MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'engagement'. Sat, 03 Sep 2011 01:57:22 +0100 http://www.medworm.com/index.php?rid=5181799&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fimproving-doctor-patient-communication-to-provide-patient-centered-care%2F2011.09.01 The first experience patients are likely to have with your hospital is not in an ER visit or inpatient stay.  A patient’s first experience will most likely be in one of your primary-care physician offices.  That because a person is 10 times more likely during a year to end up in the physician’s office for a routine visit than they are to require an overnight hospital stay. As a hospital marketer or patient experience officer this should raise an interesting question. How well do your physicians–particularly your primary-care physicians–represent your brand? Take “patient-centeredness.” Lots of hospitals these days are promoting themselves as providing patient-centered care.  You know … when the hospital and its staff try where possible to be sensitive to and honor the wish... Better Health blogs http://www.medworm.com/rss/comments.php?id=5181799 Thu, 01 Sep 2011 18:00:05 +0100 5181799 http://www.medworm.com/index.php?rid=5181907&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F27005966%2F0%2Fneuromarketing%7EConnect-Emotionally-to-Boost-Sales.htm Does your brand or business have an emotional connection with at least some of its customers? If so, that’s a very good thing. A new study of retail chains showed that while just one in five consumers felt they had an emotional connection to a retailer, those that did were far more valuable as customers [...] CommentsGood summary thanks. And a good link back to the earlier post ... by Brendon B ClarkGreat article. Just goes to show how powerful building an ... by Aman Basanti | Age of MarketingPlus 2 more...Related StoriesLove BrandingSales Secret: The Best Time to CloseThe Rivalry in Your Customer’s Brain (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=5181907 Thu, 01 Sep 2011 12:36:13 +0100 5181907 http://www.medworm.com/index.php?rid=5086583&cid=t_173425_180_f&fid=38604&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fmakeitgreat%2F%7E3%2FDMrh9YbWhlg%2F This was supposed to go up last week but my dog ate my homework, er I closed my blogging program without saving the article. Sorry for that delay. We have our winners in the Why Employees are Disengaged contest. And the winners are: #7 Chris Young who shared: “Provide Meaningful Work” really hits home for me… From my personal and professional experience, if you are not connect to the day-to-day tasks and the overall vision of the position, you will not enjoy what you do. One cannot be in a job that is “meaningful” if the human being holding that job does not fit the needs of the job (Behavioral Style, Values, and Attributes). It is absolutely critical that employee selection be given a top priority to ensure that the right people who are capable of enjoying the work are hired in... Phil Gerbyshak blogs http://www.medworm.com/rss/comments.php?id=5086583 Mon, 01 Aug 2011 12:30:00 +0100 5086583 http://www.medworm.com/index.php?rid=5086174&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fhealth-care-attorney-warns-about-hipaa-privacy-issues-in-social-media%2F2011.07.31 This is the first of a three part post addressing the legal concerns of social networking in the health care arena. Legal expert, David Harlow, Esq., Health Care Attorney and Consultant at The Harlow Group, LLC in Boston, addresses the legal issues. Q:  Barbara: What are the legal implications for doctors, nurses and hospitals engaging in social media? A:  David: Health care providers are concerned about HIPAA privacy issues – HIPAA violations may occur as a result of staff posts, or as a result of patient, family or caregiver posts – as well as potential liability for medical advice provided on line.  Physicians and nurses have been sanctioned and fired for privacy breaches via social media, so these are real concerns.  Some communications that folks think are OK may in fact be v... Better Health blogs http://www.medworm.com/rss/comments.php?id=5086174 Sun, 31 Jul 2011 16:00:39 +0100 5086174 http://www.medworm.com/index.php?rid=5077685&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Ftake-an-active-role-in-your-own-health-it-can-save-more-than-just-your-life%2F2011.07.29 Sometimes you need a published study to tell you what should be obvious in the first place. This time, researchers have discovered that: When physicians have more personalized discussions with their patients and encourage them to take a more active role in their health, both doctor and patient have more confidence that they reached a correct diagnosis and a good strategy to improve the patient’s health. Really? But wait, there’s more. (more…) *This blog post was originally published at See First Blog* (Source: Better Health) Better Health blogs http://www.medworm.com/rss/comments.php?id=5077685 Fri, 29 Jul 2011 18:00:07 +0100 5077685 http://www.medworm.com/index.php?rid=5062247&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fliving-with-severe-chronic-pain%2F2011.07.24 Living Beyond Pain For people with severe chronic pain like Kelly Young and Teresa Shaffer—both of whom have become patient advocates—coping with agony is a fact of life.  Young suffers from rheumatoid arthritis while Shaffer’s pain is linked primarily to another degenerative bone disease. Chronic pain is one of the most difficult—and common—medical conditions.  Estimated to affect 76 million Americans—more than diabetes, cancer and heart disease combined—it accompanies illnesses and injuries ranging from cancer to various forms of arthritis, multiple sclerosis and physical trauma. Pain is defined as chronic when it persists after an injury or illness has otherwise healed, or when it lasts three months or longer. The experience of pain can vary dramatically, depending in pa... Better Health blogs http://www.medworm.com/rss/comments.php?id=5062247 Sun, 24 Jul 2011 14:00:04 +0100 5062247 http://www.medworm.com/index.php?rid=5057912&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FB7jUg6zkfTA%2F Many articles have been written in recent weeks about the trend of the moment: Google Plus. Whenever a new platform or technology comes out, many predictions about its future are made. But do you trust predictions? Actually, it is interesting to read what people think about it because it helps us make our own decision on whether we want to get involved with a new platform or not, or simply to know more about it. I read people writing that Google+ is a revolution; others talk about an evolution, a competitor to Facebook, a “place to be” for companies, a useless + tool, or even that we will no longer see new web 2.0 platforms after Google’s one (or they will be copies). Anyway, my point is that all this information can obviously be valuable for marketers and communicators in order to ... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=5057912 Fri, 22 Jul 2011 16:47:20 +0100 5057912 http://www.medworm.com/index.php?rid=5057727&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fthe-importance-of-social-media-in-the-medical-field%2F2011.07.22 Recently,  I had the pleasure of being surrounded by brilliant health care thought leaders.  First, I delivered a social media presentation at the Eyeforpharma conference.  Secondly, I sat in the audience at the Social Communications and Health Care 2011 conference to listen to others present on social media, and participate in a round-table discussion on social media. It’s clear from the personal discussion that followed with folks from the pharma industry, medical device companies, and hospitals, that they understand the need for social media (or social networking), but they are cautious to dive in. A few concerns I’ve heard:  “social media can be paralyzing,” “senior leadership in the pharma industry is looking for the FDA to make decisions because it’s such a highly reg... Better Health blogs http://www.medworm.com/rss/comments.php?id=5057727 Fri, 22 Jul 2011 16:00:49 +0100 5057727 http://www.medworm.com/index.php?rid=5051313&cid=t_173425_180_f&fid=38604&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fmakeitgreat%2F%7E3%2FRmu5ESh5TkM%2F A recent study by Hewitt and Associates showed some very interesting reasons employees are disengaged at work. You can read a summary of the disengagement study from Business on Main. I think the reasons in the study were very helpful. I also think that it is the manager’s responsibility to fight for their employees and try to help them re-engage – or to  disengage them completely and fire the malignant employees, else all employees will actively disengage and you’ll be stuck with a team of dead weight. Though I recommend firing bad employees as fast as you can, I also know that’s not always possible or preferred. So here are some tips to help you understand why your team might be way off into the land of disengagement. Bad boss -  Nothing in the world is worse than a ... Phil Gerbyshak blogs http://www.medworm.com/rss/comments.php?id=5051313 Mon, 18 Jul 2011 13:10:00 +0100 5051313 http://www.medworm.com/index.php?rid=5036228&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fconfusing-compliance-with-engagement-in-our-health-care%2F2011.07.17 Twenty percent of people who leave their doctors’ offices with a new prescription don’t fill it. Up to one-half of those who do fill their prescriptions don’t take the drugs as recommended. These individuals are considered non-compliant. But does that mean they are not engaged in their health care? Engagement and compliance are not synonyms. I am compliant if I do what my doctor tells me to do. I am engaged, on the other hand, when I actively participate in the process of solving my health problems. This new prescription is an element in that process. If I am engaged in my care, I might want to learn about this medication. Such as:  what it can and cannot do to ease my pain or slow the progress of my disease; what side effects it might produce and what I should do about them; how l... Better Health blogs http://www.medworm.com/rss/comments.php?id=5036228 Sun, 17 Jul 2011 18:00:40 +0100 5036228 http://www.medworm.com/index.php?rid=5008199&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fcounter-intuitive-results-several-cancer-screening-tests-dont-improve-health-outcomes%2F2011.07.07 Nearly forty years ago, President Richard Nixon famously declared a “War on Cancer” by signing the National Cancer Act of 1971. Like the Manhattan Project, the Apollo program that was then landing men on the Moon, and the ongoing (and eventually successful) World Health Organization-led initiative to eradicate smallpox from the face of the Earth, the “War on Cancer” was envisioned as a massive, all-out research and treatment effort. We would bomb cancer into submission with powerful regimens of chemotherapy, experts promised, or, failing that, we would invest in early detection of cancers so that they could be more easily cured at earlier stages. It was in the spirit of the latter that the National Cancer Institute launched the Prostate, Lung, Colorectal, and Ovarian Cancer (PLCO) ... Better Health blogs http://www.medworm.com/rss/comments.php?id=5008199 Thu, 07 Jul 2011 12:00:19 +0100 5008199 http://www.medworm.com/index.php?rid=4976187&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FTj2bNIg7HTU%2F Conclusion Telehealth solutions are becoming increasingly widespread. In developed countries, they can help create efficiencies, but in the developing world, their role may be more central to the delivery of care. Pharmaceutical companies should remain aware of telehealth developments in their areas of interest, and consider how they can use these emerging technologies to engage with healthcare professionals and patients. Creation Healthcare advises pharmaceutical marketers, communicators and business leaders about improving outcomes in a changing engagement environment. If you would like to talk with a member of our team about how we can help you to develop a healthcare engagement strategy, contact us now. (Source: Creation Interactive) Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4976187 Tue, 28 Jun 2011 14:12:29 +0100 4976187 http://www.medworm.com/index.php?rid=4953347&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2F0XnTvwegfbM%2F In recent years, global digital engagement strategies have become critical for pharmaceutical companies operating all around the world. Global strategies need to fit each company’s culture, vision and purpose as well as their specific brands’ characteristics. And whilst digital channels have changed much about the dynamics of communication, digital engagement must be aligned with how the company already interacts with their stakeholders and its overall brand values. Local insights for global success Global strategies mean global challenges. I will not cover all of them in this article but I will take a brief look at two keys: language and culture. To make sure that your global strategy will successfully connect with local markets, you need to understand both the culture of these market... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4953347 Tue, 21 Jun 2011 14:42:34 +0100 4953347 http://www.medworm.com/index.php?rid=4921422&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Ftreatment-success-depends-largely-on-patient-participation%2F2011.06.10 Ten days ago a post here mentioned the 14th ICSI / IHI Colloquium. I said the Society for Participatory Medicine was well represented, including: Jessie Gruman, four time cancer patient and founding co-editor of our journal, gave an important breakout session, about which I’ll be writing soon. (Jessie is founder and president of the excellent Center For Advancing Health.) Jessie’s talk was so good it had me going nuts on Twitter – I couldn’t keep up with all the “tweet-worthy” things that came out of her mouth. Well, I’ve just re-read her text, and it brought back why I went nuts. I was going to write about it, but I’m just going to post the full text. For those who don’t know, last fall Jessie underwent surgery for her fourth cancer; she has some experience. (more&#8... Better Health blogs http://www.medworm.com/rss/comments.php?id=4921422 Fri, 10 Jun 2011 16:00:53 +0100 4921422 http://www.medworm.com/index.php?rid=4902679&cid=t_173425_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F5a-g09FML7k%2Freal-costs-of-social-media.html We all know social media is not free. David Fleet recently posted a very informative infographic compiled from the expertise of multiple organizations to illuminate the true costs of social media. The graphic expounds on the hidden costs of social media campaigns including staff costs, advertising consultant fees, platform creation and apps. The costs on the low end total up to about 200,000 on average for a small operation and increase exponentially from there depending on staff size and involvement in the space. But not to worry, the article goes on to praise the impacts that social media can have on a campaign including engagement, brand awareness and overall reach. ePharma Summit West is your opportunity to hear from the guru’s of social media in the pharmaceutical industry and fi... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4902679 Mon, 06 Jun 2011 19:05:00 +0100 4902679 http://www.medworm.com/index.php?rid=4902420&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fphysician-professional-associations-are-not-ivory-tower-elites%2F2011.06.06 “We can destroy ourselves by cynicism and disillusionment, just as effectively as by bombs.” This observation, from the late, great British historian Kenneth Clark, could be a warning sign to the medical profession. Some of the more incendiary commentary in blogs, editorials, and medical publications today display the classic characteristics of cynicism, which is a profound pessimism accompanied by a deep distrust and even the disparagement of the motivations of others. Physician cynics not only direct their anger at the usual suspects – members of Congress, insurance companies, and government “bureaucrats”—but even at their own colleagues, including the leadership of their own professional societies. Now, to be clear, I am not talking about principled disagreement and deba... Better Health blogs http://www.medworm.com/rss/comments.php?id=4902420 Mon, 06 Jun 2011 11:00:00 +0100 4902420 http://www.medworm.com/index.php?rid=4883526&cid=t_173425_86_f&fid=34445&url=http%3A%2F%2Fwomenshealthnews.wordpress.com%2F2011%2F05%2F31%2Fhow-to-fail-at-building-a-relationship-with-a-patient-or-this-is-how-professional-fitness-cheerleaders-discourage-people%2F With the current car-free situation, I have been walking at least 2.5 extra miles each day, often more. This is objectively good for me – as long as I avoid cars that don’t bother to stop for pedestrians and too much sun. It’s a positive thing. Based on my recent experience with folks whose job it is to motivate people to be healthier, I should just be worried and OMG and am practically about to drop dead. Because my blood pressure was 120/70. No, really. It was a weight and blood pressure check thing, and I was curious about whether the walking had changed my weight any. I should have known better. I already know what ZOMG-GONNA-DROP-DEAD! BMI category I’m in. So this lady looks at my weight, and immediately asks, before the blood pressure cuff even went on, &#822... Women's Health News blogs http://www.medworm.com/rss/comments.php?id=4883526 Wed, 01 Jun 2011 00:51:14 +0100 4883526 http://www.medworm.com/index.php?rid=4872089&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fthree-good-reasons-for-healthcare-professionals-to-use-social-networks%2F2011.05.27 Social networking allows doctors, nurses and other health professionals to deeply connect and engage with the community and their colleagues. “We are standing at the precipice of a new online revolution in health care. As more and more health experts embrace the Internet and increase their social media activity, health information seekers will undoubtedly benefit in profound ways.” [Source: Mashable] Dynamic health and medical professionals engaged in social networking, using Twitter, Facebook, Blogs and YouTube are on the front-line of new modern medicine. Today’s modern medicine is all about the patient.  Participating, partnering and developing a professional relationship is paramount. While many health consumers are searching the web for support, reassurance and specific health ... Better Health blogs http://www.medworm.com/rss/comments.php?id=4872089 Fri, 27 May 2011 21:00:03 +0100 4872089 http://www.medworm.com/index.php?rid=4872424&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FXWpkY8wTwPQ%2F Yesterday, I met the Shadow Secretary of State for Health, John Healey MP, at the Royal Society of Medicine in London where he gave a speech as Labour launched a paper entitled “After the ‘pause’ – Labour’s alternative on the Health and Social Care Bill”. Healey raised three primary concerns over the Bill, namely the breaking up of the NHS; ensuring patient and democratic accountability; and turning the NHS into a free market. As independent advisors on healthcare engagement, it has been interesting for the team at Creation Healthcare to review and discuss the UK Government’s proposals and to answer questions from our clients worldwide about how the proposed changes will affect their own engagement with stakeholders in the UK including healthcare professionals, payers, policy... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4872424 Fri, 27 May 2011 13:01:32 +0100 4872424 http://www.medworm.com/index.php?rid=4821135&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FY9gwCefIx04%2F Conclusion Nurses are influential in delivering and shaping healthcare globally. In some cases, for example in remote areas in Third world regions, nurses may be the main or sole caregivers, and in the developed world, some specialties have a strong nurse-led component. The classic example here is pregnancy and birth, but the reach of nurse-led clinics in other areas is growing. This format of care delivery is particularly effective for chronic disease management – nurse-led clinics for asthma, diabetes and heart disease are features in many UK trusts, as are those for health promotion (smoking cessation, weight management). Pharmaceutical and healthcare companies should thus look to developing targeted strategies for successful and mutually beneficial engagement with nurses, and digital... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4821135 Fri, 13 May 2011 14:35:25 +0100 4821135 http://www.medworm.com/index.php?rid=4813367&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25864520%2F0%2Fneuromarketing%7EStudy-TV-Branding-Beats-Online.htm Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope, “television ads across the spectrum of familiarity evoked 38x more emotional engagement, a combination of intensity of and time spent in [...] CommentsI'm sure that this will change within a few years by Frugal LivingMatt, the online ads are described only as “rich media” – ... by Roger DooleyPlus 3 more...Related StoriesNeuromarketing Study at OxfordWalmart CEO Confirms Payday Timing EffectSimple Slogans Double Sales (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4813367 Wed, 11 May 2011 12:16:34 +0100 4813367 http://www.medworm.com/index.php?rid=4803136&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fsafe-injection-protocols-are-not-being-followed-by-clinicians%2F2011.05.10 Thanks to Laura Landro for shining light on unsafe injections in her WSJ blog, “Unsafe Injection Practices Persist Despite Education Efforts.” Landro writes: “A new push is underway to eliminate unsafe injection practices, which remain a persistent safety problem despite years of efforts to educate clinicians about the risks of re-using needles, syringes and drug vials. In the U.S., failure to follow safe practices in delivering intravenous medications and injections has resulted in more than 30 outbreaks of infectious disease including hepatitis C, and the notification of more than 125,000 patients about potential exposure just in the last decade, according to health-care purchasing alliance Premier Inc.” As a registered nurse this is unthinkable.  Learning to administer injectio... Better Health blogs http://www.medworm.com/rss/comments.php?id=4803136 Tue, 10 May 2011 11:00:38 +0100 4803136 http://www.medworm.com/index.php?rid=4803505&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2F2-Mhrduf310%2F When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors, and engaging them in relevant and well-targeted ways. However, the sheer number of physician networks, and the range of capabilities, can make for complex strategy planning and implementation across international regions. Today, however, a brand new service has been announced that allows pharmaceutical companies and healthcare organizations to research and engage healthcare professionals in eight European countries, promising ‘integrated programme management and measurement’. Networks in Health is an alliance between Europe’s largest online physician communities: the UK’s Doctors.net.uk; France’s Egora and La Revue du Practicien; Medcen... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4803505 Tue, 10 May 2011 08:13:38 +0100 4803505 http://www.medworm.com/index.php?rid=4734579&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FRngEdLkFkN8%2F A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and social media, in what has until now been a traditionally conservative environment. In partnership with Eyeforpharma, Creation Healthcare‘s research surveyed senior marketers, communicators and executives amongst the Japanese pharmaceutical and healthcare industry. The goal of this research was to provide insights into the evolution of digital communications channels in healthcare engagement in Japan. Creation Healthcare will present the full results of this research in Tokyo at the 4th Annual Marketing Excellence Japan 2011 Conference, which takes place May 17-18 2011, where we will outline digital engagement trends we discovered among... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4734579 Wed, 20 Apr 2011 09:22:02 +0100 4734579 http://www.medworm.com/index.php?rid=4670109&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fdoes-your-doctor-trust-you%2F2011.04.02 Members of the  American public are frequently surveyed about their trust in various professionals.  Doctors and nurses usually wind up near the top of the list, especially when compared to lawyers, hairdressers and politicians.  Trust in professionals is important to us: they possess expertise we lack but need, to solve problems ranging from the serious (illness) to the relatively trivial (appearance). How much professionals trust us seems irrelevant: our reciprocity is expressed in the form of payment for services rendered or promised, our recommendations to friends and families and repeat appearances. So I was surprised to read an article in the Annals of Family Medicine describing a new scale to measure doctors’ trust in their patients.  This scale, based on input from focus grou... Better Health blogs http://www.medworm.com/rss/comments.php?id=4670109 Sat, 02 Apr 2011 18:00:08 +0100 4670109 http://www.medworm.com/index.php?rid=4627008&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FDVC6nmv3B08%2F In early March 2011, at a pharmaceutical marketing conference in Munich, Heather Simmonds of the PMCPA gave very much the same perspective on UK and European regulatory guidelines that she has for the past few years. There were some murmurings amongst the crowd from those who had heard it all before. Refreshingly, at the same conference, Ray Chepesiuk of Canada’s Pharmaceutical Advertising Advisory Board presented a somewhat enlightened and progressive approach to emerging channels such as social media and forums – explaining how his organization established guidance on two-way engagement dating back to 2005. Having attended and presented at many pharmaceutical marketing conferences throughout Europe, Asia, and the United States (see where we’ll be in the coming months here), Cre... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4627008 Wed, 23 Mar 2011 16:50:17 +0100 4627008 http://www.medworm.com/index.php?rid=4527981&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2Fc5veIxZafxo%2F In conclusion, an empowered patient is somebody who speaks up and takes action in general and patient engagement is about being in a partnership, being a stakeholder in this “participatory medicine”. To conclude, I’ll give you a review of the key insights on the future of the patient: The patient will play an active role in healthcare The future is to change the culture of the patient and the culture of healthcare professionals Participatory medicine will be the norm Think achievement more than adherence. Words are important. Envision your communication as a partnership (a two-way conversation valuable to both) Use the digital environment to achieve great outcomes (Source: Creation Interactive) Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4527981 Mon, 28 Feb 2011 09:38:35 +0100 4527981 http://www.medworm.com/index.php?rid=4527982&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FbR_TG_Vn89Y%2F Conclusion The latest round of NHS reforms will result in a radically different healthcare system – the ways in which care is commissioned and provided will be transformed. We must all be prepared for the relative inexperience of many of the new healthcare decision makers – GPs with no formal training in finance – and for a growing emphasis on cost savings. However, there are also many opportunities – for patients to improve their health and their experience of healthcare, and for organisations to enjoy greater efficiency, profit and scope, if they are ready to adapt. For example, if patient power does become a true driving force in healthcare, pharmaceutical companies and other stakeholders must be ready to respond. Effective engagement on the local, consortium and nationa... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4527982 Mon, 28 Feb 2011 08:00:20 +0100 4527982 http://www.medworm.com/index.php?rid=4522269&cid=t_173425_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F7IGTHX8xs_g%2Fweb-seminar-engagement-optimization-in.html Thursday, March 10, 2011 2:00 PM - 3:00 PM ESTReserve your Webinar seat now at:https://www1.gotomeeting.com/register/165203985About the web seminar:How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive prescriptions and adherence?The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn about an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.What you will learn: • Define a “positive engagement” with your content both online and offline• Connect an “engageme... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4522269 Fri, 25 Feb 2011 18:47:00 +0100 4522269 http://www.medworm.com/index.php?rid=4436800&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24054555%2F0%2Fneuromarketing%7EIts-Super-Bowl-Brain-Scan-Time.htm Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game’s TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!) Then, there’s the smaller set of neuromarketing-types that want to see how viewers’ [...] Comments[...] This post was mentioned on Twitter by Timothy (Tim) ... by Tweets that mention It’s Super Bowl Brain Scan Time! | Neuromarketing -- Topsy.comRelated StoriesBrain Movies: Top 5 Super Bowl AdsThe Power of TextUniversity Neuromarketing Lab Opens (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4436800 Fri, 04 Feb 2011 13:59:10 +0100 4436800 http://www.medworm.com/index.php?rid=4419246&cid=t_173425_113_f&fid=38494&url=http%3A%2F%2Fcuretogether.com%2Fblog%2F2011%2F01%2F31%2Fcuretogether-wins-emerging-star-of-healthcare-engagement-award%2F . We are very excited to announce that CureTogether has just won the Emerging Star of Healthcare Engagement Award in the 2011 Healthcare Engagement Strategy Awards. In the award announcement, Director Daniel Ghinn writes: “In many ways, CureTogether captures the essence of how the Internet is changing healthcare. A startup operating with just 2½ people, born out of one patient’s frustrated search for answers, the social network has grown to include over 22,000 patients with 549 conditions since it started in 2008…. CureTogether is an example that illustrates how healthcare engagement is changing: not only empowering patients to share experiences with each other, but to develop their own evidence base… This kind of crowdsourced approach to medical research will at the v... The Collective Well blogs http://www.medworm.com/rss/comments.php?id=4419246 Tue, 01 Feb 2011 02:34:39 +0100 4419246 http://www.medworm.com/index.php?rid=4338092&cid=t_173425_117_f&fid=38856&url=http%3A%2F%2Fwww.timemastermd.com%2F%3Fp%3D1626 FINGER MATTERS Big fingers = big penis?  Scientists say finger length may help a girl know a guy’s penis length when he is not erect, but not when he is excited.  Most of the time, erect size is much larger- but not always, so don’t “judge a finger by it’s cover.” The longest finger should be 7/8th of the length of the palm of the hand.  Any shorter – you might be sporting a small penis, but also have an increased risk of cancer in the prostate, poor sports skills, small bank account, and increased odds of homosexuality!  Wow, that is a lot a pressure for an simple finger! Why do men with the longest fingers seem to want to become protologists and urologists, and women with the smallest fingers become gynecologists?  Seems like it should be reverse... Timemaster MD blogs http://www.medworm.com/rss/comments.php?id=4338092 Thu, 13 Jan 2011 00:39:45 +0100 4338092 http://www.medworm.com/index.php?rid=4337935&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fwhat-if-all-patients-were-this-engaged-in-their-health%2F2011.01.12 This video is an excellent testimony of what a truly engaged and knowledgable patient with diabetes looks and sounds like. Kudos to the Mayo Clinic for sharing this wonderful piece about shared decision making. Pay particular attention to the fact that the patient in the video was treated for diabetes by her primary care physician for eight years before being referred to a clearly “patient-centered” endocrinologist. Also note her belief that a patient-centered approach to chronic disease management probably results in shorter, more productive visits in the long run. *This blog post was originally published at Mind The Gap* (Source: Better Health) Better Health blogs http://www.medworm.com/rss/comments.php?id=4337935 Wed, 12 Jan 2011 20:00:14 +0100 4337935 http://www.medworm.com/index.php?rid=4197064&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fthe-patient-the-most-important-member-of-the-healthcare-team%2F2010.11.24 Do you feel patients are the most important part of the medical (healthcare) team? In a recent post on Health in 30, “When Doctors and Nurses Work Together,” I wrote about the team-based approach for caring and treating patients, and it addressed the relationship between nurses, doctors, patients and the importance of a multidisciplinary, team-based approach to patient care. The healthcare team is comprised of a diverse group of specialized professionals, and the most important part of the medical team is the patient. Subsequent to publishing this post, I received an email from an author and patient advocate stating that patients are not the most important member of the medical team. I value and respect this comment, however I politely and passionately disagree. As a registered nurse a... Better Health blogs http://www.medworm.com/rss/comments.php?id=4197064 Wed, 24 Nov 2010 15:00:41 +0100 4197064 http://www.medworm.com/index.php?rid=4197143&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F22298113%2F0%2Fneuromarketing%7ELove-Branding.htm Review – Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and “love coach.” While these two callings seem unrelated at first glance, Dahlman thinks they fit together perfectly. In her book, Love Branding, she shows how marketers can achieve branding success [...] CommentsDear Roger when you say 'it is quite possible for someone to ... by Michel HoetmerMichel, I do think it is quite possible for someone to have an ... by Roger DooleyPlus 8 more...Related StoriesSix Selling Secrets From MagiciansSubliminal MotivationAvoid the Corner of Death! (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4197143 Tue, 23 Nov 2010 11:10:20 +0100 4197143 http://www.medworm.com/index.php?rid=4105998&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FMlWwBpbP1ZM%2F October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient groups, charities or states to raise awareness about breast cancer and reiterate the importance of screening. In France, more than 52,000 new breast cancer cases are estimated in 2010, making it the most common cancer amongst women. Thus, the “Octobre Rose” campaign aims to overcome the reluctance of women to take part in breast cancer screening. Among the many initiatives and digital strategies that are emerging throughout Europe is the digital engagement campaign “La Chaine Rose” from pharmaceutical company Roche in France. Social media to engage a community against breast cancer Pharmaceutical marketers and co... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4105998 Tue, 26 Oct 2010 09:00:30 +0100 4105998 http://www.medworm.com/index.php?rid=4055713&cid=t_173425_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fshould-patient-engagement-be-regulated%2F2010.10.11 Last month in Cambridge I met Twitter friend Bryan Vartabedian, M.D. (Twitter @Doctor_V) at a meeting at Vertex Pharmaceuticals. We’ll cross paths this fall on the conference speaking circuit. [Recently] on his blog he raised a rowdy, rough, but valid point: As e-patients (obviously including me) get into the business, should they/we be regulated? He said: Will industry be required to publicly list monies used for sponsorship, travel and swag support of high profile patients in the social sphere? Should high visibility patients who serve as stewards and advocates disavow themselves of contact with pharma just as many academic medical centers have begun? As is often the case, I don’t have an answer. I’m just raising the questions. Smart questions. My short answer: Fine with me if ... Better Health blogs http://www.medworm.com/rss/comments.php?id=4055713 Mon, 11 Oct 2010 18:00:46 +0100 4055713 http://www.medworm.com/index.php?rid=4106003&cid=t_173425_147_f&fid=39266&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FCreationInteractive%2F%7E3%2FNMdWjA32OBA%2F Digipharm Europe 2010, the largest gathering of professionals from the pharmaceutical industry and communicators in Europe, took place on 29 and 30 September. This conference was an opportunity to present digital communication strategies put in place by eMarketers and discuss the role and impact of these new means of communications in the health sector. The European event was also a chance to discuss changes in regulations and to discover new ideas on the use of social networks. The presentations and debate were numerous and very rich in ideas during the two days. Here is a brief overview of Digipharm Europe 2010 which attempts to highlight key trends and questions that emerged during the conference. “The pharmaceutical industry is engaged in digital” The enthusiasm and awaren... Creation Interactive blogs http://www.medworm.com/rss/comments.php?id=4106003 Mon, 04 Oct 2010 14:00:30 +0100 4106003 http://www.medworm.com/index.php?rid=3994018&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F20830164%2F0%2Fneuromarketing%7ENeuromarketing-Standards-Proposed.htm For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative: Biometric and neurological methods—like fMRI, EEG, and facial coding— have become increasingly popular in media and marketing research, but to date, no major validation studies have been conducted to [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3994018 Tue, 21 Sep 2010 12:05:59 +0100 3994018 http://www.medworm.com/index.php?rid=3798673&cid=t_173425_122_f&fid=36582&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FSharpBrains%2F%7E3%2FU3wLN6Oicdw%2F Here you have the July edition of our monthly eNewslet ter covering cognitive health and brain fitness topics. Please remem ber that you can subscribe to receive this free Brain Fitness eNewsletter by email, using the box in the right column. Technology to upgrade brain care: In this extensive interview, Dr. John Docherty helps connect the dots on why new frameworks and tools are a must to put recent brain research to good use. A must read for all professionals in the field. Research Findings from NIH Expert Panel: The American Society on Aging asked Alvaro Fernandez to comment on the findings from a major cognitive health research review by the National Institutes of Health. Lifestyle still matters, and protective factors against cognitive decline are led by cognitive training, physical... SharpBrains blogs http://www.medworm.com/rss/comments.php?id=3798673 Wed, 28 Jul 2010 13:11:35 +0100 3798673 http://www.medworm.com/index.php?rid=3706647&cid=t_173425_87_f&fid=36050&url=http%3A%2F%2Fblisstree.com%2Flive%2Flarry-smith-of-smith-magazine-shares-more-feelings-about-wife-piper-kermans-prison-sentence-video-exclusive%2F Larry Smith of SMITH Magazine returns! Lately we’ve heard a lot from Piper Kerman, author of the new memoir, Orange Is the New Black, about her trials during her 13-month prison sentence and the challenges of re-entry into society after her release, but today we continue our video interrogation of Piper’s husband, Larry, about his side of the story. Check out the 2nd and 3rd installments of our exclusive video chat with Larry, below, where he ‘fesses up about how angry he was at Piper for the mistakes she made, and for hiding those mistakes from him during the beginning of their relationship. (To watch our first chat with Larry about surviving prison on the outside, click here.) At 34, Piper Kerman was sent to federal prison on a ten-year-old drug smuggling and mone... Breastfeeding 1-2-3 blogs http://www.medworm.com/rss/comments.php?id=3706647 Mon, 28 Jun 2010 18:42:47 +0100 3706647 http://www.medworm.com/index.php?rid=3706861&cid=t_173425_136_f&fid=35302&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FWhitePebble%2F%7E3%2F4cIXOwN7_DM%2F I am still happily overwhelmed by Peter and Betsy’s official engagement, and am starting to be bewildered by all of what I assume are the traditional worries of a mother-in-law, like “Oh my gawd, how do you plan a wedding, anyway?” Then I remember, with relief, that it’s not the groom’s family that organizes the wedding. One thing that I remember from the time of my own engagement, lo those many years ago into the misty past of the 1970′s, is my own father’s initial plans for our wedding. A couple of mornings after our official announcement, my father looked at us and said, “I’ll give you $5,000 to go to Las Vegas and elope.” Unfortunately for us all, my mother walked into the room at that moment and heard what he said. So much fo... white pebble blogs http://www.medworm.com/rss/comments.php?id=3706861 Mon, 28 Jun 2010 17:33:09 +0100 3706861 http://www.medworm.com/index.php?rid=3699606&cid=t_173425_122_f&fid=36582&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FSharpBrains%2F%7E3%2F9kuPOAPPJdk%2F We define Brain Fitness as having the brain-based cognitive, emotional and self-regulation capacities required to succeed in one’s environment. Not everyone is exposed to the same mental demands nor do we all have the same starting points. This means we need to stop looking for ‘magic pills’ and invest more resources in developing toolkits and infrastructure similar to what the physical fitness industry has done over the last 30-40 years. The following question guides much of our work at SharpBrains: “What tools provide the right kind of experience to refine our brains from a structural and functional point of view to harness neuroplasticity into real-world benefits?” We try to provide good information and answers by constantly monitoring and analyzing the state of science and th... SharpBrains blogs http://www.medworm.com/rss/comments.php?id=3699606 Fri, 25 Jun 2010 14:31:12 +0100 3699606 http://www.medworm.com/index.php?rid=3652676&cid=t_173425_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F06%2F10%2Fhow-engaged-are-you%2F According to Rapleaf, there is a strong correlation between the number of friends someone has in a setting – whether it’s social media, school, afterschool activities, or work – and their level of engagement. This in the long term also relates to the productivity of the individual. (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3652676 Thu, 10 Jun 2010 18:47:17 +0100 3652676 http://www.medworm.com/index.php?rid=3607792&cid=t_173425_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F05%2F27%2Fsocial-media-vs-advertising%2F In order to prove the value of social media, it’s important to understand how it differs from traditional advertising. If you’re like most hospitals or medical schools, you’ve already moved into the social media arena. But now, you may be getting questions from your CMO or COO about how it’s working. Or you may be trying to decide if you’re allocating the appropriate resources to social media. How can you know if it’s really working? I recently read a post by Katie Saffey that features a side-by-side comparison and offers a good starting point for social media measurement. Engagement vs. impressions Social media success relies on engagement vs. advertising’s traditional number of impressions. The ability to engage one-on-one with your audience can allow you to deliver custom... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3607792 Fri, 28 May 2010 04:16:05 +0100 3607792 http://www.medworm.com/index.php?rid=3592410&cid=t_173425_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FNG7qrycqa-A%2Fmulti-channel-pharma-marketing-event.html The Multi Channel Pharma Marketing Event agenda is now ready for download! Brought to you by the producers of the ePharma Summit, the Multi Channel Pharma Marketing Event is the ONLY industry event focused on breaking down internal silos to achieve channel integration and maximize return on engagement. In order to compete, pharma companies are forced to rethink their approach as traditional sales and marketing techniques have been rendered inefficient and ineffective. Download the brochure today to find out more. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3592410 Mon, 24 May 2010 13:00:00 +0100 3592410 http://www.medworm.com/index.php?rid=3581555&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F05%2F20%2Fa-framework-for-staff-engagement-an-introduction-to-staff-engagement-in-the-nhs-and-guidance-on-starting-staff-engagement-policy%2F Title: A Framework for Staff Engagement: An introduction to staff engagement in the NHS and guidance on starting staff engagement policy Skinny: Presentation giving an introduction to staff engagement in the NHS and guidance on starting staff engagement policy with the aim of ensuring: increased commitment, a belief in their organisation, a desire to work to make things better, suggesting improvements, working well in a team, helping colleagues, a likelihood to ‘go the extra mile’ Publisher: DH Size of Publication: 24p. Published: 23/03/2010 Filed under: Grey Literature, Guidance, Human Resources, NHS, Stakeholder Engagement Tagged: Grey Literature, Human Resources, NHS, Organisational Development, Staff Engagement, Stakeholder Engagement (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3581555 Thu, 20 May 2010 04:10:01 +0100 3581555 http://www.medworm.com/index.php?rid=3581561&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F05%2F19%2Fproposals-to-introduce-prescribing-responsibilities-for-paramedics-stakeholder-engagement%2F Title: Proposals to introduce prescribing responsibilities for paramedics: stakeholder engagement Skinny: This stakeholder engagement exercise invites thoughts and opinions on proposals to extend non-medical prescribing responsibilities to paramedic practitioners. The exercise will help to shape a formal consultation later in the year, which will ultimately inform recommendations to Government Ministers on whether to extend prescribing to paramedics. Publisher: DH Size of Publication: 36p. Published: 22/03/2010 Filed under: Ambulance Services, Grey Literature, NHS Tagged: Ambulance Services, Grey Literature, Non-Medical Prescribing, Prescribing, Stakeholder Engagement (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3581561 Wed, 19 May 2010 19:07:15 +0100 3581561 http://www.medworm.com/index.php?rid=3577331&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F05%2F19%2Fsharing-the-learning-user-led-organisations-action-and-learning-sites-2008-2010%2F Title: Sharing the learning: user-led organisations action and learning sites 2008-2010 Skinny: Guide that describes the background to establishing the user-led organisations action and learning sites, and provides a snapshot of the good practice resources resulting from this project. Publisher: DH Size of Publication:33p. Published: 17/03/2010 Filed under: Communication, Grey Literature, NHS, Stakeholder Engagement Tagged: Good Practice, Grey Literature, Patient Experience, Stakeholder Engagement (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3577331 Wed, 19 May 2010 13:25:40 +0100 3577331 http://www.medworm.com/index.php?rid=3577345&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F05%2F19%2Fthe-nhs-quality-innovation-productivity-and-prevention-challenge-an-introduction-for-clinicians%2F Title: The NHS quality, innovation, productivity and prevention challenge: an introduction for clinicians Skinny: Publication to support clinical teams and NHS organisations to meet the quality and productivity challenge and provides ways in which NHS clinicians can all get involved in shaping the response locally. It is important that clinicians start to discuss with colleagues how to continue to improve the quality of care provided, and do so more efficiently. Clinicians can listen to patients and work closely with managers to make sustainable improvements.. Publisher: DH Size of Publication:29p. Published: 11/03/2010 Filed under: Grey Literature, NHS, Quality, Stakeholder Engagement Tagged: Grey Literature, Innovation, NHS, Preventive Medicine, Productivity, Quality, Stakeholder Engagem... Fade Library blogs http://www.medworm.com/rss/comments.php?id=3577345 Wed, 19 May 2010 07:11:19 +0100 3577345 http://www.medworm.com/index.php?rid=3577349&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F05%2F19%2Fnational-cancer-patients-experience-survey-programme-2010%2F Title: National Cancer Patients’ Experience Survey Programme 2010 Annex A Skinny: Identifies that the Review of Central Returns Steering Committee (ROCR) have approved a national survey of cancer patients’ experiences in all Trusts who offer adult acute cancer services . This survey is highlighted as a priority in the NHS Operating Framework 2010/11, section 2.24. Publisher: DH Size of Publication: 3p. Published: 10/03/2010 Filed under: Grey Literature, Quality, Stakeholder Engagement Tagged: Cancer, Dear Colleague Letters, Grey Literature, NHS Operating Framework 2010/11, Patient Experience, Quality (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3577349 Wed, 19 May 2010 06:34:31 +0100 3577349 http://www.medworm.com/index.php?rid=3644844&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F13311294%2F1gv5rm%2Fneuromarketing%7EEmotional-TV-Programming-and-Ad-Effectiveness.htm In American Idol, Neuromarketing Style I noted that the Fox show I’d really like to see brain activity for was the ultra-intense drama 24. The combination of suspense, rapid-fire action, and occasional brutality would make for some interesting brain scans. But what of the ads that have to follow, say, a scene where [...] (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3644844 Tue, 18 May 2010 12:22:14 +0100 3644844 http://www.medworm.com/index.php?rid=3519572&cid=t_173425_122_f&fid=36582&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FSharpBrains%2F%7E3%2FAjxawfNl8LU%2F An independent expert panel organized by the NIH released yesterday a thoughtful report on the state of the science for prevention of Alzheimer’s Disease and cognitive decline. The report, available here, summarizes the panel’s review by saying: “Firm conclusions cannot be drawn about the association of modifiable risk factors with cognitive decline or Alzheimer’s disease.” “There is insufficient evidence to support the use of pharmaceutical agents or dietary supplements to prevent cognitive decline or Alzheimer’s disease. However, ongoing additional studies including (but not limited to) antihypertensive medications, omega-3 fatty acid, physical activity, and cognitive engagement may provide new insight into the prevention or delay of cognitive decline ... SharpBrains blogs http://www.medworm.com/rss/comments.php?id=3519572 Thu, 29 Apr 2010 20:16:41 +0100 3519572 http://www.medworm.com/index.php?rid=3449145&cid=t_173425_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FZmVSask-1Vk%2Fwhat-can-you-do-when-pharma-says-no.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3449145 Wed, 07 Apr 2010 20:37:00 +0100 3449145 http://www.medworm.com/index.php?rid=3420417&cid=t_173425_87_f&fid=34872&url=http%3A%2F%2Fblisstree.com%2Ffeel%2Fthe-wedding-ring-thing-redux%2F photo: Thinkstock Last week I wrote a post about my choosing not to wear a wedding ring ever since I got married in 2005. You can read it here. Now I have a problem. Last week, before Blisstree even published my post, after five years of marriage, and without even having had the slightest idea that I was writing about wedding rings, or marriage, or us, my husband did something terrible: He gave me a ring. I’m not kidding. Apparently, he had enlisted a jewelry designer friend of his to make the ring, and they had been covertly in cahoots for months. It was supposed to arrive in time for Valentine’s Day (okay, who are you and what have you done with my husband?), but was delayed by a few weeks. As my husband presented this strange, round, smooth, silvery object to me, he said th... Healthbolt blogs http://www.medworm.com/rss/comments.php?id=3420417 Mon, 29 Mar 2010 16:43:51 +0100 3420417 http://www.medworm.com/index.php?rid=3354246&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F03%2F11%2Fquality-accounts-2-reviewing-nhs-foundation-trusts%25e2%2580%2599-2009-experiences-and-plans%2F This report re-visits the concept of the circle of quality improvement and identifies how this process has been applied. Key findings are: A wide range of priorities and performance indicators are being used nationally under Darzi headings of Safety, Effectiveness and Patient Experience. Stakeholder Engagement is in its infancy, first year priorities have been set by boards and clinicians, the second round of quality accounts will see the implementation of stakeholder engagement. A large range of processes is being emplyed to embed quality throughout organisations e.g. Quality Baords, Subcommittees, Quality Review Panels, Monthly Monitoring of the Accounts, Ward to Board Reporting, Workforce development and Reward Schemes. Mental Health Trusts lead the way in stakeholder engagement and de... Fade Library blogs http://www.medworm.com/rss/comments.php?id=3354246 Thu, 11 Mar 2010 06:56:32 +0100 3354246 http://www.medworm.com/index.php?rid=3354247&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F03%2F11%2Fthe-heart-of-the-matter-patient-and-public-engagement-in-todays-nhs%2F Title: The heart of the matter: patient and public engagement in today’s NHS The Skinny: NHS Confederation report detailing how Patient and public engagement (PPE) must become integral to the operation of every NHS organisation. The heart of the matter: patient and public engagement in today’s NHS asks questions about the future of PPE in an ever-changing NHS and sets out: what good engagement looks like the legal framework for PPE the importance of having a culture of engagement where the NHS has got to on PPE how Local Involvement Networks (LINKs), membership schemes and working with local government contribute to PPE. Publisher: NHS Confederation Size of Publication: 20p Published: 22/02/2010 Filed under: Carers, Choice, Communication, Culture, Grey Literature, Hospitals, ... Fade Library blogs http://www.medworm.com/rss/comments.php?id=3354247 Thu, 11 Mar 2010 06:34:44 +0100 3354247 http://www.medworm.com/index.php?rid=3443771&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F7420824%2F19f4i6%2Fneuromarketing%7EBrain-Movies-Top-Super-Bowl-Ads.htm Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a “neuro-engagement factor” for each ad. Does that mean these ads will sell more product? Not necessarily. [...] CommentsRon, that is an informative quote from the Sands people. The ... by Evan HunerbergIf you did not see Dr. Steve Sands comments in the press ... by Ron WrightPlus 5 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3443771 Mon, 01 Mar 2010 13:06:18 +0100 3443771 http://www.medworm.com/index.php?rid=3283535&cid=t_173425_90_f&fid=36413&url=http%3A%2F%2Fwww.dcscience.net%2F%3Fp%3D2764 I had never intended to write about climate. It is too far from the things I know about. But recent events have unleashed a Palin-esque torrent of comments from people who clearly know even less about it than I do. In any case, it provides a good context to think about trust in science, Earthrise from moon. (click to enlarge) My interest in it, apart from little matters like the future of the planet, lies in the reputation of science and scientists. I have been going on for years now about the lack of trust in science, and the extent to which it is a self-inflicted problem. The latest reactions to the developments at the University of East Anglia and the IPCC may show the nature of the problem with dreadful clarity, Many of us came into science because, apart from the sheer be... DC's goodscience blogs http://www.medworm.com/rss/comments.php?id=3283535 Thu, 18 Feb 2010 14:09:04 +0100 3283535 http://www.medworm.com/index.php?rid=3339680&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F6794331%2F15kohl%2Fneuromarketing%7EYour-Brain-on-Soup.htm Soup is a product you probably don’t lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude to a more interesting main course. If you are Campbell Soup Co., though, [...] Commentsas a brand consulting partner, the one change i find most ... by denise lee yohnRoger – As you and some of your readers may know, we have an ... by Ron Wright (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3339680 Thu, 18 Feb 2010 12:33:43 +0100 3339680 http://www.medworm.com/index.php?rid=3254402&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F02%2F09%2Fbritish-journal-of-healthcare-management-2010-volume-16-issue-1%2F Contents Page Fade Fave: Involving local people to improve services Fade Skinny: Presents a model for stakeholder engagement being launched by NHS Bournemouth and Poole, who are keen to ensure that local people have the chance to become engaged at a variety of different levels, and in ways and at times that suit them. The model aims to create more opportunities for people, which will then encourage people to take a shared responsibility in their own health, the health of others, and in the provision of improved, more efficient and effective, value-for-money health services. (NHS Athens is required to access this article online) Filed under: Athens Password, Current Awareness, E-Journals Tagged: Athens Password, Current Awareness, E-Journals, Stakeholder Engagement (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3254402 Tue, 09 Feb 2010 07:00:41 +0100 3254402 http://www.medworm.com/index.php?rid=3246852&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F02%2F06%2Fframework-for-quality-accounts-a-response-to-consultation%2F Title: Framework for quality accounts: a response to consultation Skinny: Official response to the consultation The Framework for Quality Accounts – a consultation on the proposals. It informs the regulation and DH toolkit for 2009–2010 Quality Accounts. Identifies responses on the: Content of quality accounts; Publication of Quality Accounts; and Which organisations will be required to produce a Quality Account. Publisher: DH Size of Publication: 49p. Published: 05/02/2010 Filed under: Grey Literature, NHS, Quality, Stakeholder Engagement Tagged: Consultations, Grey Literature, Quality Accounts, Stakeholder Engagement (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3246852 Sat, 06 Feb 2010 16:07:18 +0100 3246852 http://www.medworm.com/index.php?rid=3212275&cid=t_173425_86_f&fid=36669&url=http%3A%2F%2Ffadelibrary.wordpress.com%2F2010%2F01%2F27%2Fengagaing-and-responding-to-communities-links-guide-for-professionals%2F Title: Engaging and responding to communities – LINks guide for professionals Skinny: Guide for health and social care managers and explains more about LINks. It outlines how, through proactive engagement the NHS can better understand the needs of your community. Working with LINk should be a key part of commissioning, running and reviewing health and social care services. Publisher: DH Size of Publication: 20p. Published: 22/01/2010 Posted in Commissioning, Grey Literature, NHS, Primary Care, Quality, Stakeholder Engagement Tagged: Commissioning, Grey Literature, LINks, NHS, Primary Care, Quality, Stakeholder Engagement (Source: Fade Library) Fade Library blogs http://www.medworm.com/rss/comments.php?id=3212275 Wed, 27 Jan 2010 08:24:20 +0100 3212275 http://www.medworm.com/index.php?rid=3280028&cid=t_173425_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F5408355%2F13iui5%2Fneuromarketing%7EStart-Me-Up-Brilliant-Billboard.htm Billboards can be an effective medium, but tend to be very low in viewer engagement. Most outdoor advertising is designed to be viewed in a second or less as motorists whiz by. Here’s an example of how one advertiser turned that idea upside-down to create a fully interactive billboard:As shown in the video, [...] CommentsI thought of pollution, too. Just too much smoke. by RobertI immediately thought “pollution”. by joolesPlus 4 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3280028 Wed, 20 Jan 2010 17:31:07 +0100 3280028