MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'health marketing'. Sat, 03 Sep 2011 02:34:00 +0100 http://www.medworm.com/index.php?rid=3695815&cid=t_228472_151_f&fid=35805&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Ftwelvestepfacilitation%2FwAgT%2F%7E3%2FOQI8rLELy04%2F   There is a culture clash between alcohol marketing and public health aspirations It is of no coincidence that a number of recent Harm Reduction Digests have addressed the issue of the reduction of alcohol-related harm. Despite the dominant focus on illicit drug use in the popular discourse, alcohol remains Australia’s number one drug problem, as it is in many other developed countries. Munro and de Wever use the ‘four Ps’ of marketing: product, price, place and promotion, to critique the two decades industry self-regulation of alcohol marketing. They conclude that if we are going to develop policies which effectively change Australian drinking culture to reduce alcohol-related harm, we need first to accept that the alcohol industry and the health field have ... Twelve Step Facilitation.com blogs http://www.medworm.com/rss/comments.php?id=3695815 Wed, 23 Jun 2010 07:13:04 +0100 3695815 http://www.medworm.com/index.php?rid=2442747&cid=t_228472_150_f&fid=38374&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FkqFYHC1xQKc%2Flive-broadcasting-from-your-surgery.html (Source: ePharma Summit) ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=2442747 Wed, 27 May 2009 14:05:00 +0100 2442747 http://www.medworm.com/index.php?rid=2223392&cid=t_228472_113_f&fid=36670&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fmsdn%2Fhealthblog%2F%7E3%2Fqk-yNw2D9PI%2Fyour-healthcare-organization-s-new-front-door.aspx Portal   (pôr'tl, pōr'-)  n.   A doorway, entrance, or gate, especially one that is large and imposing. An entrance or a means of entrance: the local library, a portal of knowledge. A website considered as an entry point to other websites, often by being or providing access to a search engine.     It’s true!  A website or portal is your healthcare organization’s new front door.   A hospital or clinic website is no longer a “nice to have”.  It  is a “have to have”.  And it isn’t enough for your organization’s website to offer brochure-ware about your facility and service lines.  A portal is now the hospital’s or clinic’s transactional nervous center for patients, staff, business partners, and community m... HealthBlog blogs http://www.medworm.com/rss/comments.php?id=2223392 Thu, 26 Feb 2009 22:28:56 +0100 2223392 http://www.medworm.com/index.php?rid=1220873&cid=t_228472_151_f&fid=35805&url=http%3A%2F%2Ftwelvestepfacilitation.com%2Fculture-clash-of-alcohol-health-versus-sales%2F   There is a culture clash between alcohol marketing and public health aspirations It is of no coincidence that a number of recent Harm Reduction Digests have addressed the issue of the reduction of alcohol-related harm. Despite the dominant focus on illicit drug use in the popular discourse, alcohol remains Australia’s number one drug problem, as it is in many other developed countries. Munro and de Wever use the ‘four Ps’ of marketing: product, price, place and promotion, to critique the two decades industry self-regulation of alcohol marketing. They conclude that if we are going to develop policies which effectively change Australian drinking culture to reduce alcohol-related harm, we need first to accept that the alcohol industry and the health field have ... Twelve Step Facilitation.com blogs http://www.medworm.com/rss/comments.php?id=1220873 Sun, 10 Feb 2008 12:34:44 +0100 1220873 http://www.medworm.com/index.php?rid=1162011&cid=t_228472_87_f&fid=34872&url=http%3A%2F%2Fwww.healthbolt.net%2F2008%2F01%2F18%2Frx-club-show-the-oscar-goes-to%2F Bet you didn’t know that there was an award show for pharmaceutical product and promotion advertising. Neither did I until I ran across this Street Anatomy post. So I course I had to go and investigate. What I found was a treasure trove of advertising posters for all things health. Turns out that the RX Club Show has been around for years. It was created in 1986 to provide a worldwide forum that acknowledges the work and creative of pharmaceutical product advertising and promotion. Each year a group of experts gather and determine the award winners based solely on creative concept and innovation. Here’s some of my favorites…   My advice. Head over to the site and check out the whole list of gold, silver, and awards of excellence advertisements. It’s worth it... Healthbolt blogs http://www.medworm.com/rss/comments.php?id=1162011 Sat, 19 Jan 2008 03:06:45 +0100 1162011 http://www.medworm.com/index.php?rid=1129364&cid=t_228472_87_f&fid=34872&url=http%3A%2F%2Fwww.healthbolt.net%2F2008%2F01%2F03%2Fyour-vote-should-food-packaging-be-more-black-and-white%2F Photo Credit Reading food labels can be a lot like studying for NASA privileges or deciphering a cryptic code. It takes a lot of work, it takes a lot of effort, and it takes a lot of time…which most of us don’t have. So when Shape magazine posted a poll online asking whether a food’s packaging should clearly state whether or not it meets healthy guidelines, I got wondering what you all would say. In your opinion, should a manufacturer be forced to disclose whether a food item is a “healthy” choice on its packaging, or no? If yes, would you still buy an item even if it was designated “Unhealthy”? If you vote “No”, what would be your suggestion for consumers trying to assess a product’s health quotient? After you discuss, I’ll... Healthbolt blogs http://www.medworm.com/rss/comments.php?id=1129364 Fri, 04 Jan 2008 03:13:09 +0100 1129364 http://www.medworm.com/index.php?rid=1120787&cid=t_228472_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F207607596%2F The Ransom Notes “public awareness” campaign is over but the notion that autistic children have been “kidnapped” remains: See the December 28th Palm Beach Daily News (which also comments on the “epidemic nature of autism”). (Last time I checked my autistic was right here beside me—-on a Southwest Airlines flight from California back to Philadelphia.) Share This (Source: Autism Vox) Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1120787 Fri, 28 Dec 2007 16:20:28 +0100 1120787 http://www.medworm.com/index.php?rid=1111887&cid=t_228472_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F204245467%2F “Ransom Notes” has come and gone: Some in the advertising world are noting that the ads were just “too hot to handle.” The December 20th The Scientist posts that Psychiatrist kills ads to pay ransom. And now, as Club 166 reminds us, comes the hard part. As one commenter asked, what would be an “effective public awareness campaign for child mental health”—-a campaign that would not only address issues of treatment, but of access to care? What about medication for children? Furious Seasons notes that the FDA’s psychopharmacologic drugs advisory committee lacks a consumer representative: Do parents of autistic children and autistic persons think they should have a say in this? (Just yesterday morning, after a holiday party with Charlie’s... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1111887 Fri, 21 Dec 2007 23:29:38 +0100 1111887 http://www.medworm.com/index.php?rid=1106272&cid=t_228472_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F202929527%2F UPDATE: Please go here to read a statement from the Autistic Self-Advocacy Network: “Nothing About Us, Without Us!” From Dr. Harold Koplewicz on the NYU Child Study Center’s website: The campaign succeeded in getting people’s attention and sparking dialogue, but much of the debate centered on the ads instead of the issues. We’ve received thousands of calls and letters from parents, mental health professionals, educators, advocates, and concerned third parties, all of whom are passionate about helping children. While many people praised the campaign and urged us to stay the course, others were troubled by it. Though we meant well, we’ve come to realize that we unintentionally hurt and offended some people. We’ve read all the emails, both pro and con, lis... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1106272 Wed, 19 Dec 2007 20:07:29 +0100 1106272 http://www.medworm.com/index.php?rid=1103501&cid=t_228472_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F202442435%2F I just got off the phone with a TV producer who wants to do a segment on the by-now-beyond infamous “Ransom Notes” ad campaign that the New York York University Child Study Center has created to raise what it deems “public awareness” about six childhood psychiatric disorders” that are (it says) “one of America’s last remaining silent public health epidemics.” The producer wished to interview someone who is critical of the campaign in northern New Jersey (that more or less describes me) and also to film an autistic child at home with his or her family. That won’t be us. I obviously write a lot about Charlie here, but, aside from a very occasional photo, my son is represented here through words alone. I especially like to describe our adv... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1103501 Tue, 18 Dec 2007 23:32:14 +0100 1103501 http://www.medworm.com/index.php?rid=1097695&cid=t_228472_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F201359897%2F Updated 7.56pm EST with a link to a new post on “Ransom Notes.” Retailers face an ominous holiday sign is the headline for a just-posted story in the New York Times about slow sales of women’s clothing so far this holiday season: But the signs with the really chilling message are already up and around New York. We went to a friend’s party in Brooklyn last night and then onto lower Manhattan (more on that later….) and saw nary a Ransom Notes ad. But I think if we had gone to some more well-traveled places we would have seen them; friends in NYC note that they have definitely seen them. And while the ads seem to have been removed from the New York University Child Study Center’s website as of yesterday, they are now (as of approximately 5.40pm EST) bac... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=1097695 Mon, 17 Dec 2007 01:00:15 +0100 1097695 http://www.medworm.com/index.php?rid=848354&cid=t_228472_133_f&fid=35096&url=http%3A%2F%2Ffeeds.b5media.com%2F%7Er%2Fb5media%2FAutismVox%2F%7E3%2F153312039%2F No, it’s not that some entrepreneur has gotten ahold of “AUTISM,” trademarked the term, and is now going to use it as the name for a line of products. “Brand autism” is a term that iMedia Connection Editor-in-Chief Brad Berens uses in a September 7th interview with Sean Finnegan, CEO of OMG Digital. The term comes up in a discussion of advertising and, in particular, “interactive advertising” as being all about relationships and, indeed, a “relationship business.” A brand (says Finnegan) that “connects” with customers—that gets to them emotionally, and on a seemingly personal level—is successful. Finnegan and Berens discuss how the “relationship” between a brand and the customer can be a “conver... Autism Vox blogs http://www.medworm.com/rss/comments.php?id=848354 Fri, 07 Sep 2007 06:19:51 +0100 848354