MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'direct marketing'. Sat, 03 Sep 2011 02:53:07 +0100 http://www.medworm.com/index.php?rid=4175767&cid=t_177693_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22147271%2F0%2Fneuromarketing%7EWhats-in-a-Name-Lots.htm Dale Carnegie once said, “Remember that a man’s name is to him the sweetest and most important sound in the English language.” It’s a good bet that even Carnegie would be surprised at how true that statement is, even at the unconscious level. Let’s start with a quick experiment. Take the first letter of your [...] CommentsHi Roger Thanks for this. I'm involved with a magazine, which ... by Brendon B ClarkThat's a pretty surprising finding. I knew Carnegie's quote ... by Gabriele MaidecchiPlus 3 more...Related StoriesSix Selling Secrets From MagiciansSubliminal MotivationPaper Beats Digital For Emotion (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4175767 Wed, 17 Nov 2010 15:37:57 +0100 4175767 http://www.medworm.com/index.php?rid=4031309&cid=t_177693_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21147165%2F0%2Fneuromarketing%7EPaper-Beats-Digital-For-Emotion.htm Direct mail is so last millenium, right? Ultra-efficient digital marketing seems all but certain to supplant actual paper marketing delivered by humans. It might be a little too soon to shut down the paper mills, though, according to a study by branding agency Millward Brown. The research project used fMRI brain scans to show that [...] Comments[...] read an article (Paper Beats Digital for Emotion) that ... by Rock, Paper, Scissors…Digital?Roger, we sponsor events that directly support our practice ... by Chris ZdunichPlus 8 more...Related StoriesNeuromarketing Standards Battle Ahead?Holy Branding! Religion Gives Brand ImmunityThe Case FOR College Sports (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4031309 Mon, 04 Oct 2010 12:57:32 +0100 4031309 http://www.medworm.com/index.php?rid=3942841&cid=t_177693_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20032351%2F0%2Fneuromarketing%7EWe-Dont-Need-No-Stinkin-Marketing.htm The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story. Comments@Brendon – you asked, “who will ever admit to buying a ... by AshleySteve Jobs knows marketing but one law if particular. The Law ... by Erik JohnsonPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3942841 Wed, 01 Sep 2010 12:19:09 +0100 3942841 http://www.medworm.com/index.php?rid=3607791&cid=t_177693_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F05%2F27%2F10-steps-for-making-twitter-a-powerful-pr-tool%2F Twitter can be one of the best ways to engage with patients and the media. As Twitter has evolved into a real-time news tool, it’s time to stop wondering about its value and start developing a real strategy. I recently read a post from Sally Falkow, a seasoned PR professional who blogs at the Proactive Report. She gave 10 tips to use in making Twitter a legitimate PR tool: 1. Find your Tweeple. (Your target audience/community) 2. Follow people who are talking about you, your brand and your industry 3. Set goals for your Twitter activity 4. Provide valuable content 5. Don’t treat Twitter like another broadcast medium 6. Tweet every day 7. Use Hashtags 8. Take note of the latest trends and buzz on Twitter 9. Be helpful 10. Expand from Twitter It seems to me that some... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3607791 Fri, 28 May 2010 04:25:09 +0100 3607791 http://www.medworm.com/index.php?rid=3283623&cid=t_177693_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F5445223%2F13mxrd%2Fneuromarketing%7EYour-Brain-on-Stories.htm “They laughed when I sat down at the piano…” “On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students…” Advertising buffs will instantly recognize these two opening lines. The first is from an [...] CommentsI like the piano ad… The serif font wouldn't work ... by Ben JovenThis is great. I have known about the power of storytelling for ... by James FreyPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3283623 Thu, 21 Jan 2010 12:38:11 +0100 3283623 http://www.medworm.com/index.php?rid=1366899&cid=t_177693_150_f&fid=35777&url=http%3A%2F%2Ffeeds.feedburner.com%2F%7Er%2FPharmalot%2F%7E3%2F268319618%2F What will that get them? With revenues forecast to hit $10.6 billion, the return on investment is forecast to reach $10.27 on each $1 spent, according to a new report by the Direct Marketing Association. And between 2007 and 2012, direct marketing-driven sales are projected to compound 9.4 percent annually. Here are some other interesting findings - The business-to-business category is responsible for nearly 65 percent of pharmaceutical direct mail advertising today. Commercial e-mail spending is projected to increase 21.9 percent each year from 2007 to 2012. By 2012, Internet advertising expenditures will be nearly $173 million, up from an expected $93.6 million this year. Direct marketing-driven Web-driven sales this year will total nearly $1.9 billion and by 2012 they will double - rea... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=1366899 Fri, 11 Apr 2008 11:32:45 +0100 1366899