MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'eeg'. Sat, 03 Sep 2011 01:59:29 +0100 http://www.medworm.com/index.php?rid=5182001&cid=t_100613_113_f&fid=39278&url=http%3A%2F%2Fblogsite.mdbuyline.com%2F%3Fp%3D339 EKG Holter technology has been around for decades but portable EEG monitoring itself can be a challenging task. Researchers have now developed a next-generation wireless headset that does not require gel electrodes, cables, or a cap to monitor brainwaves and can be can be interfaced with a cell phone. This combination will allow for a whole new set of applications, such as long-term epileptic monitoring, TBI rehabilitation, and even a more practical brain interface technology for the disabled. Also, using a cell phone interface will allow for continuous remote monitoring at a much lower cost. Dr. Andrew F. Leuchter, MD, professor, department of Psychiatry and Biobehavioral Sciences at the David Geffen School of Medicine and director, Laboratory of Brain, Behavior and Pharmacology at UCLA... MD Buyline blogs http://www.medworm.com/rss/comments.php?id=5182001 Tue, 30 Aug 2011 14:42:20 +0100 5182001 http://www.medworm.com/index.php?rid=4719933&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25614008%2F0%2Fneuromarketing%7EBrain-Scans-In-Your-Home.htm Brain scans (of a sort) are coming to a home near you. Neuromarketing firm EmSense has launched a new service that they say will let them monitor emotional reactions while consumers are at home. Noting that market research is conducted more and more via the Internet, EmSense says its wireless “EmBand” monitor can be set [...] CommentsCommentsRelated StoriesFacial EMG: Muscles Don’t Lie?Stirring the Neuromarketing PotARF on Neuromarketing: Not So Fast (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4719933 Fri, 15 Apr 2011 14:39:20 +0100 4719933 http://www.medworm.com/index.php?rid=4676873&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25442074%2F0%2Fneuromarketing%7EFacial-EMG-Muscles-Dont-Lie.htm We talk a lot about EEG measurements for neuromarketing purposes, and occasionally fMRI. We’ve also discussed facial coding, in which expert viewers analyze fleeting facial expressions to detect emotional states. A technique related to facial coding but with some distinct differences is facial EMG. This technology uses electromyography to measure the activity of two primary [...] CommentsIn my view, facial EMG is useful only if we can link it with ... by PavaRelated StoriesStirring the Neuromarketing PotARF on Neuromarketing: Not So FastEasier Neuromarketing Studies with Mynd (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4676873 Mon, 04 Apr 2011 12:23:26 +0100 4676873 http://www.medworm.com/index.php?rid=4653381&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25358118%2F0%2Fneuromarketing%7EStirring-the-Neuromarketing-Pot.htm The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial “neurostandards” report from the Advertising Research Foundation didn’t pick any winners from the different approaches to measuring consumer response; the draft report was as carefully worded as a negotiated United Nations resolution. But Dan Hill, president of Sensory [...] CommentsDefinitely agree, and my guess is that neuromarketing firms can ... by JenniferJennifer, I agree, ROI is the best metric of all. I'm not hung ... by Roger DooleyI find this debate about tests needing to bear peer scrutiny to ... by JenniferRelated StoriesEasier Neuromarketing Studies with MyndARF on Neuromarketing: Not So FastUse Ratings to Improve REAL Satisfaction (Source: Ne... Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4653381 Tue, 29 Mar 2011 16:04:36 +0100 4653381 http://www.medworm.com/index.php?rid=4626869&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25265875%2F0%2Fneuromarketing%7EARF-on-Neuromarketing-Not-So-Fast.htm The first batch of information from the Advertising Research Foundation (ARF) NeuroStandards Collaboration Project has been released, and, perhaps unsurprisingly, the main conclusion seems to be that more research is needed. A draft of a summary document shows equivocal results. On one hand, the committee found that neuromarketing techniques can “provide important, valuable new insights [...] CommentsIf you “are” a hammer — you want everything to be a nail. ... by Rich and Co.Thanks for the first-hand perspective, Ron! Roger by Roger DooleyHi Roger - You are correct on your observations about the ARF ... by Ron WrightRelated StoriesEasier Neuromarketing Studies with MyndNeuromarketing Standards ProposedReplies Can Change Customer Minds (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4626869 Wed, 23 Mar 2011 12:57:33 +0100 4626869 http://www.medworm.com/index.php?rid=4622293&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25246497%2F0%2Fneuromarketing%7EEasier-Neuromarketing-Studies-with-Mynd.htm A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly equipment, a noisy and confined space, inability to move, etc. EEG, which uses external electrodes in a cap-like array, has been the simpler, faster approach, but fully wiring up a person has still been [...] CommentsCommentsRelated StoriesInside NeuroFocusNeuromarketing at New ScientistReplies Can Change Customer Minds (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4622293 Tue, 22 Mar 2011 12:49:33 +0100 4622293 http://www.medworm.com/index.php?rid=4445853&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24122694%2F0%2Fneuromarketing%7EInside-NeuroFocus.htm Somehow, one might expect the most prominent neuromarketing firm to have more ostentatious offices than a modest two-story building nestled in a mixed-use Berkeley, CA neighborhood. A skateboard park is across the street, and neighboring businesses include discount outlets and small industrial firms. Much like our skulls, though, the exterior of the Neurofocus HQ conceals [...] Comments[...] This post was mentioned on Twitter by Tom Fellner, ... by Tweets that mention Inside NeuroFocus | Neuromarketing -- Topsy.comRelated StoriesThe Buying Brain by A. K. PradeepVirtual SupermarketIt’s Super Bowl Brain Scan Time! (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4445853 Mon, 07 Feb 2011 14:26:13 +0100 4445853 http://www.medworm.com/index.php?rid=4436800&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24054555%2F0%2Fneuromarketing%7EIts-Super-Bowl-Brain-Scan-Time.htm Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game’s TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!) Then, there’s the smaller set of neuromarketing-types that want to see how viewers’ [...] Comments[...] This post was mentioned on Twitter by Timothy (Tim) ... by Tweets that mention It’s Super Bowl Brain Scan Time! | Neuromarketing -- Topsy.comRelated StoriesBrain Movies: Top 5 Super Bowl AdsThe Power of TextUniversity Neuromarketing Lab Opens (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4436800 Fri, 04 Feb 2011 13:59:10 +0100 4436800 http://www.medworm.com/index.php?rid=4411566&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23876231%2F0%2Fneuromarketing%7EUniversity-Neuromarketing-Lab-Opens.htm Iowa State University has officially opened their new neuromarketing laboratory in the Gerdin Business Building on their Ames campus. The new lab, led by marketing professor Terry Childers, will use EEG to study consumer decision-making. One early study looks at how consumers react to pictures vs. text in advertising: “If you see an ad in [...] Comments[...] This post was mentioned on Twitter by Timothy (Tim) ... by Tweets that mention University Neuromarketing Lab Opens | Neuromarketing -- Topsy.comRelated StoriesIt Really DOES Pay to SchmoozeComputers As People: Happy Customers and Automation“Neuromarketing IPO” a Success (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4411566 Fri, 28 Jan 2011 11:16:27 +0100 4411566 http://www.medworm.com/index.php?rid=4361141&cid=t_100613_122_f&fid=36582&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FSharpBrains%2F%7E3%2FZ-URJT5BSII%2F The media regularly reports on findings based on neuroimaging studies, but rarely do they explain exactly what these techniques are, their benefits or what it’s like to actually participate in these types of studies. Today I’ll describe what a participant goes through when they volunteer for a cognitive neuroscience experiment using a neuroimaging technique called electroencephalography (EEG). Unfortunately, it is exceedingly common for participants to not understand how these techniques benefit previous behavioral findings. Simply stated, if I were a participant, I’d like to know why I needed to wear a weird swim cap and how it benefits the research being done. EEG is a tool regularly used to view and record the changes in brain activity involved in the various types of cognitive fu... SharpBrains blogs http://www.medworm.com/rss/comments.php?id=4361141 Tue, 18 Jan 2011 19:08:40 +0100 4361141 http://www.medworm.com/index.php?rid=4175925&cid=t_100613_136_f&fid=39016&url=http%3A%2F%2Fturquoisegates.blogspot.com%2F2010%2F11%2Fcoming-undone-mayo-day-6.html Step 1. Remove dressing & netting around head.Step 2. Soothe child with favorite thing (in this case: bottle).Step 3. Remove tape, gauze, and electrodes from head using acetone (sting!).Step 4. Understand why child has been screaming & itching head for last 48 hours.Step 5. Finally: the awaited-for-a-whole-week bath.Step 6. Try another bottle.Step 6. How about some Benadryl for that itching?Step 7. Go HOME! (Source: Turquoise Gates) Turquoise Gates blogs http://www.medworm.com/rss/comments.php?id=4175925 Wed, 17 Nov 2010 14:38:00 +0100 4175925 http://www.medworm.com/index.php?rid=3862010&cid=t_100613_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fdevice-shows-concussion-effects-linger-off-the-field%2F2010.08.12 It’s an August tradition: Football training camps open, and we’re treated to warnings about working out in the heat. In the past few years, however, when it comes to football, there’s been a new emphasis on traumatic brain injury (TBI). This has caught our eyes here at MedGadget. We’ve covered innovative impact-sensing helmet technology before (as well as smart helmets for temperature monitoring). But for the athlete with a concussion, what happens off the field? Unless a neurologist is involved, it’s up to the players and trainers to follow guidelines or make guesses about when to return to play. Hopefully that will change, and a device like BrainScope will lead the way. When we first covered BrainScope, they were positioning their new device, based on contro... Better Health blogs http://www.medworm.com/rss/comments.php?id=3862010 Thu, 12 Aug 2010 20:00:29 +0100 3862010 http://www.medworm.com/index.php?rid=3913162&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F18099907%2F1qjl4h%2Fneuromarketing%7EWhat-Yogurt-Can-Teach-Marketers.htm I’m not a big yogurt fan. “Live cultures” would be unacceptable (or even scary) in most foods, but are highly prized in yogurt. Nevertheless, we can all learn something from a neuromarketing study focused on the gooey dairy product. First, a question. If you were to imagine the process of eating yogurt, starting [...] CommentsInteresting, Mark. Oddly, I never lick yogurt lids. Maybe I ... by Roger DooleyAs a yogurt eater (and researcher) I wonder if the act of ... by Mark KerbackPlus 4 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3913162 Fri, 06 Aug 2010 14:35:25 +0100 3913162 http://www.medworm.com/index.php?rid=3899458&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F18030628%2F1q1ro1%2Fneuromarketing%7EThe-Buying-Brain-by-A-K-Pradeep.htm Review: The Buying Brain: Secrets for Selling to the Subconscious Mind by A. K. Pradeep The world of neuromarketing seems to be shrouded in mystery. There are no university studies that prove one can improve advertising effectiveness or design better products using brain scans or biometrics. Virtually all of the neuromarketing research to date [...] CommentsThis book is offers nothing but sparsely laid common sense ... by JoeyRoger, I too enjoyed reading Dr. Pradeep's book and agree ... by EphraimPlus 4 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3899458 Thu, 05 Aug 2010 16:54:50 +0100 3899458 http://www.medworm.com/index.php?rid=3827188&cid=t_100613_122_f&fid=36582&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FSharpBrains%2F%7E3%2FmoCgaTUZUos%2F In conclusion, results from this follow-up study provide evidence that neurofeedback can yield enduring benefits for some children with ADHD. As suggested by the authors, it may be an important component of a multimodal treatment program but its consistent use as a stand alone treatment does not seem to be supported by the findings reported here. – Dr. David Rabiner is a child clin­i­cal psy­chol­o­gist and Direc­tor of Under­grad­u­ate Stud­ies in the Depart­ment of Psy­chol­ogy and Neu­ro­science at Duke Uni­ver­sity. His research focuses on var­i­ous issues related to ADHD, the impact of atten­tion prob­lems on aca­d­e­mic achieve­ment, and atten­tion train­ing. He also pub­lishes Atten­tion Research Update, a com­pli­men­tary online newslet­ter that h... SharpBrains blogs http://www.medworm.com/rss/comments.php?id=3827188 Thu, 05 Aug 2010 16:24:15 +0100 3827188 http://www.medworm.com/index.php?rid=3891719&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F17958445%2F1pslcb%2Fneuromarketing%7ENeuromarketing-at-New-Scientist.htm For a field that some pundits dismiss as pseudoscience, neuromarketing scored a coup when New Scientist had Neurofocus optimize their cover design, and then wrote about the process. To be sure, the well-regarded science mag was cautious in its commentary, but they were happy to claim to be the world’s first neuromarketing-influenced magazine cover. For [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3891719 Wed, 04 Aug 2010 18:44:22 +0100 3891719 http://www.medworm.com/index.php?rid=3848925&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F17295134%2F1o82zj%2Fneuromarketing%7EVirtual-Supermarket.htm One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might reasonably be expected to behave differently than one walking around a retail store, for example. While EEG caps and wireless [...] CommentsComments (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3848925 Mon, 26 Jul 2010 12:31:48 +0100 3848925 http://www.medworm.com/index.php?rid=3633511&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F13247485%2F1gim2s%2Fneuromarketing%7EfMRI-Neuron-Data-Validated.htm Brain scans using fMRI (functional magnetic resonance imaging) don’t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?). Some have even [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3633511 Mon, 17 May 2010 12:02:13 +0100 3633511 http://www.medworm.com/index.php?rid=3614581&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F12986952%2F1ftyy2%2Fneuromarketing%7ESands-Research-Faster-EEG-for-Neuromarketing.htm In what it terms a “neuromarketing breakthrough,” Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity. “We are pleased [...] CommentsI am a neurologist.I am recently into corporate neurology. I am ... by Gener D. Maylem (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3614581 Thu, 13 May 2010 12:09:40 +0100 3614581 http://www.medworm.com/index.php?rid=3560295&cid=t_100613_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F11181816%2F1dqe6g%2Fneuromarketing%7ENew-Neuromarketing-Headsets.htm A couple of new headsets that can be used for neuromarketing studies won’t win any fashion awards, but offer the potential to gauge consumer reactions in relatively normal situations. The first is from Hitachi, and in contrast to the more common EEG caps it employs far-red light technology: Because far-red light is directed at the [...] CommentsThe world changes so fast. I believe that, in the future, this ... by AlexandreHow much does it cost and where can you buy it? by Marija BabicInteresting, but with improved mobility do these devices also ... by Ian Addie (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3560295 Fri, 23 Apr 2010 12:20:49 +0100 3560295