MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'comscore'. Sat, 03 Sep 2011 02:39:36 +0100 http://www.medworm.com/index.php?rid=3795060&cid=t_170365_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FV6AKjziKUGg%2Fepharma-summit-maximizing-your-returns.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week we will continue with a discussion titled "Maximizing Your Returns Online," featuring John Mangano, Vice President of comScore Marketing Solutions.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3795060 Tue, 27 Jul 2010 13:00:00 +0100 3795060 http://www.medworm.com/index.php?rid=3621941&cid=t_170365_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F06%2F01%2Fsocial-networking-sites-attracting-mobile-browsers%2F According comScore 31% of smartphone users accessed social networking sites with their mobile phone browsers in January 2010. This is up 8 points from 22% one year ago. Access to Facebook via mobile phone browser grew 112% in the past year. Twitter experienced a 347% rise. (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3621941 Wed, 02 Jun 2010 01:27:26 +0100 3621941 http://www.medworm.com/index.php?rid=3621942&cid=t_170365_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F06%2F01%2Fyoutube-com-market-share%2F Fast Company ran an article about YouTube.com’s market share. There are the highlights I found :: YouTube has 40% of market share [/source] 12.8 billion videos – compare to Hulu’s 903 million Each YouTube user watches 93 videos per month – compare to 23 on Hulu (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3621942 Wed, 02 Jun 2010 01:11:50 +0100 3621942 http://www.medworm.com/index.php?rid=3607796&cid=t_170365_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F05%2F27%2Fonline-video-viewing-soars%2F Nearly 19 percent more Americans viewed more videos for longer periods of time in 2009 compared to last year, according to comScore’s 2009 US Digital Year in Review. Americans watched a total of 33.2 billion videos in 2009, accounting for a 150 percent increase from 14.3 billion in 2008. Americans also spent an average of 4.1 minutes on each video, compared to 3.2 minutes in 2008. (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3607796 Fri, 28 May 2010 03:46:58 +0100 3607796 http://www.medworm.com/index.php?rid=3607799&cid=t_170365_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F05%2F26%2Fcomscores-march-2010-u-s-a-search-engine-rankings%2F Americans conducted 15.4 billion core searches in March 2010, up seven percent from February, according to recent data from comScore. Google Sites came in first place accounting for 65% search market share, down slightly from 65% in February. Yahoo! Sites came in second place with 16% of the market share, followed by Microsoft Sites (11%), Ask Network (3%) and AOL LLC (2%). Although trailing far behind Google Sites, Yahoo! Sites saw a one point increase in market share from the previous month, while Microsoft Sites jumped two points from 11% in February. In the March analysis of the top properties where search activity is observed, Google Sites came in first place with 14.3 billion search queries. According to comScore, Facebook experienced significant growth during March 2010 with a 48 p... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3607799 Thu, 27 May 2010 02:22:32 +0100 3607799 http://www.medworm.com/index.php?rid=3259250&cid=t_170365_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FgY-jMsVEiwI%2Fepharma-summit-2010-russ-ward-of-pixels.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3259250 Wed, 10 Feb 2010 03:48:00 +0100 3259250 http://www.medworm.com/index.php?rid=3259251&cid=t_170365_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FScqCpFIWWOY%2Fepharma-summit-2010-john-mangano-of.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3259251 Wed, 10 Feb 2010 03:42:00 +0100 3259251 http://www.medworm.com/index.php?rid=3259255&cid=t_170365_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FOG-OaF4Ookw%2Fepharma-summit-2010-maximizing-your.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3259255 Wed, 10 Feb 2010 03:31:00 +0100 3259255 http://www.medworm.com/index.php?rid=2883213&cid=t_170365_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FSubygPH7xiY%2F The FDA meeting next month to review policies for Internet marketing are generating considerable interest and concern. You may recall the agency issued warning letters in March to 14 drug makers, which were tagged for identifying specific brands for violating fair balance guidelines - sponsored link ads for specific drugs were cited as misleading because risk info wasn’t included. Earlier this month, comScore found that sponsored link exposures to U.S. Internet users quickly plunged, even for brands not cited by the FDA. Sponsored link exposures dropped 59 percent from 10.5 million during the week ending March 29 to 4.3 million during the week ending April 5. Declines in sponsored link exposures not only occurred in the weeks immediately following the letters, but continued over the... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=2883213 Mon, 12 Oct 2009 12:38:39 +0100 2883213 http://www.medworm.com/index.php?rid=1871103&cid=t_170365_150_f&fid=35777&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmalot%2F%7E3%2F416933478%2F Would you be surprised if the answer is AstraZeneca’s Nexium? The web site for the heartburn med, known as purplepill.com, generated the most site traffic in this year’s second quarter, with more than 1 million unique visitors, a 55 percent increase from a year earlier. Runners-up include sites for Takeda’s Actos diabetes drug and the Sanofi-Aventis Ambien CR sleeping pill. “AstraZeneca has aggressively marketed Nexium this year, running approximately twice as much online display advertising in Q2 as either of its major competitors, Prevacid and Aciphex,” John Mangano, senior director of comScore, says in a statement. “This additional marketing muscle appears to have helped generate strong site visitation.” (Source: Pharmalot) Pharmalot blogs http://www.medworm.com/rss/comments.php?id=1871103 Fri, 10 Oct 2008 16:20:21 +0100 1871103 http://www.medworm.com/index.php?rid=1241910&cid=t_170365_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F02%2Fhelping-pharma-emarketing-grow-up.html We survivors of the dotcom boom and bust era who still believe in the Internet as the greatest communications medium ever invented, have long lamented the fact that pharmaceutical marketers -- whose job IS communications -- have largely ignored the Internet.In terms of measured media spending -- which is what Nielsen measures -- pharma spending on Internet advertising represents only 1% of the total ad spend (see pie chart below and refer to details in "Lunesta's Ad Spending Spree and Other DTC Oddities"). Even if you were to add in search advertising, the pharma Internet sliver of the ad spend pie would hardly increase.Yesterday, I met with a nice young executive who described himself as an "Integrated Marketing Specialist," which these days is a coded message that says "I do online marke... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1241910 Tue, 19 Feb 2008 18:11:00 +0100 1241910