MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'copywriting'. Sat, 03 Sep 2011 03:01:10 +0100 http://www.medworm.com/index.php?rid=2993830&cid=t_310174_113_f&fid=36504&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FMedicalRecordShow%2F%7E3%2FaV8hcUgnvhA%2F At the latest NextGen Users Group Meeting in DC, I saw examples everywhere of storytelling par excellence. Former Speaker Newt Gingrich and Vermont Governor Howard Dean sprinkled stories of constituents and personal experiences throughout their keynote addresses, as they made their respective (and mostly complementary) points on the healthcare reform debate. The first day’s keynote speakers, Gene Kranz of Mission Control and Commander Jim Lowell from Apollo 13, were all about storytelling. 99% of their stage time was a recounting of details of raw ingenuity and failure truly not being an option — and 45 minutes into the session, folks were still attentive enough to laugh and groan in all the right places. It’s like we’re hardwired to put everything aside and sit bac... The EMR/EHR Show: Making Your Electronic Medical Records Really Work blogs http://www.medworm.com/rss/comments.php?id=2993830 Sat, 14 Nov 2009 20:49:53 +0100 2993830 http://www.medworm.com/index.php?rid=2415575&cid=t_310174_125_f&fid=34820&url=http%3A%2F%2Fwww.dentalblogs.com%2Farchives%2Fadministrator%2Fdental-websites-copywriting%2F You went to college for 6 or 8 years, and in that time, how many papers did you write? A ton. So you know how to communicate with the written word. The thing is, there are many different types of writing. The style you use to communicate with dentists on a professional level is different from the style you use in writing an email to your mother. Likewise, online communication requires a certain style. It should appeal to (1) patients, (2) potential patients, (3) search engines, and (4) referring dentists, if applicable. This is true of a website, blog, newsletter, or article. In addition to the style issue, choosing the point of view to can be daunting. Read on for some points you need to think about when composing (or approving) copy for your website. Writing for Internet Readers For pat... dental blog for dentists about dentistry blogs http://www.medworm.com/rss/comments.php?id=2415575 Mon, 18 May 2009 18:12:39 +0100 2415575 http://www.medworm.com/index.php?rid=756632&cid=t_310174_117_f&fid=34808&url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F07%2F25%2Flike-sex-celebrities-sell%2F In this final chapter in the Musings of a Cosmetic Copywriter series, Scatter Brain brings the discussion full circle by talking about how the powerful and wealthy influence our notions of beauty and therefore our purchasing habits. Most of us want to feel special and pampered the same way celebrities are. This knowledge makes for some excellent marketing and advertising strategies. Companies have realized this so by positioning a cosmetic product at a higher price point in a more exclusive retail environment and packaging it in a high quality fashion, they can convince us that the product is better because “hey if it’s this expensive and it comes in a double box with gold lettering, then it must really be good!” Another excellent strategy is the celebrity spokesperson. Seriously, ... thebeautybrains.com blogs http://www.medworm.com/rss/comments.php?id=756632 Wed, 25 Jul 2007 05:01:14 +0100 756632 http://www.medworm.com/index.php?rid=750163&cid=t_310174_117_f&fid=34808&url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F07%2F23%2Fbeauty-science-advertising-and-poop%2F In Musings Of A Cosmetic Copywriter - Part 3 Scatter Brain, the newest lobe of the Beauty Brains, discusses how cosmetic advertising works. “Scatter” is actually a professional copywriter who’s worked in the beauty business. She’s one of the people responsible for those catchy advertising slogans that get stuck in your head. Now to cosmetics advertising and how companies convince us that out of a vast field of competitors, we should purchase their particular product. The key here is rock solid psychographics and vague terms that sound like they mean something but don’t mean anything specific at all. For instance, we are all concerned with aging so let’s examine some of those persuasive words that are allowable but don’t really make a quantifiable claim. “Rejuvenation” is ... thebeautybrains.com blogs http://www.medworm.com/rss/comments.php?id=750163 Mon, 23 Jul 2007 05:01:58 +0100 750163 http://www.medworm.com/index.php?rid=747635&cid=t_310174_117_f&fid=34808&url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F07%2F21%2Fmusings-of-a-cosmetic-copywriter-part-2%2F We’re pleased to introduce a new lobe of the Beauty Brains: Scatter Brain. “Scatter” is actually a professional copywriter who’s worked in the beauty business. She’s one of the people responsible for those catchy advertising slogans that get stuck in your head. Here’s Part 2 of Scatter Brain’s 4 part series on creative copywriting. Enjoy! If a company is going spend a fortune marketing a product, they want to make bloody sure they are reaching the right audience with the right message. At this point, researchers, media planners, account executives and marketing strategists go into overdrive trying to determine who will buy this product and why. The “who” is known as demographics and demographics determine sex, age range, household income, geographic location etc. ... thebeautybrains.com blogs http://www.medworm.com/rss/comments.php?id=747635 Sat, 21 Jul 2007 05:04:35 +0100 747635 http://www.medworm.com/index.php?rid=743258&cid=t_310174_117_f&fid=34808&url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F07%2F19%2Fmusing%25e2%2580%2599s-of-a-cosmetic-copywriter-part-1%2F We’re pleased to introduce a new lobe of the Beauty Brains: Scatter Brain. “Scatter” is actually a professional copywriter who’s worked in the beauty business. She’s one of the people responsible for those catchy advertising slogans that get stuck in your head. In this four part series, Scatter Brain gives us a peek behind the curtain of the cosmetic industry as she explains the role of a copywriter in creating product hype. Ever since Eve tried on five different fig leaves, looking for one that didn’t make her butt look big, humans have been concerned about physical beauty. Sure it’s a timeless obsession, but what sets the standard of beauty for a culture or a generation? Well, in the western world, up until the advent of mass media, people took their beauty cues from the w... thebeautybrains.com blogs http://www.medworm.com/rss/comments.php?id=743258 Thu, 19 Jul 2007 05:01:08 +0100 743258