MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'drug advertising'. Sat, 03 Sep 2011 02:35:17 +0100 http://www.medworm.com/index.php?rid=4592398&cid=t_244763_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fhow-your-medication-list-makes-you-the-perfect-pharma-target%2F2011.03.14 Give me your medication list and I’ll tell you your health problems. It happens every day in emergency rooms across the country as confused elderly patients present for an acute problem unable to describe their past medical history, but equipped with a list of medications in their wallet: Metformin = Type-2 diabetes Synthroid = Hypothyroidism Lipitor + Altace + Lasix + Slo-K = Ischemic cardiomyopathy Lexapro = A little anxious or depressed Viagra = Well, you know… I bet I’d be right better than 90 percent of the time. Now, imagine you’re a pharmaceutical company wanting to target people with those chronic diseases. Where might you find them? No problem. Just pay the insurers to provide you patients’ drug lists. No names need be exchanged in keeping with HIPA... Better Health blogs http://www.medworm.com/rss/comments.php?id=4592398 Mon, 14 Mar 2011 19:00:00 +0100 4592398 http://www.medworm.com/index.php?rid=4433328&cid=t_244763_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FEuvNbSXJ-dI%2F Concerned about the influence advertising may have on physicians, an Australian medical journal will no longer accept paid ads about prescription drugs and has called on other journals to take the same stand. The ads could “change the prescribing practices of doctors”, wrote editors George Jelinek and Anthony Brown wrote in an editorial. “It is time to show leadership and make a stand, and medical journals have a critical role to play in this. At Emergency Medicine Australasia, we have, therefore, drawn a line in the sand and have stopped all drug advertising forthwith. We invite other journals to show their support and follow suit by declaring their hand and doing the same.” The ban followed discussions with other emergency medicine specialists, who worried aloud t... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4433328 Thu, 03 Feb 2011 13:59:40 +0100 4433328 http://www.medworm.com/index.php?rid=4349696&cid=t_244763_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FoA5h3fLf2N0%2F So what do pharma marketers talk about when they sit down to talk about the next ad for the next big prescription drug? How about the ’single-minded value proposition?’ You know, the drug is a ‘novel, breakthrough therapy that revolutionizes the care continum by providing fast-acting, long-lasting, efficacy, saftey and tolerability for a broad range of patients so that they can live life to its fullest and so that physicians can feel confident that they are providing the highest, most advanced standard of care possible.’ But which part is the most important? All of it… Unless you think dolphins are more effective. (Source: Pharmalot) Pharmalot blogs http://www.medworm.com/rss/comments.php?id=4349696 Fri, 14 Jan 2011 17:00:10 +0100 4349696 http://www.medworm.com/index.php?rid=4105667&cid=t_244763_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fa-secret-sign-of-aging-international-disease-mongering%2F2010.10.25 Just five days ago we wrote about an American journalist’s observations of medicalization of one problem sometimes observed after menopause: Vaginal atrophy. Today we see that this disease-mongering trend has popped up in Australia as well. This should be no surprise. Such campaigns are usually led by multinational pharmaceutical companies and their advertising and public relations agencies. What caught our eye was an article on a women’s health foundation website — a foundation that posts a pretty thin excuse for why it won’t tell you its source of funding. Its article on vaginal atrophy uses classic disease-mongering language: “Ask a woman over the age of 50 about the ‘signs of ag[e]ing’ and she’ll most likely lament about grey hairs, wrin... Better Health blogs http://www.medworm.com/rss/comments.php?id=4105667 Mon, 25 Oct 2010 18:00:43 +0100 4105667 http://www.medworm.com/index.php?rid=4077246&cid=t_244763_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fdo-you-have-low-t%2F2010.10.17 If you google “low testosterone” you’ll see lots of ads for testosterone replacement. Some are from pharmaceutical companies that sell testosterone, others from obvious snake-oil salesmen. Both types of ads list vague sets of symptoms, encourage you to believe that they are pathologic, and want to sell you something to make you better. For example, the pharmaceutical company Solvay gives you a handy guide for speaking to your doctor, and a quiz to see if you have “low T.” The quiz asks some questions that may be useful, but also asks very general questions about your sense of well being. (more…) *This blog post was originally published at Science-Based Medicine* (Source: Better Health) Better Health blogs http://www.medworm.com/rss/comments.php?id=4077246 Sun, 17 Oct 2010 21:00:01 +0100 4077246 http://www.medworm.com/index.php?rid=3954215&cid=t_244763_87_f&fid=36050&url=http%3A%2F%2Fblisstree.com%2Flive%2Fwhy-allergans-paying-600-million-fine-for-a-botox-marketing-campaign%2F Botox is known for freezing forehead wrinkles and crow’s feet into submission (mostly on aging celebrities we like to make fun of), but it’s also a fix for other problems like excessive underarm sweating, muscle spasms, and uncontrolled blinking. The newest problem targeted by the wonder drug is severe migraines, but Allergan (the company that makes Botox) is paying millions of dollars in fines for telling consumers about it before FDA approval. Using drugs for unapproved uses isn’t a new thing – doctors legally prescribe drugs to treat ailments unrelated to their original purpose all the time – but according to the Food and Drug Administration, it’s illegal for drug companies to actually advertise those alternative uses until they’ve been approved by the ... Breastfeeding 1-2-3 blogs http://www.medworm.com/rss/comments.php?id=3954215 Thu, 09 Sep 2010 17:02:48 +0100 3954215 http://www.medworm.com/index.php?rid=3746741&cid=t_244763_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fdrug-ads-consumers-and-doctors-are-tuning-them-out%2F2010.07.12 How effective is direct-to-consumer drug advertising? Some think that drug ads should be banned altogether, saying that it encourages patients to ask their doctors for expensive, brand name prescription drugs. It turns out their fears may be overblown. NPR’s Shots blogs about a recent study looking at the effectiveness of these ads. The numbers, for the pharmaceutical companies anyways, are not encouraging. (more…) *This blog post was originally published at KevinMD.com* (Source: Better Health) Better Health blogs http://www.medworm.com/rss/comments.php?id=3746741 Mon, 12 Jul 2010 12:00:19 +0100 3746741 http://www.medworm.com/index.php?rid=3570062&cid=t_244763_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FLSXLDw7UnbA%2F If you enjoy discussions of price elasticity, do we have a paper for you. Economic simulations suggest that the expansion in broadcast DTC ads may have been responsible for 19 percent of the overall growth in prescription drug spending from 1994 to 2005, with over two-thirds driven by increased demand due to expanded advertising and the remainder due to higher prices. All this is according to a new paper published by the National Bureau of Economic Research (purchase required). But while DTC advertising was deemed significant, the authors conclude “it has not been the primary force driving the growth in overall prescription drug expenditures.” [UPDATE: Curiously, the conclusion seems to contradict the bottom-line findings.] The study examined the separate effects of broadcast a... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=3570062 Mon, 17 May 2010 12:53:54 +0100 3570062 http://www.medworm.com/index.php?rid=3556378&cid=t_244763_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FfAGgDJ3OVfM%2F If you’re a doctor, the FDA wants your help in identifying ‘bad’ advertisements for prescription drugs. Seriously. The agency is calling it’s new ‘Bad Ad’ program an educational outreach effort and, not surprisingly, it’s being run by DDMAC, the agency’s Division of Drug Marketing, Advertising, and Communications, which issues all those warning letters and violations. The goal of the program is to “help health care providers recognize misleading prescription drug promotion and provide them with an easy way to report this activity to the agency,” DDMAC director Tom Abrams says in a statement. Usually, the FDA finds ‘bad ads’ by reviewing promotional materials submitted for agency review, fielding complaints (often one company s... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=3556378 Tue, 11 May 2010 17:26:52 +0100 3556378 http://www.medworm.com/index.php?rid=3108536&cid=t_244763_140_f&fid=34843&url=http%3A%2F%2Fwww.furiousseasons.com%2Farchives%2F2009%2F12%2Fnew_york_times_on_seroquel.html Ah, the lovely New York Times website is still running that big old Seroquel for bipolar depression ad--because it can consume you! As a consequence, I will not be visiting said site or linking to it until said ad disappears. Seroquel is a drug that messed me up, so I think I'll take my national news reading over to the WashPo for the time being. (Source: Furious Seasons) Furious Seasons blogs http://www.medworm.com/rss/comments.php?id=3108536 Sun, 20 Dec 2009 00:00:00 +0100 3108536 http://www.medworm.com/index.php?rid=2458502&cid=t_244763_140_f&fid=34843&url=http%3A%2F%2Fwww.furiousseasons.com%2Farchives%2F2009%2F06%2Fpristiq_tv_ad_now_airing.html Recently, I noted that Wyeth's year-old Son of Effexor anti-depressant Pristiq was not being widely used (the company's not even reporting sales figures) and was still racking up adverse events reports at quite the pace for a new drug. We can all now look forward to more sales of Pristiq and more adverse events reports. That's because Wyeth began running a national TV ad for its sluggard drug last night and also has a big ad out in Newsweek. You can view the TV ad here. And please do view it as it features a women with a wind up doll (yes), noting how depression forces her to wind herself up each day, then comes the obligatory chemical imbalance graphic, then comes the happy woman playing with her children and husband in the sunshine while the voiceover walks through the side effects (su... Furious Seasons blogs http://www.medworm.com/rss/comments.php?id=2458502 Wed, 03 Jun 2009 04:00:00 +0100 2458502 http://www.medworm.com/index.php?rid=707394&cid=t_244763_140_f&fid=35448&url=http%3A%2F%2Fseemedlikeagoodideathetime.com%2F2007%2F07%2F01%2Ftouch-of-grey-suits-you-anyway%2F U.S.Hospital, Doctor visits balloon… “That’s a 20 percent increase in the just the last five years — a huge number,” said Burt. “I can tell you that the number of hospitals and physicians has not increased 20 percent.” The reason is clear — Americans are getting older. “When you reach 50 things start going wrong, just little by little, and you keep going back to the doctors,” Burt said.” I’m calling bullshit on a few things here. First off, this “boomer thing” what’s up with the moving the birth-date years around? When that term was first coined, it meant people born during WWII and the 50’s…..no way am I included in the same generation as my parents! (just had to clear that up, I despise... bipolar chicks blogging blogs http://www.medworm.com/rss/comments.php?id=707394 Sun, 01 Jul 2007 16:08:17 +0100 707394