MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'commercials'. Sat, 03 Sep 2011 02:09:29 +0100 http://www.medworm.com/index.php?rid=4975950&cid=t_110598_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26262159%2F0%2Fneuromarketing%7EEngaging-Beer-Mythology.htm Hot on the heels of my “surprise” ad, here’s another long but highly engaging commercial from Sapporo Beer. This one doesn’t have the big payoff at the end, but rather engages the viewer with continuous surprises and delights. Each level is rich in detail and the viewer is torn between wanting to keep studying the [...] CommentsGreat suggestion, Ron. I found a higher res version of the Coke ... by Roger DooleyHi Roger - As you know we see and test a lot of TV spots. ... by Ron Wrighti like the sapporo bear commercial. its seems like hollywood ... by caraRelated StoriesVery Effective Surprise AdApple Fanboy = Religious Fanatic?Study: TV Branding Beats Online (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4975950 Mon, 27 Jun 2011 11:36:54 +0100 4975950 http://www.medworm.com/index.php?rid=4968587&cid=t_110598_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26242974%2F0%2Fneuromarketing%7EVery-Effective-Surprise-Ad.htm Some ads use humor, some surprise you with a twist… Take a look at this ad and see if you can guess what the product is before the end. This commercial makes amazing use of surprise to startle the viewers and make a strong brand impression. A secondary neuromarketing ploy is the scary imagery. I’m [...] CommentsThanks for the detailed comment, Nathan. Great insights! Roger by Roger DooleyBear in mind that this ad was created for European audiences ... by Nathan TothrowPlus 3 more...Related StoriesApple Fanboy = Religious Fanatic?Study: TV Branding Beats OnlineSimple Slogans Double Sales (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4968587 Fri, 24 Jun 2011 11:55:46 +0100 4968587 http://www.medworm.com/index.php?rid=4560359&cid=t_110598_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24849757%2F0%2Fneuromarketing%7EDisney-Media-and-Advertising-Lab.htm Back in 2009, we reported on what seemed to be a secret neuromarketing lab in Austin operated by Disney. As much as we hear about neuro-cinema and neuro-enhanced movies, it seems that Disney’s goal is more prosaic: determining which ads actually work. They also use the lab to investigate new technologies that people aren’t familiar [...] CommentsCommentsRelated StoriesChange Behavior with FunAdjective PowerCreepy Robot Babies, Plastic Receptionists (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4560359 Mon, 07 Mar 2011 13:53:36 +0100 4560359 http://www.medworm.com/index.php?rid=4077347&cid=t_110598_111_f&fid=38038&url=http%3A%2F%2Fcosmicwatercooler.blogspot.com%2F2010%2F10%2Fnext-thought.html Golf is a game that involves a lot of walking long distances and not some cheaply made imitation. The explosion in athletic shoe popularity over the adidas basketball shorts by the most quality-conscious buyer on the adidas basketball trainers is thinner and lighter than normal synthetics, this football or soccer boot has the adidas basketball uniform. And runners know that their F50 range of sports shoes and that's what we bring to you, here in this article.But, if you spend a certain role in how effective your golf shoe plays a certain amount of money. They also have clear returns policies so that it is easy to manage, then there were football boots. To this day, Adidas still remains a household word and a company specializing in sports clothing. The segment is dominated by various types... Cosmic Watercooler blogs http://www.medworm.com/rss/comments.php?id=4077347 Sun, 17 Oct 2010 20:52:00 +0100 4077347 http://www.medworm.com/index.php?rid=3946422&cid=t_110598_87_f&fid=36050&url=http%3A%2F%2Fblisstree.com%2Flive%2Fwaste-of-time-woman-sues-movie-theater-over-interminable-commercials%2F photo: Thinkstock Going to the movies is becoming less and less fun. We fork over tons of money for tickets and snacks, and then we’re stuck watching commercials for 20 minutes prior to the main attraction — not even counting previews. Well, Chen Xiaomei of China has finally had enough of all the pre-show entertainment, and is actually suing a cinema for having to endure 20 minutes of ads before the flick. She claims that the movie theater wasted her time, and that she should’ve been informed of how long the commercials would last. While we don’t see this lawsuit going anywhere, we admire Chen’s gusto and time management priorities. Do you think we could sue a movie theater for being out of Milk Duds? via Calgary Herald Post from: BlissTree Waste of Time: Woman S... Breastfeeding 1-2-3 blogs http://www.medworm.com/rss/comments.php?id=3946422 Wed, 08 Sep 2010 17:17:42 +0100 3946422 http://www.medworm.com/index.php?rid=3942843&cid=t_110598_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F19488038%2F0%2Fneuromarketing%7ERevealed-How-Steve-Jobs-Turns-Customers-into-Fanatics.htm Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind [...] CommentsHello I stopped reading all the comments (my bad) because the ... by Carole S[...] an online community dedicated to health and well being. ... by Parallel Insights » Blog Archive » The tribal mentality and a brand’s successPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3942843 Wed, 25 Aug 2010 15:38:53 +0100 3942843 http://www.medworm.com/index.php?rid=3899592&cid=t_110598_134_f&fid=35187&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FDiabetesDaily%2F%7E3%2F_6ROTYCjffI%2Fwhy-insulin.php Have you guys seen the new Lantus commercials pimping out insulin as a medication? It rubs me the wrong way, so to speak. "Insulin is the right choice for me!" I know type 2 diabetics use Lantus to better control  blood glucose levels and before the insulin pump I took Lantus, too, and liked the Lantus pen, but this commercial makes it seem as though insulin is an optional drug instead of a hormone produced by the body, and it just seems wrong to me. What do you guys think? http://www.whyinsulin.com/default.aspx (Source: Diabetes Daily) Diabetes Daily blogs http://www.medworm.com/rss/comments.php?id=3899592 Tue, 24 Aug 2010 21:21:33 +0100 3899592 http://www.medworm.com/index.php?rid=3808649&cid=t_110598_87_f&fid=34872&url=http%3A%2F%2Fblisstree.com%2Ffeel%2Foh-the-smell-of-it-flashback-friday%2F Perfume commercials are always corny or pretentious. But this one, from 1985, reaches a new high on the cheesiness scale. Maybe it’s post-modernism or deconstructionism or existentialism. Or maybe it’s just hilarious. Man. Calvin Klein commercials really used to make you think. Post from: BlissTree Ah, the Smell of It: Flashback Friday (Source: Healthbolt) Healthbolt blogs http://www.medworm.com/rss/comments.php?id=3808649 Fri, 30 Jul 2010 19:44:24 +0100 3808649 http://www.medworm.com/index.php?rid=3676638&cid=t_110598_87_f&fid=36050&url=http%3A%2F%2Fblisstree.com%2Flive%2Flipton-green-tea-with-citrus-and-fish-commercials-we-dont-get%2F Much to our chagrin, we couldn’t get that stupid “Give me back that Filet O’ Fish” song out of our head for weeks when that McDonald’s commercial was airing. Thankfully, we somehow doubt that this Lipton Green Tea commercial will have the same effect. The song definitely isn’t as catchy, and, above all, this fish really gives us the creeps. He has teeth. And a tongue. And don’t even get us started on those oysters. The whole thing makes us crabby. What the hell do fish have to do with green tea anyway? We’d rather see little tea bags singing and dancing or something. Anything but fish with human mouths. But we have a feeling we’ll be seeing this sea creature again soon – in our nightmares. via AdWeek Post from: BlissTree Lipton Green... Breastfeeding 1-2-3 blogs http://www.medworm.com/rss/comments.php?id=3676638 Fri, 18 Jun 2010 18:23:38 +0100 3676638 http://www.medworm.com/index.php?rid=3480825&cid=t_110598_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F8033457%2F1ar8cv%2Fneuromarketing%7ED-Commercials-Different-Dynamics.htm 3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building [...] CommentsRoger, at first glance these findings do not shock me. It seems ... by Nathan (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3480825 Wed, 10 Mar 2010 13:02:59 +0100 3480825 http://www.medworm.com/index.php?rid=3443771&cid=t_110598_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F7420824%2F19f4i6%2Fneuromarketing%7EBrain-Movies-Top-Super-Bowl-Ads.htm Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. [...] CommentsRon, that is an informative quote from the Sands people. The ... by Evan HunerbergIf you did not see Dr. Steve Sands comments in the press ... by Ron WrightPlus 5 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3443771 Mon, 01 Mar 2010 13:06:18 +0100 3443771 http://www.medworm.com/index.php?rid=3092738&cid=t_110598_109_f&fid=34750&url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2009%2F12%2F16%2F10-things-i-dont-want-for-christmas%2F While everybody else is busy publishing their “Top 10″ lists for Christmas and year-end, I thought I’d do something a little different… So here’s 10 things I don’t want for Christmas. 10. Excuses. I’m so sick of hearing excuses from people, rather than results. All the time you spend explaining why you didn’t do such and such or couldn’t find XYZ could’ve been spent actually doing such and such or finding XYZ. I think sometimes we all have had our share of hearing enough excuses from others. 9. Endless war and death. Apparently some of our most recent presidents here in the U.S. haven’t been very avid historians. I think it should be requirement of a politician for higher office that they must pass a minimum set of world hi... World of Psychology blogs http://www.medworm.com/rss/comments.php?id=3092738 Wed, 16 Dec 2009 12:41:40 +0100 3092738 http://www.medworm.com/index.php?rid=2649061&cid=t_110598_109_f&fid=34750&url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2009%2F07%2F28%2Fdivorce-hurts-not-only-emotionally-but-also-physically%2F This study suggests another reason to seek out marital or family counseling before getting a divorce, which should be seen for what it is — a choice of very last resort, after other honest attempts have been made to fix the relationship. Divorce hurts everyone, even your children. And this study shows that even after remarrying, for some reason people who had previously divorced still report more health concerns than those who never divorced. Of course divorce is a legitimate option for couples who’ve already tried everything else. Perhaps being aware of all the additional concerns you and your children may be at risk for can help you help ward them off — or at least better recognize them if they do happen. The study also demonstrates yet again the intimate connections b... World of Psychology blogs http://www.medworm.com/rss/comments.php?id=2649061 Tue, 28 Jul 2009 16:44:40 +0100 2649061 http://www.medworm.com/index.php?rid=1594069&cid=t_110598_158_f&fid=36160&url=http%3A%2F%2Fwww.popeinstitute.com%2Fcaregivingminutes%2F%3Fp%3D97 A reverse mortgage is a loan that allows a home owner to convert a portion of the equity in their home to cash. The loan is specifically designed for senior home owners; age 62 and older. The reverse mortgage program began as a way to help seniors remain in their homes for the long-term. The reverse mortgage is considered a loan because a banking institution agrees to allow a senior home owner to borrow a portion of the equity in their home. A portion of the home equity is paid to the senior borrower in installments, lump sum, or a combination of installment and lump sum payments. The income from a reverse mortgage is not taxable. Learn more about What a Reverse Mortgage Does including the uses and benefits. Why is the income not taxable? Essentially, because the money you used to build ... CaregivingMinutes™ by Pope Institute blogs http://www.medworm.com/rss/comments.php?id=1594069 Sat, 07 Jun 2008 19:36:50 +0100 1594069 http://www.medworm.com/index.php?rid=1416568&cid=t_110598_158_f&fid=36160&url=http%3A%2F%2Fwww.popeinstitute.com%2Fcaregivingminutes%2F%3Fp%3D70 If I had a dime for every time I saw a reverse mortgage commercial, I could fund my own retirement plan. About 4 months ago the reverse mortgage commercials started coming fast and hard. I distinctly remember the morning I was watching television and both my husband and I noticed that almost every other commercial was selling a reverse mortgage. It’s like there is the sacred hour that seniors are watching television and every reverse mortgage lender in the world needs a 60 second spot during that viewing hour. I don’t watch a lot of television but at this point, I can almost narrate the reverse mortgage commercials from memory; like the syndrome your children have with their favorite movies. I believe they call that syndrome “narratum verbatim”-or at least that’s what another f... CaregivingMinutes™ by Pope Institute blogs http://www.medworm.com/rss/comments.php?id=1416568 Fri, 02 May 2008 21:04:53 +0100 1416568 http://www.medworm.com/index.php?rid=1001028&cid=t_110598_97_f&fid=35050&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmaGazette%2F%7E3%2F178973314%2Fiag_researchs_list_of_most_mem.html  Last week IAG Research released its list of the most memorable pharmaceutical drug commericals of the 2006-2007 tv season.The obvious top winner was Lunesta's moth commercials which was recalled 50% more often that the average new prescription ad launched in the season. 1 Lunesta Sepracor 7-Night Challenge; luna moth flies over bridge and water and into people's homes/tents. 2 Lunesta Sepracor 7-Night Challenge; luna moth flies over a lake into couple's home, then onto woman's pillow. 3 Zyrtec Pfizer Story #43; clothes falls on woman and she sneezes. 4 Nasonex Schering-Plough Animated bee talks about prevention of nasal allergy symptoms while buzzing next to Nasonex bottle. 5 Rozerem Takeda Abraham Lincoln, talking beaver, man in suit and man in diving suit at a ... PharmaGazette blogs http://www.medworm.com/rss/comments.php?id=1001028 Sat, 03 Nov 2007 00:15:12 +0100 1001028 http://www.medworm.com/index.php?rid=716525&cid=t_110598_87_f&fid=34865&url=http%3A%2F%2Fwww.thecancerblog.com%2F2007%2F07%2F05%2Fa-history-of-cigarette-commercials%2F Filed under: Television, SmokingThe television industry just might owe a bit of its success to the tobacco industry. Cigarette producers were one of the earliest and most consistent advertisers on TV. Big tobacco had large pools of money and were able to take a chance on the new medium of television when it first debuted in the 1940's. At a time when many sponsors were financially unable to buy advertising spots or unwilling to try TV ads, tobacco companies found opportunities to attach strings to their endorsements. Many shows were required to feature characters smoking during the shows. Stars were expected to use cigarettes and show their enthusiasm for the products. Popular shows such as I Love Lucy showed Lucy happily fetching a smoke for husband and exclaiming, "You see how easy it ... The Cancer Blog blogs http://www.medworm.com/rss/comments.php?id=716525 Thu, 05 Jul 2007 04:00:00 +0100 716525 http://www.medworm.com/index.php?rid=528058&cid=t_110598_87_f&fid=34865&url=http%3A%2F%2Fwww.thecancerblog.com%2F2007%2F04%2F07%2Fthought-for-the-day-banning-junk-food-ads%2F Filed under: All Cancers, Diets, Television, Daily news, Thought for the DayIf eating junk food and watching television lead to obesity, a sedentary lifestyle, and a road marked by diminished health and increased illness, then kids living in Britain are about to get a whole lot healthier.Think about this:According to the March 19, 2007 issue of TIME magazine, British broadcasting regulator Ofcom will phase out all commercials on children's programming that promote junk food containing high fat, sugar, and salt. The ban will begin at the end of the year.Permalink | Email this | Linking Blogs | Comments (Source: The Cancer Blog) The Cancer Blog blogs http://www.medworm.com/rss/comments.php?id=528058 Sat, 07 Apr 2007 04:00:00 +0100 528058 http://www.medworm.com/index.php?rid=478748&cid=t_110598_87_f&fid=34867&url=http%3A%2F%2Fwww.thediabetesblog.com%2F2007%2F03%2F09%2Fcaveman-therapy-session-and-diabetes-care%2F Filed under: Type 1, Childhood, Lifestyle, Research, Services, SupportI love the Geico commercial with the Caveman-- the one where he's in the therapist's office and his phone rings . He says, "My mother's calling. I'll put it on speaker." According to a recent study published in the medical journal Diabetes Care, researchers have found that family communication and problem-solving skills are important for helping young people with type 1 diabetes to manage the condition. Specially tailored family therapy can help teens with type 1 diabetes keep their blood sugar levels under control. A family-based behavioral therapy program was specifically tailored to address diabetes-related family issues. The program consisted of 12 sessions offered over six months, and included training in "behaviora... The Diabetes Blog blogs http://www.medworm.com/rss/comments.php?id=478748 Fri, 09 Mar 2007 05:00:00 +0100 478748