best event to help you understand how to use your digital toolbox to access customers. Sessions like “Measuring Digital Marketing Toward S... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4780474 Tue, 03 May 2011 15:32:00 +0100 4780474 http://www.medworm.com/index.php?rid=4360977&cid=t_165453_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fpoint-and-click-medicine-the-emr-game%2F2011.01.18 Whistleblower readers know of my criticisms of the electronic medical record (EMR) juggernaut that is oozing over the medical landscape. Ultimately, this technology will make medical care better and easier to practice. All systems will be integrated, so that a physician will have instant access to his patients’ medical data from other physicians’ offices, emergency rooms and hospitals. In addition, data input in the physician’s office will use reliable voice activated technology, so that some antiquated physician behaviors, such as eye contact, can still occur. Clearly, EMR is in transition. I place it on the 40 yard line, a long way from a touch down or field goal position. A colleague related a distressing meeting he had at the community hospital he works at. This hospital, like ne... Better Health blogs http://www.medworm.com/rss/comments.php?id=4360977 Tue, 18 Jan 2011 20:00:00 +0100 4360977 http://www.medworm.com/index.php?rid=3652672&cid=t_165453_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F06%2F11%2Fjust-how-do-we-measure-roi-from-social-marketing%2F A recent survey from Omniture, May 2010,  showed that marketers were unable to effectively measure marketing effectiveness. When asked which analytics would give them the most valuable insights, marketers said the importance of marketing cost, orders, average order size and conversion rate. But they had the greatest ability to measure visits, page views, page views per visit and click-throughs. Only 41% could measure social marketing conversion. Overall, 80% said it was important to measure ROI from online activities, but just 31% could effectively do so. (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3652672 Fri, 11 Jun 2010 15:53:11 +0100 3652672 http://www.medworm.com/index.php?rid=3370666&cid=t_165453_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F03%2Fyahoos-claim-that-patients-are.html Yahoo! submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).In defense of the "one-click rule" for space-limited "generic" search ads and "Rich Ads in Search (RAIS)," Yahoo! presented a study that purports to prove that "When it comes to side effects... the patient mindset appears to be ambivalent until research for an ailment is needed" (see Exhibit A (pdf)). The following chart was offered in evidence:The question, which was posed to 2,540 Online Americans in the study, was "As you may or may not know the FDA (Federal Drug Administration) mandates companies to lay out side effect information or risk factors in advertising. Using the scale below please tell us how much you ag... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3370666 Tue, 16 Mar 2010 17:30:00 +0100 3370666 http://www.medworm.com/index.php?rid=2865914&cid=t_165453_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F10%2Fpharma-prefers-1-click-rule-for.html In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools, the agency is asking for comments on 19 specific questions (see "Let's Respond to FDA's Questions Regarding Its Regulation of Social Media"). These questions are included in my ongong online survey/questionnaire, which you can access here.I am following the results of this survey closely and will provide updates. Here, I focus on this question:How should product information be presented using various social media tools to ensure that the user has access to a balanced presentation of both risks and benefits of medical products?The survey asks respondents to choose ONLY one of the following responses (and add additional comments):No ma... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2865914 Tue, 06 Oct 2009 11:19:00 +0100 2865914 http://www.medworm.com/index.php?rid=2839073&cid=t_165453_125_f&fid=34820&url=http%3A%2F%2Fwww.dentalblogs.com%2Farchives%2Fadministrator%2Ftnt-explains-how-dentists-websites-rank-well-on-google%2F The same experts that brought us the Web 2.0 info last week present SERPs, SEO, PPC, and organic listings in layman’s terms today. Everyone wants to do well on search engines, particularly the big dog – Google. Your patients don’t have to go to dental school to have a healthy mouth, and you don’t have to know everything about web design and optimization to have a “healthy” website. The few definitions and samples TNT provides in this week’s Tips blog are like patient education. After the read, you’ll know just enough to make informed decisions for the future of your website! Click here - http://tips.tntdental.com. (Source: dental blog for dentists about dentistry) dental blog for dentists about dentistry blogs http://www.medworm.com/rss/comments.php?id=2839073 Mon, 28 Sep 2009 15:29:02 +0100 2839073 http://www.medworm.com/index.php?rid=2651120&cid=t_165453_7_f&fid=38807&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FBlogsTheheartorg%2F%7E3%2FUDvU76VLum4%2Fepdisode-3-percutaneous-aortic-valve-procedures (Source: Blogs@theHeart.org) Blogs@theHeart.org blogs http://www.medworm.com/rss/comments.php?id=2651120 Wed, 29 Jul 2009 15:30:00 +0100 2651120 http://www.medworm.com/index.php?rid=2646781&cid=t_165453_7_f&fid=38807&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FBlogsTheheartorg%2F%7E3%2F9X6bfZy0l1k%2Fdissecting-the-cost-conundrum-mcallen-gawande-obama-and-healthcare-reform-in-the-us (Source: Blogs@theHeart.org) Blogs@theHeart.org blogs http://www.medworm.com/rss/comments.php?id=2646781 Mon, 29 Jun 2009 19:13:00 +0100 2646781 http://www.medworm.com/index.php?rid=2448135&cid=t_165453_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F05%2Fprecedent-should-not-guide-pharmas-new.html GSK Blogs About Challenges of Communicating via New Media Channels"Michael F," writing on GSK's More than Medicine Blog, suggests that critics "take into consideration that there may be much larger issues at stake governing the way we communicate...before making claims that 'Pharma doesn't know how to do this [talk about products on Twitter and other social media channels]'" (see "Communicating to Stakeholders ... Part 2").I have to say that I'm beginning to really like GSK's blog and am modifying my initial impression that the blog's sole agenda is to "to propagate GSK's and the drug industry's argument AGAINST a government-run health insurance plan that competes with private insurance' (see "The Real Agenda of GSK's New Blog and Why the Authors' Identities are Cloaked"). Since last week,... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2448135 Sat, 30 May 2009 11:54:00 +0100 2448135 http://www.medworm.com/index.php?rid=2405563&cid=t_165453_113_f&fid=34634&url=http%3A%2F%2Fwww.emrandhipaa.com%2Femr-and-hipaa%2F2009%2F05%2F13%2Fkiller-emr-features-according-to-emr-vendors%2F I previously posted a request to hear about the “killer” EMR features that set an EMR vendor’s software apart from the other 400 EMR vendors out there. As expected, some of the people who sent me a message didn’t understand what I mean. However, a few of the responses we’re pretty interesting. I think we’ve barely scratched the surface on EMR features, so please keep submitting your best EMR feature on the contact us page. Here’s a quick look at three of the responses from EMR vendors. I’ve added strikethroughs when it’s not a killer feature and my commentary is in italics. First up is SRSSoft’s killer EMR feature: The SRS hybrid EMR is a killer EMR, with the prime killer feature being “speed.” Speed is built into the hybrid E... EMR and HIPAA blogs http://www.medworm.com/rss/comments.php?id=2405563 Wed, 13 May 2009 07:41:14 +0100 2405563 http://www.medworm.com/index.php?rid=2390122&cid=t_165453_125_f&fid=34820&url=http%3A%2F%2Fwww.dentalblogs.com%2Farchives%2Fadministrator%2Ftracking-dental-website-conversion-turning-visitors-into-patients%2F You’ve invested in a custom website that makes your dental practice look sensational online. That’s great. But how can you know that the site is actually bringing in new business? If you have a solid SEO strategy, your site should rank well organically (in the search engine results pages or SRPs). You can also supplement with pay-per-click advertising from Google Adwords. Adding a blog is always a great idea for SEO. Be sure to include your website address on marketing materials, such as business cards, appointment cards, invoices, mailers, and advertisements. If you’re doing these things, you’re certainly doing your part on the front end. So how can you know if you’re getting good ROI with your website? Tracking Website Traffic Tracking the traffic on your site is pretty easy.... dental blog for dentists about dentistry blogs http://www.medworm.com/rss/comments.php?id=2390122 Wed, 06 May 2009 14:15:39 +0100 2390122 http://www.medworm.com/index.php?rid=2240773&cid=t_165453_87_f&fid=34595&url=http%3A%2F%2Fnhsblogdoc.blogspot.com%2F2009%2F03%2Fdr-david-salisbury-threatens-to-sue.html Doctors and science bloggers are horrified by the activities of the militant anti-vaccine brigade. Occasionally, we try to discuss, even argue with them. We throw science and evidence at them, and they throw emotion and irrationality at us. But it’s a free world, and life goes on. Mostly, we try to ignore them.I would never have thought that I would one day write in support of an anti-vaccine web site and yet that is the position in which I now find myself. The One Click Group was set up six years ago by Jane Bryant, who styles herself as a mass communications professional, "to help her sick son."One Click sets itself a wide-ranging brief, and covers many areas of medical controversy. In my view – and that, for what it is worth, is a view shared by the overwhelming majority of the medi... NHS Blog Doctor blogs http://www.medworm.com/rss/comments.php?id=2240773 Fri, 06 Mar 2009 14:42:00 +0100 2240773 http://www.medworm.com/index.php?rid=2046392&cid=t_165453_86_f&fid=34461&url=http%3A%2F%2Fdigicmb.blogspot.com%2F2008%2F12%2Fcme-search-continuing-medical-education.html AltSearchEngines is really a site to watch on a regular basis if you want to know about new search engines out there! Today they post about CME Click . a search engine for Continuing Medical Education. According to the review: "CME Click is neither perfect nor very pretty, but it is a handy tool when a procrastinating physician (or a highly efficient one who has only just been informed about a new mandate) needs to meet a CME requirement as quickly as possible" Something to give a closer look for sure. Although the review mentiones no available RSS feed, I found that the following page is RSS-enabled: http://www.cmeclick.com/node/ It looks like all new CME content is published in these nodes. Just give your RSS-feed reader, preferably NETVIBES this url and it will turn in a nice overview o... DigiCMB blogs http://www.medworm.com/rss/comments.php?id=2046392 Wed, 17 Dec 2008 20:26:00 +0100 2046392 http://www.medworm.com/index.php?rid=1657225&cid=t_165453_133_f&fid=35129&url=http%3A%2F%2Fwhitterer-autism.blogspot.com%2F2008%2F07%2Fconnectivity-building-community.html I conduct an animated conversation with "Kev" whilst he is fast asleep in England and I’m wide awake in San Jose.“So what seems to be the problem now then Madeline?”“Well I just thought it would be nice if we could "connect" all the "nice bloggers" together.”“Nice! I thought you banned that word?”“Oops, true but you know what I mean.”“Actually I don’t?”“Ah, well as I skip around the blogosphere I come across "like minded" bloggers and it would be good if we could all stay connected.”“That’s what the "hub" is for, we’re already connected, you’re a "member" remember?”“Indeed, but there are other blogs, "friendly," "positive" "autism" blogs.”“That’s what you have a side bar for.”“I know but the Blogger one is all messed up and I just can’t m... Whitterer on Autism blogs http://www.medworm.com/rss/comments.php?id=1657225 Sun, 27 Jul 2008 03:26:00 +0100 1657225 http://www.medworm.com/index.php?rid=1222399&cid=t_165453_93_f&fid=36200&url=http%3A%2F%2Fblog.jammedph.com%2Fbuxto-is-it-a-good-and-legitimate-way-to-make-money-online%2F When I was just starting to learn how to make money online, I tried joining autosurf (paid-to-surf), paid to click, and several paid-to programs, as I’ve told in my previous post. Most of the sites I joined to were already listed in scam sites, and I was a victim also. Although, I have not invested money to upgrade my membership or purchase referrals for more earnings, I spent my time uselessly to these programs. Imagine clicking 20 ads and you get only $0.02/day? But GPT then provided “easy” money. Ever since I found blogging as potential source of online income, I stopped clicking ads and just concentrated on posting entries. However, recently, I found a good site that can provide easy money. This website is called Bux.to. I purchased 35 referrals, and currently has ea... Jammed: Full into Capacity blogs http://www.medworm.com/rss/comments.php?id=1222399 Mon, 11 Feb 2008 14:40:15 +0100 1222399 http://www.medworm.com/index.php?rid=1218027&cid=t_165453_93_f&fid=36200&url=http%3A%2F%2Fblog.jammedph.com%2Fthings-to-remember-to-avoid-get-paid-to-gpt-program-scams%2F Get-Paid-To (GPT) sites (e.g. paid surveys, get paid to click, get paid to read e-mails, get paid to surf, get paid to post, get paid to complete offers, get paid to blog, get paid to socialize, etc.) are the most attractive money-making opportunities to internet users, especially to starters. I, too, had several experiences with paid-to programs when I was just learning that the internet promises real money through these programs. Even now, I am a member of some GPT programs. Paid-to programs are appealing because most of these do not require payment for registration and you can spend any amount of time at your convenience. With numerous paid-to sites coming out, you can hardly distinguish which are worth trying (and is really paying) and which are plain scams. Most of these programs requ... Jammed: Full into Capacity blogs http://www.medworm.com/rss/comments.php?id=1218027 Fri, 08 Feb 2008 11:18:07 +0100 1218027 http://www.medworm.com/index.php?rid=1163251&cid=t_165453_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F220016325%2F Clicking on a mouse Downloading music Surfing the Web These are all new “technological milestones” in a child’s development, notes today’s New York Times. Charlie has #1 down and last night we were looking at some You Tube videos of ferris wheels together……. Share This (Source: Autism Vox) Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1163251 Sun, 20 Jan 2008 21:10:39 +0100 1163251 http://www.medworm.com/index.php?rid=1027114&cid=t_165453_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F11%2Fone-click-rule-rant-or-no-rant.html I had another informative day at eyeforpharma's "2nd Annual eCommunication and Online Marketing" conference in Philadelphia yesterday.I learned a few things and collected lots of good sound bites/catch phrases relating to eDetailing ("Innovate or Die!"), Web 2.0 ("Don't get blinded by the technology"), and adverse event reporting ("Your fear is unfounded").You can read about all that good stuff in an upcoming issue of Pharma Marketing News. Here, I'd like to focus on my "rant" about the so-called "one-click" rule in online pharmaceutical marketing."Rant" is the way John C. Serio, partner in the Boston office of Seyfarth Shaw LLP and a paisan with roots in Sicily (on his father's side), characterized my comments about the "one-click rule." On the left is the old school black and white photo... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1027114 Wed, 14 Nov 2007 16:30:00 +0100 1027114