MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'eye tracking'. Sat, 03 Sep 2011 02:54:23 +0100 http://www.medworm.com/index.php?rid=4436800&cid=t_202920_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24054555%2F0%2Fneuromarketing%7EIts-Super-Bowl-Brain-Scan-Time.htm Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game’s TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the latter!) Then, there’s the smaller set of neuromarketing-types that want to see how viewers’ [...] Comments[...] This post was mentioned on Twitter by Timothy (Tim) ... by Tweets that mention It’s Super Bowl Brain Scan Time! | Neuromarketing -- Topsy.comRelated StoriesBrain Movies: Top 5 Super Bowl AdsThe Power of TextUniversity Neuromarketing Lab Opens (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4436800 Fri, 04 Feb 2011 13:59:10 +0100 4436800 http://www.medworm.com/index.php?rid=4119088&cid=t_202920_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F21690540%2F0%2Fneuromarketing%7EAvoid-the-Corner-of-Death.htm What’s the worst place to put your logo, and where do advertisers most often put their logo in print ads, TV spots, and direct mail pieces? The answer is the same: the lower right corner, an area dubbed the “Corner of Death” by facial coding expert Dan Hill. Hill’s comments stem from an interesting eyetracking [...] Comments[...] the Corner of Death!  The worst placement for your [...] by Dawn’s Weekly World News 10 29 2010[...] called “Avoid the Corner of Death!,” and it is ... by Understanding Eye Flow and Avoiding The Corner of Death « MARKETING STRATEGISTPlus 4 more...Related StoriesMore Senses, Higher SalesHire Happy People!New Gap Logo a Neuro Failure (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=4119088 Thu, 28 Oct 2010 12:31:01 +0100 4119088 http://www.medworm.com/index.php?rid=3480825&cid=t_202920_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F8033457%2F1ar8cv%2Fneuromarketing%7ED-Commercials-Different-Dynamics.htm 3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant viewing problems. Now, James Cameron’s Avatar brought 3D to the big screen in a way that amazed audiences and convinced studio execs that the world was ready for 3D movies. Building [...] CommentsRoger, at first glance these findings do not shock me. It seems ... by Nathan (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3480825 Wed, 10 Mar 2010 13:02:59 +0100 3480825 http://www.medworm.com/index.php?rid=3457876&cid=t_202920_109_f&fid=34761&url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F7478743%2F19wpsg%2Fneuromarketing%7EWebsites-That-Suck-Increase-Stress.htm We know that slow, balky, and confusing websites aren’t a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as passively indexing the web, believes quick-loading pages are essential to a good user experience. Google is, in fact, actively trying to speed up websites (and keep [...] CommentsI wondered why I felt so stressed… Well, all jokes aside, it ... by YourNetBiz Online | AnaBackend optimisation aside, using a CDN (content distribution ... by Franki NguyenPlus 8 more... (Source: Neuromarketing) Neuromarketing blogs http://www.medworm.com/rss/comments.php?id=3457876 Tue, 02 Mar 2010 13:04:24 +0100 3457876 http://www.medworm.com/index.php?rid=1806352&cid=t_202920_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F0Be03fkf_q0%2F A new study highlighted in the September 16th Scientific American looks at eye tracking to investigate the “unusual social preferences and behaviors in people with Williams syndrome and autism.” Just as autism is associated with “social withdrawal,” so is Williams syndrome characterized by a “propulsion towards social stimuli and interactions with people” and towards being “hyper-social.” Psychologist Deborah Riby and Peter Hancock at Newcastle University found that the eye tracking movements of autistic persons and of those with Williams syndrome differ significantly from the norm: Previous work has shown that people with autism pay less attention to socially relevant parts of scenes. For example, a person with autism who is viewing a movie ... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1806352 Thu, 18 Sep 2008 17:09:31 +0100 1806352 http://www.medworm.com/index.php?rid=2891007&cid=t_202920_155_f&fid=39056&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FVirchowsPixel%2F%7E3%2FtrwPTXHKxjc%2Fwhat-connects-30-computer-displays-eye.html An interesting threshold has been crossed by computer displays relative to modern light microscopes.A well corrected light microscope uses so-called plano or "Plan" objectives (as in "PlanApo"). Such objectives are made to have a particularly large, flat field of view. The diameter of a 20X PlanApo objective's field of view is approximately 1 mm.In a different context, 30" computer displays have become relatively common today. They are offered by Apple, Dell, and HP, for instance. A 30" computer display has a format of 2,560 pixels by 1,600 pixels.A slide scanner that captures images at an equivalent magnification of 20X, creates images with pixels whose size on the specimen is typically 0.5 microns/pixel. The area of the specimen that can be displayed on a 30" computer display therefore m... Virchow's Pixel blogs http://www.medworm.com/rss/comments.php?id=2891007 Mon, 07 Apr 2008 21:26:00 +0100 2891007