MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'endorsement'. Sat, 03 Sep 2011 02:32:58 +0100 http://www.medworm.com/index.php?rid=5159826&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F08%2Ftheres-room-for-only-one-osteoporosis.html (Source: Pharma Marketing Blog) Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=5159826 Thu, 25 Aug 2011 18:07:00 +0100 5159826 http://www.medworm.com/index.php?rid=4704952&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F04%2Fphil-mickelson-is-now-regulated-by-fda.html Recall that last summer Phil Mickelson was quoted in the press as saying he was treating his Psoriatic Arthritis with ENBREL. He was also quoted as saying: "I have no aches and pains. My back feels great. I feel stronger and more flexible than I've ever been" (see here).At that time, Phil may or may not have been in talks with AMGEN/PFIZER to sign on as a celebrity spokesperson, but the simultaneous appearance of multiple news stories featuring Phil & ENBREL sure looked like an audition to show AMGEN/PFIZER what he could do for them.During last week's 2011 Masters Tournament, Phil finished tied for 27th place! Consequently, I didn't see much of him on TV hitting a golf ball. I did, however, see a lot of him on TV ads for ENBREL. Now that he is featured in ENBREL TV ads, everyone knows ... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4704952 Mon, 11 Apr 2011 18:31:00 +0100 4704952 http://www.medworm.com/index.php?rid=4545251&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F03%2Fon-course-with-phil-lacks-social-media.html This is NOT an attack on Phil Mickelson! I've already done that, been there (see Phil Mickelson "Opens Up" to Arthritis Today Magazine and Is Phil Mickelson Shilling for Enbrel?). So, relax and proceed to the back nine! This is about the "non-branded" disease awareness campaign just announced by Pfizer & Amgen, the companies that bring you ENBREL. The centerpiece of the campaign is the "On Course with Phil" website, which is pretty lame by today's social media standards. Before I get to that, let me show you the homepage screen that I just captured:In case you missed it, I circled the "money shot," which is not Phil hitting the ball in the hole, but the prominent link to a "treatment option." The link, of course, leads directly to the branded ENBREL website. Surely, this biologic compo... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4545251 Wed, 02 Mar 2011 22:45:00 +0100 4545251 http://www.medworm.com/index.php?rid=4501810&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F02%2Fphil-mickelson-opens-up-to-arthritis.html Top pro golfer Phil Mickelson is featured on the cover of the Mar-April 2011 issue of Arthritis Today magazine (see photo). Recall that Mickelson announced that he had psoriatic arthritis last August in a news story titled "PGA Championship 2010, Whistling Straits: Phil Mickelson Has Psoriatic Arthritis - Uses Enbrel To Help Manage Condition."In that story, Mickelson was quoted as saying "I have no aches and pains. My back feels great. I feel stronger and more flexible than I've ever been." (see "Is Phil Mickelson Shilling for Enbrel?").When he made that statement, Phil was obviously demonstrating to AMGEN/PFIZER -- the companies that market ENBREL -- what he can do to help them promote their product. AMGEN/PFIZER were suitably impressed and signed him up a few months later (or so they say... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4501810 Mon, 21 Feb 2011 16:51:00 +0100 4501810 http://www.medworm.com/index.php?rid=4322688&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F01%2Felitist-pharmaceutical-marketing.html After writing about golf pro Phil Mickelson being a "shill" for ENBREL (see "Amgen Blows Its Marketing Budget on Phil Mickelson Campaign"), I got into a conversation with a Twitter friend who shall remain anonymous. This person suggested that it is possible that golf and golf pro sponsorships consume more than 15% of a pharma company's DTC marketing budget. "15% for Golf is huge!", I said. "Not necessarily," said my friend. "The dollars also include other expenses besides endorsement such as internal PR costs."I'm not sure what this person meant by "internal PR" costs. Some money obviously was spent getting the "Phil Mickelson takes ENBREL and feels NO pain" stories published in the "free" press. I made my final point: "I think the bigger issue is the focus on golf endorsements rather than... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4322688 Fri, 07 Jan 2011 15:27:00 +0100 4322688 http://www.medworm.com/index.php?rid=4322689&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F01%2Famgen-blows-its-marketing-budget-on.html Back in August 2010, I asked "Is Phil Mickelson Shilling for Enbrel?" (see this post). My question was prompted by a couple of "news" stories, one of which proclaimed "PGA Championship 2010, Whistling Straits: Phil Mickelson Has Psoriatic Arthritis - Uses Enbrel To Help Manage Condition." The story also included this quote from Phil: "I have no aches and pains. My back feels great. I feel stronger and more flexible than I've ever been."That's quite a claim! If Phil made such a claim while being a paid spokesperson for ENBREL, he would have probably violated FDA regulations regarding unsubstantiated claims. He also would have violated FTC regulations regarding celebrity endorsements and testimonials by not disclosing "material connections" (payments or free products) between advertisers and... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4322689 Fri, 07 Jan 2011 12:30:00 +0100 4322689 http://www.medworm.com/index.php?rid=3862185&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F08%2Fis-phil-mickelson-shilling-for-enbrel.html The golf world was stunned by Tiger Woods' recent poor performance. Another bit of "stunning" news hit the golf world yesterday when the #2 ranked duffer Phil Mickelson announced that he suffers from Psoriatic Arthritis and is being treated with Enbrel. See "Phil Mickelson Arthritis: Will Play At PGA Whistling Straights". The New York Times also ran a story: "Immune Disorder Could Be an Enduring Test for Mickelson".Both these articles mentioned that he was being treated with Enbrel, a drug jointly marketed by AMGEN & PFIZER. The first article I cited includes the subtitle "PGA Championship 2010, Whistling Straits: Phil Mickelson Has Psoriatic Arthritis - Uses Enbrel To Help Manage Condition" and includes this quote from Phil: "I have no aches and pains. My back feels great. I feel stro... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3862185 Thu, 12 Aug 2010 12:54:00 +0100 3862185 http://www.medworm.com/index.php?rid=3849042&cid=t_203889_136_f&fid=37852&url=http%3A%2F%2Fdonnatrussell.com%2F2010%2F08%2F09%2Fsarah-palin-endorsement-aw-she-shouldnt-have%2F New cartoon by Trussell & Trussell on Politics Daily. Sarah Palin Endorsement: Aw, She Shouldn’t Have. Filed under: Politics Daily Tagged: campaign, comics, election, endorsement, gop, political cartoon, republican, sarah palin (Source: Donna Trussell) Donna Trussell blogs http://www.medworm.com/rss/comments.php?id=3849042 Tue, 10 Aug 2010 03:21:19 +0100 3849042 http://www.medworm.com/index.php?rid=3706673&cid=t_203889_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fnon-endorsement-of-the-national-nurse-act-a-letter-to-the-ana%2F2010.06.28 To the American Nurses Association, I am a member of the American Nurses Association (ANA) and a dedicated supporter of HR 4601 The National Nurse Act. For the life of me, I cannot understand ANA’s reluctance to endorse the National Nurse Act. The infrastructure already exists, in fact the position already exists. The Act seeks to have the Chief Nursing Officer of the U.S. Public Health Service designated as the National Nurse. There is nothing political about this –- the nominating procedure for the position does not change. It is not a presidential appointment, nor is it a Cabinet position. And it costs nothing to implement -– it’s already funded. It takes no resources away from other nursing initiatives and competes with no other nursing organization. But more importantly, it g... Better Health blogs http://www.medworm.com/rss/comments.php?id=3706673 Tue, 29 Jun 2010 04:06:00 +0100 3706673 http://www.medworm.com/index.php?rid=3424812&cid=t_203889_87_f&fid=36050&url=http%3A%2F%2Fblisstree.com%2Flive%2Ftodays-poll-celebrity-org%2F Haiti needs you, global warming needs you, child hunger needs you, and so do the whales. But how do you know where to put your money? Just follow the stars. These days, there’s hardly a celebrity who doesn’t have a cause. Promoting non-profit organizations seems part and parcel of being on the big screen (or the little one, for that matter). Sienna Miller is one of the latest to join the ranks of starlets for a cause, working to raise money for Haiti as Global Ambassador for International Medical Corps (watch her pitch, below). If you actually listen to what she’s saying, it’s no different from what you might read in the paper, on a .org website, or a pamphlet sent in the mail. But it’s in a pretty package, and if you want your hair to look like hers, well th... Breastfeeding 1-2-3 blogs http://www.medworm.com/rss/comments.php?id=3424812 Wed, 31 Mar 2010 16:30:18 +0100 3424812 http://www.medworm.com/index.php?rid=3411285&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F03%2Fwhat-if-god-forbid-sally-field-broke.html As written in wikipedia, "Break a leg" is a well-known saying in theatre which means "good luck." It is typically said to actors and musicians before they go out onto stage to perform.I doubt, however, that anyone would say this to Sally Field before filming one of her BONIVA TV commercials. BONIVA, after all, is a drug designed to PREVENT bone fractures in women with postmenopausal osteoporosis. Actually, the patient information page (on Genentech's site) linked to from the BONIVA Web site says "Boniva helps reverse bone loss in most women who take it, even though they won't be able to see or feel a difference. Boniva may help lower the chances of breaking bones (fractures)."The part about preventing broken bones, however, is merely conjecture propagated by the marketers of BONIVA. They k... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3411285 Sat, 27 Mar 2010 13:57:00 +0100 3411285 http://www.medworm.com/index.php?rid=3244044&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2010%2F02%2Fdanica-patrick-nascar-driver-super.html Lately, I and about 1000 other people who "follow" @boehringerus (Boehringer Ingelheim) on Twitter have been getting several messages like this one:#4COPD robs people of their ability to breathe. Get screened 2 see if UR at risk & talk to your Dr about your results http://ow.ly/13VknIt's part of a huge effort to roll out the new "DRIVE4COPD" campaign that BI is sponsoring. BI is jamming its Twitter account with similar messages (see image on left, click to enlarge).This is a huge social media campaign that involves not only Twitter but also Facebook, Flickr, and YouTube. It features the NASCAR racecar driver Danica Patrick (see video below).I just saw Danica a couple of nights ago on a TV show promoting the upcoming SuperBowl ads. She will appear in a lingerie ad, I believe. But she ha... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=3244044 Fri, 05 Feb 2010 09:00:00 +0100 3244044 http://www.medworm.com/index.php?rid=2974210&cid=t_203889_150_f&fid=35777&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FPharmalot%2F%7E3%2FSyMur7HPck8%2F Not movie stars and athletes. Instead, business leaders are found to be the most persuasive when it comes to endorsing a product, according to an AdweekMedia/Harris Poll. Unfortunately, there was no specific breakdown to say whether this included folks who run Wall Street firms, big banks or hedge funds (although they certainly have persuasive powers over some members of Congress). In any event, business leaders had the highest “most persuasive” vote at 37 percent, followed by athletes with 21 percent, TV and movie stars at 18 percent, singers and musicians with 14 percent and former political figures scoring 10 percent, AdWeek writes. In fact, former politicians were “least persuasive,” garngering 39 percent of the vote. TV and movie stars notched 23 percent, follo... Pharmalot blogs http://www.medworm.com/rss/comments.php?id=2974210 Mon, 09 Nov 2009 13:55:06 +0100 2974210 http://www.medworm.com/index.php?rid=2513173&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2009%2F06%2Fgsk-sharing-miracles-celebrities-wheres.html I admit that I sometimes ask tough questions that takes my pharmaceutical friends a long time to answer. One such question involves GSK, PhRMA, and celebrities. My question is: Where's the transparency? (For a partial answer, please read through to the end for a follow-up.)I would not have asked that question if GSK had not raised the issue itself in its More Than Medicine Blog (see "Patients, Celebrities and Pharma"). In that post "Michael F" recommends the Sharing Miracles website sponsored by PhRMA's Partnership for Prescription Assistance. It's "a forum for people to relate their own stories of hope and survival," according to Michael F.On the site, you will read inspirational stories from Mike Ditka, Dominique Wilkins, Naomi Judd, Joey Pantoliano, etc.Michael F also mentions that "GSK... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=2513173 Tue, 16 Jun 2009 14:19:00 +0100 2513173 http://www.medworm.com/index.php?rid=1217957&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F02%2Fjarvik-cant-prescribe-and-cant-row-boat.html "He can't row," said Dr. O. H. Frazier of the Texas Heart Institute of Dr. Jarvik, Pfizer's Lipitor celebrity spokesperson. And Dr. Frazier should know -- he's a "longtime collaborator" of Jarvik's, according to a NY Times article.The fact that Jarvik is not actually rowing in those old Lipitor commercials was pointed out by me back in August, 2006, when I was practically the only Pharma Blogger in the US. Here's what I wrote in the post "Confusing Creativity with Mission" back then:... a body double rowing expert does the rowing in those Lipitor TV ads, not Dr. Jarvik (see "Lights ... Camera ... Attention ... Row!"). In the photo below -- taken by Jarvik's rowing stand-in during filming of the commercial -- Dr. Jarvik obviously is not far from shore in a rigged-up canoe.I'm not surprised ... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1217957 Fri, 08 Feb 2008 12:17:00 +0100 1217957 http://www.medworm.com/index.php?rid=1191376&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F01%2Fmontel-says-goodbye-to-tv-may-leave.html According to an AP story, "Syndicated talk show host Montel Williams is being replaced by a younger version of himself. CBS Television Distribution announced Wednesday that 'The Montel Williams Show' will cease production after this television season, his 17th on the air. Instead, stations that carried his show will be offered a series of Williams reruns."Recall that not too long ago Montel was in some hot water after he threatened an intern working for a local newspaper in Savannah, GA (see "Montel Williams: Zero Tolerance for a Pharma Celebrity Spokesperson Gone Bad"). This was of interest to us bloggers in the Pharma BlogosphereTM because he made the threat while working for PhRMA as the celebrity spokesperson for the Partnership for Prescription Assistance (PPA) program.The question is... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1191376 Thu, 31 Jan 2008 12:34:00 +0100 1191376 http://www.medworm.com/index.php?rid=1136868&cid=t_203889_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2008%2F01%2Fjarvik-lipitor-spokesperson-outed-as.html Lately, I've been seeing a lot more of those Dr. Jarvik Lipitor ads on TV and in magazines. When the first version of these ads aired, I thought Jarvik looked like a "fop" because of his fastidious attire -- including a purple tie -- and swishy style (see "Lipitor's Jarvik: Fop or Flop?").I didn't think this was an image that a successful practicing physician and especially heart specialist should have and wondered if Jarvik would flop as a credible DTC spokesperson for Lipitor.As it turns out:The Jarvik ads were NOT a flop (although the jury is still out about Jarvik being a fop), andJarvik is NOT a practicing physician.It is the second point that I would like to focus on.I learned yesterday that Jarvik never had a license in any state to practice medicine. This was revealed in a letter t... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=1136868 Tue, 08 Jan 2008 19:02:00 +0100 1136868