MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'disease awareness'. Sat, 03 Sep 2011 02:48:34 +0100 http://www.medworm.com/index.php?rid=4045389&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F10%2Fsocial-media-cant-fix-this-limitation.html At the Digipharm EU conference last week, I presented an update on expected FDA guidance regarding pharma's use of the Internet. The last slide of my presentation (find it here) was my take on what effect this guidance would have on EU-based pharmaceutical marketers. The last bullet point stated:"When all is said and done by the FDA, we may realize that social media really fits BETTER with the European way of pharma marketing, which focuses on disease awareness and direct-to-patient response only upon request by the patient."I've expressed that view several times here on Pharma Marketing Blog (see, for example, "Some Pharma Marketers Can't See the Unbranded SM Forest for the Branded SM Tree").Also, I have noticed that almost ALL pharma social media campaigns are unbranded, disease awarenes... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4045389 Fri, 08 Oct 2010 13:24:00 +0100 4045389 http://www.medworm.com/index.php?rid=3772461&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F07%2Fwill-janssen-cilags-adhd-youtube-video.html I, and others, have often criticized pharms's forays into social media as being "inauthentic" because no real dialogue is allowed (see, for example, "Pharma "Social Networks": Close But No Cigar Award"). Without the dialogue, social media campaigns are not likely to reach full potential by "going viral," which is the point recently made by my Twitter friend @jonmrich during an #hcsmeu discussion last Friday. "Here's a hint for pharma," said Jon, "Nothing will go viral if you don't allow 'Likes' or comments. Guaranteed."There are, however, a few pharma social media sites that DO allow comments and Johnson & Johnson (JNJ) leads the pack in that regard. Today, I discovered (hat tip to @andrewspong) that Janssen-Cilag, Ltd, part of the Johnson & Johnson family of companies, is probably... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3772461 Tue, 20 Jul 2010 12:17:00 +0100 3772461 http://www.medworm.com/index.php?rid=3676662&cid=t_103193_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fmedication-safety-and-ambulance-chasing-lawyers%2F2010.06.18 I don’t know about the rest of you medical bloggers, but I’ve been getting emails from folks who run a website called DrugWatch.com asking for reciprocal links and promoting themselves as the go-to place for patients to get up-to-date information on medication safety. Tucked into the website is this promise: “We will never accept advertising from the pharmaceutical industry.” Right. Because the whole site is a front for a bunch of Orlando lawyers trying to sniff out potential clients for medication-related lawsuits against the pharmaceutical industry. (more…) *This blog post was originally published at The Blog that Ate Manhattan* (Source: Better Health) Better Health blogs http://www.medworm.com/rss/comments.php?id=3676662 Sat, 19 Jun 2010 01:14:18 +0100 3676662 http://www.medworm.com/index.php?rid=3153624&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F01%2Fgsk-please-invite-me-to-sundance-panel.html According to the New York Times, "GlaxoSmithKline is getting into the movie business, pursuing an unusual and most likely controversial strategy to increase interest in a weight-loss drug." That drug, of course, is alli. "Glaxo, the pharmaceutical giant behind Alli, an over-the-counter weight-loss product, has decided that a good way to educate Americans about obesity — and increase sales of Alli — is to finance a “hard-hitting” documentary about eating" (see "Alli Marketer (GSK) To Produce Documentary Film on Eating").Rachel Ferdinando, a Glaxo marketing executive, summarized the film as “the ‘Inconvenient Truth’ of mindless eating,” with the story taking a “behind-closed-doors, fly-on-the-wall” approach that highlights unhealthy relationships people have with food.Fat... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3153624 Thu, 07 Jan 2010 18:06:00 +0100 3153624 http://www.medworm.com/index.php?rid=2260910&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F03%2Fdebbie-phelps-purged-from-mcneils-adhd.html (Source: Pharma Marketing Blog) Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2260910 Thu, 12 Mar 2009 13:04:00 +0100 2260910 http://www.medworm.com/index.php?rid=2194911&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F02%2Ftithe-on-pharmaceutical-marketing-for.html (Source: Pharma Marketing Blog) Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2194911 Wed, 18 Feb 2009 12:49:00 +0100 2194911 http://www.medworm.com/index.php?rid=1560845&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F07%2F40over40-lillys-dtc-ed-awareness.html For those of you who believe there's no such thing as direct to consumer (DTC) "advertising" outside the US, let me offer this: "Lilly launches television campaign for ED awareness."Although this campaign is technically "direct to consumer" it does not qualify as "advertising" under European law because it is unbranded, which means that no drug trade name is mentioned and there is no direct inducement to buy a product. Such unbranded DTC disease awareness advertising is also common in the US (see, for example, Pfizer's recent battered woman fibromyalgia disease awareness ad campaign described here).The Lilly campaign, dubbed '40over40', is said to be "groundbreaking" being the "first time a UK-targeted campaign of this kind has appeared on British television.""The campaign aims to dispel t... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1560845 Tue, 01 Jul 2008 11:46:00 +0100 1560845 http://www.medworm.com/index.php?rid=1551366&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F06%2Fbattered-woman-imagery-in-pfizers-new.html Pfizer has recently upped the stakes in its campaign to depict fibromyalgia as a "real" medical condition. In an non-branded "disease awareness" TV ad that I saw last night, this point was hammered home by images of a woman showing black and blue bruises over her body. She says something like "Maybe if people saw me this way, they will believe that fibromyalgia is a real medical condition." What I saw were disturbing images reminiscent of battered woman syndrome. The whole thing smacked of desperation on Pfizer's part to sell more drugs and represents DTC advertising sinking to a new low in exploiting women's fears! I was not able to capture an image of the woman from my TV, so I am using the image above left that I found at the Medical Advocates/Battered Women web site. It accurately c... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1551366 Fri, 27 Jun 2008 11:21:00 +0100 1551366 http://www.medworm.com/index.php?rid=1177761&cid=t_103193_137_f&fid=35357&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAlzheimersNotes%2F%7E3%2F222827267%2F Cynthia Lemere of Harvard Medical School shares her findings on the link between inflammation and Alzheimer’s disease. Series: Inflammation as Cause and Consequence of Disease [Health and Medicine] Tags: Alzheimers, Alzheimers-disease, awareness, education, general, information, news, research, videoShare This (Source: Alzheimer's Notes) Alzheimer's Notes blogs http://www.medworm.com/rss/comments.php?id=1177761 Fri, 25 Jan 2008 10:04:32 +0100 1177761 http://www.medworm.com/index.php?rid=1064263&cid=t_103193_137_f&fid=35357&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAlzheimersNotes%2F%7E3%2F193664058%2F Alzheimer’s and Caregiver’s Month (both recognized in November) have come to an end, but not the disease nor the need for caregiving.  Caregivers need something to sustain them as they go through the coming months. I came across an interesting post at Nurture Your Own, The ABC’s of Caregiving, an acrostic poem written as a wrap-up for National Caregiver’s Month. The author explains: I had compiled our own journey over the last 2 years, more from a caregiver’s view point and arranged in an Acrostic Form to end the Caregiver’s Month 2007. Many who went through the same journey may be able to identify the various emotional experiences that we share here. Find encouragement and enjoy! Do you have any thoughts about caregiving and Alzheimer’s to share as we... Alzheimer's Notes blogs http://www.medworm.com/rss/comments.php?id=1064263 Sun, 02 Dec 2007 00:29:18 +0100 1064263 http://www.medworm.com/index.php?rid=1049924&cid=t_103193_137_f&fid=35357&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAlzheimersNotes%2F%7E3%2F190626621%2F   Throughout the month of November various activities have highlighted it as National Alzheimer’s Disease Awareness Month.  President George W. Bush, of the United States of America, issued a Proclamation concerning this disease and recognizing this month.  He began with: National Alzheimer’s Disease Awareness Month is an opportunity to honor and support those living with Alzheimer’s disease. During this month, we also seek to express our gratitude to the family members and caretakers who love and comfort those afflicted, and we renew our commitment to finding a cure to this devastating disease. As researchers seek to find causes and cures for this disease, let us remember the families, victims and caregivers throughout the world. Share This (Source: Alzheimer's Notes) Alzheimer's Notes blogs http://www.medworm.com/rss/comments.php?id=1049924 Mon, 26 Nov 2007 10:00:50 +0100 1049924 http://www.medworm.com/index.php?rid=744829&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F07%2Frls-gene-story-requip-ad-disguised-as.html I couldn't believe my eyes and my ears last night when ABC News devoted significant air time to a story that it claimed "will put an end to criticism of Restless leg Syndrome" or something to that effect.[I wish I had the video to prove to you that was exactly how this story was introduced. I need a TiVO if I am going to continue in this business!]In reality, this "news" item was a direct to consumer ad (DTC) for Requip, except without the fair balance! Prominently featured in the opening segment of the ad, er, I mean "news story," were clips from the infamous Requip ads showing the specially-made green chair and a physician mouthing the single word "Requip."Contrary to ABC News's prediction viz-a-viz shutdown of criticism, there is so much to criticize here that I am at a loss where to be... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=744829 Thu, 19 Jul 2007 12:37:00 +0100 744829 http://www.medworm.com/index.php?rid=658891&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F06%2Fgsks-youtube-disease-awareness.html Recently, I challenged pharmaceutical marketers to embrace Web 2.0 technologies and even to incorporate consumer YouTube-like videos in their direct-to-consumer (DTC) ads (see, for example, "YouPharma(tm): A Brave New World of Marketing?" and "YouPharma: New Rules for Pharma Marketing and Social Media"; BTW, take our online reader survey and get this reprint FREE!).It now appears that GlaxoSmithkline (GSK) is the first pharmaceutical company to take me up on my challenge, albeit not in the DTC arena but as an unbranded, sponsored, Restless Leg Syndrome (RLS) disease-awareness YouTube video.You can click on this image to see the video.Actually, this video ("My Dad has Restless Leg Syndrome"), which has been viewed more than 73,000 times, was uploaded to YouTube in October, 2006. Therefore, ... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=658891 Mon, 04 Jun 2007 11:17:00 +0100 658891 http://www.medworm.com/index.php?rid=629148&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F05%2Finnerstate-dvd-is-tv-next.html NOTE: Please see the follow-up post, "Innerstate: A Correction and Further Criticisms."Depending upon how well a Hollywood movie does at the box office, it usually takes six months or more before the DVD version is released and maybe a year before you can see it on paid TV channels like HBO.By that standard, Centocor's 58-minute disease awareness documentary INNERSTATE must not be doing too well in theaters: less than three months after the movie debuted in New York City, the INNERSTATE DVD arrived in my mailbox. I had signed up to attend a live presentation of the movie at the King of Prussia Mall in Pennsylvania, but decided not to go. After all, I already had a private screening (see "Innerstate Private Screening: Philadelphia Style").INNERSTATE is about patients suffering from psoriasi... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=629148 Mon, 21 May 2007 10:52:00 +0100 629148 http://www.medworm.com/index.php?rid=589311&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F05%2Fbidil-sales-disappoint-blame-genes-or.html Jim Edwards, editor at Brandweek and author the BrandweekNRX blog, reports that sales of BiDil, a heart failure drug for African Americans, "suck." His opinion as to why this is so: "One possible factor is that the FDA approval was for 'self-identified black patients.' The problem with that is that a lot of people turn out to be not as black -- or white, or whatever -- as they think they are when their DNA is examined." (See "BiDil Falters, Casting Doubts on Race-Based Medicine").Jim cites a couple of anecdotal cases to make his point. One is a woman who thought she was white but who has some African DNA in her mitochondria. From this evidence, she now claims to be African American.Give me a break! Mitochondrial DNA is not genetic material. Nuclear and mtDNA are thought to be of separate e... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=589311 Fri, 04 May 2007 11:00:00 +0100 589311 http://www.medworm.com/index.php?rid=563590&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F04%2Famericans-skeptical-of-pharma-cause.html As Congress considers banning direct-to-consumer (DTC) advertising or at least giving the FDA the power to place a 2- or 3-year moratorium on DTC for new drugs (see "Bill Could Block Some Ads for New Drugs"), the industry is gravitating towards more unbranded disease awareness marketing (aka "cause marketing") programs. Pfizer, for example, is on record saying that it will spend at least as much on such programs in one year as it would on a typical branded DTC campaign.Pharma disease awareness campaigns can take many forms, one of which is giving "buckets of cash" (aka "educational grants") to patient advocacy groups such as the American Heart Association and other, lesser-known, patient groups. Pharma is also known to create such groups de novo (see "Restless Pharma Marketing"). Disease a... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=563590 Mon, 23 Apr 2007 11:50:00 +0100 563590 http://www.medworm.com/index.php?rid=479354&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F03%2Finnerstate-private-screening.html (Source: Pharma Marketing Blog) Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=479354 Fri, 09 Mar 2007 13:34:00 +0100 479354 http://www.medworm.com/index.php?rid=479360&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F02%2Fegad-how-i-learned-to-stop-worrying-and.html (Source: Pharma Marketing Blog) Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=479360 Wed, 28 Feb 2007 13:25:00 +0100 479360 http://www.medworm.com/index.php?rid=479362&cid=t_103193_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2007%2F02%2Fno-oscar-for-centocor-pr-effort.html (Source: Pharma Marketing Blog) Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=479362 Mon, 26 Feb 2007 14:00:00 +0100 479362