<?xml version="1.0" encoding="iso-8859-1"?>
<!-- generator="FeedCreator 1.7.2" -->
<rss version="2.0">
    <channel>
        <title>MedWorm Tags: fmri</title>
        <description>MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'fmri'.</description>
        <link><![CDATA[http://www.medworm.com/rss/search.php?qu=%22fmri%22&t=%22fmri%22&r=Exact&o=d&f=tag]]></link>
        <lastBuildDate>Sat, 03 Sep 2011 01:50:43 +0100</lastBuildDate>
        <item>
            <title>Latest spectroscopy and crystallography</title>
            <link>http://www.medworm.com/index.php?rid=4893542&amp;cid=t_100697_107_f&amp;fid=36672&amp;url=http%3A%2F%2Fwww.sciencebase.com%2Fscience-blog%2Flatest-spectroscopy-and-crystallography.html</link>
            <description>Electric microbes &amp;#8211; X-ray diffraction has been used to reveal the structure of proteins attached to the surface of the microbe Shewanella oneidensis, a species found in deep-sea anaerobic habitats. These proteins can transfer electrons making this micro-organism potentially rather interesting as an electricity-generating system. The research could allow researchers to tether bacteria directly to electrodes creating efficient microbial fuel cells or bio-batteries powered by human or animal waste. Such an advance could also hasten the development of system based on microbial agents that can clean up oil spills or provide a new approach to remediating radioactive waste.
Uranium and Raman &amp;#8211; Scientists at the Indira Gandhi Centre for Atomic Research in Tamil Nadu have carried out th...</description>
            <author>Sciencebase Science Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4893542</comments>
            <pubDate>Thu, 02 Jun 2011 09:32:50 +0100</pubDate>
            <guid isPermaLink="false">4893542</guid>        </item>
        <item>
            <title>Brain Imaging Shows Overlap Between Emotional Pain And Physical Pain</title>
            <link>http://www.medworm.com/index.php?rid=4876387&amp;cid=t_100697_87_f&amp;fid=39187&amp;url=http%3A%2F%2Fgetbetterhealth.com%2Fbrain-imaging-shows-overlap-between-emotional-pain-and-physical-pain%2F2011.05.28</link>
            <description>Heart-ache can be a literal thing, as well as a metaphor for all those weepy, jilted-lover torch songs.
Consensus thinking in the peer-review literature is that the parts of one&amp;#8217;s brain responsible for physical pain, the dorsal anterior cingulate and anterior insula, also underlie emotional pain.
Researchers at Columbia University in New York recruited 40 people who&amp;#8217;d recently ended a romantic relationship, put them in a functional magnetic resonance imaging machine, and recorded their reactions to physical and then emotional pain.
Physical pain was created by heating the person&amp;#8217;s left forearm, compared to having the arm merely warmed. Emotional pain was created by looking at pictures of the former partner and remembering the breakup, compared to when looking at a photo o...</description>
            <author>Better Health</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4876387</comments>
            <pubDate>Sat, 28 May 2011 14:00:00 +0100</pubDate>
            <guid isPermaLink="false">4876387</guid>        </item>
        <item>
            <title>A lot of spectroscopy and a little maths</title>
            <link>http://www.medworm.com/index.php?rid=4768038&amp;cid=t_100697_107_f&amp;fid=36672&amp;url=http%3A%2F%2Fwww.sciencebase.com%2Fscience-blog%2Fcurrent-science-news-2.html</link>
            <description>Uranium hard drive &amp;#8211; A new uranium-containing compound maintains its magnetic behaviour at low temperatures. The discovery could take us a step closer to magnetic memory devices with capacities thousands of times denser than current high-end hard drives.
Clouds from both sides &amp;#8211; Atmospheric and climate models may have overlooked the fact that exactly how clouds appear to reduce the amount of sunlight available for warming the surface of the earth depends on the wavelength being measured across the spectrum from infrared to ultraviolet. The finding could now help researchers improve climate models by factoring in the effects of cloud cover more precisely.
Soap story &amp;#8211; It is perhaps no real surprise to any chemist who has unblocked a drain clogged with white lardy deposits,...</description>
            <author>Sciencebase Science Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4768038</comments>
            <pubDate>Fri, 29 Apr 2011 08:19:59 +0100</pubDate>
            <guid isPermaLink="false">4768038</guid>        </item>
        <item>
            <title>Stirring the Neuromarketing Pot</title>
            <link>http://www.medworm.com/index.php?rid=4653381&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25358118%2F0%2Fneuromarketing%7EStirring-the-Neuromarketing-Pot.htm</link>
            <description>The gloves are coming off in the debate about which neuromarketing technologies are most effective. The initial &amp;#8220;neurostandards&amp;#8221; report from the Advertising Research Foundation didn&amp;#8217;t pick any winners from the different approaches to measuring consumer response; the draft report was as carefully worded as a negotiated United Nations resolution. But Dan Hill, president of Sensory [...]
      CommentsDefinitely agree, and my guess is that neuromarketing firms can ... by JenniferJennifer, I agree, ROI is the best metric of all. I'm not hung ... by Roger DooleyI find this debate about tests needing to bear peer scrutiny to ... by JenniferRelated StoriesEasier Neuromarketing Studies with MyndARF on Neuromarketing: Not So FastUse Ratings to Improve REAL Satisfaction (Source: Ne...</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4653381</comments>
            <pubDate>Tue, 29 Mar 2011 16:04:36 +0100</pubDate>
            <guid isPermaLink="false">4653381</guid>        </item>
        <item>
            <title>Easier Neuromarketing Studies with Mynd</title>
            <link>http://www.medworm.com/index.php?rid=4622293&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F25246497%2F0%2Fneuromarketing%7EEasier-Neuromarketing-Studies-with-Mynd.htm</link>
            <description>A key limitation of neuromarketing studies that employ brain scan technology has been convenience. fMRI, of course, presents major problems: ultra-costly equipment, a noisy and confined space, inability to move, etc. EEG, which uses external electrodes in a cap-like array, has been the simpler, faster approach, but fully wiring up a person has still been [...]
      CommentsCommentsRelated StoriesInside NeuroFocusNeuromarketing at New ScientistReplies Can Change Customer Minds (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4622293</comments>
            <pubDate>Tue, 22 Mar 2011 12:49:33 +0100</pubDate>
            <guid isPermaLink="false">4622293</guid>        </item>
        <item>
            <title>Use Ratings to Improve REAL Satisfaction</title>
            <link>http://www.medworm.com/index.php?rid=4575100&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F24960553%2F0%2Fneuromarketing%7EUse-Ratings-to-Improve-REAL-Satisfaction.htm</link>
            <description>It&amp;#8217;s no surprise that most of us will adjust our own expressed views to those around us. If your friends are raving about the meal you all just ate, you might tend to go with the flow rather than being the solo critic. Perhaps you simply don&amp;#8217;t want to annoy your friends or perhaps you [...]
      CommentsThis explains nicely Cialdini's assertion that expert opinions ... by John Laddwow i didn't realize that having testimonials and ratings fall ... by miami opticalRelated StoriesWhen Loyalty Points Beat Price DifferencesBorder Bias: How to Beat ItDoes Paper Outweigh Digital? (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4575100</comments>
            <pubDate>Fri, 11 Mar 2011 15:14:32 +0100</pubDate>
            <guid isPermaLink="false">4575100</guid>        </item>
        <item>
            <title>Brain Activity Can Predict If People Will Benefit From Cognitive Training</title>
            <link>http://www.medworm.com/index.php?rid=4507427&amp;cid=t_100697_122_f&amp;fid=36582&amp;url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FSharpBrains%2F%7E3%2F3ESQXRW2Tms%2F</link>
            <description>Cognitive performance can be improved but people vary in their ability to do so. It is not clear yet how to assess who will benefit the most from training and the cognitive tests used in the past were not very good at predicting this.
 
Dr. Kramer and his colleagues recently showed that the brain activity in a specific part of the brain (the dorsal striatum) at the start of training in a complex video-game could accurately predict how well people will benefit from the training.  Thirty-four young adults with little experience in playing video games were trained to play a complex video game called Space Fortress. After initial instruction, they played the game while their brains were being scanned using fMRI. For the next three to eight weeks (38 days on average) they completed ten two-...</description>
            <author>SharpBrains</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4507427</comments>
            <pubDate>Tue, 22 Feb 2011 16:33:25 +0100</pubDate>
            <guid isPermaLink="false">4507427</guid>        </item>
        <item>
            <title>Research Bytes:  Neuro-imaging research--brain networks and public interest</title>
            <link>http://www.medworm.com/index.php?rid=4460054&amp;cid=t_100697_122_f&amp;fid=37835&amp;url=http%3A%2F%2Fwww.iqscorner.com%2F2011%2F02%2Fresearch-bytes-neuro-imaging-research.html</link>
            <description>Beck, D. M. (2010). The Appeal of the Brain in the Popular Press. Perspectives on Psychological Science, 5(6), 762-766.Since the advent of human neuroimaging, and of functional magnetic resonance imaging (fMRI) in particular, the popular press has shown an increasing interest in brain-related findings. In this article, I explore possible reasons behind this interest, including recent data suggesting that people find brain images and neuroscience language more convincing than results that make no reference to the brain (McCabe &amp; Castel, 2008; Weisberg, Keil, Goodstein, Rawson, &amp; Gray, 2008). I suggest that part of the allure of these data are the deceptively simply messages they afford, as well as general, but sometimes misguided, confidence in biological data. In addition to cataloging som...</description>
            <author>Intelligent Insights on Intelligence Theories and Tests (aka IQ's Corner)</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4460054</comments>
            <pubDate>Fri, 11 Feb 2011 00:46:00 +0100</pubDate>
            <guid isPermaLink="false">4460054</guid>        </item>
        <item>
            <title>Kids With Dyslexia: Predicting Their Reading Skills With MRI</title>
            <link>http://www.medworm.com/index.php?rid=4360982&amp;cid=t_100697_87_f&amp;fid=39187&amp;url=http%3A%2F%2Fgetbetterhealth.com%2Fkids-with-dyslexia-predicting-their-reading-skills-with-mri%2F2011.01.17</link>
            <description>An international team of researchers has developed a rather reliable test that predicts the future improvement of reading abilities in kids with dyslexia. The method uses functional MRI (fMRI) and diffusion tensor magnetic resonance imaging (DTI) to scan the brain, and data crunching software to interpret the data. The researchers hope that the finding will help parents and therapists uniquely identify which learning tools are best for each child.
From the announcement by Vanderbilt University :
The 45 children who took part in the study ranged in age from 11 to 14 years old. Each child first took a battery of tests to determine their reading abilities. Based on these tests, the researchers classified 25 children as having dyslexia, which means that they exhibited significant difficulty le...</description>
            <author>Better Health</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4360982</comments>
            <pubDate>Tue, 18 Jan 2011 00:00:02 +0100</pubDate>
            <guid isPermaLink="false">4360982</guid>        </item>
        <item>
            <title>The Musician’s Brain On MRI</title>
            <link>http://www.medworm.com/index.php?rid=4326901&amp;cid=t_100697_87_f&amp;fid=39187&amp;url=http%3A%2F%2Fgetbetterhealth.com%2Fthe-musicians-brain-on-mri%2F2011.01.09</link>
            <description>Dr. Charles Limb is an otolaryngologist, and he&amp;#8217;s also on the faculty at the Peabody Conservatory of Music. Wanting to study creativity on the neurological level, he used fMRI to scan the brains of musicians while improvising along with them. Here he describes the experiment, including the building of an MRI-compatible electronic keyboard:

Link @ TED&amp;#8230;

			
			*This blog post was originally published at Medgadget* (Source: Better Health)</description>
            <author>Better Health</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4326901</comments>
            <pubDate>Sun, 09 Jan 2011 20:00:26 +0100</pubDate>
            <guid isPermaLink="false">4326901</guid>        </item>
        <item>
            <title>“I Smell (Health) Trouble”</title>
            <link>http://www.medworm.com/index.php?rid=4314009&amp;cid=t_100697_87_f&amp;fid=39187&amp;url=http%3A%2F%2Fgetbetterhealth.com%2Fi-smell-health-trouble%2F2011.01.05</link>
            <description>I was surfing around the Net one day and I found this article about scientists who are creating a machine that will detect acetone in someone&amp;#8217;s breath. Acetone can be a sign that someone suffers from diabetes, so in theory this machine could use scent to diagnose this disease.
That story brought to mind other stories I&amp;#8217;ve heard about people using dogs to sniff out cancer in people. According to this article:
&amp;#8220;The results of the study showed that dogs can detect breast and lung cancer with sensitivity and specificity between 88% and 97%. The high accuracy persisted even after results were adjusted to take into account whether the lung cancer patients were currently smokers. Moreover, the study also confirmed that the trained dogs could even detect the early stages of lung ...</description>
            <author>Better Health</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4314009</comments>
            <pubDate>Wed, 05 Jan 2011 14:00:00 +0100</pubDate>
            <guid isPermaLink="false">4314009</guid>        </item>
        <item>
            <title>The Twitter Spot in Your Brain</title>
            <link>http://www.medworm.com/index.php?rid=4294715&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F23085215%2F0%2Fneuromarketing%7EThe-Twitter-Spot-in-Your-Brain.htm</link>
            <description>These days, you can&amp;#8217;t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank [...]
      CommentsIt wouldn't surprise me if sooner than later employment ... by Gabriele Maidecchi[...] is correlated with how social you are. Go check out the ... by The facebook and twitter area in your brain &amp;#124; brainhealthhacksPlus 3 more...Related StoriesStarbucks, Your Digital Neighborhood?Scent Marketing vs. Social MediaTop Neuromarketing Posts of 2010 (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4294715</comments>
            <pubDate>Mon, 27 Dec 2010 13:53:21 +0100</pubDate>
            <guid isPermaLink="false">4294715</guid>        </item>
        <item>
            <title>Prader-Willi Brain Scans</title>
            <link>http://www.medworm.com/index.php?rid=4197209&amp;cid=t_100697_122_f&amp;fid=34736&amp;url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FChannelN-PodcastsPoweredByOdiogo%2F%7E3%2FNsGt3EuuAvE%2F</link>
            <description>The Scanner
The Scanner, a great short film on Prader-Willi Syndrome and neuroimaging, won the ₤10,000 Digital Revolution Award at the Sheffield Documentary Festival 2010. Directed by Edward McGown, with Director of Photography Robert Hollingworth and music by Matthew Sharp, it was conceived by two Cambridge neuroscientists who research the genetics of obesity. Read more about why they made the film. Congratulations! (Via Neuroanthropology.) (Source: Channel N)</description>
            <author>Channel N</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4197209</comments>
            <pubDate>Wed, 24 Nov 2010 13:30:56 +0100</pubDate>
            <guid isPermaLink="false">4197209</guid>        </item>
        <item>
            <title>Research bytes:  Gf and Gv related to higher level math achievement</title>
            <link>http://www.medworm.com/index.php?rid=4133998&amp;cid=t_100697_122_f&amp;fid=37835&amp;url=http%3A%2F%2Fwww.iqscorner.com%2F2010%2F11%2Fresearch-bytes-gf-and-gv-related-to.html</link>
            <description>To cite this Article: Prescott, James , Gavrilescu, Maria , Cunnington, Ross , O'Boyle, Michael W. and Egan, Gary F. (2010) 'Enhanced brain connectivity in math-gifted adolescents: An fMRI study using mental rotation', Cognitive Neuroscience, 1:4, 277 - 288, First published on: 09 August 2010 (iFirst) AbstractMathematical giftedness is a form of intelligence related to enhanced mathematical reasoning that can be tested using a variety of numerical and spatial tasks. A number of neurobiological mechanisms related to exceptional mathematical reasoning ability have been postulated, including enhanced brain connectivity. We aimed to further investigate this possibility by comparing a group of mathematically gifted adolescents with an average math ability control group performing mental rotatio...</description>
            <author>Intelligent Insights on Intelligence Theories and Tests (aka IQ's Corner)</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4133998</comments>
            <pubDate>Wed, 03 Nov 2010 14:44:00 +0100</pubDate>
            <guid isPermaLink="false">4133998</guid>        </item>
        <item>
            <title>A few deception tweets from recent days</title>
            <link>http://www.medworm.com/index.php?rid=4053342&amp;cid=t_100697_109_f&amp;fid=34742&amp;url=http%3A%2F%2Fdeception.crimepsychblog.com%2F%3Fp%3D330</link>
            <description>Insurance &amp;#8220;claim fraudsters think too much&amp;#8221;. Some great Portsmouth Uni research covered by Irish Independent http://retwt.me/1P8R0
&amp;#8220;If You Want to Catch a Liar, Make Him Draw&amp;#8221; David DiSalvo @Neuronarrative on more great Portsmouth Uni research http://retwt.me/1P8ZB
fMRI scans of people with schizophrenia show they have same functional anatomical distinction between truth telling &amp; deception as others http://bit.ly/aO5cI2 via @Forpsych
In press: Promising to tell truth makes 8- 16 year-olds more honest (but lectures on morality don&amp;#8217;t). Beh Sciences &amp; Law http://is.gd/fCa7X (Source: Deception Blog)</description>
            <author>Deception Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4053342</comments>
            <pubDate>Sun, 10 Oct 2010 17:34:12 +0100</pubDate>
            <guid isPermaLink="false">4053342</guid>        </item>
        <item>
            <title>Quick deception links for the last few weeks</title>
            <link>http://www.medworm.com/index.php?rid=3983429&amp;cid=t_100697_109_f&amp;fid=34742&amp;url=http%3A%2F%2Fdeception.crimepsychblog.com%2F%3Fp%3D329</link>
            <description>Discussions in Conference Calls. Linguistic analysis method 50-65% accuracy. SSRN via http://is.gd/eI0bA
Effect of suspicion &amp; liars&amp;#8217; strategies on reality monitoring Gnisci, Caso &amp; Vrij in App Cog Psy 24:762–773 http://is.gd/eCFyA

Applied contexts:

A new Canadian study on why sex offenders confess during police interrogation (no polygraph necessary) http://is.gd/eoWl7
Can fabricated evidence induce false eyewitness testimony? App Cog Psych 24(7) http://is.gd/fhPDd Free access
In press, B J Soc Psy Cues to deception in context. http://is.gd/fhPcY Apparently ‘context’ = ‘Jeremy Kyle Show’. Can’t wait for the paper!
Can people successfully feign high levels of interrogative suggestibility &amp; compliance when given instructions to malinger? http://ht.ly/2z8Wz

Ki...</description>
            <author>Deception Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3983429</comments>
            <pubDate>Sun, 19 Sep 2010 11:51:16 +0100</pubDate>
            <guid isPermaLink="false">3983429</guid>        </item>
        <item>
            <title>Neuromarketing at New Scientist</title>
            <link>http://www.medworm.com/index.php?rid=3891719&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F17958445%2F1pslcb%2Fneuromarketing%7ENeuromarketing-at-New-Scientist.htm</link>
            <description>For a field that some pundits dismiss as pseudoscience, neuromarketing scored a coup when New Scientist had Neurofocus optimize their cover design, and then wrote about the process. To be sure, the well-regarded science mag was cautious in its commentary, but they were happy to claim to be the world&amp;#8217;s first neuromarketing-influenced magazine cover.
For [...] (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3891719</comments>
            <pubDate>Wed, 04 Aug 2010 18:44:22 +0100</pubDate>
            <guid isPermaLink="false">3891719</guid>        </item>
        <item>
            <title>Why some people don’t like the humor of Monthy Python</title>
            <link>http://www.medworm.com/index.php?rid=3813050&amp;cid=t_100697_109_f&amp;fid=38950&amp;url=http%3A%2F%2Fwww.shockmd.com%2F2010%2F08%2F03%2Fwhy-some-people-dont-like-the-humor-of-monthy-python%2F</link>
            <description>This image above shows two types of humor. One based on incongruity-resolution, the cartoon on the left. The other also based on incongruity-resolution but provoked by a nonsense cartoon on the right.
Humor of nonsense jokes and cartoons is a different sense of humor according to recent research. Not in the sense of the neural processing of humor in the brain or to their structural properties but they differ in content. 
The common element of these humorous stimuli is that in their processing the recipient first discovers an incongruity. This incongruity can be easily resolved upon reinterpretation of the information available in the joke or cartoon. The cartoon on the left. Or on the other end of the spectrum, the cartoon on the right it can&amp;#8217;t be easily resolved. It&amp;#8217;s complete...</description>
            <author>Dr Shock MD PhD</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3813050</comments>
            <pubDate>Tue, 03 Aug 2010 06:03:36 +0100</pubDate>
            <guid isPermaLink="false">3813050</guid>        </item>
        <item>
            <title>Stories Synchronize Brains</title>
            <link>http://www.medworm.com/index.php?rid=3868795&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F17505904%2F1oye6c%2Fneuromarketing%7EStories-Synchronize-Brains.htm</link>
            <description>An ongoing story (so to speak) here at Neuromarketing is the power of stories to engage readers and listeners. Now, there&amp;#8217;s new brain scan evidence that shows a startling phenomenon: when one person tells a story and the other actively listens, their brains actually begin to synchronize.
A new study from Princeton University reports [...] (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3868795</comments>
            <pubDate>Thu, 29 Jul 2010 12:28:31 +0100</pubDate>
            <guid isPermaLink="false">3868795</guid>        </item>
        <item>
            <title>Virtual Supermarket</title>
            <link>http://www.medworm.com/index.php?rid=3848925&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F17295134%2F1o82zj%2Fneuromarketing%7EVirtual-Supermarket.htm</link>
            <description>One of the challenges facing marketers is the difficulty in predicting real-world behavior from data captured in less than real circumstances. A horizontal, immobile subject surrounded by a claustrophobic, noisy fMRI tube might reasonably be expected to behave differently than one walking around a retail store, for example. While EEG caps and wireless [...]
      CommentsComments (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3848925</comments>
            <pubDate>Mon, 26 Jul 2010 12:31:48 +0100</pubDate>
            <guid isPermaLink="false">3848925</guid>        </item>
        <item>
            <title>Neural basis of spatial navigation in the congenitally blind</title>
            <link>http://www.medworm.com/index.php?rid=3742322&amp;cid=t_100697_122_f&amp;fid=35077&amp;url=http%3A%2F%2Fneurophilosophy.wordpress.com%2F2010%2F06%2F30%2Fneural_basis_of_spatial_navigation_in_the_congenitally_blind%2F</link>
            <description>FOR most of us, the ability to navigate our environment is largely dependent on the sense of vision. We use visual information to note the location of landmarks, and to identify and negotiate obstacles. These visual cues also enable us to keep track of our movements, by monitoring how our position changes relative to landmarks [...] (Source: Neurophilosophy)</description>
            <author>Neurophilosophy</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3742322</comments>
            <pubDate>Wed, 30 Jun 2010 14:55:25 +0100</pubDate>
            <guid isPermaLink="false">3742322</guid>        </item>
        <item>
            <title>Brain Scans Top Surveys</title>
            <link>http://www.medworm.com/index.php?rid=3787024&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F14998574%2F1mddxt%2Fneuromarketing%7EBrain-Scans-Top-Surveys.htm</link>
            <description>What&amp;#8217;s more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, &amp;#8220;Scan their brains.&amp;#8221; This may not come as a surprise to those engaged in neuromarketing research, but the newly published research is one step in the process of validating brain scan techniques as a [...]
      CommentsThere are no silver bullets in Market Research. Brain activity ... by Brian LoCiceroIt would seem like our individual predictions would be worse if ... by Roger DooleyPlus 3 more... (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3787024</comments>
            <pubDate>Wed, 23 Jun 2010 12:07:07 +0100</pubDate>
            <guid isPermaLink="false">3787024</guid>        </item>
        <item>
            <title>Unconscious Buying</title>
            <link>http://www.medworm.com/index.php?rid=3714260&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F14630781%2F1jedup%2Fneuromarketing%7EUnconscious-Buying.htm</link>
            <description>In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren&amp;#8217;t paying attention to the products, and that fMRI observation of brain activity can predict these decisions. This new work builds on previous research by Stanford&amp;#8217;s Knutson and CMU&amp;#8217;s Loewenstein which showed [...]
      CommentsInteresting. I think the results of this study essentially ... by Evan Hunerberg (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3714260</comments>
            <pubDate>Fri, 11 Jun 2010 13:16:54 +0100</pubDate>
            <guid isPermaLink="false">3714260</guid>        </item>
        <item>
            <title>Optogenetic fMRI</title>
            <link>http://www.medworm.com/index.php?rid=3742328&amp;cid=t_100697_122_f&amp;fid=35077&amp;url=http%3A%2F%2Fneurophilosophy.wordpress.com%2F2010%2F05%2F21%2Foptogenetic_fmri%2F</link>
            <description>A combination of optogenetics and functional neuroimaging shows that fMRI data are a valid measure of neuronal activity. (Source: Neurophilosophy)</description>
            <author>Neurophilosophy</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3742328</comments>
            <pubDate>Fri, 21 May 2010 02:50:54 +0100</pubDate>
            <guid isPermaLink="false">3742328</guid>        </item>
        <item>
            <title>fMRI, Neuron Data Validated</title>
            <link>http://www.medworm.com/index.php?rid=3633511&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F13247485%2F1gim2s%2Fneuromarketing%7EfMRI-Neuron-Data-Validated.htm</link>
            <description>Brain scans using fMRI (functional magnetic resonance imaging) don&amp;#8217;t always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find activity in the brains of dead salmon (Are Brain Scan Findings Fishy?). Some have even [...] (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3633511</comments>
            <pubDate>Mon, 17 May 2010 12:02:13 +0100</pubDate>
            <guid isPermaLink="false">3633511</guid>        </item>
        <item>
            <title>Near misses fuel gambling addiction</title>
            <link>http://www.medworm.com/index.php?rid=3742329&amp;cid=t_100697_122_f&amp;fid=35077&amp;url=http%3A%2F%2Fneurophilosophy.wordpress.com%2F2010%2F05%2F14%2Fnear_misses_fuel_gambling_addiction%2F</link>
            <description>For pathological gamblers, near misses are almost as rewarding as wins (Source: Neurophilosophy)</description>
            <author>Neurophilosophy</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3742329</comments>
            <pubDate>Fri, 14 May 2010 07:40:12 +0100</pubDate>
            <guid isPermaLink="false">3742329</guid>        </item>
        <item>
            <title>Sands Research: Faster EEG for Neuromarketing</title>
            <link>http://www.medworm.com/index.php?rid=3614581&amp;cid=t_100697_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F12986952%2F1ftyy2%2Fneuromarketing%7ESands-Research-Faster-EEG-for-Neuromarketing.htm</link>
            <description>In what it terms a &amp;#8220;neuromarketing breakthrough,&amp;#8221; Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity.
&amp;#8220;We are pleased [...]
      CommentsI am a neurologist.I am recently into corporate neurology. I am ... by Gener D. Maylem (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3614581</comments>
            <pubDate>Thu, 13 May 2010 12:09:40 +0100</pubDate>
            <guid isPermaLink="false">3614581</guid>        </item>
    </channel>
</rss>

