MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'epharma'. Sat, 03 Sep 2011 02:55:51 +0100 http://www.medworm.com/index.php?rid=5159791&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FM-gwhqNzq28%2Fwant-to-receive-complimentary-pass-to.html Earn a complimentary All-Access pass to the ePharma Summit by serving as a guest-blogger. As a guest blogger, you’ll have access to the entire event, including workshops. The ePharma Summit attracts the best in insights from around the country featuring more than 60 speakers from the biggest and most innovative companies in the industry. The ePharma Summit is taking place February 6-8, 2012 in New York City. Responsibilities will include blogging on set industry topics leading up to the event and attending specifically assigned sessions and blogging live or same day. In exchange for guest blogging, you will receive an all-access pass to the event – a $3,000+ value. Guest bloggers are responsible for their travel and lodging. Apply today by sending your name, company, biography an... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5159791 Thu, 25 Aug 2011 14:08:00 +0100 5159791 http://www.medworm.com/index.php?rid=5159792&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FD72_FKYrmDU%2Fbayer-healthcare-uk-discredited-uk.html The continuing saga of Bayer Healthcare's tweets continues to be a news story in the UK drug industry.  Last year, Bayer copied two press release headlines, then released them to the public as tweets.  In coordination with the Prescription Medicines Code of Practice Authority (PMCPA), Bayer Healthcare UK has violated their Association of the British Pharmaceutical Industry Code of Conduct (ABPI Code).  This has resulted in discrediting the Pharma industry in the UK according to the governing board. According to The Register, they have discreded the industry by violating these rules: - Companies are prohibits to release information about prescription-only medicines that would encourage the public to ask their doctor for the product- Bayer Healthcare Failed to maintain high... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5159792 Wed, 24 Aug 2011 14:20:00 +0100 5159792 http://www.medworm.com/index.php?rid=5159793&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F2JOQfNG6sY8%2Fonline-games-promotes-teen.html Source: MiniClip Funky Nurse, an online game built by Miniclip in coordination with the Teenage Cancer Trust in the UK, is an online game that sets out to spread awareness of the 2100 teens a year who are told they have cancer.  Funky Nurse sets the player in the shoes of a nurse, and they must keep patients happy and fed, provide sufficient medical care and look for bonuses to upgrade the hospital.  According to Mashable, Teenage Cancer Trust and Miniclip have worked together since 2009, creating fund raising events and online opportunities. Teenage Cancer Trust's goal is to create cancer wards for the teenagers where they feel welcome, in addition to providing funding for clinical trials and educating the community. Do you think online gaming is a good way... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5159793 Mon, 22 Aug 2011 16:59:00 +0100 5159793 http://www.medworm.com/index.php?rid=5159794&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FOM0g8e8LBrM%2Fmoms-are-top-searchers-of-health-on.html SmartPhones are now being adapted by the majority of the population.  While games, entertainment and social networking are the top Apps on their phones, half of the mom population has downloaded a health related app to their phone.  Moms key concerns are often the health and wellness of their family, and now, with this device and these apps, they have the ability to have a portable research device and much of the information they need to know in the palm of their hands. How do they use these apps? The Mom Central survey detailed in a recent post from  eMarketer shows how the moms are using these phones and reveals that their is an incredible market for healthcare marketers to connect with. Health Apps are a part of the market that can both increase education and&n... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5159794 Fri, 19 Aug 2011 15:49:00 +0100 5159794 http://www.medworm.com/index.php?rid=5140249&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F39yavnCX5Zc%2Fsome-pharma-facebook-pages-stay-open.html Yesterday, Monday, August 15, was the day in which Facebook made all pages on their site open for Facebook comments.  This sent the Pharma companies with Facebook walls, still with no regulation in social media, into two different directions.  Some companies, such as Johnson and Johnson, chose to shut down Facebook sites ADHD Moms and ADHD Allies.  AstraZeneca chose the same avenue, and closed down their Facebook page for Seroquel.  Facebook didn't give a specific reason as to the new requirements, but did say they want to encourage open dialogue. While other companies, including Pfizer, Amgen and Sanofi Aventis chose to continue to navigate the dark waters of social media for Pharma. What prompted J&J and AstraZeneca to shut down their Facebook page?  The ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140249 Tue, 16 Aug 2011 19:02:00 +0100 5140249 http://www.medworm.com/index.php?rid=5140252&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FTUoFxSEZ5TM%2Fsocial-media-playing-critical-role-in.html Social media is known for its fast dissemination of information.  Perhaps the public will benefit most from the way public health matters are quickly spreading.  In a recent article at Medical, Marketing and Media, they looked at the impact of information spreading through social media and how that aided public health.  Examples of situations in which the impact was substantial were the H1N1 Flu Epidemic, the Deep Water Horizon Oil Spill, and the 2011 Egyptian uprising.  Specifically in the case of the Haitian earthquake, afterwards as chlorea was spreading throughout the waterways, the dissemination could be traced and locals could be notified when their water was going to be tainted due to the tracking via so... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140252 Tue, 02 Aug 2011 15:46:00 +0100 5140252 http://www.medworm.com/index.php?rid=5140253&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FKlSYpr1ED5M%2Fpozen-seeks-help-from-outside-pharma.html Pozen Inc. has announced the formation of a new digital advisory board to guide them through the launch of their first products. Pozen executives hope that this new initiative will begin a revolution in the traditional commercial model for pharmaceuticals. The group is comprised of 6 individuals from various industries. "The pharmaceutical industry has only begun to scratch the surface of employing digitally-based commercialization approaches. As POZEN moves forward to commercialize its PA pipeline, our goal in collaborating with these advisors is to look beyond the industry to identify untapped digital strategies that will help us deliver an affordable and accessible product to our customers," said Liz Cermak, Executive Vice President and Chief Commercial Officer of POZ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140253 Mon, 01 Aug 2011 18:15:00 +0100 5140253 http://www.medworm.com/index.php?rid=5140254&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FMvolcaIRzrY%2Fepharma-west-social-media-drivers-ed.html Discussion Board September 2009: FDA Announces Public Hearing on Social Media November 2009: FDA Hosts Public Hearing on Social Media August 2010: Roche publicly discloses Social Media Guidelines (See them here) February 2011: Astra Zeneca hosts first live chat on Twitter with #rxSave July 2011: First hack of a Pharma Facebook Page (Pfizer) Intouch Solutions then shared some advice on focus points for building a social media campaign: Sample goals for your social media campaign: Learn more about target audience and their needs Gain insights in order to improve products and services Improve relationships with target audience Improve relationships with target audience Improve compliance. What should you do before you dip into the social media pool? Learn first Define the o... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140254 Wed, 27 Jul 2011 22:29:00 +0100 5140254 http://www.medworm.com/index.php?rid=5140255&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FWttWPWuaV6o%2Fepharma-west-regulation-and-innovation.html What does Pharma Want form DDMAC? Peter Pitts, President, Center for Medicine in the Public Interest The only way to credibly engage with influencers is to have critical information for them to say. What Pharma has to say must be to the public's benefit. This train of thought is lacking in health care. Pharma does not realize their own network value. Their goal should be to advance the public health, which can be done through active lively and regular participation. Pitts suggests that it’s not the responsible thing to not participate in social media, because that is where the public is. It’s not comfortable for people because it’s not a pay world, it’s a play world. Social Media’s Golden rule is Transparency. If you don’t challenge the [Social Media] path at all, no one will... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140255 Wed, 27 Jul 2011 19:23:00 +0100 5140255 http://www.medworm.com/index.php?rid=5140256&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fph4DdITJpqg%2Fepharma-west-how-can-networks-affect.html Connected: The Power of Social Networks on Life Sciences and Health Dr. James Fowler, Author, University of California at San Diego When studying networks, Dr. Fowler noted that as humans, people have always had friends and family members, and our evolution has been because of the webs weaved and created with other friends and families in society. To be able to understand how information and behavior spreads, he has taken a bird’s eye view to understand how connections work and spread together. He started identifying networks by asking the following questions about friends: - Who do you discuss important matters with?- Who do you spend your free time with? By identifying the interconnectivity of friends, it is easy to track the social behavior of social groups. If there... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140256 Wed, 27 Jul 2011 17:57:00 +0100 5140256 http://www.medworm.com/index.php?rid=5140257&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F-Q0juxw8LBU%2Fepharma-west-video-apps-and-ipads-oh-my.html Driving Growth Through Unbranded Programs and New Health Media 2.0 Tina Sampath, Associate Director of eMaketing and Patient Marketing, Gilead Sciences Sean Moloney, Owner, Dramatic Health Speak from the Heart Program At the beginning of Dramatic Health an Gilead Sciences' campaign, they hypothesized that there was a sizable dissatisfied segment of chronic angina population that can be targeted and mobilized to increase patients involvement and prompt changes in appropriate treatment. To start, they had to conduct market research to and assess the population they were working with. They asked these questions: Were are the gaps? What are the related therapies doing? What are the “Must Haves”? When researching the patient population, they found three segments in the disease state: ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140257 Wed, 27 Jul 2011 00:26:00 +0100 5140257 http://www.medworm.com/index.php?rid=5140258&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fusj4h6CmCrg%2Fepharma-west-connecting-with-your.html What We Learned – A Case Study on Going Mobile Rand Lien, President, Toolhouse Mobile is still the a matter that hasn't been addressed by many companies, including Pharma. Of the 12 brand website managers in the room, only three have mobile websites. A webpage can't simply be scrapped and translated into a mobile webpage. It has to be changed to fit the small screen brand.com site, while giving the concise required content that will satisfy both the users and the FDA. Toolhouse and Novonordisk created a mobile site the day Victoza.com the day the drug was approved by the FDA. In the first five weeks, 30% of traffic to the webpage was mobile. Had that mobile page not been ready, they would not have been able to capture those users. In a simple mobile format, they create a sign-up for mo... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140258 Tue, 26 Jul 2011 22:27:00 +0100 5140258 http://www.medworm.com/index.php?rid=5140260&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F6Fdlt3GpqZg%2Fepharma-west-technology-and-future-of.html Opening Address at ePharma Summit West Bob Harrell, Director of Integrated Marketing, Shire Pharmaceuticals Exponential Technologies partnered with IT technologies are following an exponential trend. They work together to further advance each other. The Five Types: 1. Info Tech: Chip capacity has exponentially increased in price performance and sized since the 1960s. 2. Robots/Artificial Intelligence: Extends our capabilities with intelligence built in. 3. 3D Printing: Printing physical objects, a game changer in manufacturing. 4. Nanotechnology 5. Genomics: Genome sequencing has been exponentially increasing in capability while exponential decreasing in time and cost. Personal DNA sequencing is on the way, becoming available to the public. Accelerating Technologies and Our Radical Futu... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140260 Tue, 26 Jul 2011 18:00:00 +0100 5140260 http://www.medworm.com/index.php?rid=5140261&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FFWhQjNwuZeQ%2Fepharma-west-measuring-roi-and.html Mix/Channel Optimization: Integrating your Resources to Enhance Productivity Scott Wearley, Manager, Relationship Marketing, Daiichi Sankyo Wearley found that oftentimes the wrong resources sales reps were provided went unutilized or the resources are reaching the wrong person. The effectiveness of the individual sales campaigns, as a result, goes down. Management of the resources we currently have are not optimal. Do the samples go to the right physicians? Sit down with the sales representatives and look at the data from sales to determine what is the best approach to reaching the physicians they are working with. Digital promotions that are increasing thanks to the iPad offer a great complement to their work face-to-face sales relationships. Digital promotion does not need to destroy ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140261 Mon, 25 Jul 2011 23:59:00 +0100 5140261 http://www.medworm.com/index.php?rid=5140262&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FggKhwzhKiqA%2Fepharma-west-what-are-you-doing-to-app.html Successfully Implementing Your Mobile Initiative Kevin Stock, Senior Technology Architect, Toolhouse Three Keys To Mobile Development: Mobile Sites There are thousands of browsers running on mobile phones. How does a company work with this?  Every company should tackle it.  Companies need to build mobile sites that can be supported by more than just the iPhone.   It is important to know that web browsers on the mobiles are frequently more powerful and dynamic than those on their desktops. Mobile Apps When creating an App, don’t reinvent the wheel when you go to build your mobile app.  Users are more likely to use something they are comfortable with.  Meet the users expectations and build the apps so that they work on and offline. Testing & Suppo... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140262 Mon, 25 Jul 2011 22:02:00 +0100 5140262 http://www.medworm.com/index.php?rid=5140263&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FeTWBQRG870U%2Fepharma-west-emarketing-university-all.html Search & Video: Tips for Increasing Visibility on the Web and enhancing the User Experience Lisa Duncan, Senior Account Executive, Google Focus on Google Search: The key to having high success on Google with search is relevancy.  As an ad becomes more relevant and more people click through, the cost per click actually goes down because Google charges less for these successful ads. Google Search Rank should be 1-3 in order to get syndication on the Google Partner traffic to appear on sites other than Google. When starting an ad campaign, marketers should think about why they want people to go to your webpage. Traffic and page views are not great goals but look at activities as to what they could do on the site, like signing up for a newsletter. People are searching now with longe... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140263 Mon, 25 Jul 2011 19:10:00 +0100 5140263 http://www.medworm.com/index.php?rid=5140264&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fvd2KCKbMzG4%2Fepharma-summit-west-emarketing.html Landscape Overview: What Tools are in Your Backpack? Shawn O'Hagen, Daiichi Sankyo Inc This morning we kicked of the eMarketing University by examining what tools we have an what we need for successful digital marketing. Healthcare professionals are at an increasing rate are finding healthcare online. Mobile technology is also a growing sector for doctors and patients. Sales forces are downsizing, but digital techniques allow companies to still reach doctors. What is really needed for digital marketing? By default, all companies should have a digital presence, but the companies should understand where their market ads are. The two key things needed: Web page and banner ads. Start today collecting your patients and physicians email. It is the quickest way to communicate with them. O’Ha... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140264 Mon, 25 Jul 2011 17:36:00 +0100 5140264 http://www.medworm.com/index.php?rid=5140265&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FFEgcP17onvg%2Fdraft-guidance-released-for-medical.html While Pharma is still waiting on DDMAC to release guidelines on what should and shouldn't be done in social media marketing, the FDA has released guidance on medical mobile apps. It primarily focuses on augmented regulated medical devices and turning mobile devices into medical devices. The goal of the guidance is to protect patient information and addresses the functionality of the devices. According to MM&M, guidance is missing on medical books turned into digital formats. "The use of mobile medical apps on smart phones and tablets is revolutionizing healthcare delivery," said Jeffrey Shuren, M.D., J.D., director of the FDA's Center for Devices and Radiological Health, in a statement. "Our draft approach calls for oversight of only those mobile medical apps that present the greates... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140265 Wed, 20 Jul 2011 18:32:00 +0100 5140265 http://www.medworm.com/index.php?rid=5140266&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FoiJB1CCLFQo%2Fgoogle-health-is-being-shut-down.html According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare space is littered with successful entrepreneurs and entrepreneurial companies (Steve Case, Google, etc…) who have underestimated the complexities of healthcare as well as and their potential impact on the market. These are very smart people. I give them all credit for trying to come in a fix a system that is radically broken due to years of turf building and erecting barriers to entry by a wide array of players. It’s a shame our industry has a history of chewing up and spitting out highly charged and successful innovators, rather than capitalizing on their talents. The innovations and changes these entrepreneurs develop represent ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140266 Tue, 19 Jul 2011 14:57:00 +0100 5140266 http://www.medworm.com/index.php?rid=5140268&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fnr2jqPbS3Bc%2Fannouncing-epharma-summit-west-tweetup.html Are you attending ePharma Summit West July 25-27, 2011?  We're announcing our ePharma Summit West tweetup taking place Monday, June 25, 2011 from 5:15PM-6:15PM.  This is a way to meet and connect with others attending the conference as well as network with those in the area who are local to the Santa Clara area who'd like to join us to discuss the latest topics and trends in the ePharma space. So whether you're just finishing a day at ePharma West, or local to the Santa Clara area and love all things digital Pharma and healthcare marketing, we invite you to come out and mingle with the ePharma Summit! Place: Evolution Café & Bar; Hyatt Regency Santa Clara Date: Monday, July 25, 2011 Time: 5:15-6:15PM This event is open to attendees and non-attendees of ePharma Summit West.... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140268 Wed, 13 Jul 2011 19:32:00 +0100 5140268 http://www.medworm.com/index.php?rid=5140269&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F6nvtmc1mOps%2Fgoogle-hand-holding-brings-pharma-to.html Source As Facebook prepares to force pharma marketers to include comments on most pages, Google is actively courting the highly-regulated industry. Working directly with extremely risk-averse drug makers, the company developed a new YouTube feature for them that also can be applied for other marketers. For AstraZeneca's Medimmune, the change was the difference between having a YouTube channel and scrapping the project all together. When creating a YouTube channel to educate people about flu vaccines and its FluMist product, Medimmune became concerned that a common feature on YouTube could be problematic from a regulatory perspective. Specifically, marketers and regulatory affairs execs at the company worried that videos appearing in the "Suggestions" column on video watch pages could inc... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140269 Tue, 12 Jul 2011 16:24:00 +0100 5140269 http://www.medworm.com/index.php?rid=5140270&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FIFO3oOfLaRU%2Fare-you-ready-for-impending-guidelines.html Are you prepared for the regulatory changes coming the digital marketing universe? Thomas Abrams, Director of DDMAC and previous speaker at the ePharma Summit has recently announced that they are closing in on regulation for social media. The digital marketing universe could change dramatically in the coming weeks and we've got the tools to help you adapt. ePharma Summit West brings together the best speakers from around the country to discuss the most important topics in digital marketing including mobile trends, best practices, patient engagement, sales force integration, physician interaction and of course regulatory. We give you all of this while providing you with hours of networking to meet new contacts and discuss the future of the industry. Download the brochure here. In additio... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140270 Fri, 08 Jul 2011 13:56:00 +0100 5140270 http://www.medworm.com/index.php?rid=5140271&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FabCFI2N-93w%2Fgsk-changes-sales-rep-payment-structure.html The American healthcare system is changing: focusing on higher care, lowering costs and better outcomes. GSK has made a commitment to follow this, and on July 1, GlaxoSmithKline changed the way they pay their representatives to reflect that. Instead of focusing on just the number of products sold, MM&M reported that the representatives will also be compensated according to their selling competency and evaluations by their customers.Deirdre Connelly, the North American president for pharmaceuticals, stated about the change, “The US healthcare marketplace is changing significantly in response to demand by patients, healthcare providers and payers for higher quality care, lower costs and better health outcomes. Physicians have been telling us they want to see fewer sales professionals, ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140271 Wed, 06 Jul 2011 14:53:00 +0100 5140271 http://www.medworm.com/index.php?rid=5140273&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FRKM_-iDM0Ic%2F24-hours-left-for-maximum-savings-on.html Rates for ePharma Summit West go up for the last time tomorrow. Don't miss out on this opportunity to save on the west coast event of the year and reap the benefits of attendance. Hear from the leaders in the pharma industry and the best consultants in the business, speakers represent: Greater Than One, Genentech, Shire Pharmaceuticals, Toolhouse, Novo Nordisk, University of Washington School of Medicine, Singularity University, Hologic, University of California San Diego, Stayinthepink.org, Amgen, Brandofino Communications, Inc., Daiichi Sankyo, Virsci, Bridge Worldwide, Google, Diabetes Hands Foundation, WEGO Health, Porter Novelli, Crossix, Biopharma Advisors, Daiichi Sankyo Inc, Gilead, Roche Diagnostics Corporation, Intouch Solutions, Dramatic Health and more... Meet the people you ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=5140273 Thu, 30 Jun 2011 20:10:00 +0100 5140273 http://www.medworm.com/index.php?rid=4984674&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F7o_rmx0_U28%2Ffailure-of-google-health-and-what-it.html According to the Pew Internet and American Life Project, 80% of the American adults who use the Internet report that they regularly go online for access to health information. But so far, the Internet has not helped drive the adoption of health records created and maintained by consumers. 

That's why Google announced last week that it is shutting down Google Health, a personal health record service that allows individuals to centrally store and manage their health information online.Why hasn’t the Internet empowered consumers to manage their personal health information the same way it has better informed them about medical conditions? 

There are three reasons. But the underlying cause is that there is no such thing as a consumer in the American health care system today. A consu... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4984674 Wed, 29 Jun 2011 14:31:00 +0100 4984674 http://www.medworm.com/index.php?rid=4976189&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F2nyoevYEWT4%2Fmicrosoft-healthvault-goes-mobile.html Photo Source: Diabetes Mine Microsoft has recently announced the mobile adaptability of their HealthVault and their soon to be released Windows 7 Phone App.  It will be available within the next few weeks.  They believe by allowing their patients to have access to their health records on the go, they will be more frequently updated and users will have access to the information wherever they need it, not just on a computer.  Facebook has been integrated into the login process, allowing users a very easy way to update their healthcare records. This move is not entirely unpredictable, as we've seen a rise in health apps for the iPhone.  The mobile health app market is on the rise.  According to Newsweek, is expected to be very lucrative in t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4976189 Mon, 27 Jun 2011 18:57:00 +0100 4976189 http://www.medworm.com/index.php?rid=4960314&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FqFsiwtSbj24%2Ffive-tips-for-pharma-digital.html These are some broad tips for leveraging digital in pharma marketing to effectively and efficiently connect with digital audiences.1. Be where they areConsumers: Data shows that consumers are online seeking healthcare information. Consequently, the point at which this audience engages with health content in digital creates a highly qualified, near point-of-purchase opportunity to connect with your audience. Physicians: Manhattan Research reports that 99% of physicians use the Internet, and the percentage of time they use it for professional purposes is upwards of 11-hours-per-week and growing. In addition, their activity is no longer restricted to before and after work hours. Time online during patient visits is also increasing at notable rates year-over-year. Their #1 online activity is r... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4960314 Wed, 22 Jun 2011 17:37:00 +0100 4960314 http://www.medworm.com/index.php?rid=4945130&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FB1BLvyfh6R0%2Ftwo-mobile-paths-for-pharma.html As pharmaceutical marketers look to integrate mobile into their marketing plans, they are evaluating two options: to build mobile apps themselves or to align with existing apps that already reach their target audience in a positive way. That decision lies in what the marketer is trying to achieve. For brands whose patient audience would benefit from information or data-capture on their cell phones, then building an app to meet those needs might be a wise investment. However, the value proposition being offered in exchange for that consumer data must be compelling enough to motivate data input. A great brand can and should be seen as presenting a positive solution for meeting a customer’s need; however, if that value-position is in the product itself and not in the mobile offering the p... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4945130 Tue, 14 Jun 2011 16:15:00 +0100 4945130 http://www.medworm.com/index.php?rid=4921731&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FJaHatnEnfUE%2Fpfizer-looks-to-mobile-to-help-with.html Pfizer is one of the first companies to look to mobile tools to help recruit and run a clinical trial that will not need their participants to step foot in a clinic. In the new trial for Detrol, Pfizer will compare the data collection and value to the traditional methods of collecting clinical trail data. According to Mobi Health News, This allows any one in the nation to participate in the trial. Pfizer sees this as one way to potentially cut costs off of the rising price to bring drugs to market. Janet Woodcock, MD, director, Center for Drug Evaluation and Research at FDA recently stated, “Modernization of clinical trials is a key initiative of FDA. We commend Pfizer’s progress on the REMOTE pilot and encourage all manufacturers considering other novel ideas in advancing clinical tr... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4921731 Fri, 10 Jun 2011 19:16:00 +0100 4921731 http://www.medworm.com/index.php?rid=4911802&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FX-oKs4MaWqM%2Fwhat-rep-weiner-could-learn-from.html Photo Source: IBT As we all know by now, Mr. Weiner is quite fond of his social media outlets and could use a lesson or two in decorum. Join us at ePharma West to get your lesson before it’s too late. ePharma West has multiple sessions on the prescribed use of social media and how to connect with the right audience on the right platforms. What Senator Weiner could learn this July: •How to measure his social media campaigns. Senator Weiner did not realize that by providing inappropriate content (without the requisite Side Effects Information) that he could be fined, or even worse lose his job. In the Social Media Drivers Ed workshop, he could learn about the ins and outs of designing a social media campaign and how to attract the right audience. What he should, and shouldn’t be, t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4911802 Wed, 08 Jun 2011 17:51:00 +0100 4911802 http://www.medworm.com/index.php?rid=4911803&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F4rC9S7_QOf4%2Fsharability-as-social-media-strategy.html Today's post is contributed by Craig DeLarge, Director HCP, Marketing, Novo Nordisk; a presenter at this year's ePharma Summit West. For the last couple of years I have been thinking and talking consistently with myself and colleagues about how pharma can meet customer needs via social media, even in the face of lack of FDA guidance. The fact is that there are a number of brands that are doing good work in this regard in the social media space. A consistent outcry I hear in my getting around is that “real” social media requires 2-way dialogue between brands and customers within the social media platform posts are made. I disagree. That said, I do agree that this 2-way dialogue, what I like to call “commentability” is optimal. It is also infeasible at this time. Here is where I cau... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4911803 Tue, 07 Jun 2011 19:30:00 +0100 4911803 http://www.medworm.com/index.php?rid=4902679&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F5a-g09FML7k%2Freal-costs-of-social-media.html We all know social media is not free. David Fleet recently posted a very informative infographic compiled from the expertise of multiple organizations to illuminate the true costs of social media. The graphic expounds on the hidden costs of social media campaigns including staff costs, advertising consultant fees, platform creation and apps. The costs on the low end total up to about 200,000 on average for a small operation and increase exponentially from there depending on staff size and involvement in the space. But not to worry, the article goes on to praise the impacts that social media can have on a campaign including engagement, brand awareness and overall reach. ePharma Summit West is your opportunity to hear from the guru’s of social media in the pharmaceutical industry and fi... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4902679 Mon, 06 Jun 2011 19:05:00 +0100 4902679 http://www.medworm.com/index.php?rid=4893890&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F4pgGOnnxCxA%2Fwho-can-you-meet-at-epharma-west-2011.html ePharma Summit West is your chance to hear from the brightest speakers about the current challenges and future opportunities present in the digital marketing world. Hear from marketing executives representing east and west coast pharmaceutical companies and the top consultants talk about how they are adapting to this every changing landscape. The companies who have registered to join us in Santa Clara this July include: Greater Than One • Genentech Allergan Inc • Shire Pharmaceuticals • Xcenda • Daiichi Sankyo • Google • Porter Novelli • Appature Inc • Toolhouse • Roche Diagnostics Corporation • DoctorDirectory.com Inc • Hologic • Biopharma Advisors • Astellas Pharma US • HealthDay • Diabetes Hands Foundation • Mayo Clinic • Alliance Health Networks • N... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4893890 Thu, 02 Jun 2011 13:30:00 +0100 4893890 http://www.medworm.com/index.php?rid=4893891&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Ft7wH1M2yXiY%2Fmedical-apps-have-fda-regulation-on-way.html Medical apps are slated to get FDA guidance later this year through the Center for Devices and Radiological Health. The majority of apps being used by the medical world today are information based and are therefore not required to be FDA approved, but next generation apps will be instrumental in the diagnosis and treatment of patients, making it more important to regulate them. According to American Medical News, the FDA has recently indicated that it will begin to regulate these, and could provide a guidance later this year. The Center for Devices and Radiological Health will be the ones regulating and issuing guidance for these apps. Some companies have gone ahead and applied for approval on an ad hoc basis, but it is likely that this will get tougher to do in the coming year. ePharma... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4893891 Wed, 01 Jun 2011 16:29:00 +0100 4893891 http://www.medworm.com/index.php?rid=4862898&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FtDNz-X88Cuc%2Fhow-far-does-doctorpatient.html Dr. Bryan Vartabedian came across a conversation that occurred on Twitter between physicians about a specific patient’s unfortunate medical condition and the doctor’s embarrassment about the case. No names, hospitals or specific variables are easily identifiable but the posts certainly begin to cross the line of confidentiality inherent to this type of relationship. The American Medical Association has identified guidelines for the use of the platforms for physicians. Do you believe this a true violation of the guidelines? From the patient perspective, I'm not sure I'd like any of my medical details to be posted to Twitter to be the topic of conversation, but at what point is a doctor sharing patient information and just thoughts about their life like everyone else. Should the AMA se... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4862898 Wed, 25 May 2011 18:19:00 +0100 4862898 http://www.medworm.com/index.php?rid=4862899&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FyeSEhUPxtLk%2Fwhy-social-media-helps-build-valuable.html Barbara Ficarra recently wrote a blog post examining why social media is doing such a great job of connection the patient, the doctor and the informational benefits it can provide to both parties. The face of modern medicine today includes YouTube, Facebook, Twitter and blogs. All parties are on every platform, providing information and building communities around the the globe.Her three most important reasons social media is valuable to healthcare are:Offers Valuable and Real-Time Health Information to Help Guide Patients and ConsumersEstablishes a relationship with the CommunityThe use of social networking is the real game-changer. Did Twitter save a life?What do you think? Are these your game-changers as to why social media provides a valuable network to patients, doctors and credible h... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4862899 Tue, 24 May 2011 18:25:00 +0100 4862899 http://www.medworm.com/index.php?rid=4853199&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FyCkBmcRIdjk%2Fepharma-west-agenda-updated.html The ePharma Summit West brochure has been updated with even more dynamic speakers from the pharma industry, new informative sessions and a Webby Award winning case study. Get a full preview of your best chance to hear from the leaders in digital marketing. Be sure to read about our informative workshops which can help your company break into digital marketing, get up to speed on mobile trends, and see what the future holds for the industry. Download the brochure to get all of the new updates. Register for ePharma Summit West, taking place July 25-27, 2011, before June 3rd to save $400, and use the code XP1656BLOG to save an additional 10%! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4853199 Mon, 23 May 2011 16:43:00 +0100 4853199 http://www.medworm.com/index.php?rid=4841951&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FFw_Q2KDyUnY%2Fput-away-laptop-switch-to-ipad.html At The Mac Observer, Key Ray talks about the Pharma companies purchasing iPads for their sales representatives long before they even have a system to run any of their sales presentations on.  When a sales rep enters a doctor's office, the doctor, on average, gives them 30 seconds of their attention.  If a rep is using a laptop, it could take at least 30 seconds to power up that laptop.That's why Pharma is looking to switch to the easy, sleek iPad which can be functional within seconds. ePharma West is the best event for you to learn about digital marketing and sales on the west coast. Check out sessions like “The Sales Force of the Future: Progressive and Digitally Active” and “Seamless Integration of E-Initiatives into your Multi-Channel Media Plans.” Meet with brand m... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4841951 Thu, 19 May 2011 17:40:00 +0100 4841951 http://www.medworm.com/index.php?rid=4841952&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FpNjv3VmOHB8%2Fhow-can-one-online-test-help-fight.html A recent study funded by the National Institutes of Health has shown that online health site RealAge.com successfully motivated employees to initiate and adhere to a health-management plan resulting in significant waist-size reductions. These results were produced by only one e-mail interaction inviting them to take the RealAge Test, a health assessment that determines a person’s risk of mortality based on a variety of health-related factors. The findings are published in the May issue of the American Journal of Public Health. The study findings show that although the coaching group had different benefits, only the RealAge group had a significant reduction in waist circumference -- an objective indicator of overall health; the fat that enlarges waists is linked to type 2 diabetes, hear... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4841952 Wed, 18 May 2011 13:30:00 +0100 4841952 http://www.medworm.com/index.php?rid=4841953&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FyzxWJHkRsnk%2Fdigital-presence-of-doctors-and-sales.html The Teledoc iPad and iPhone devices are on their way this summer reports Mobiledia.  These digital tools are apps that allow patients to request on demand video chats with registered physicians.  This is just one way doctors and Pharma are bridging the new gaps to connect with patients in light of budget cuts and the poor economy. The Pharma companies are diving in as well, Astra Zeneca has adopted AZ Touchpoints, Boehringer Ingelheim launched an educational marketing campaign for doctors with Pradaxa, and Novo Nordisk has launched the "Coags Uncomplicated" app to diagnose bleeding disorders.  The article, does mention at the end, these technical advances still don't replace face to face contact and the benefits that can provide for the doctor/patient relationship or even t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4841953 Tue, 17 May 2011 14:20:00 +0100 4841953 http://www.medworm.com/index.php?rid=4829279&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FvrC5aqJ8p38%2Fhow-to-profit-from-mhealth-revolution.html Valuable guide reveals 6 critical rules for using the power of mobile to transform patient relationships across the healthcare ecosystem. Orinda, CA May 10, 2011 - A new eBook, “How to Profit from the mHealth Revolution: Critical Rules for Using the Power of Mobile to Transform Your Patient Relationships” is now available for free download from Mobile PRM, the experts in mobile patient relationship management. The eBook, written by Pamela Swingley, founder and CEO of Mobile PRM, is based upon more than two decades of customer relationship management expertise in the enterprise software industry. The rapid and widespread adoption of smart phones is quickly shaping a new generation of customer relationships. According to industry analysts the greatest potential for transformation is i... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4829279 Mon, 16 May 2011 15:00:00 +0100 4829279 http://www.medworm.com/index.php?rid=4789592&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FlqwLs1Flerg%2Fpfizer-tests-vaccine-education-via-sms.html VAXTEXT, the new SMS promotion by Pfizer, is looking to create awareness and inform the public about childhood vaccinations. This is currently being tested in the Las Vegas, Phoenix and Miami markets, three of the major metropolitan areas where childhood vaccinations are low. The goal of the promotion is to send personalized texts educating parents on their options for vaccines, what illnesses they can prevent and the optimal timelines for receiving them. Parents can sign up for alerts at vaxtext.com. The ePharma Summit series is your best chance to learn about using mobile as a piece of your digital media strategy. Join us for our “Art of Mobile” workshop or general sessions such as “Mobile: Putting the “Smart” in Smartphone Marketing Decision Making” and “Measuring Digital ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4789592 Thu, 05 May 2011 17:47:00 +0100 4789592 http://www.medworm.com/index.php?rid=4780474&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FB-3pjMYEf4o%2Fastra-zeneca-expanding-digital-customer.html AstraZeneca has now placed “Click To Chat” features on the “Contact Us” pages of Crestor and Nexium. The IMing feature is the first of its kind in the Pharmaceutical industry, and AZ believes this is just one more way they can connect digitally with their customers. Donna Holder, senior director, AstraZeneca Information Center, stated “AstraZeneca understands that our consumers want flexibility, especially when it comes to health information. This new resource enables consumers to have easier access to the information they seek through the convenience of a real-time, online channel.” (Source: Jack's Posterous) ePharma Summit West is the best event to help you understand how to use your digital toolbox to access customers. Sessions like “Measuring Digital Marketing Toward S... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4780474 Tue, 03 May 2011 15:32:00 +0100 4780474 http://www.medworm.com/index.php?rid=4734580&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F9LuB4EtsRdQ%2Fhow-will-impending-facebook-changes.html Could changes be coming to Facebook pages that could heavily affect the Pharma industry soon? At ClickZ, they report changes that could soon be coming to Facebook that would not allow companies to disable the “Comment” feature on pages. While this is just a rumor, should it be true, Pharma marketers would face high regulatory scrutiny from the FDA, even though they still haven’t set guidelines for the use of social media mediums like this one. The main point of concern in the article is the possibility that the Facebook users will post adverse affects of the drugs, which are then required to be reported to the FDA. Would this be your main concern for Facebook pages promoting your Pharma products? Would this hinder Pharma’s marketing advances into social media platforms?ePharma West... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4734580 Thu, 21 Apr 2011 15:03:00 +0100 4734580 http://www.medworm.com/index.php?rid=4734581&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FDnMWo0S7a2Y%2Fama-challenges-doctors-to-come-up-with.html Over a quarter of all doctors using tablet devices and two-thirds are using SmartPhones to research medicine and conditions, checking email and taking online surveys. According to BizReport, this has lead the AMA to create their first App for doctors, The CPT® E/M Quick Reference App. In addition to this new app, they are challenging doctors and medical students to suggest ideas for the next big idea that will lead to an app that can help doctors better use this new technology to their advantage.  What do you think it will be?  Weigh in on our poll below. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4734581 Tue, 19 Apr 2011 13:45:00 +0100 4734581 http://www.medworm.com/index.php?rid=4575235&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FsIINsheggOo%2Fsave-date-announcing-epharma-west-july.html Don’t miss this exciting opportunity to join hundreds of the leading pharmaceutical, biotech, and medical device professionals for incomparable access to insider information on how to optimize your product strategy and boost customer/professional engagement while adhering to updated regulations from the FDA. ePharma Summit West will take place July 25 - 27, 2011 at the Hyatt Regency Santa Clara, California.As the industry leaders with over 10 years of experience in the production of MultiChannel Biopharmaceutical Marketing conferences, IIR is thrilled to announce the much anticipated dates of the 1st Annual ePharma Summit West! Get ready to kickoff the Digital Marketing event of the year – located in the country’s premier hotbed of Digital Innovation and Advancement!Celebrate this ex... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4575235 Fri, 11 Mar 2011 16:41:00 +0100 4575235 http://www.medworm.com/index.php?rid=4522269&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F7IGTHX8xs_g%2Fweb-seminar-engagement-optimization-in.html Thursday, March 10, 2011 2:00 PM - 3:00 PM ESTReserve your Webinar seat now at:https://www1.gotomeeting.com/register/165203985About the web seminar:How do you measure the impact of customer engagement with your content and communications? How can you use a customer’s pattern of engagement to strengthen the relationship and drive prescriptions and adherence?The tight integration of content, data, cutting-edge analytics and technology can deliver optimal customer interactions and drive your marketing objectives. Learn about an innovative approach that is providing marketers with an actionable gauge of relationship strength and the ability to drive and optimize ROI.What you will learn: • Define a “positive engagement” with your content both online and offline• Connect an “engageme... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4522269 Fri, 25 Feb 2011 18:47:00 +0100 4522269 http://www.medworm.com/index.php?rid=4460180&cid=t_233092_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F02%2Ffdas-abrams-spends-4-minutes-discussing.html This just in: FDA Won't Issue Specific Guidance for Youtube, Facebook, or Twitter. Claims These Media Are Just Passing Fads! Now Back to Your Regularly-Scheduled TV Ad.Tom Abrams, the Head of FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC), apparently believes Twitter and YouTube are passing fads. During his presentation at the just-concluded ePharma Summit in NYC, Abrams said FDA would NOT "do guidance on specific technology platforms such as YouTube, Facebook, or Twitter. Those things are really big now, but you know what, two years from now who knows what the next thing [will be]?" Abrams also pooh-poohed GrouponMeanwhile, both Google and Facebook (valued at $50 billion) are courting Twitter, which so far has rebuffed their offers to purchase the company. Accor... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4460180 Thu, 10 Feb 2011 19:45:00 +0100 4460180 http://www.medworm.com/index.php?rid=4455463&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FendJjMcXiLc%2Fepharma-2011-this-is-year-of-mobile.html Search: Tried, Trusted and True—Now Tell Me What's New! • Maryann Belliveau, Google • Ann Cowan, GoogleGoogle continues to focus on search quality centered around the user. Consumers are searching for health information more than ever before, and differently. Google Instant was developed about that, focusing on getting to the information faster. People feel empowered and impacting their confidence after looking online for health information.Mobile usage expanding:-The average adult carries 2.5 phones-Mobile queries are up to 15% from 7% a year ago -Companies should be thinking about how their websites look on a phone Innovations in Mobile—Tools , Applications and Platforms • Brian Dolan, Mobihealthnews • Xavier Petit, Shire US • Dorothy Gemmell, WebMDWebMD is seeing a drop in... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455463 Wed, 09 Feb 2011 19:46:00 +0100 4455463 http://www.medworm.com/index.php?rid=4455464&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fd5hJYrJWShI%2Fpeter-dannenfelser-joins-targetbase-as.html DALLAS, Feb. 8, 2011 – Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce effective creative with measurable results, today announced that Peter Dannenfelser has joined the agency as Vice President of Strategy - Healthcare. Dannenfelser, a pharmaceutical marketing executive with extensive experience at healthcare companies such as Johnson & Johnson and Novartis, will play a key role in further developing Targetbase’s already robust healthcare offering.“Pete has the depth of knowledge and experience in the healthcare industry to make an immediate impact,” said Mark Wright, president and CEO of Targetbase. “Our practice will benefit from his insights in... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455464 Wed, 09 Feb 2011 18:59:00 +0100 4455464 http://www.medworm.com/index.php?rid=4455465&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FdZMV6Ks2kcw%2Fepharma-2011-social-media-wish-id-done.html • Bob Brooks, Wego Heal• Craig DeLarge, Novo Nordisk • Breichen Madej, Bristol-Myers Squibb • Tim Armand, Health Union • Kate Miller, Evolution Road • Bill Meisle, GlaxoSmithKline What are great examples of social media work within the Pharma space?• Novartis: We Keep Moving• Abbott: Labs are Vital. • CDC: Social Media Initiatives • Merck: Take a Step Against Cervical Cancer • Diabetes Hands Foundation: Big Blue Test• Roche Diabetes Social Media SummitWhat other ones would you add that weren't mentioned at our panel? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455465 Wed, 09 Feb 2011 17:17:00 +0100 4455465 http://www.medworm.com/index.php?rid=4455466&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fwic0Kf0Gzn4%2Fepharma-summit-2011-questions-you.html Ten Types of Innovation and the Evolution of the New Pharma Models Kathleen Onieal & Jeff Wordham, Monitor Group Trends in driving the need to re-thinking the customer model: decreasing physician access, declining rep impact, declining R&D productivity, rising focus on value and outcomes, and new technologies and channels among others.What is the customer model:Who is being engaged? What is the value being provided to them? How does this value reach them? 10 Types and patterns of innovation:business modelnetworkingenabling process core processproduct performanceproduct systemservicechannelbrand customer experienceTo start the innovation process, look at the actual experience the customer is going through and work with that. Look at the assets you have, and who should you partner wi... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455466 Wed, 09 Feb 2011 17:06:00 +0100 4455466 http://www.medworm.com/index.php?rid=4455467&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FlEwTpWE0ZOg%2Fepharma-summit-2011-consumer-health-and.html KEYNOTE: What's New, What's Coming and How it Will Change Everything David Pogue, The New York Times, CBS News Pogue’s presentation begins with a simple question: can the iPhone save your life? Yes, it in fact can. It’s a greater object than the middle line between a cell phone and a cell phone. The iPhone is a new category of electronics (does your laptop have a compass?)What are the coolest medical apps Pogue has to show us?For patients:Jet Lag Rx – Develops eating, sleeping regiment to avoid jet laguHear – Instant hearing aidSoundAMPLoseIt! – keeps people constantly thinking about weight loss, it’s funFor doctors:Osirex – tap in to hospital database to see scans wherever you are. Epocrates – database of drugs, includes interactions, pill identifier – different levels a... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455467 Wed, 09 Feb 2011 14:31:00 +0100 4455467 http://www.medworm.com/index.php?rid=4455468&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FmUDbH2CN38g%2Fepharma-day-one-digest.html Just a few additional notes of interest from the ePharma Summit Day One Main Program…PAUL IVANS– We must transform our business models for pharma marketingDAVE RYAN, Pfizer– We need lasting organizational change, not quick-fix, program-level tweaks– Focus on what we do best in the HCP space, includingclinical presentations, sample & literature distribution, and access to information and education– We need ‘purposeful learning’ instead of random experiments– Relevance > Satisfaction > Loyalty > BusinessTHOMAS GOETZ, Wired Magazine– Efficacy (“belief that I can change”) is the biggest factor in whether or not someone changes behavior– Fear doesn’t sustain behavior change– 3 Steps to behavior change: a) People need information with feeling; b) Information with ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455468 Wed, 09 Feb 2011 13:12:00 +0100 4455468 http://www.medworm.com/index.php?rid=4455470&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FsCOZR4bheD0%2Fepharma-summit-day-1-in-pictures.html The 10th Annual ePharma Summit Day 1 in pictures: (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4455470 Wed, 09 Feb 2011 12:16:00 +0100 4455470 http://www.medworm.com/index.php?rid=4450484&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FEpXYacfiDU4%2Fkantar-media-2010-epharma-summit.html Kantar Media helps marketers, agencies and media companies understand how healthcare professionals and consumers interact with their entire information inventory. We deliver actionable research that helps our clients succeed in a changing marketplace.Professional HealthUsing the PERQ/HCI and MARS data and systems the industry has trusted for decades, our Professional Health solutions deliver research about effectively communicating with healthcare professionals.• Print and online audience measurement• Print and online competitive advertising intelligence• Behavioral insight• Custom research and analysis• Web-based reporting, analysis, and media management software (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450484 Tue, 08 Feb 2011 23:44:00 +0100 4450484 http://www.medworm.com/index.php?rid=4450485&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FJjyyPY8ZXxc%2Fepharma-summit-2010-afternoon-of.html The Annual Thought Leader Panel: Trends and Opportunities in Pharma Digital Marketing* Paul Ivans, Evolution Road * Sanjay Pingle, Physicians Interactive * Peter Justason, Purdue Pharma * John Vieira, Daiichi Sankyo * Bill Drummy, Heartbeat Ideas * David Kramer, Digitas Health, Razorfish Health * Jeff Kaminski, CRM Center of Excellence, Sanofi-AventisJohn Vieira : Digital is held up to a much higher standard than other forms of marketing. One of the first questions oftentimes is in respect to the ROI. This, as we know as digital marketers, is high to prove.Sanjay Pingle – by 2013, 50% of all prescriptions will be written electronically. The Pharma Industry is excited about new ideas, then they analiate. The distribution and destination model is in a moment of change. As for Pharma ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450485 Tue, 08 Feb 2011 23:35:00 +0100 4450485 http://www.medworm.com/index.php?rid=4450487&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FaiVIdLG-wEA%2Fepharma-2011-look-inside-professional.html Physician Use of Mobile at the Point of Care Dan Diamond, MD, FAAFP, University of Washington School of MedicinePhysicians make a decision behind a door. How do marketers get behind the door? Can you get behind that “door” through mobile?Formulary is a F word! Cost, Tier 1, etc., absolutely exhausting for doctors, but what about the patients?Do doctors have a life? They spend an insane amount of time dealing with insurance companies. Doctors do not want to deal with them, they wish they would vanish. Half of doctors are cutting back on patients seen or shutting shop, according to a survey done in 2008.THE POWERGRID Concept:Some folks thrived through the Katrina Crisis in New Orleans. How do you do everything you in spite of losing everything. People who don’t lose their sense of cont... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450487 Tue, 08 Feb 2011 20:38:00 +0100 4450487 http://www.medworm.com/index.php?rid=4450488&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FoRFETme8wwA%2Fepharma-2011-updates-and-insights-from.html Updates and Insights from the FDAThomas Abrams, DDMAC, FDAFDA is trying to protect public health. They have three objectives:present drug promotions in not false and misleading,ensure a balanced picture of drugs aid in the communication of more useful information and the American public. Three programs to meet objectives: comprehensive surveillance, voluntary compliance and a research program.Risk information is critical prescriptions drugs have huge benefits, but also have just as many risk. FDA has heard the call for guidance in social media. Since they are committed to giving good guidance providing social media guidelines is taking longer than they originally planned. Since his is an complex issue, Abrams says they are committed to getting it right.Current FDA resources are going to vo... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450488 Tue, 08 Feb 2011 20:30:00 +0100 4450488 http://www.medworm.com/index.php?rid=4450489&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FR0qOEQhXLBg%2Fpfizer-and-goetz-look-at-future-of.html Achieve Personalized Professional Marketing at Scale David Ryan, Pfizer, Inc.Pharma marketers need to look to what they can learn from successful digital marketing. We must look from relevance to satisfaction to loyalty to how to make our business better. The importance thing is whether or not we have impact at the end of the day. Scale and efficiency result in better ROI.What does David see next? We’re looking to have better integration opportunities; we’ll increase the relevance to our customers. David looks to learn more about channel preferences and predicitive mix models. Achieving channel preferences points – what can the future hold for it? Do we know what our consumers want and need right now? No – a great challenge for our industry.The Future of Health is in the Hands of t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450489 Tue, 08 Feb 2011 20:16:00 +0100 4450489 http://www.medworm.com/index.php?rid=4450490&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FsN-7o_EbsUI%2Fvisit-doubleverify-at-epharma-summit.html Looking to bring accountability to every impression within your online advertising campaigns? Then you should definitely swing by DoubleVerify’s space in the Discovery Lab (space D-4) to learn how!DoubleVerify is the leader in online ad verification, working with the top Fortune 500 pharmaceutical brands to solve their most critical challenges:· Brand safety at scale· Delivery of international ad impressions· Accountability for dollars spent on online media investments· Compliance and staying ahead of industry regulationsWith up to 25% of online ad campaign impressions delivered internationally*, pharmaceutical brand marketers can work with DoubleVerify to ensure that their online ads are fully compliant to industry regulations related to international advertising.Dou... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450490 Tue, 08 Feb 2011 18:02:00 +0100 4450490 http://www.medworm.com/index.php?rid=4450491&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fr82c64y9XpU%2Flistenlogic-launches-dedicated-health.html New York, NY, February 8, 2011In response to its continued growth in the pharmaceutical and healthcare industries, ListenLogic has launched ListenLogic Health, a dedicated health and wellness division. ListenLogic Health will exclusively serve the pharmaceutical, healthcare and wellness industries with a current client roster of more than 50 Rx and OTC brands."ListenLogic Health is born from the unparalleled technological expertise of ListenLogic and the understanding of the unique concerns of the pharmaceutical industry," said Mark Langsfeld, Founder & CEO. "With social media market research at its core, ListenLogic Health is the go-­‐to partner for pharmaceutical, healthcare and wellness companies looking to gain unparalleled insight into the mindset of patients and caregivers."He... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450491 Tue, 08 Feb 2011 13:07:00 +0100 4450491 http://www.medworm.com/index.php?rid=4450492&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FRVQFE8DnSdA%2Fsingularity-university-unveils.html Dr. Peter Diamandis Announces Formation of World's First Forum For Pharma & Healthcare FuturistsIn an interview for IIR’s Drug Delivery Partnerships conference two weeks back, I gleaned some insight into the rapidly evolving state of medicine/healthcare courtesy of the renowned inventor and entrepreneur, Dean Kamen. Among other things, Kamen insisted that future healthcare breakthroughs would result from a highly collaborative, multi-disciplinary effort in which non-traditional sciences – engineering, for example – would play a key role. Today, I am pleased to bet without hedge that Kamen was right. While Kamen may – perhaps unfortunately – be best known as the father of the Segway® human transporter, he has also contributed a thing or two to “modern” medicine: the... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450492 Tue, 08 Feb 2011 12:48:00 +0100 4450492 http://www.medworm.com/index.php?rid=4450493&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F1cVC-VVWHq0%2Fephepharmaarma-summit-workshop-day-in.html Take a look back at Workshop Day, the first day of the 10th Annual ePharma Summit. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4450493 Tue, 08 Feb 2011 12:15:00 +0100 4450493 http://www.medworm.com/index.php?rid=4446008&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FSeXLYnsQR4s%2Fwelcome-to-10th-annual-epharma-summit.html Jessica Frank, the Conference Producer of the ePharma Summit, would like to welcome you to the 10th Annual ePharma Summit, and let you know what to look forward to on Day 1!Some of the highlights include Marquee Sponsor Klick Pharma as they chair the Consumer Marketing track beginning at 1:30. Before that,be sure to watch for a special announcement from Peter Diamandis of Singularity University. Finish a day of education sessions with the Health Central Cocktail Reception.We look forward to seeing you there,The ePharma Summit Team (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4446008 Mon, 07 Feb 2011 22:49:00 +0100 4446008 http://www.medworm.com/index.php?rid=4446009&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FEVtowWoG7hI%2Fepharma-2011-what-can-you-say-how-can.html Mark Senak, Fleishman Hillard, Eye on FDA BlogTwo types of regulatory actions: warning letter and NOV – Notice of Violation, injunction/consent decree and seizures/criminal actions. Promotion must be balanced: balancing message of indication/use with safety concerns and risks of its use.Trouble spots in digital marketing: Better and more effective, safe with fewer side effects, comparative claims, misleading presentations of data and promotion outside of labeled uses. If a company gets the four warning above quite a few times, they are likely flagged and looked at more closely.Enforcement Trends for 2010: After the 2000 election, there was a drop of enforcement by DDMAC on materials. It went from 156 in 1998, throughout the early 2000s, around 25 a year. A NOV letter is generally perceiv... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4446009 Mon, 07 Feb 2011 21:02:00 +0100 4446009 http://www.medworm.com/index.php?rid=4446010&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fywf9qx4kqTc%2Fepharma-2011-social-media-bootcamp.html Ray Chepesiuk, PAABThere are currently no FDA regulations, so how do you know what to comply to? For online, there are no published guidelines for online marketing. Pharma needs to be much better at self regulation while there are currently no guidelines from the FDA. Even though there are not guidelines, enforcement activities continue.Regulatory steps to social media and activities: the more complex the activity, the higher the value for the company. Should manufactures monitor the Internet for adverse events? If you can’t get all the information, your liability goes down. A company should have rules about who can engage and what sites they engage on. Regulatory rules are ones that help you succeed. If it is not appropriate in advertising or print media, it’s probably not appropriate... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4446010 Mon, 07 Feb 2011 17:11:00 +0100 4446010 http://www.medworm.com/index.php?rid=4446011&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FSBYbI-Kj8-k%2Fepharma-summit-2011-intro-to-social.html This morning kicked off the 10th Annual ePharma Summit's Workshop Day.Craig DeLarge, Novo NordiskTwo year cycles are best to look at social media. It takes a year to educate, a year to pilot and a year to execute for any new medium that should be implemented. At the head should be an innovative and creative leader to serve as a champion. It’s important to match the new media with the media learning and lifestyles of the customer. Organization must be able to see the use of the customer in terms of the media. Co-creation is key for innovation – this includes new efforts in New Media.DeLarge also gives a Social Media Primer. It’s a list of links to give to everyone who Social Media in the company can touch, gives them an idea of how social media truly works. Even having those skeptica... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4446011 Mon, 07 Feb 2011 15:30:00 +0100 4446011 http://www.medworm.com/index.php?rid=4436931&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F_erhlW3eDyg%2Ffacebook-physician-points-way-to-next.html “ePharma Insights & Rx” Podcast Series Features mHealth Advocate: Saves $, Improves Compliance, Delivers Higher Quality CareDr. Jennifer Dyer is a physician working in a litigious healthcare environment where anything you type can and may be used against you, and where the line between personal and professional is increasingly pronounced, sacred…and sterile.So why on earth is she mobile texting and – worse yet – friending patients on her personal Facebook account?!?Heresy! And although she would probably laugh at the assertion, this academic clinical endocrinologist at Children’s Memorial Hospital (Columbus, OH) is clearly a heretic of the highest order.Dyer – who deals primarily with teens and children – has embraced both a figurative and literal mantra of “meeting t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4436931 Fri, 04 Feb 2011 18:59:00 +0100 4436931 http://www.medworm.com/index.php?rid=4436932&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FgScEEsFtlZc%2F360-vantagesigns-new-life-sciences.html (Chandler, Arizona. February 2, 2011) – 360 Vantage®, a leader in sales and marketing productivity solutions for the Life Sciences industry, announced today two new agreements with Life Sciences companies for its closed loop marketing app for Apple®iPad™. The agreements come in conjunction with official close of the 360 CLM™ product beta cycle, and both systems are going into full production in early February.Under the new agreements, 360 Vantage will deliver its 360 CLM app as a cloud-based serviceby which the sales forces can present approved marketing materials directly to Prescribers via the Apple iPad. The tailored CLM systems will support bothclients’ requirements for the wireless content delivery and retraction of digital marketing assets including visual aids, package ins... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4436932 Fri, 04 Feb 2011 17:59:00 +0100 4436932 http://www.medworm.com/index.php?rid=4436933&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FYwOlBUKEI5s%2Fusing-social-media-to-understand.html Pharmaceutical companies have long sought to deeply understand patient and caregiver perceptions, their needs and preferences along the patient journey, from disease awareness through adherence and long-term follow-up, to deliver optimum product, sales and marketing strategies. ListenLogic helps pharmaceutical companies gain unparalleled insight into the mindset of its customers to drive business performance.Listen Logic is a proud Exhibitor at the 2011 ePharma SummitUsing Social Media to Understand the Involved Patient Whitepaper:http://www.listenlogic.com/whitepapers/understanding-the-involved-patient.phpUpcoming Webinar: Leveraging Social Media to Better Understand Patientshttp://www.listenlogic.com/webinars/leveraging-social-media-to-better-understand-your-patients.phpDon't forget, as ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4436933 Fri, 04 Feb 2011 14:00:00 +0100 4436933 http://www.medworm.com/index.php?rid=4433323&cid=t_233092_150_f&fid=34889&url=http%3A%2F%2Fpharmamkting.blogspot.com%2F2011%2F02%2F115-things-id-like-to-learn-at-epharma.html Next week I'm investing a lot of money to travel to NYC and stay at a fancy hotel to augment my HiltonHonors points in order to attend the 10th Annual ePharma Summit. Sorry, but it looks like it's all sold out, which may be thanks to me being paid to promote the conference (Pharma Marketing News is a Media Partner for the event). I'll be seeing a lot of friends like DJ Edgerton (@wiltonbound) of Pixels & Pills, who promises to have a birthday surprise for me at the Monday night Pixels & Pills ePharma Summit Tweetup & Phone Drive.But I have learned that to get the most from conferences like these, you must set goals. So, without further ado, here are my goals, or things I'd like to learn:(1) Will Thomas Abrams, Head of FDA's DDMAC, actually have something new to say? Hello! We a... Pharma Marketing Blog blogs http://www.medworm.com/rss/comments.php?id=4433323 Thu, 03 Feb 2011 19:44:00 +0100 4433323 http://www.medworm.com/index.php?rid=4433312&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FDmeThGUAPP8%2Findegene-lifesystem-would-like-to.html Discussion GroupsThe new unconference track is a facilitated, participant-driven experience to get your biggest questions answered with no formal presentations and no PowerPoint slides. This is a prime opportunity to collaborate with industry peers who share your interests. This topic table will be facilitated by industry experts, featuring Dr Rajesh Nair, of Indegene inc. Be there at the Roundtable Discussions on Achieving Buy-In and Making the Case for Digital Dollars in e-Marketing.For more information visit Indegene at Booth #21 and enter for our raffle to win an iPad! Don't forget, as a reader of the ePharma Summit blog, you will receive a 10% discount off the current rate when you register using code XP1606BLOG to attend Indegene's session next week! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4433312 Thu, 03 Feb 2011 19:00:00 +0100 4433312 http://www.medworm.com/index.php?rid=4433313&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F7qh3QZEdwMs%2Fwhich-pharma-product-websites-are.html Pharmaceutical and healthcare market research company Manhattan Research, Media Partner for the ePharma Summit, recently released the ePharma Consumer® v10.0 study, which explores the online behaviors of ePharma Consumers, or U.S. consumers using the Internet for prescription drug information. The study also provides in-depth metrics for hundreds of pharma product websites, including satisfaction, reasons for visiting, and post-visitation actions, as well as adoption and interest for various types of online resources and services from pharma.What are the top Pharma product websites driving visitors to request that prescription from the doctor?1. Levitra®2. Chantix®3. Cialis®4. Nexium® (purplepill.com)5. Yaz®6. Lyrica®7. NuvaRing®8. Symbicort®9. Viagra®10. Lunesta®Websites with t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4433313 Thu, 03 Feb 2011 14:00:00 +0100 4433313 http://www.medworm.com/index.php?rid=4429202&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Faz08fl0-iHc%2Fkyps-physical-to-digital-technology-to.html Kyp®, an engagement marketing company specializing in physical to digital solutions, will be putting its expertise to use at this year’s annual ePharma Summit. Kyp will connect attendees to the event and each other through its iKyp webkey™ technology, which will power the “ePharma Connect” feature—allowing attendees to network electronically, as well as have immediate access to all conference presentations and details.Kyp develops unique solutions using products and services designed to physically engage audiences and drive behavior. By appealing to a combination of senses, Kyp's patented designs, formats and technologies create intrigue—compelling people to interact with content and get a kick out of discovery.With a strong focus in the healthcare industry, Kyp empowers pharm... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4429202 Wed, 02 Feb 2011 21:00:00 +0100 4429202 http://www.medworm.com/index.php?rid=4429203&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fnle9Pv5HVC0%2Fjoin-us-during-emarketing-university.html Heather Pidgeon, Director, iProspect Health & SciencesePharma Summit, NYCMonday, February 7thJoin us during the eMarketing University Workshop for Pharma Marketers on Monday, Feb 7th!Search plays a key role in today’s ultra-competitive pharmaceutical marketplace. However, economic pressures require marketers to do more and more with less, and search can be costly. So what’s a pharmaceutical marketer to do? You need to “fine-tune” your search efforts in order to maximize your budgets and stretch your marketing dollar further.Heather Pidgeon, Director of iProspect Health & Sciences, will tell you exactly what you need to do to get the job done. She will discuss practical and immediately actionable tips that you can use to improve your SEO and PPC efforts. In addition, she’l... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4429203 Wed, 02 Feb 2011 19:00:00 +0100 4429203 http://www.medworm.com/index.php?rid=4424416&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FHSzFms08L5c%2Fepharma-insights-rx-podcast-series-3.html Je tweet donc je suis…If 17th century philosopher René Descartes were alive and working in pharma marcomm today, his mantra might well be “I Tweet, therefore I am.”Or put differently, Twitter has become the plumbing for modern pharma communications: You wouldn’t buy a house without it.That’s according to Mark Senak, a healthcare public affairs expert with Fleishman-Hillard’s D.C. office and author of the industry leading blog EyeOnFDA.The problem, of course, is that pipes inevitably clog, and the FDA isn’t much of a plumber.One might go so far as to suggest that the FDA is, in fact, the source of the clog, but in a plumbing context such a comparison might land yours truly in deep you-know-what.Instead, I’ll simply note that well-intentioned regulatory policy clearly does n... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4424416 Tue, 01 Feb 2011 14:00:00 +0100 4424416 http://www.medworm.com/index.php?rid=4419430&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FI7_dpaevPEA%2Fpixels-pills-epharma-summit-tweetup.html Pixels and Pills and the ePharma Summit have teamed up to host a TweetUp next Monday, February 7, 2011, after the Workshop Day of the 10th Annual ePharma Summit!If you are in the New York City area, come on by to network with your fellow digital Pharma marketers from 6:30-8:30 at Sheraton New York Hotel & Towers, 811 Seventh Avenue (at 53rd Street).For more about the ePharma Summit, taking place next week, visit our webpage. As a reader of the ePharma Summit blog, you will receive a 10% discount off the current rate when you register using code XP1606BLOG. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4419430 Mon, 31 Jan 2011 20:36:00 +0100 4419430 http://www.medworm.com/index.php?rid=4419431&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F4H7V7wyrHvA%2Fwho-can-you-meet-next-week-at-epharma.html The largest most exciting ePharma Summit to date is only one week away! You won’t want to miss this exciting 10th Anniversary Program, taking place on February 7th-9th at the Sheraton NY Hotel & Towers in NYC.We are proud to highlight our Marquee Sponsor, Klick Pharma, on this year’s program through the thought leader contributions of Brian O’Donnell, EVP of Interactive Services, and Jay Goldman, Vice President of Strategy.Join representatives from:University of Washington * Topin & Associates Inc * Communications Media Inc * Medi Promotions * Intouch Solutions * Takeda Pharmaceuticals * Atellas Pharmaceuticals * PDR Network LLC * Element Market Research * US Oncology Clinical Development * Enspektos LLC * Forest Laboratories Inc * Acxiom Corporation * Wired Magazine * Finger... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4419431 Mon, 31 Jan 2011 14:00:00 +0100 4419431 http://www.medworm.com/index.php?rid=4399803&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FqYYQ-R2fZ6A%2Fmhealth-revolution-future-of-digital.html And it’s faster, easier, and cheaper than you think.The rules for relating to patients have stayed the same for decades. Educate doctors to pass along information to patients. Use television and print to reach masses of consumers. Build goodwill by sponsoring disease-related events. These traditional marketing channels have lost their audience. Thanks to the phenomenal adoption of smart phones, digital marketers are now entering a new world of marketing. It may be a bit scary and it’s not the way it’s done before, but it’s time to consider the promise that mHealth holds.Do you want feedback from patients on how well your medications are working?Do you want to help patients become more engaged in managing their health?Do you want to play a larger role in educating patients to become... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4399803 Wed, 26 Jan 2011 14:00:00 +0100 4399803 http://www.medworm.com/index.php?rid=4343318&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F0whhAjFMStY%2Fsearch-engine-marketing-firm-iprospect.html iProspect recently announced the launch of iProspect Health Sciences, a specialty practice serving the health and life sciences industry. iProspect's investment in the new group is in direct response to the growing demand for online marketing services for this sector.Considered a thought leader in the search and performance marketing arena, iProspect brings its innovation and expertise to the demanding field of health and life sciences with iProspect Health Sciences. Through organic search, paid search, and online display advertising, the new group provides marketers in this industry with online strategies that create brand awareness and enable them to reach their target audiences efficiently. The agency's new practice serves an impressive roster of health sciences clients including United... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4343318 Thu, 13 Jan 2011 16:25:00 +0100 4343318 http://www.medworm.com/index.php?rid=4338249&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F_0CwKRPMEQs%2Fepharma-summit-newsletter-is-pharma.html The latest edition of the ePharma Summit Newsletter is now available!Featured Sections include: - What's in store for our 10th Anniversary?- Pharma Insights & Prescriptions- Innovative Mobile Solutions from Evea at ePharma Summit- The New and Improved ePharma Blog!Read the Newsletter here:http://bit.ly/fWk8WQ Join us at the most respected digital marketing event for the life sciences industry as we explore innovative e-strategies and proven techniques to drive business this February 7-9, 2011, in New York City. As a reader of the ePharma Summit Blog, you will receive a 10% discount off the current rate when you register using code XP1606Blog. If you have any questions about this year’s event, feel free to email Jennifer Pereira at jpereira@iirusa.com. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4338249 Tue, 11 Jan 2011 19:52:00 +0100 4338249 http://www.medworm.com/index.php?rid=4318509&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FR8uUhrcQAWY%2Fepharma-insights-rx-podcast-series-part.html 2011 has arrived, but when it comes to regulatory guidance for ePharma marketing, don’t look to FDA/DDMAC to put the “new” in “Happy New Year” anytime soon. Just before the holiday break – while many of us were distracted tying up loose ends, packing bags and halfway out the door – regulators quietly offered pharma marketers of all religious persuasions a holiday gift…sort of. In lieu of a lump of coal, we received yet another vague promise that our friends at FDA might deliver in Q1 a belated draft guidance addressing at least one or two points on their laundry list of Internet and social media quandaries with regard to the promotion of regulated medical products. Fleishman-Hillard health care public affairs pro Mark Senak – who also happens to be a lawyer with a k... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4318509 Thu, 06 Jan 2011 21:19:00 +0100 4318509 http://www.medworm.com/index.php?rid=4287572&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FcbHaOMbPThU%2Fhappy-holidays-from-epharma-summit.html We're taking some time off from our coverage of all things Pharma marketing to celebrate the season with our loved ones. We want to sincerely thank you for your readership, your comments and your participation. We look forward to returning to the world of ePharma in 2011!Here are our top ePharma Summit posts from 2010:ePharma Summit 2010: Creating Value in Non-Personal Promotion Epharma Summit 2010 Physician Portals: Just Say NoProgressive Rx Faces challenges with GoogleWe wish you Happy Holidays! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4287572 Fri, 24 Dec 2010 14:00:00 +0100 4287572 http://www.medworm.com/index.php?rid=4285336&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FhCFTzaBX6MY%2F10-of-top-health-apps-for-consumers.html A lot has changed over the course of 2010 in the apps that HCP’s and Patients use to divulge health information. Many are continuing to get on the Mobile “Bandwagon” for the first time this year alone thanks to innovations in Smartphones and new portable tablets.Here are 10 popular apps you should consider:1. Medscape Medscape tops our list as the number one free medical app for medical professionals. The amount of free content provided by Medscape is absolutely mind boggling and seems to continuously grow with each update. 7,000+ drug references, 3,500+ disease clinical references, 2,500+ clinical images and procedure videos, robust drug interaction tool checker, CME activities, and more.http://www.imedicalapps.com/2010/05/medscape-iphone-medical-app-reviewhttp://itunes.apple.com/us... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4285336 Thu, 23 Dec 2010 18:23:00 +0100 4285336 http://www.medworm.com/index.php?rid=4266212&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FVkPTOWYFWD0%2Fsocial-media-changed-game-but-rules.html By: Marc DresnerWhat constitutes responsible marketing in the pharmaceutical and health care industries?Hah! Wouldn’t you like to know…Problem is regulators have a legacy of keeping their cards close to the vest – especially the blank ones.As far back as the ancient days of DTC when dinosaurs, print and broadcast ruled the earth, the regulatory rule of thumb has been: you tell us, then we’ll tell you you’re wrong.Thousands of (digital) years later – roughly three terrestrial years – emerging media platforms like Twitter have turned a regulatory minefield into…well…a regulatory minefield, only on steroids.Under the circumstances, to even attempt to navigate the digital frontier would seem a fool’s errand. But to do nothing? Even more foolish.According to Mark Senak – a... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4266212 Fri, 17 Dec 2010 19:43:00 +0100 4266212 http://www.medworm.com/index.php?rid=4266213&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fbw0MjE1fwq4%2Fnew-policy-by-ama-aims-to-help-guide.html 90% of Americans are searching online for health information, but until recently, what they found tended to be jumbled and lacked credibility. Times are changing though. Mashable reports that as the health care revolution changes, many doctors, nurses and medical professionals are taking their insights online and offering patients credible resources to improve their health knowledge online.Both the AMA and the CDC has recognized this, and released Best Practice documents for those professionals. A few of the Best Practices that caught our attention were:Using privacy settings to safeguard personal information and content to the fullest extent possible on social networking sites. Routinely monitoring their own Internet presence to ensure that the personal and professional information on the... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4266213 Thu, 16 Dec 2010 15:30:00 +0100 4266213 http://www.medworm.com/index.php?rid=4245560&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F-UOu1aRHkK4%2Flast-chance-to-save-400-on-your-epharma.html Join hundreds of the leading pharmaceutical professionals for incomparable access to insider information on how the top organizations are optimizing their brand strategy and boosting customer engagement.Meet representatives from a wide range of Pharma stakeholders including Eli Lilly & Company, HealthCentral, Merck, Bayer Inc, Google, Bristol Myers Squibb, Shire Pharmaceuticals, Mount Carmel Health System, The Doctors Channel, Ozmosis, WEGO Health, Aton Pharma, M3 USA and more…Celebrate 10 successful years with exclusive keynote presentations from:→ Thomas Abrams, Director, DDMAC→ David Pogue, The New York Times, CBS News→ Thomas Goetz, Wired MagazinePraise for the ePharma Summit from Joe Shields, Product Director & Team Leader, ENBREL, Pfizer, Inc., "The organizers and adv... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4245560 Thu, 09 Dec 2010 17:33:00 +0100 4245560 http://www.medworm.com/index.php?rid=4220442&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FeAbLOY4dt6U%2Fwinning-in-relationship-era.html Marketers feel the ground shifting beneath their feet. Health care consumers are more empowered than ever, and as consumers gain unparalleled access to and influence over brands, they form new expectations about brand relationships. They expect us to truly engage with them - and to provide value beyond the pill - by building an experience around the brand that’s not about product branding, but rather about making them and their loved ones healthier. Authenticity and trust will drive their behaviors, not 30-second spots. So, how can business leaders - given the realities of the current regulatory environment - best adapt from a campaign-driven paradigm to an always-on marketing ecosystem? Learn how brands can adapt and win in the “Relationship Era” by building sustainable relationship... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4220442 Wed, 01 Dec 2010 15:52:00 +0100 4220442 http://www.medworm.com/index.php?rid=4214456&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fr8b_JT2gs3Y%2Fwould-fda-care-if-kanye-west-said.html At the DIA in June the FDA said there would be guidance on social media practice by the end of the year. As we close in on December one has to ask, will we get any concrete guidance before the end of the year? In a brief but proactive post “Who’s Responsible for Tweets About a Drug?", Katherine Hobson discussed just this on the Wall Street Journal Health Blog this weekend. Ms. Hobson poses an interesting question regarding the industry’s responsibility with respect to what people post through Facebook, Twitter, etc. She wonders if the FDA would care if Kanye West or any celebrity’s comments on twitter would be the responsibility of the industry, in particular if they were paid to tweet it. It does beg the question, if a pharma company paid Kanye to suggest any drug was “better, f... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4214456 Tue, 30 Nov 2010 19:00:00 +0100 4214456 http://www.medworm.com/index.php?rid=4197341&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FUptKPEtGH5g%2Fbill-gates-on-digital-healthcare.html Recently, Bill Gates looked at how mobile health was going to take off and revolutionize the healthcare industry. He looks at the successes in cloud computing as a precursor to the coming revolution in how Mobile Health will revolutionize the industry. This is only further aided by the increasing rates at which technology is being substituted for labor.The Economist concluded the article concluded on this note:“Middle-income countries are where most innovation in health care is going to come from.”What do you think about that closing statement? Why will middle income countries be the future of the healthcare revolution?The technology revolution is an important part of the future of the pharmaceutical industry and the ePharma Summit wants to keep you in the loop. Join us for a special p... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4197341 Wed, 24 Nov 2010 15:00:00 +0100 4197341 http://www.medworm.com/index.php?rid=4179498&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F3QZfyfmRE8g%2Fwheres-one-place-to-get-best-emarketing.html The 2011 ePharma Summit is your one stop shop for the digital marketing industry. With 40% of attendees from the Pharma industry and 70% senior representation, ePharma is the place to help you drive your business forward in 2011. What are we doing to help you network with your industry peers?-Exclusive Networking Opportunities:End each day with networking receptions designed to help you make lasting connections. With 10+ hours of networking, you'll be sure to walk away with valuable contacts.-Begin Networking Before the Event:New This Year! All attendees will be given access to our exclusive pre-event networking tool. This online resource will allow you to view the delegate list, message potential clients and set up meetings on-site from the comfort of your own office. Sign up early to tak... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4179498 Thu, 18 Nov 2010 18:41:00 +0100 4179498 http://www.medworm.com/index.php?rid=4172313&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FUinIqgyRSEo%2F500-million-users-to-be-on-mhealth-by.html Users of SmartPhones around the world are growing at exponential rates, and could be up to 500 million out of the 1.4 billion SmartPhone Users by the year 2015 will access mobile health. Currently, the most used platform to access mobile health is via apps, and is a pay-model. Those at Research-2-Guidance feel that mobile health has not taken flight yet, but within years of doing so.Have you seen a successful app that embraces mobile health? Which app is that?mHealth is an important part of the future of the pharmaceutical industry and the ePharma Summit wants to keep you in the loop. Join us for our special case study presentation from Jennifer Shine Dyer MD, as she presents her results regarding her study on text messaging and improved adherence in teen patients. Or attend our session on... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4172313 Tue, 16 Nov 2010 18:30:00 +0100 4172313 http://www.medworm.com/index.php?rid=4139462&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FqOWGUOMuYWk%2Ftwitter-tests-ads-on-hootsuite.html Twitter has released ads into the Twitter streams of users using HootSuite in an effort to find a sustainable business model. According to AdAge, in the next step after Promoted Tweet, targeted promotional tweets will appear in the streams of users who follow certain Twitter handles. They will start with HootSuite, which is a base of approximately 175 million users, then, should it be successful, expand to other third party Twitter applications and Twitter.com. Will Pharma be able to take advantage of this new advertising platform? How can this new platform benefit Pharma advertisers? Join us at the 10th Annual ePharma Summit to discuss the latest updates in the social media world as they relate to you and your business. Attend our full day Social Media Bootcamp workshops and get a 360 d... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4139462 Fri, 05 Nov 2010 13:00:00 +0100 4139462 http://www.medworm.com/index.php?rid=4134196&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FJTJukTRLr80%2Fintegration-is-key-for-effective.html Recently at One-to-One Media, they looked at the effectiveness of integrated marketing efforts. While print is still an important part any marketing campaign, the effective integration of digital marketing into this plan will result in more views. It will also allow your potential customers to customize their experience and ultimately make them more likely to say yes to your product. By allowing individuals to choose which platform they engage with you on, you can better customize their data to fit their needs. Across all platforms, mobile is the one that is growing the fastest. The ePharma Summit has a number of sessions dedicated to integrating social media into the traditional media mix. Event Co-Chair Joe Shields, Product Director at Pfizer will be presenting on “Hyperintegration in... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4134196 Wed, 03 Nov 2010 15:29:00 +0100 4134196 http://www.medworm.com/index.php?rid=4125254&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FD8wkRCBwZMk%2Fmedical-devices-allowing-new-mediums.html Many times on this blog, we write about what the iPad and similar technologies can do for doctors to help their patients. But recently in the New York Times, they featured the story of Owen Cain, who suffers from motor-neuron disease. The iPad is the only device that allows Owen to interact with the world, providing a platform for him to read and express himself on his own. Can the right use of iPads create better patient experiences for patients? Have you seen any more examples like the one above? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4125254 Mon, 01 Nov 2010 19:53:00 +0100 4125254 http://www.medworm.com/index.php?rid=4119644&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FUVmSEYDi2kA%2Fepatient-online.html Today, @blueeyepath tweeted great infographic featuring many of the statistics of how patients search for their medical information online.A few of the statistics I found interesting:-61% of E-patients who want news or information about medical conditions or diseases via social media-77% of those recently diagnosed turn to find out more information about the disease online-10 Million adults turn to their mobile phones to find out more health information onlineSee the full PDF here.What statistics surprised you? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4119644 Fri, 29 Oct 2010 16:15:00 +0100 4119644 http://www.medworm.com/index.php?rid=4086495&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F7y4BkG_R0Ms%2Fin-rare-move-ad-schedules-available-for.html In a rare step, Viagra and Cialis, sold and marketed by Pfizer and Lilly, have shared their media schedules with the Parents Television Council according to MM&M Online. The Council has now has the schedule posted on their website, so parents can control whether or not children are watching television while they air.Tim Winter, the Parents Television Council president, stated:“We applaud all three companies for their willingness to address the concerns raised by parents, grandparents and others who have been caught off guard by ED advertisements."The full schedule of airing times can be viewed here. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4086495 Wed, 20 Oct 2010 13:38:00 +0100 4086495 http://www.medworm.com/index.php?rid=4077563&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fk40KfPDWft4%2Fmobile-technologys-influence-on-pharma.html Join us at the 10th annual ePharma Summit to learn about the impact that mobile technology is having on Pharma marketing and health care in general. Our mobile technology focused tracks include coverage of the innovations in mobile technology from Brian Dolan of MobiHealth News as well as a compelling case study from Dr. Jennifer Shine Dyer of Nationwide Children’s Hospital on the use of text messaging to promote patient compliance. Click here to see all mobile related sessions.Robert Lucente Thinks Mobile is the Future of Pharma from Zemoga on Vimeo.Use your time at the summit to meet new providers like Augme Mobile Health or to exhibit your product in front of the top organizations in the life sciences industry including:AstraZeneca • Bayer • Bristol-Myers Squibb • Boehringer-Ing... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4077563 Mon, 18 Oct 2010 13:00:00 +0100 4077563 http://www.medworm.com/index.php?rid=4061064&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FWkC8bjVb53Q%2Fvideo-detailing-now-and-then.html This report will also detail some of the more challenging aspects of video detailing, including barriers to future adoption, what marketers must need to do to increase penetration, what other areas it’s cannibalizing, and how use varies by specialty.*ePharma Physicians are U.S. physicians who have looked online for pharmaceutical information, visited a pharmaceutical or biotech product or corporate website, or participated in an e-detailing program from a pharmaceutical or biotech company in the past 12 months. ePharma Physicians comprise 88% of the U.S. physician population in 2010.Study BackgroundePharma Physician® v10.0 was conducted via online survey in Q2 2010 among 1,713 U.S. physicians who have looked online for pharmaceutical information, visited a pharmaceutical or biotech prod... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4061064 Tue, 12 Oct 2010 13:36:00 +0100 4061064 http://www.medworm.com/index.php?rid=4031478&cid=t_233092_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FdVbgIOgmRw8%2Fdigital-trends-in-pharma-marketing.html I recently came across this presentation which looks at how the way we surf the internet is changing, along with the way digital way Pharma marketers are adapting to it.Digital trends in healthcare and pharma marketingView more presentations from IQ Lab at GSW Worldwide. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4031478 Tue, 05 Oct 2010 14:37:00 +0100 4031478 http://www.medworm.com/index.php?rid=4003439&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FRe16kWG_PNw%2Fare-you-using-right-platform-to-target.html Listening online is key to excelling with your audience online. It is important to look at the platforms your audience is engaging on and how they are approaching the topics they are talking about. The 360° Digital Influence Blog suggests that creating a Facebook fan page for a drug may not be sending the message a Pharma company wants to send.Where are your customers speaking online? Have you taken the time to find those places? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4003439 Mon, 27 Sep 2010 19:06:00 +0100 4003439 http://www.medworm.com/index.php?rid=3994351&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FkzLqJqxxI2s%2Fepharma-summit-putting-consumer-back-in.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week Hensley Evans, President,imc² health & wellness, leads a panel discussion with Brent Rose, of Daiichi Sankyo and Ginger Vieira of Diabete Teens titled Putting the Consumer Back in DTC: Five Things Pharma Can Learn From Consumer Brand Marketers.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage.ePharma Summit now has a Facebook fan page! Like the ePharma Summit today! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3994351 Tue, 21 Sep 2010 13:00:00 +0100 3994351 http://www.medworm.com/index.php?rid=3965705&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F35AfZnOkGME%2Fepharma-summit-pharma-on-youtube-whos.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week Kevin “Nalts” Nalty, Prolific YouTube Video Creator teams up with Clare O'Brien, Sales & Business Development, You Tube/Google to complete their presentation Interactive Polling Round II - Pharma on YouTube: Who’s Doing it Best? .Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3965705 Mon, 13 Sep 2010 16:26:00 +0100 3965705 http://www.medworm.com/index.php?rid=3958061&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FeTiSl1C8pdI%2Ftop-10-reasons-you-should-join-us-for.html This October in Princeton, New Jersey, we hope you’ll join us for the Multi Channel Pharma Marketing Event. Why? Here are the Top 10 reasons:1. Get updates and insight into FDA promotional guidance from AstraZeneca, Sanofi-Aventis, and Bristol-Myers Squibb2. Identify the next big idea and follow it from concept to execution3. Debate the optimal channel mix for your market segment4. Bring the customer to you with live physician and patient focused break out groups5. Participate in facilitated roundtable discussion groups based on your interest in consumer, HCP or managed care marketing6. Learn how to spot new insights and opportunities by collaborating across functional teams7. Gather predictive consumer insight to optimize your cross-channel media plan8. Maximize your experience with spe... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3958061 Fri, 10 Sep 2010 13:00:00 +0100 3958061 http://www.medworm.com/index.php?rid=3954485&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FxGq4jRrjEQw%2Fapple-to-introduce-guidelines-for-apps.html After two years of little guidance, Apple has announced that it will introduce guidelines for Applications in its App store, as reported by the Associated Press. There are are currently over 250,000 apps available. For the past two years, the developers of these programs would submit their applications with no structure during development, leaving some with Apps that were not approved. Also, they've lifted the ban on using third-party development tools that ''translate'' code written for another platform. Will this encourage more apps from Pharma companies that will allow the digital tracking of health to increase?This blog is co-posted with Community 2.0. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3954485 Thu, 09 Sep 2010 14:56:00 +0100 3954485 http://www.medworm.com/index.php?rid=3925094&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FlJjDsPFFfEU%2Fsocial-networks-provide-comfort-for.html Recently in the Dallas Morning News, tell the story of how Jenny Scott became a blogger during her daughter's struggle with leukemia. In 2004, she began to share the story of her baby's cancer treatments and the struggles the family was facing. This fostered a community where readers could read about the cancer updates and created a forum for the other parents who were supporting their children sick with cancer.How important are forums online like this for patients struggling with illness? While the Pharma industry is struggling to regulate the Pharma marketing industry online, there are these great forums that are helping patients and parents discover the illnesses their children are struggling with, and giving them an outlet to express their concerns and questions among peers. (Source: ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3925094 Wed, 01 Sep 2010 15:11:00 +0100 3925094 http://www.medworm.com/index.php?rid=3921078&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FXne2cz02wfs%2Fepharma-summit-long-tail-of.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week Chris Anderson presents The Long Tail of the Pharmaceutical Industry: How Emerging Technologies Will Impact Consumer Behavior & Preferences.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage.ePharma Summit now has a Facebook fan page! Like the ePharma Summit today! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3921078 Tue, 31 Aug 2010 18:03:00 +0100 3921078 http://www.medworm.com/index.php?rid=3915292&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F312og33aI8U%2Folder-population-finding-social-media.html At Mashable, they share that between April 2009 and May 2010, the fastest growing segments of individuals joining social media are older adults. In that time span, participation of individuals between 55-64 grew 88%, while individual older than 65 grew at a rate of 100%. While it's primarily the younger population using social media, their numbers only grew 13%. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3915292 Mon, 30 Aug 2010 15:23:00 +0100 3915292 http://www.medworm.com/index.php?rid=3911871&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2Fow37zDh7aW0%2Fwhy-is-pharma-afraid-of-digital.html At the World of DTC Marketing Blog, Rich Meyer looks at why phamra companies are afraid of entering the pharma digital marketing space. Meyer points out that even though the ROI of Pharma television commercials is minimal, it's what is known to the industry, so it continues to market that way. Many hold back from digital marketing because it is a foreign and unknown concept to marketing. In addition, there are few Pharma marketers who know and understand the space before they enter it. Meyer gives a few more reasons Pharma Marketers are afraid to enter the digital space. What are other setbacks for the Pharma marketing industry? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3911871 Fri, 27 Aug 2010 13:58:00 +0100 3911871 http://www.medworm.com/index.php?rid=3907786&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F1ig0agAPRW8%2Fpersonal-accounts-make-for-more.html A guest post from Lisa Neal Gualtieri at Kevin MD's blog looks at how personal accounts and patient stories can make for a more effective web page. They create a forum for individuals to come together and create a type of network for those associated with the products that the company provides. While patient privacy is a concern, do online communities need to be accessible where potential patients could find out about stories and treatment? Or is this a realm for patient advocates to concern themselves with? Read Lisa's full post here. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3907786 Thu, 26 Aug 2010 15:16:00 +0100 3907786 http://www.medworm.com/index.php?rid=3899639&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F9nukXxOqNn8%2Fcompete-in-consumer-digital-health.html Countless technologies for fitness, wellness, senior care and disease management enter the market daily. But the question is, when and how will they impact clinical outcomes, reduce cost and help consumers take control of their health?Join us in San Francisco on October 6 for VITAL, an all new event focused on exploring the realities of this emerging marketplace and seizing the business opportunities made possible by the creation of in-home health tools and devices.With group discussions and case studies by leading health plans, employers, providers, and retailers, you will walk away with insight into consumer adoption trends, clinical outcomes data, unique business partnerships, reimbursement incentives, and standards for integration.Join us in San Francisco on October 6, 2010. Find out m... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3899639 Tue, 24 Aug 2010 18:02:00 +0100 3899639 http://www.medworm.com/index.php?rid=3899640&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FKes8HMA-yac%2Fpharma-social-marketing-and-data-its.html Bill Harriss of the Sigma Marketing Group commented on the winning uphill climb of social media marketing regulations and the FDA. He believes that Pharma is winning the battle, but in addition, the rich data that can come from online analytics that supplement offline data about the behavior of patients in addition to their conversion and adherence rates.Not to mention this brief filed with the US District court:The Washington Legal Foundation (WLF) and Pfizer filed a brief with the U.S. District Court in April requesting to limit the FDA’s guidance to prevent the free speech of drug manufacturers on social media sites such as blogs, Facebook and Twitter.Do you believe that Pharma should be granted free speech when it comes to social media marketing? What benefits and drawbacks could thi... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3899640 Tue, 24 Aug 2010 13:15:00 +0100 3899640 http://www.medworm.com/index.php?rid=3889303&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FecCR8fTVST0%2Freaching-out-through-sales-reps.html In a recent article at Pharma Executive, they look at how Pharma is having to reconsider the way they use their sales reps. Doctors make their decisions emotionally then back it up with the clinical data. It's the sales reps who communicate the facts and claims of the drugs to the doctors. One Pharma company developed a 4 step program to optimally include claims in their sales pitch that are emotionally based.The Four Phases Pharma Marketer advises to implement a emotions based claim are:1. Identify the underlying emotional context for claims-based messages. 2. Determine the most effective claims and benefits, and potential relationships between the two. 3. The brand team and creative agency used the claims/benefits combinations from Phase II to develop new messages for sales reps. 4. An ... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3889303 Fri, 20 Aug 2010 14:18:00 +0100 3889303 http://www.medworm.com/index.php?rid=3881091&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F6tIP3j9lYso%2Fepharma-summit-chair-and-co-chairs.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week we will continue with a Recap of Day One's presentations from Joe Shields.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage.ePharma Summit now has a Facebook fan page! Like the ePharma Summit today! (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3881091 Wed, 18 Aug 2010 14:44:00 +0100 3881091 http://www.medworm.com/index.php?rid=3865465&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FnV-b43OZWsI%2Fdoes-pharma-need-to-embrace-more.html Fierce Pharma looks at how many consumers are tuning out Pharma's traditional approach to marketing, and how they need to embrace a full circle marketing campaign. Digital marketing is where Pharma needs to turn next. Many companies are scared to embrace this new form of marketing, and the FDA isn't making things easier, as they still haven't issued formal guidelines as to what is and isn't allowed when marketing to Pharma individuals. Fierce Pharma pointed out that KevinMD also wrote a post looking at this topic in-depth. What do you think? how long will it be before Pharma fully embraces digital and integrates that marketing with their other TV and Print campaigns? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3865465 Fri, 13 Aug 2010 15:51:00 +0100 3865465 http://www.medworm.com/index.php?rid=3854752&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2F83vEZvo_rk4%2Fepharma-summit-anatomy-of-great-online.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week we will continue with a discussion titled "Anatomy of a Great Online Creative" featuring moderator James Chase, Editor in Chief, Medical Marketing & Media; Wendy Blackburn, Executive Vice President, Intouch Solutions; Lance Longwell, Director, Public Relations, Healthcare Communications, Siemens Healthcare and Enslow Kable, VP, Director, User Experience Insights, Draftfcb.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3854752 Tue, 10 Aug 2010 13:00:00 +0100 3854752 http://www.medworm.com/index.php?rid=3849072&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FP4GVSnD9MK0%2Fsocial-media-allows-providers-to-view.html The Boston Globe recently interviewed Dr. Tara Lagu about how doctors and healthcare providers feel about social media and healthcare. As expected, most are fearful of the online review systems and the negative reviews that could come from them. Dr. Lagu believes that patients look beyond one bad review and realize the external situations that come from negative reviews posted online.What's the next step for social media and healthcare? Reviews of hospitals online. This will allow consumers to become more involved in the healthcare process, letting know external experiences apart from the doctor that will help improve consumers overall experiences when visiting the doctor. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3849072 Mon, 09 Aug 2010 16:30:00 +0100 3849072 http://www.medworm.com/index.php?rid=3831562&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FUMfyu_Rtgi0%2Fnovartiss-facebook-share-this-widget.html The Pharma Marketing blog took a look at the FDA letter Novartis received because of the "Share This" widget on their webpage. Received on July 29, the letter issued them a warning for not properly warning of the risks associated with the drug.According to the Pharma Marketing blog, the one of the FDA reasoning for issuing this letter was:"Facebook Share is a way for users of Facebook to share articles, pages, video, or flash content of a site with other Facebook users. Over two billion pieces of content are shared each week through Facebook. With two clicks, visitors to a website can share any page of that website through Facebook by generating a link to the page, along with a thumbnail image and a brief description (i.e., 'shared content') that will appear on the users’ profiles and, d... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3831562 Fri, 06 Aug 2010 13:48:00 +0100 3831562 http://www.medworm.com/index.php?rid=3823165&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FHlVpEs4tYzc%2Fepharma-summit-pharma-on-youtube-pharma.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week we will continue with a discussion titled "Pharma on YouTube: Who’s Doing it Best?: Part 1" featuring Kevin “Nalts” Nalty, Prolific YouTube Video Creator and Clare O'Brien, Sale & Business Development, You Tube/Google.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3823165 Wed, 04 Aug 2010 13:45:00 +0100 3823165 http://www.medworm.com/index.php?rid=3806027&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FwyHlOgbofe0%2Fgsks-sales-reps-have-new-targets.html GSK's sales reps will soon be rewarded for the number of relationships they form with doctors instead of the number of drugs they sell. Bonuses will be based on the "individual achievements of sales targets." Read the full article at MM&M.How do you think this will affect the overall industry? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3806027 Fri, 30 Jul 2010 14:50:00 +0100 3806027 http://www.medworm.com/index.php?rid=3802591&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FvR777-AdoNM%2Fhow-to-moderate-your-youtube-account.html Dose of Digital recently had an excellent article about how Pharma should be using YouTube. Many companies, Pharma included, are fearful of what kind of comments they will receive via their social media efforts. However, with YouTube, there are two very important factors to note. The percentage rate of individuals who comment on videos is less that 1% in most cases. YouTube also allows the video owners to moderate their comments, so any negative feedback video owners receive don't have to appear on the site. Read the full article from Dose of Digital here.Does your company use YouTube? How do you control individuals commenting on your videos? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3802591 Thu, 29 Jul 2010 18:49:00 +0100 3802591 http://www.medworm.com/index.php?rid=3798827&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FyHlc_UfsNyU%2Fsmartphone-usage-among-physicians-on.html Doctors are increasingly using SmartPhones at the point of care for their patients. By using SmartPhones, they can streamline their productivity, enhance patient care and safety, and make improvements to their communication and collaboration. It also gives doctors the opportunity to access reference materials on demand. Doctors are showing partiality to the iPhone versus the Blackberry. Of the doctors surveyed, 54% use an iPhone while 25% use Blackberrys. Medical Smart Phones has the full story. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3798827 Wed, 28 Jul 2010 14:38:00 +0100 3798827 http://www.medworm.com/index.php?rid=3795060&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FV6AKjziKUGg%2Fepharma-summit-maximizing-your-returns.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week we will continue with a discussion titled "Maximizing Your Returns Online," featuring John Mangano, Vice President of comScore Marketing Solutions.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Summit webpage. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3795060 Tue, 27 Jul 2010 13:00:00 +0100 3795060 http://www.medworm.com/index.php?rid=3780570&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FmeRNcApK6Lg%2Fhow-do-you-reach-no-see-physicians.html In a recent article at Pharma Kinnex, they discuss how to reach doctors that are increasingly becoming no-see doctors. This promotes the need for a multi-channel approach to letting those doctors know about your products. While they will not see sales reps, there are multiple other ways to reach them, all allowing for the same voice and information to be passed concerning the drug you are letting the doctor know about. According to the article: By combining faxes, direct mail, e-communications and teledetailing along with your sales force call plan, promotional dinner meetings and conference exhibits you can greatly extend your reach and frequency. Read the full article here. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3780570 Thu, 22 Jul 2010 16:14:00 +0100 3780570 http://www.medworm.com/index.php?rid=3776614&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FPK5RlYKqvrY%2Fepharma-summit-evolving-hcp-and.html ePharma Summit 2010 took place this past February in Philadelphia. If you were unable to make it, we will now be presenting a weekly video series featuring all of the sessions from our event. This week we will continue with a panel discussion titled "Thought Leader Panel—The Evolving HCP and Consumer Media Mix," featuring Moderator Paul Ivans, President, Evolution Road and Panelists Dennis Urbaniak, VP, Customer Channels & Innovation, sanofi-aventis, Bob Brooks, Vice President, WEGO Health, Louis Sanquini, Director, Allergy Franchise, Meda Pharmaceuticals, Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD, and Joe Shields, Product Director, Pfizer, Inc.Click here to watch the video. The video is under the "video" portion of the interactive player on the ePharma Su... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3776614 Wed, 21 Jul 2010 16:26:00 +0100 3776614 http://www.medworm.com/index.php?rid=3772470&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FRy-Fuzn0veQ%2Fwhy-should-you-attend-multi-channel.html With the Multi Channel Pharma Marketing Conference coming up in October, we'd like to share with you 7 reasons you should join us in Princeton, NJ, October 13-14, 2010. 7 Highlights From the Multi Channel Pharma Marketing Event That Will Drive Up Your ROI: ●Work more effectively with your agencies to get to the big idea faster and ensure that project objectives are communicated and executed effectively. Hear from Brent Rose, Sr. Manager, Consumer Marketing, Daiichi Sankyo Inc.● Prepare for the changing regulatory environment with a Keynote Panel featuring Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products, sanofi-aventis.● Evaluate the return on investment of your multi channel media plan with Robert Maresca, Marketing Manager, Consumer Segment, AstraZeneca, and DT... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3772470 Tue, 20 Jul 2010 16:15:00 +0100 3772470 http://www.medworm.com/index.php?rid=3761631&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FIb2gy5zIn1o%2Fnew-pharma-jobs-and-fda.html Pixels and Pills has been looking at new job opportunities in Pharma this week. Today's post focuses on potential jobs that could be developed in the FDA. Russ Ward suggests the idea of social media strategists in the FDA. Could this position stretch across lines and be found at the state and local level as well? What are some of the benefits we could see coming from state and local media strategists in the FDA? Read the full article here. (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3761631 Fri, 16 Jul 2010 16:05:00 +0100 3761631 http://www.medworm.com/index.php?rid=3758112&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FBUyHB6__luE%2F10th-annual-epharma-summit-industry.html From: Kristin Paulick, IIRRe: 10th Annual ePharma SummitDeadline: Tuesday, July 27, 2010Event Dates: February 7-9, 2011Event Venue: The Sheraton Hotel & Towers, New York, New YorkSUBMIT YOUR PROPOSAL NOW!Production has begun for The 10th Annual ePharma Summit. The event will be February 7-9, 2011 in New York, NY at The Sheraton Hotel and Towers and will include 3 days of networking, interactive presentations, workshops, panels, and collaborative activities.We are actively recruiting corporate practitioners who can share e-marketing (consumer or HCP-focused) case studies. We invite you to submit a speaking proposal directly to Kristin Paulick, Program Director, on or before Tuesday, July 27, 2010. Send to kpaulick@iirusa.com or call 646-895-7331.Please note: abstracts are revi... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3758112 Thu, 15 Jul 2010 13:00:00 +0100 3758112 http://www.medworm.com/index.php?rid=3754079&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FFvzsBN83Vls%2Fcan-mobile-health-lead-to-medicaid.html Heath Care at MSNBC recently looked at the work Dr. Richard Katz is doing in Washington, DC, to work with inner city individuals to monitor their diabetes daily. By using cell phones as medical devices, they are hoping to take daily readings of blood sugar and send reports back to the doctors. Then, if numbers are incorrect, the doctors can communicate with the patients as to what they need to do to get their blood sugar back to normal. Then upon normal doctors visits, all of the information is recorded at NoMoreClipboard.com. Thus, encouraging individuals to consistently monitor their health on a daily basis before conditions worsen. Read the full article here. As this experiment is focused in inner-city Washington, DC, the daily healthcare will contribute to Medicare saving.What do you t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3754079 Wed, 14 Jul 2010 15:16:00 +0100 3754079 http://www.medworm.com/index.php?rid=3750278&cid=t_233092_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FegHjm0S0rL4%2Fsome-doctors-connecting-through.html Last week in USA Today, Rita Rubin looked at how some doctors are using social media to connect with their patients. An OB/GYN in Texas has replaced their babies wall in the office with a Facebook Fan Page, where pictures of the babies are now displayed. These fanpages have also become places where people come to ask their questions and look for information. While many doctors choose to remain anonymous, others have found it as a way to connect with their patients. Rubin relates this to how doctors used to make house calls and join the community of the towns they served. Read the full article here.What do you think? Should doctors be connecting with their patients via Facebook? What privacy risks can Facebook Pages bring? (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=3750278 Tue, 13 Jul 2010 15:47:00 +0100 3750278