<?xml version="1.0" encoding="iso-8859-1"?>
<!-- generator="FeedCreator 1.7.2" -->
<rss version="2.0">
    <channel>
        <title>MedWorm Tags: fragrance</title>
        <description>MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'fragrance'.</description>
        <link><![CDATA[http://www.medworm.com/rss/search.php?qu=%22fragrance%22&t=%22fragrance%22&r=Exact&o=d&f=tag]]></link>
        <lastBuildDate>Sat, 03 Sep 2011 02:48:52 +0100</lastBuildDate>
        <item>
            <title>Smells Like Social Media</title>
            <link>http://www.medworm.com/index.php?rid=4984506&amp;cid=t_106789_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F26284627%2F0%2Fneuromarketing%7ESmells-Like-Social-Media.htm</link>
            <description>We&amp;#8217;ve seen some unusual fragrance concepts, but how about a scent &amp;#8220;Made for Social Media?&amp;#8221; The new unisex fragrance, suggestively named Erox, comes from online community operator Crowdgather (CRWG). The scent incorporates synthetic human pheromones, and, according to the announcement, it has been &amp;#8220;proven to increase feelings of arousal, excitement, social warmth and friendliness in [...]
      Related StoriesScent of a BillboardYour Brain&amp;#8217;s Twitter Limit: 150 Real FriendsSensory Marketing in Retail (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4984506</comments>
            <pubDate>Wed, 29 Jun 2011 12:22:46 +0100</pubDate>
            <guid isPermaLink="false">4984506</guid>        </item>
        <item>
            <title>Cultivating Your Passions</title>
            <link>http://www.medworm.com/index.php?rid=4934331&amp;cid=t_106789_109_f&amp;fid=34750&amp;url=http%3A%2F%2Fpsychcentral.com%2Fblog%2Farchives%2F2011%2F06%2F15%2Fcultivating-your-passions%2F</link>
            <description>Many of my happiness-project resolutions are meant to help me keep my vision wide. To counteract my impulse to work all the time, I push myself, with moderate success, to follow resolutions like Force myself to wander, Take time for projects, Read at whim, and Take notes without a purpose.
And my most important resolution, of course, is to Be Gretchen.
These resolutions have dramatically changed the way I react when I develop &amp;#8212; as I sometimes do &amp;#8212; unusual interest in a new subject. Nowadays, I allow myself to follow a new passion as far as I want.
Sometimes, it’s true, I&amp;#8217;m lucky enough to have been able to turn these passions into my work. When I became obsessed with Winston Churchill, I wrote a book about Churchill. What a joy it was to write that book! My preoccupatio...</description>
            <author>World of Psychology</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4934331</comments>
            <pubDate>Wed, 15 Jun 2011 20:49:12 +0100</pubDate>
            <guid isPermaLink="false">4934331</guid>        </item>
        <item>
            <title>Latest science news with a spectral twist</title>
            <link>http://www.medworm.com/index.php?rid=4828965&amp;cid=t_106789_107_f&amp;fid=36672&amp;url=http%3A%2F%2Fwww.sciencebase.com%2Fscience-blog%2Flatest-science-news-with-a-spectral-twist.html</link>
            <description>Romantic notes &amp;#8211; Cassis base 345B, undecavertol, 1,3-oxathiane oxane, isospirene&amp;#8230; Perfume can be so romantic! But the chemical components underpinning the often-enticing and seductive smells of fragrances are, one might say equal parts art and science. One of the most intriguing elements of several fragrances, including popular perfumes like Le monde est beau by Daniela Andrier and DKNY Be Delicious by Maurice Roucel is the fruity top note &amp;#8211; blackcurrant.
Socioeconomic pollutants &amp;#8211; How much socioeconomic factors affect exposure to persistent organic pollutants, especially during vulnerable periods of life such as pregnancy and childhood, is not yet well understood. A new study has investigated the relationship between maternal social class, based on occupation type,...</description>
            <author>Sciencebase Science Blog</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4828965</comments>
            <pubDate>Mon, 16 May 2011 07:40:50 +0100</pubDate>
            <guid isPermaLink="false">4828965</guid>        </item>
        <item>
            <title>Can You Train Your Nose?</title>
            <link>http://www.medworm.com/index.php?rid=4829070&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2011%2F05%2F14%2Fcan-you-train-your-nose%2F</link>
            <description>Sarah Bellum says:
I&amp;#8217;ve always been a fan of fragrance and have even  aspired to a career as a perfumer myself.  Just imagine &amp;#8211; being one of the special few who actually get to CREATE new scents &amp;#8211; how exciting! Almost anyone can reproduce a visual memory (like a favorite place) or a sound memory (like humming a catchy tune). But it takes a special kind of person to actually &amp;#8220;remember&amp;#8221; smells in the way perfumers do.
Sadly, the so-called &amp;#8220;experts&amp;#8221; has always told me that you have to BORN with a &amp;#8220;good nose&amp;#8221; to be able to detect and remember all the thousands of scents you&amp;#8217;d have to know to create new perfumes.   Not everyone, they say,  has the right olfactory equipment to be a perfumer. Could this be true? Could I be banished f...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4829070</comments>
            <pubDate>Sat, 14 May 2011 06:01:00 +0100</pubDate>
            <guid isPermaLink="false">4829070</guid>        </item>
        <item>
            <title>Would You Buy Blood Perfume?</title>
            <link>http://www.medworm.com/index.php?rid=4768110&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2011%2F04%2F30%2Fwould-you-buy-blood-perfume%2F</link>
            <description>If you&amp;#8217;re like me, you LOVE the Twilight movies and anything else vampirically romantic. So of course you&amp;#8217;ll love this new perfume inspired by the scent of human blood.
A Milan-based company has launched a new scent called &amp;#8221;Blood Concept&amp;#8221; which comes in four varieties named after blood types. (Of course the product doesn&amp;#8217;t actually contain any real blood.) According to Antonio Zuddas, one of the product&amp;#8217;s creators &amp;#8220;Blood Concept is just a celebration of human life through an interpretation of its evolutionary process.&amp;#8221; To which I respond &amp;#8220;WTF???&amp;#8221;
Is anybody out there even remotely interested in blood perfume or do we file this one under &amp;#8220;good gag gifts for Halloween?&amp;#8221;
Would you like to hear more about ridiculous produ...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=4768110</comments>
            <pubDate>Sat, 30 Apr 2011 06:01:48 +0100</pubDate>
            <guid isPermaLink="false">4768110</guid>        </item>
        <item>
            <title>---</title>
            <link>http://www.medworm.com/index.php?rid=3687064&amp;cid=t_106789_87_f&amp;fid=36050&amp;url=http%3A%2F%2Fblisstree.com%2Flive%2F184566%2F</link>
            <description>Something smell funny to you? Check out 10 Things You Should Know About Fragrance from GOOD. We may opt for our own natural brand of sweat cologne from now on. (via GOOD)
Post from: BlissTree (Source: Breastfeeding 1-2-3)</description>
            <author>Breastfeeding 1-2-3</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3687064</comments>
            <pubDate>Tue, 22 Jun 2010 22:30:57 +0100</pubDate>
            <guid isPermaLink="false">3687064</guid>        </item>
        <item>
            <title>Smell Test: Fragrance Company Scenting Low-Income Housing to Make Residents Happy</title>
            <link>http://www.medworm.com/index.php?rid=3683592&amp;cid=t_106789_87_f&amp;fid=36050&amp;url=http%3A%2F%2Fblisstree.com%2Flive%2Fsmell-test-fragrance-company-scenting-low-income-housing-to-make-residents-happy%2F</link>
            <description>Scent-branding is part of the marketing plan for several retail outlets, hotels, and even casinos. Just step into a W Hotel and note the eerily similar smell to the last one you visited. Like color and light, smells can evoke emotions, making consumers happy and thus more likely to spend, return, and build brand loyalty.
But one scent company is actually applying this to a living space: International Flavors and Fragrances has created a special scent that they&amp;#8217;re planning to pump into a low-income housing building in the South Bronx, New York, filling the hallways and common spaces with – we kid you not – L&amp;#8217;Eau Vert du Bronx du Sur. The &amp;#8220;Green Water of South Bronx&amp;#8221; is meant to evoke happiness and optimism for the 200 building residents.
We wouldn&amp;#8217;t necessa...</description>
            <author>Breastfeeding 1-2-3</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3683592</comments>
            <pubDate>Mon, 21 Jun 2010 19:37:31 +0100</pubDate>
            <guid isPermaLink="false">3683592</guid>        </item>
        <item>
            <title>Scent of a Billboard</title>
            <link>http://www.medworm.com/index.php?rid=3690905&amp;cid=t_106789_109_f&amp;fid=34761&amp;url=http%3A%2F%2Ffeeds.feedblitz.com%2F%7E%2F14513970%2F1ik2nd%2Fneuromarketing%7EScent-of-a-Billboard.htm</link>
            <description>Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak.
The scent component of the sign operates during [...]
      CommentsI think the whole idea stinks. by Michael SanjekThere is a huge difference – department store fragrances are ... by Tracy PepePlus 5 more... (Source: Neuromarketing)</description>
            <author>Neuromarketing</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3690905</comments>
            <pubDate>Mon, 07 Jun 2010 12:20:50 +0100</pubDate>
            <guid isPermaLink="false">3690905</guid>        </item>
        <item>
            <title>Should You Avoid Fragrance in Your Skin Products?</title>
            <link>http://www.medworm.com/index.php?rid=3374237&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2010%2F03%2F17%2Fshould-you-avoid-fragrance-in-your-skin-products%2F</link>
            <description>Sere says&amp;#8230;Hi Brains! I&amp;#8217;m an Italian girl who&amp;#8217;s trying to do her best to understand something in the complicated world of skin care. I read Paula Begoun&amp;#8217;s opinion about fragrance, and from what I could understand, she&amp;#8217;s quite severe. I mean she says we should definitely go for truly fragrance-free cosmetics, since fragrance, both synthetic and organic, cause irritation. Even when we cannot actually see skin reactions (like redness etc..), still it&amp;#8217;s taking place underneath the skin&amp;#8217;s surface, leading to long-term skin damage. So..that is what i wanted to know from you..is it true we should avoid fragrance in cosmetics such as face creams etc, even if we&amp;#8217;re not allergic to any of the components of fragrance?
Left Brain smells something fishy
Wh...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3374237</comments>
            <pubDate>Wed, 17 Mar 2010 06:44:36 +0100</pubDate>
            <guid isPermaLink="false">3374237</guid>        </item>
        <item>
            <title>Is It Okay To Change The Way A Flower Smells?</title>
            <link>http://www.medworm.com/index.php?rid=3306956&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2010%2F02%2F25%2Fis-it-okay-to-change-the-way-a-flower-smells%2F</link>
            <description>As Shakespeare once said: &amp;#8220;A rose by any other name would smell like root beer.&amp;#8221; Actually that&amp;#8217;s what the great Bard would have said if had he read this Discovery.com story about customized flower fragrances.
Root beer roses
Scientists at the University of Florida have figured out how to change the scent of a flower by genetically altering the plant &amp;#8211; they have literally made roses that smell like root beer and petunias smell like wintergreen. In addition to custom-scented bouquets, this discovery could also lead to new perfume notes.
The research is not as frivolous as you might think, though. They&amp;#8217;re actually trying to find ways to increase pollination of fruit producing plants to increase crop yield.
What do YOU think? Would you want &amp;#8220;designer flowers...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3306956</comments>
            <pubDate>Thu, 25 Feb 2010 06:05:02 +0100</pubDate>
            <guid isPermaLink="false">3306956</guid>        </item>
        <item>
            <title>Why Guys May Like You Better If You Don’t Wear Perfume</title>
            <link>http://www.medworm.com/index.php?rid=3259089&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2010%2F02%2F10%2Fwhy-guys-may-like-you-better-if-you-dont-wear-perfume%2F</link>
            <description>In a study that&amp;#8217;s sure to be controversial, the journal Psychological Science reports (via Science Daily) that women may be wasting billions of dollars every year on perfume because the natural odor may be more attractive to men.
Periodic perfumery
The study was designed to test the hypothesis that male testosterone levels can be  effected by odor signals from females, especially during ovulation. The researchers had male volunteers sniff tee shirts worn by women in different phases of their menstrual cycles. The amount of testosterone in the men&amp;#8217;s saliva was then measured. The results showed that guys who smelled the shirts of ovulating women had more testosterone in their spit. Even more interesting, these guys rated the odor of the shirts worn by ovulating women as more ple...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3259089</comments>
            <pubDate>Wed, 10 Feb 2010 06:05:16 +0100</pubDate>
            <guid isPermaLink="false">3259089</guid>        </item>
        <item>
            <title>Why Do Perfume And Body Spray Smell Different On You?</title>
            <link>http://www.medworm.com/index.php?rid=3092806&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2009%2F12%2F16%2Fwhy-do-perfume-and-body-spray-smell-different-on-you%2F</link>
            <description>Neveen needs to know&amp;#8230;I know a girl who wears exactly my same perfume (actually my body spray).  You can tell she&amp;#8217;s been there from how the place smells afterwards. So why doesn&amp;#8217;t my perfume last long enough to be in my own room? Is there some sort of &amp;#8220;way&amp;#8221; to apply body spray or is it just skin types?
The Right Brain responds:
As Jami and EKD45 pointed out in our Forum, there could be several answers to your puzzling perfume question.
The dose does it
From your question, the problem could be simply a difference in fragrance intensity.  If that&amp;#8217;s the case, it could be the dose. If she&amp;#8217;s applying a lot more it&amp;#8217;s logical that there will be more residue when she leaves the room.
Concentrate on concentration
The type of fragrance is also importa...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=3092806</comments>
            <pubDate>Wed, 16 Dec 2009 06:01:25 +0100</pubDate>
            <guid isPermaLink="false">3092806</guid>        </item>
        <item>
            <title>Why Does Kate Moss Spend More On Perfume Than Gasoline?</title>
            <link>http://www.medworm.com/index.php?rid=2902854&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2009%2F10%2F18%2Fwhat-does-kate-moss-spend-more-on-perfume-than-gasoline%2F</link>
            <description>Mid Brain reports:

In one of the oddest stories I&amp;#8217;ve heard in a while, Kate Moss admitted that she thinks gasoline is one of the best scents in the world. According to the report I read at CosmeticsDesign.com (which I have to assume is partially tongue in cheek)  she is considering creating a gasoline-inspired perfume. This started me wondering what perfumes would cost if we bought them like we do gasoline &amp;#8211; by the gallon!
Velvet Hour by Kate Moss
Description: With her new fragrance, Kate invites you to be part of her Velvet Hour, a brief, precious moment as dusk settles, when the air is electrified with possibility.  It is all about entering an intimate, almost ritualistic moment of intense sensuality and seduction.
Cost per ounce of fragrance = $40/ounce
Cost if it was a ...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2902854</comments>
            <pubDate>Sun, 18 Oct 2009 06:01:58 +0100</pubDate>
            <guid isPermaLink="false">2902854</guid>        </item>
        <item>
            <title>GMO Coming to Your Cosmetics?</title>
            <link>http://www.medworm.com/index.php?rid=2879505&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2009%2F10%2F10%2Fgmo-coming-to-your-cosmetics%2F</link>
            <description>Mid Brain reports&amp;#8230;
Scientists have recently developed a way to genetically modify certain flowers to produce higher levels of fragrant compounds.  This research may even lead to the development of flower-odor producing yeast lines which would eliminate the need for flower harvesting.  Depending on your feelings about GMOs (genetically modified organisms) this could be good or bad news.
What are GMOs?
GMOs are plants (or animals) that have been genetically manipulated to express some useful trait. In this research, scientists took petunia plants and inserted a gene from another flowering plant to get the petunias to produce more fragrant compounds.  It worked.  These new plants make 10 times the odor molecules as natural petunias.
GMO controversy
While the benefits of genetically ...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2879505</comments>
            <pubDate>Sat, 10 Oct 2009 06:01:26 +0100</pubDate>
            <guid isPermaLink="false">2879505</guid>        </item>
        <item>
            <title>How Many Nostrils Does It Take To Smell Acqua di Gio?</title>
            <link>http://www.medworm.com/index.php?rid=2730205&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2009%2F08%2F25%2Fhow-many-nostrils-does-it-take-to-smell-acqua-di-gio%2F</link>
            <description>Mid Brain reports:
Here&amp;#8217;s an interesting olfactory tidbit: When you smell two fragrances at the same time your brain alternates between using your left nostril and right nostril.  This surprising scent story comes to us from the September 2009 issue of the journal Current Biology, courtesy of Science Centric.
Hostile Nostils?
According to researchers at Rice University in Houston, the study is the first demonstration of nasal rivalry and could contribute to a much broader understanding of how our olfactory system works. In their study researchers used two chemicals: phenyl ethyl alcohol, which smells like a rose, and n-butanol, which smells like a magic marker pen. (If I was running the study I would have used something a little more appealing like Acqua di Gio and Hugo Boss.)
Doubl...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2730205</comments>
            <pubDate>Tue, 25 Aug 2009 06:01:48 +0100</pubDate>
            <guid isPermaLink="false">2730205</guid>        </item>
        <item>
            <title>Who Wants Perfume Delivered Right Through Your Computer?</title>
            <link>http://www.medworm.com/index.php?rid=2511828&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2009%2F06%2F21%2Fwho-wants-perfume-delivered-right-through-your-computer%2F</link>
            <description>Mid Brain reports&amp;#8230;
NTT Communications is looking for people to participate in a trial of their new i-Aroma device. Unfortunately, they&amp;#8217;re only testing it in Japan so if you&amp;#8217;re in the US or EU, sorry.  But if you want, here&amp;#8217;s the link anyway.
i-Aroma technology
This new technology is essentially a tiny perfume factory on your tabletop. It is loaded with 6 base oils that are mixed together after receiving commands from a computer. So, someone can transmit a fragrance recipe to you from across the world and you&amp;#8217;ll smell it right in your house. This could represent the future of fragrance.
I wonder when they are going to come out with an iPhone app for this thing. Imagine, sending someone a fragrant text message. That could be fun. Of course, based on the number ...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2511828</comments>
            <pubDate>Sun, 21 Jun 2009 06:44:38 +0100</pubDate>
            <guid isPermaLink="false">2511828</guid>        </item>
        <item>
            <title>More Ways Women Are Better Than Men</title>
            <link>http://www.medworm.com/index.php?rid=2380946&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2009%2F04%2F30%2Fmore-ways-women-are-better-than-men%2F</link>
            <description>I wonder why the Beauty Brains never do studies like this.   Here are a few reports that demonstrate some interesting findings about our sense of smell.
Women smell better
Women are better at smelling things than men. Researchers at the Monell Chemical Senses Center in Philadelphia conducted a study to see how well fragrances hid or covered body odor. They took smelly scents and combined them with different perfumes. Out of the 32 fragrances tested, women were only fooled by 2 of them. For men, 19 of the fragrances worked.
This explains why your boyfriend thinks his deodorant shower works but you don&amp;#8217;t.
Scent will tell
Researchers also found that women can tell when a man is interested in her from his body odor. You can read the article for the study details but essentially they fou...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2380946</comments>
            <pubDate>Thu, 30 Apr 2009 06:44:32 +0100</pubDate>
            <guid isPermaLink="false">2380946</guid>        </item>
        <item>
            <title>10 Strangest Fragrances You Can Actually Buy</title>
            <link>http://www.medworm.com/index.php?rid=2055763&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F12%2F22%2F10-strangest-fragrances-you-can-actually-buy%2F</link>
            <description>When we’re not answering questions, we here at the Beauty Brains read press releases, Twitter feeds, RSS feeds, blogs, and just generally Internet surf to find the latest news in the world of cosmetics. A recent story about Burger King launching a fragrance inspired this post about 10 strange fragrances.
10 Weird Fragrances
1. Burger King Fragrance
According to this story, American fast food giant, Burger King is launching a men’s body spray known as “Flame”. It claims to be a “scent of seduction with a hint of flame-broiled meat.” You can purchase it through their website, Firemeetsdesire.com
And I thought the Axe marketing was strange
2. Kiss Fragrance
Would anyone really want to wear a fragrance dedicated to four sweaty guys in demon makeup?  Someone thinks so because you ca...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2055763</comments>
            <pubDate>Mon, 22 Dec 2008 06:44:31 +0100</pubDate>
            <guid isPermaLink="false">2055763</guid>        </item>
        <item>
            <title>Digitized Fragrances Coming to a Computer Near You?</title>
            <link>http://www.medworm.com/index.php?rid=2005537&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F12%2F03%2Fdigitized-fragrances-coming-to-a-computer-near-you%2F</link>
            <description>How would you like to download your favorite fragrance as easily as getting a song off iTunes? Well, if things develop as these researchers think it might, you could be doing just that.
According to scientists at the Weizmann Institute, they&amp;#8217;ve been able to create an odor map showing relative similarities between smells. They did this by listing chemical characteristics of 250 known odorants and identifying the most important in terms of smell. They looked at brain scans of animals exposed to these smells and found similar odors produced similar scans. They were then able to predict brain scan patterns based on chemical characteristics of unknown odors.
When this map gets more detailed, scientists will be able to analyze a fragrance, generate a digital &amp;#8220;map&amp;#8221; and communica...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=2005537</comments>
            <pubDate>Wed, 03 Dec 2008 06:15:38 +0100</pubDate>
            <guid isPermaLink="false">2005537</guid>        </item>
        <item>
            <title>GMO Coming to Your Cosmetics?</title>
            <link>http://www.medworm.com/index.php?rid=1905773&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F10%2F25%2Fgmo-coming-to-your-cosmetics%2F</link>
            <description>Mid Brain reports&amp;#8230;
Scientists have recently developed a way to genetically modify certain flowers to produce higher levels of fragrant compounds.  This research may even lead to the development of flower-odor producing yeast lines which would eliminate the need for flower harvesting.  Depending on your feelings about GMOs (genetically modified organisms) this could be good or bad news.
What are GMOs?
GMOs are plants (or animals) that have been genetically manipulated to express some useful trait. In this research, scientists took petunia plants and inserted a gene from another flowering plant to get the petunias to produce more fragrant compounds.  It worked.  These new plants make 10 times the odor molecules as natural petunias.
GMO controversy
While the benefits of genetically ...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1905773</comments>
            <pubDate>Sat, 25 Oct 2008 05:44:26 +0100</pubDate>
            <guid isPermaLink="false">1905773</guid>        </item>
        <item>
            <title>What Makes Some Perfumes Last So Long</title>
            <link>http://www.medworm.com/index.php?rid=1888964&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F10%2F20%2Fwhat-makes-some-perfumes-last-so-long%2F</link>
            <description>Jansen Needs Justification:
Hi to both Left and Right Brains, I am currently using a eau de parfum called Allure Homme Sport by Chanel, and it is the MOST long-lasting fragrance ever. (And Yes, I am a bloke ). One of my chemist friends told me that this is to do with the exclusive alcohol that Chanel uses in their perfumes, as it probably has a low boiling point and so the fragrances are more volatile. I wonder how true this statement is? Thanks in advanced!
The Left Brain is Left Justified:
Thanks for the question Jansen, it&amp;#8217;s always a special treat when we hear from our male readers! But while we chemists usually stick together, we have to disagree with your friend&amp;#8217;s assessment of why Allure lasts so long. To explain why, we have to give you a quick lesson on fragrance chemis...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1888964</comments>
            <pubDate>Mon, 20 Oct 2008 05:01:21 +0100</pubDate>
            <guid isPermaLink="false">1888964</guid>        </item>
        <item>
            <title>Why Does Kate Moss Spend More On Perfume Than Gasoline?</title>
            <link>http://www.medworm.com/index.php?rid=1825417&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F09%2F24%2Fwhat-does-kate-moss-spend-more-on-perfume-than-gasoline%2F</link>
            <description>Mid Brain muses:

In one of the oddest stories I&amp;#8217;ve heard in a while, Kate Moss admitted that she thinks gasoline is one of the best scents in the world. According to the report I read at CosmeticsDesign.com (which I have to assume is partially tongue in cheek)  she is considering creating a gasoline-inspired perfume. This started me wondering what perfumes would cost if we bought them like we do gasoline - by the gallon! 
Velvet Hour by Kate Moss
Description: With her new fragrance, Kate invites you to be part of her Velvet Hour, a brief, precious moment as dusk settles, when the air is electrified with possibility.  It is all about entering an intimate, almost ritualistic moment of intense sensuality and seduction.
Cost per ounce of fragrance = $40/ounce
Cost if it was a gallon...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1825417</comments>
            <pubDate>Wed, 24 Sep 2008 05:01:58 +0100</pubDate>
            <guid isPermaLink="false">1825417</guid>        </item>
        <item>
            <title>Bond No. 9 Fragrance Review</title>
            <link>http://www.medworm.com/index.php?rid=1195812&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F02%2F02%2Fbond-no-9-fragrance-review%2F</link>
            <description>From The Beauty Brains Forum Member: Taiwanese Girl
I was beyond amazed to be given the opportunity to sniff and test out 14 different Bond No. 9 perfumes. Yes, you read that right, 14 different scents. Being a somewhat newbie to the scent business, it was a tad overwhelming, but oh so rewarding.
Scent is such a subjective and personal matter. What I think smells wonderful might smell like poop to you. I do want to make this disclaimer first: I&amp;#8217;m a sucker for citrus notes and jasmine. However, I think I have a pretty picky nose, and the scents I like are quite universal. Hopefully that&amp;#8217;ll mean that the three scents I&amp;#8217;ve picked out of all of Bond No. 9&amp;#8217;s women&amp;#8217;s perfumes are ones that you will all enjoy.
Best of Bond
With that being said, here are my top three ...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1195812</comments>
            <pubDate>Sat, 02 Feb 2008 05:02:20 +0100</pubDate>
            <guid isPermaLink="false">1195812</guid>        </item>
        <item>
            <title>How Your Perfume Can Predict Mental Illness</title>
            <link>http://www.medworm.com/index.php?rid=1150618&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F01%2F15%2Fhow-your-perfume-can-predict-mental-illness%2F</link>
            <description>Sarah Bellum says: 
I thought that wearing waaaay too much perfume was a sign of bad fashion sense, kind of like the Christian Dior mess that Charlize Theron wore to last year’s Academy Awards. But according to Science Daily.com, scientists from Tel Aviv University say that overdosing on fragrance may be a sign of a much deeper psychological problem – depression.
The study, published in the journal Arthritis and Rheumatism, shows a link between depression and the way your body’s sense of smell works. Their findings indicate “that women who are depressed are also losing their sense of smell, and may overcompensate by using more perfume.” A member of the research team, Prof. Yehuda Shoenfeld, even suggests that aromatherapy could be part of the treatment regimen for depression.
Hey...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1150618</comments>
            <pubDate>Tue, 15 Jan 2008 05:01:37 +0100</pubDate>
            <guid isPermaLink="false">1150618</guid>        </item>
        <item>
            <title>Like Celebrities, Fragrances Can Go Bad</title>
            <link>http://www.medworm.com/index.php?rid=1123685&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2008%2F01%2F01%2Flike-celebrities-fragrances-can-go-bad%2F</link>
            <description>Erin asks: Does perfume expire and if it does is it bad to use it?
Sarah Bellum sniffs out a response: Since I have the biggest fragrance collection of all the Beauty Brains, I told Lefty I’d answer your question Erin. Here’s the scoop:
Perfume chemistry
It takes dozens, sometimes HUNDREDS! of different chemicals to make perfume smell so sweet. Some of those chemicals can react with each other and change over time. (If you wanna be a real geek about it you can learn more by reading the Brains’ Fragrance Science series.)
These reactions can make fragrances “go bad” over time. When that happens some of the scents change and the fragrance doesn’t smell as pretty. So once a fragrance expires you’ll know it because you just won’t like it anymore. Can it be bad for your skin? Lot...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1123685</comments>
            <pubDate>Tue, 01 Jan 2008 05:02:23 +0100</pubDate>
            <guid isPermaLink="false">1123685</guid>        </item>
        <item>
            <title>Record Fragrance As Easy As a Fergie Song</title>
            <link>http://www.medworm.com/index.php?rid=1094110&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F12%2F14%2Frecord-fragrance-as-easy-as-a-fergie-song%2F</link>
            <description>Here&amp;#8217;s a fascinating bit of technology that may someday allow you to actually &amp;#8220;record&amp;#8221; odors as easily as recording sounds. Engineers at the Tokyo Institute of Technology have created a device that captures odors, analyzes them, and then reproduces them using a mixture of 96 different chemicals. In this system, computers quickly do the same work that trained perfumers (the scientists who create fragrances) have taken decades of training to master. Reportedly, they&amp;#8217;ve reliably reproduced odors such as orange, lemon, banana, and melon. The perfumers might not agree that the quality of the reproduced odor is as good but it&amp;#8217;s a start.  Someday you may be able to reproduce any fragrance you want in your own home. Of course, it&amp;#8217;s a year later and no product is...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1094110</comments>
            <pubDate>Fri, 14 Dec 2007 06:14:15 +0100</pubDate>
            <guid isPermaLink="false">1094110</guid>        </item>
        <item>
            <title>Diesel Fuel For Life Fragrance</title>
            <link>http://www.medworm.com/index.php?rid=1064559&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F12%2F02%2Fdiesel-fuel-for-life-fragrance%2F</link>
            <description>The Beauty Brains Forum Member Purple Rules reviews Diesel Fuel For Life fragrance.
The bottle for Diesel Fuel For Life warns me to “use with caution.” I don’t know why. It’s not a daring fragrance; no need to worry about emptying the elevator with this.
Sniffing Skittles
The fruity top notes smell just like Skittles! Then it dries down to very generic, fruity heart notes but it’s an artificial fruity smell like the overly sweet, fruit candy that kids like. It’s almost medicinal at times and then it becomes very powdery and slightly less sweet at the end.
You&amp;#8217;re an animal
It’s described as having “a heart of jasmine, intensified by indole, a floral-animal note that is found naturally in jasmine” but I get none of that. Indole doesn’t smell particularly good on its...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=1064559</comments>
            <pubDate>Sun, 02 Dec 2007 11:33:02 +0100</pubDate>
            <guid isPermaLink="false">1064559</guid>        </item>
        <item>
            <title>DIY Cosmetics - Fun With Fragrance</title>
            <link>http://www.medworm.com/index.php?rid=999421&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F11%2F02%2Fdiy-cosmetics-fun-with-fragrance%2F</link>
            <description>I&amp;#8217;m not lucky like the other Beauty Brains because I don&amp;#8217;t have access to a lab for making all the cosmetics my heart desires. However, here&amp;#8217;s a kit from Thames &amp; Kosmos that will appeal to budding perfumer in all of us. The Perfume Science kit is a mini-lab complete with a variety of perfume oils, mixing vessels and book explaining the basic science behind it all. The kit is uber-cute but be careful. I got some lavender oil on my hand and I&amp;#8217;m still smelling it 2 days later.
Where do YOU find the best recipes for home-made cosmetics? Leave a comment and let the rest of the closet cosmetic chemists in the Beauty Brains community know about it.
-Mid Brain (Source: thebeautybrains.com)</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=999421</comments>
            <pubDate>Fri, 02 Nov 2007 06:24:06 +0100</pubDate>
            <guid isPermaLink="false">999421</guid>        </item>
        <item>
            <title>Reebok’s Scented Bra: A Breathmint For Breasts</title>
            <link>http://www.medworm.com/index.php?rid=906990&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F09%2F27%2Freeboks-scented-bra-a-breathmint-for-breasts%2F</link>
            <description>Hi Beauty Brains community!
Sarah Bellum here with another new product commentary. A few weeks ago the new Reebok Pulse Scented Bra Top was all over beauty blogs like That’s Fit and FitSugar. But the Right Brain thought this idea was worth of my comments too.
In case you missed it, this work out top actually releases a peppermint fragrance as you sweat. It’s certainly an interesting concept but totally gimmicky. I’ll leave to the Left Brain to explain how the peppermint fragrance will eventually leach out of the polymeric fabric mesh and this top will end up as just another bright orange sports bra. And the Right Brain can chime in on the increased potential for skin irritation from essential oils. Me, I just want to make fun of the product description:

Quickly moves moisture off yo...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=906990</comments>
            <pubDate>Thu, 27 Sep 2007 05:01:58 +0100</pubDate>
            <guid isPermaLink="false">906990</guid>        </item>
        <item>
            <title>Feeling Tired?  It Might Be What You Smell</title>
            <link>http://www.medworm.com/index.php?rid=875138&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F09%2F16%2Ffeeling-tired-it-might-be-what-you-smell%2F</link>
            <description>Here&amp;#8217;s a bit of odor research showing that symptoms like fatigue, chest pain and lower back pain may actually be related to the odors you&amp;#8217;re smelling.
Researchers had 194 people keep track of their stress levels and odor experiences over the course of 8 days. What they found was that physical symptoms actually got worse after people experienced intense odors. They don&amp;#8217;t know exactly how the two are related but they believe that the memory of the odor becomes linked to the pain which triggers the sensation.
So what can the Beauty Brains community do about it? Well, you might keep a diary like the people in this study did. Anytime you feel fatigued or pain write down all the things that you smell. You may start to notice a pattern and start avoiding odors that trigger the s...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=875138</comments>
            <pubDate>Sun, 16 Sep 2007 13:25:31 +0100</pubDate>
            <guid isPermaLink="false">875138</guid>        </item>
        <item>
            <title>Pubic Perfume: Scent of A Woman</title>
            <link>http://www.medworm.com/index.php?rid=793893&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F08%2F12%2Fscent-of-a-woman-literally%2F</link>
            <description>Hey Brainiacs, Sarah Bellum here with an interesting, although somewhat off-color, product review. This one comes from Fauxmccoy in the Beauty Brains Forum. You should join the forum if you want to get all the behind the scenes scoops and sexy chit-chat that&amp;#8217;s too provocative for the blog.
Case in point: Faux tipped us off to a new fragrance product that I guarantee is unlike anything you’ve ever seen. (This one’s not for the kiddies, so if you’re under 18 stop reading this now. I mean it! Ok kids, have you stopped reading? Good. Still not reading? You’d better not be, or I WILL call your parents, you little brats. Alright, that&amp;#8217;s better. Here we go…)
The product Faux referred to is called VULVA and according to their website it’s a “precious vaginal odor filled i...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=793893</comments>
            <pubDate>Sun, 12 Aug 2007 06:05:03 +0100</pubDate>
            <guid isPermaLink="false">793893</guid>        </item>
        <item>
            <title>Return To Your Childhood With Demeter Fragrances</title>
            <link>http://www.medworm.com/index.php?rid=644534&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F05%2F29%2Freturn-to-your-childhood-with-demeter-fragrances%2F</link>
            <description>I stumbled upon this story in the great magazine Chemical &amp; Engineering News (well, great for a card carrying member of the American Chemical Society anyway).  There&amp;#8217;s a fabulous column called Newscripts where they find all sorts of quirky and interesting stories about the world of chemistry.
In this article, they report on a fragrance company called Demeter who is producing products designed to bring you back to your childhood days.  The odor receptors in your nose are directly linked to the olfactory lobe in your brain.  As a result, odors can trigger some of the most intense childhood memories possible.  These are typically more intense than both visual and audio induced memories.
The Demeter Fragrance Library has a host of smells such as Orange Cream Soda, Thunderstorm an...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=644534</comments>
            <pubDate>Wed, 30 May 2007 02:59:48 +0100</pubDate>
            <guid isPermaLink="false">644534</guid>        </item>
        <item>
            <title>How important is fragrance in your life?</title>
            <link>http://www.medworm.com/index.php?rid=590735&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F05%2F05%2Fhow-important-is-fragrance-in-your-life%2F</link>
            <description>Did you know that about 400,000 people in the US were born without a sense of smell? These people have a condition known as anosmia and effects not only their sense of smell but also their ability to taste. (Here&amp;#8217;s one author&amp;#8217;s experience with anosmia). Why most can&amp;#8217;t smell is mystery but that may be changing.
You can imagine how unfortunate it is, especially when it comes to using perfumes or heavily scented beauty products from places like Lush or Bath &amp; Body Works. Without fragrance people would have a very difficult time noticing any difference between various products.
Does fragrance make the beauty product?
In fact, brands like Philosophy are all about fragrance. Let&amp;#8217;s compare a couple of their products.
Philosophy Vanilla Birthday Cake 3-in-1 shampoo
Wate...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=590735</comments>
            <pubDate>Sat, 05 May 2007 11:11:22 +0100</pubDate>
            <guid isPermaLink="false">590735</guid>        </item>
        <item>
            <title>Time Travel For Your Nose</title>
            <link>http://www.medworm.com/index.php?rid=508728&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F03%2F29%2Ftime-travel-for-your-nose%2F</link>
            <description>Archeologists have discovered a Sephora store from  2000 B.C.
Ok, it’s not really Sephora, but it is believed to be the world’s oldest perfume factory.
Appropriately located on Cyprus, said to be home to Venus the Goddess of love, this factory still contains the original distilling equipment along with ingredients like olive oil, pine, coriander, laurel, bergamot, parsley and bitter almonds. The laboratory they uncovered is over 40,000 square feet and includes rooms dedicated to olive pressing, copper refining, and fragrance oil storage. According to the researchers, the plant employed dozens of people.
But the really cool thing is that these scientists have used the remnants of this ancient factory to recreate scents that are 4,000 years old.  They duplicated the original perfumes us...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=508728</comments>
            <pubDate>Thu, 29 Mar 2007 16:11:11 +0100</pubDate>
            <guid isPermaLink="false">508728</guid>        </item>
        <item>
            <title>The Worlds First Virtual Perfume</title>
            <link>http://www.medworm.com/index.php?rid=498430&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F03%2F24%2Fthe-worlds-first-virtual-perfume%2F</link>
            <description>According to Global Cosmetics Industry, Coty UK, maker of fine fragrance lines like Vera Wang, J. Lo, Kenneth Cole, Baby Phat, and of course Calvin Klein, are set to introduce the world’s first cyber-scent.
The company has just announced that its newest fragrance, ck IN2U, will be launched in the virtual world of Second Life (www.secondlife.com). In case you’re not familiar with Second Life, it’s an online community where visitors can live, shop, work, play, and date, just like the real world. Well, except that it’s NOT real.
Nonetheless, now you’ll be able to &amp;#8220;pick up&amp;#8221; virtual bottles of the new ck fragrances and spray other Second Lifers with fizzing fragrance bubbles to start a conversation. Just like the women at the real fragrance counters in the mall. Well, exce...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=498430</comments>
            <pubDate>Sat, 24 Mar 2007 05:01:39 +0100</pubDate>
            <guid isPermaLink="false">498430</guid>        </item>
        <item>
            <title>Fragrance Science Part 4: Formulating Finished Products</title>
            <link>http://www.medworm.com/index.php?rid=467978&amp;cid=t_106789_117_f&amp;fid=34808&amp;url=http%3A%2F%2Fthebeautybrains.com%2F2007%2F03%2F12%2Ffragrance-science-part-4-formulating-the-finished-product%2F</link>
            <description>In parts 1, 2, and 3 of this series, we talked about how fragrances are created by Fragrance Houses and sent to cosmetic manufacturers. In the fourth and final part we’ll talk about the issues chemists face when putting a fragrance into a finished product.
Adding Fragrance
Adding fragrance to a shampoo, body lotion, facial cleanser, or any other product, is not as easy as you might think. Chemists must first ensure that the fragrance can be properly mixed into the formula base. This may be tricky because fragrances are oily materials and may not be fully soluble in all types of formulas. If this is the case, additional chemicals called solubilizing agents can be added. (If you read the back of the bottle, a solubilizer typically looks like like &amp;#8220;Polysorbate&amp;#8221; followed by a num...</description>
            <author>thebeautybrains.com</author>
            <type>blogs</type>
        <comments>http://www.medworm.com/rss/comments.php?id=467978</comments>
            <pubDate>Mon, 12 Mar 2007 05:01:31 +0100</pubDate>
            <guid isPermaLink="false">467978</guid>        </item>
    </channel>
</rss>

