MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'digital pharma'. Sat, 03 Sep 2011 02:51:02 +0100 http://www.medworm.com/index.php?rid=5140264&cid=t_153518_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fvd2KCKbMzG4%2Fepharma-summit-west-emarketing.html Landscape Overview: What Tools are in Your Backpack? Shawn O'Hagen, Daiichi Sankyo Inc This morning we kicked of the eMarketing University by examining what tools we have an what we need for successful digital marketing. Healthcare professionals are at an increasing rate are finding healthcare online. Mobile technology is also a growing sector for doctors and patients. Sales forces are downsizing, but digital techniques allow companies to still reach doctors. What is really needed for digital marketing? By default, all companies should have a digital presence, but the companies should understand where their market ads are. The two key things needed: Web page and banner ads. Start today collecting your patients and physicians email. It is the quickest way to communicate with them. O’Ha... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140264 Mon, 25 Jul 2011 17:36:00 +0100 5140264 http://www.medworm.com/index.php?rid=5057912&cid=t_153518_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FB7jUg6zkfTA%2F Many articles have been written in recent weeks about the trend of the moment: Google Plus. Whenever a new platform or technology comes out, many predictions about its future are made. But do you trust predictions? Actually, it is interesting to read what people think about it because it helps us make our own decision on whether we want to get involved with a new platform or not, or simply to know more about it. I read people writing that Google+ is a revolution; others talk about an evolution, a competitor to Facebook, a “place to be” for companies, a useless + tool, or even that we will no longer see new web 2.0 platforms after Google’s one (or they will be copies). Anyway, my point is that all this information can obviously be valuable for marketers and communicators in order to ... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=5057912 Fri, 22 Jul 2011 16:47:20 +0100 5057912 http://www.medworm.com/index.php?rid=4853199&cid=t_153518_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FyCkBmcRIdjk%2Fepharma-west-agenda-updated.html The ePharma Summit West brochure has been updated with even more dynamic speakers from the pharma industry, new informative sessions and a Webby Award winning case study. Get a full preview of your best chance to hear from the leaders in digital marketing. Be sure to read about our informative workshops which can help your company break into digital marketing, get up to speed on mobile trends, and see what the future holds for the industry. Download the brochure to get all of the new updates. Register for ePharma Summit West, taking place July 25-27, 2011, before June 3rd to save $400, and use the code XP1656BLOG to save an additional 10%! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4853199 Mon, 23 May 2011 16:43:00 +0100 4853199 http://www.medworm.com/index.php?rid=4575235&cid=t_153518_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FsIINsheggOo%2Fsave-date-announcing-epharma-west-july.html Don’t miss this exciting opportunity to join hundreds of the leading pharmaceutical, biotech, and medical device professionals for incomparable access to insider information on how to optimize your product strategy and boost customer/professional engagement while adhering to updated regulations from the FDA. ePharma Summit West will take place July 25 - 27, 2011 at the Hyatt Regency Santa Clara, California.As the industry leaders with over 10 years of experience in the production of MultiChannel Biopharmaceutical Marketing conferences, IIR is thrilled to announce the much anticipated dates of the 1st Annual ePharma Summit West! Get ready to kickoff the Digital Marketing event of the year – located in the country’s premier hotbed of Digital Innovation and Advancement!Celebrate this ex... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4575235 Fri, 11 Mar 2011 16:41:00 +0100 4575235 http://www.medworm.com/index.php?rid=4287572&cid=t_153518_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FcbHaOMbPThU%2Fhappy-holidays-from-epharma-summit.html We're taking some time off from our coverage of all things Pharma marketing to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of ePharma in 2011!Here are our top ePharma Summit posts from 2010:ePharma Summit 2010: Creating Value in Non-Personal Promotion Epharma Summit 2010 Physician Portals: Just Say NoProgressive Rx Faces challenges with GoogleWe wish you Happy Holidays! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4287572 Fri, 24 Dec 2010 14:00:00 +0100 4287572 http://www.medworm.com/index.php?rid=4134196&cid=t_153518_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FJTJukTRLr80%2Fintegration-is-key-for-effective.html Recently at One-to-One Media, they looked at the effectiveness of integrated marketing efforts. While print is still an important part any marketing campaign, the effective integration of digital marketing into this plan will result in more views. It will also allow your potential customers to customize their experience and ultimately make them more likely to say yes to your product. By allowing individuals to choose which platform they engage with you on, you can better customize their data to fit their needs. Across all platforms, mobile is the one that is growing the fastest. The ePharma Summit has a number of sessions dedicated to integrating social media into the traditional media mix. Event Co-Chair Joe Shields, Product Director at Pfizer will be presenting on “Hyperintegration in... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4134196 Wed, 03 Nov 2010 15:29:00 +0100 4134196 http://www.medworm.com/index.php?rid=4105998&cid=t_153518_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FMlWwBpbP1ZM%2F October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient groups, charities or states to raise awareness about breast cancer and reiterate the importance of screening. In France, more than 52,000 new breast cancer cases are estimated in 2010, making it the most common cancer amongst women. Thus, the “Octobre Rose” campaign aims to overcome the reluctance of women to take part in breast cancer screening. Among the many initiatives and digital strategies that are emerging throughout Europe is the digital engagement campaign “La Chaine Rose” from pharmaceutical company Roche in France. Social media to engage a community against breast cancer Pharmaceutical marketers and co... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4105998 Tue, 26 Oct 2010 09:00:30 +0100 4105998 http://www.medworm.com/index.php?rid=4031478&cid=t_153518_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FdVbgIOgmRw8%2Fdigital-trends-in-pharma-marketing.html I recently came across this presentation which looks at how the way we surf the internet is changing, along with the way digital way Pharma marketers are adapting to it.Digital trends in healthcare and pharma marketingView more presentations from IQ Lab at GSW Worldwide. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4031478 Tue, 05 Oct 2010 14:37:00 +0100 4031478 http://www.medworm.com/index.php?rid=4106003&cid=t_153518_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FNMdWjA32OBA%2F Digipharm Europe 2010, the largest gathering of professionals from the pharmaceutical industry and communicators in Europe, took place on 29 and 30 September. This conference was an opportunity to present digital communication strategies put in place by eMarketers and discuss the role and impact of these new means of communications in the health sector. The European event was also a chance to discuss changes in regulations and to discover new ideas on the use of social networks. The presentations and debate were numerous and very rich in ideas during the two days. Here is a brief overview of Digipharm Europe 2010 which attempts to highlight key trends and questions that emerged during the conference. “The pharmaceutical industry is engaged in digital” The enthusiasm and awaren... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4106003 Mon, 04 Oct 2010 14:00:30 +0100 4106003 http://www.medworm.com/index.php?rid=3911871&cid=t_153518_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fow37zDh7aW0%2Fwhy-is-pharma-afraid-of-digital.html At the World of DTC Marketing Blog, Rich Meyer looks at why phamra companies are afraid of entering the pharma digital marketing space. Meyer points out that even though the ROI of Pharma television commercials is minimal, it's what is known to the industry, so it continues to market that way. Many hold back from digital marketing because it is a foreign and unknown concept to marketing. In addition, there are few Pharma marketers who know and understand the space before they enter it. Meyer gives a few more reasons Pharma Marketers are afraid to enter the digital space. What are other setbacks for the Pharma marketing industry? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3911871 Fri, 27 Aug 2010 13:58:00 +0100 3911871 http://www.medworm.com/index.php?rid=3223488&cid=t_153518_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FfCvv5EjMt-c%2Fwill-you-be-taking-one-of-final-seats.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3223488 Fri, 29 Jan 2010 20:31:00 +0100 3223488 http://www.medworm.com/index.php?rid=2916436&cid=t_153518_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F10%2Fpharma-social-media-crips-vs.html After a short vacation in the Blue Ridge Mountains of Shenandoah National Park (see my photos on Flickr here), I was feeling disconnected from my homies in the pharma marketing social media hood. So, yesterday, I got in my whip and went cruising for ExL Pharma's 3rd Annual Digital Pharma "un" conference in Bridgewater, NJ.All the members of my posse were there including Fabio Gratton (@skypen), Brad Pendergraph (@bradatpharma, who I predict may not long be "at pharma"), Kevin Nalty (aka "Nalts"; @nalts, no longer at pharma), Shwen Gwee (@shwen, currently at pharma), Steve Woodruff (@swoodruff, who took the photo on left; that's me in the yellow Hawaiian shirt that Steve did not like), Ellen Hoenig Carlson (@ellenhoenig), Christiane Truelove (@Christinaetrue), Phil Baumann (@philbaumann), J... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2916436 Thu, 22 Oct 2009 14:05:00 +0100 2916436 http://www.medworm.com/index.php?rid=1883344&cid=t_153518_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F10%2Femarketers-make-comeback-inside-pharma.html When the Internet bubble burst sometime around 2000-2002, eMarketers inside pharmaceutical companies have been systematically purged -- either they have been "integrated" into brand teams and effectively stymied or they have been laid off or forced into early retirement. It became very difficult to find anyone inside pharma with "e" in their job titles. In fact, having such a title was considered detrimental to your career within pharma.I have pointed out that recently several friends inside pharma who have lead eMarketing campaigns have left their positions (see "Friends in the Pharma Industry are Losing Their Jobs"), which I attributed to the current recession within the industry (76% of respondents to my poll -- see left sidebar -- agree that the drug industry is in a recession).Yesterd... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1883344 Thu, 16 Oct 2008 11:00:00 +0100 1883344 http://www.medworm.com/index.php?rid=974230&cid=t_153518_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F10%2Fpharma-grapples-with-barriers-to.html Yesterday, I sat in at several presentations made at ExL's Digital Pharma conference in Princeton, NJ. Underlying practically every presentation and in my discussions with a few attendees, was the issue of barriers that pharma companies themselves are putting in their way to using Web 2.0 tools. Before I get to that, however, I'd like to summarize a few of the presentations I found of interest.Sermo -- Are Members Really Onboad with Pfizer Deal?I heard Daniel Palestrant present on Sermo, where is described how Sermo works and how "clients" gain access -- for a fee -- to the wisdom of the Sermo crowd. For you who do not know, Sermo is an online community of about 35,000 physicians who post discussions about their clinical practice and other issues of importance to them. Sermo's clients incl... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=974230 Wed, 24 Oct 2007 11:27:00 +0100 974230 http://www.medworm.com/index.php?rid=971436&cid=t_153518_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F10%2Foff-to-digital-pharma.html Today, I will be spending some time in Princeton, NJ attending ExL Pharma's Digital Pharma conference. I hope to see some of you there.The presentations I hope to attend include:How MDs are Both Seeking and Jumping on New Web 2.0 Technologies to Communicate & Collaborate -- Daniel Palestrant. I hope to gain some more insight into how Sermo uniquely empowers physicians. This will add to my article planned for the upcoming issue of Pharma Marketing News, which will focus on drug industry collaboration with online physician communities. I have already interview Dr. Palestrant in a recent Pharma Marketing Talk podcast (listen here).The Paradigm Shift: Web 2.0 and the New Era Of Pharmaceutical Marketing -- a panel discussion moderated by Joe Shields Director, Consumer Strategy, Enbrel WYETH... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=971436 Tue, 23 Oct 2007 11:43:00 +0100 971436