MedWorm provides a medical RSS filtering service. Over 6000 RSS medical sources are combined and output via different filters. This feed contains the latest medical blog items that have been tagged with 'healthcare marketing'. Sat, 03 Sep 2011 02:36:26 +0100 http://www.medworm.com/index.php?rid=5174849&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F08%2Fwhat-do-patients-share-online%2F According to a report from the Pew Internet Project 80% of U.S. internet consumers seek health information online, making it the third most popular activity after email and search engines. We have all seen the massive adoption of social media in patient education. The next step for healthcare marketer is to understand what patients are sharing online and how they are sharing it. A survey conducted in June 2011 by Minneapolis marketing research firm Russell Herder “Seeking Social Solace: How Patients Use Social Media To Disclose Medical Diagnoses Online” gives us some answers. 40%  of the medical conditions that were disclosed by patients online in 2010 were cancer-related, 16% diabetes and 5% were related to sexually transmitted diseases, according to a research study by Rus... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=5174849 Mon, 29 Aug 2011 07:24:43 +0100 5174849 http://www.medworm.com/index.php?rid=5174850&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F08%2Fdoes-social-media-achieve-healthcare-marketing-objectives%2F We all try to market on social networking platforms. Some hospitals marketing departments even go so far as to invest resources into social media marketing! But does this social sharing actually achieve healthcare marketing objectives or is it just a passing fad? Acsys surveyed hospital marketers to find out with “Insights in Action”. According to the survey 55% of healthcare marketers believe their public website to be an above average or excellent patient user experience.  – Tremendous news for the web team! 33% of hospital marketers believe online videos are a very effective tactic to achieve the health systems marketing objects. Less than half, 15%, think having a Twitter presence is an effective way to market the hospital. On a negative note, 27% of marketers say th... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=5174850 Mon, 29 Aug 2011 05:41:03 +0100 5174850 http://www.medworm.com/index.php?rid=5097033&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F08%2Finternets-impact-on-healthcare%2F Fifty five percent of patients use the internet to find treatment information according to a 2010 U.S. Survey of Health Care Consumers According to the Deloitte Center for Health Solutions survey, fifty three percent  of seniors, fifty five percent of baby boomers, fifty seven percent of Generation X and fifty six percent of Generation Y research treatment information online. Patients are knowledgeable and informed The Deloitte survey found 25% of participants reported searching online for physician and quality information. Twenty percent of consumers want to access health records by a secure Internet connection. 1 in 5 patients say they would switch physicians to obtain access and would  use a mobile communication device to maintain these records .. however, contrary to this data &#821... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=5097033 Wed, 03 Aug 2011 03:55:32 +0100 5097033 http://www.medworm.com/index.php?rid=5057909&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F07%2Fhealthcare-is-the-most-trusted-industry-by-consumers%2F Bingo for us healthcare marketing folks! According to a recent Harris Interactive poll the hospital and healthcare industry is the most trusted by consumers. Perhaps this data can help us the next time we have a HIPPA violation or regulation to uphold? Regardless, well done #hcmkg! A Harris Interactive report, from December 2010,  found that the hospital and healthcare industry are top of the short list of industries that consumers trust. 60% of consumers say they trust hospitals and the healthcare industry This is very beneficial to healthcare marketers – as some of us tend to question the high level of compliance required by HIPPA. The results from this survey show us that our dedication and observance of HIPPA is appreciated by the general public.  Harris Interactive posed the q... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=5057909 Fri, 22 Jul 2011 22:24:25 +0100 5057909 http://www.medworm.com/index.php?rid=5057911&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F07%2Fhealthcare-seeker-demographic%2F Four in five internet users have researched health info on the web. Health information seekers account for 59% of all US adults. Yet as healthcare marketers we spend millions trying to find, reach and convert these evasive surfers! Who are they? What do they look for? I have sourced a demographic breakdown from the Pew Internet and Life Project research which breaks down our audience and will share it with you today. It is also common for health info seekers to be research on behalf of someone else, such as a parent. According to Pew, nearly half of web users who looked for health info online most recently did so for another person. Seven in 10 health info seekers were currently caring for a loved one. Gender Breakdown :: As common healthcare decision makers it is no surprise that women m... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=5057911 Mon, 04 Jul 2011 00:58:46 +0100 5057911 http://www.medworm.com/index.php?rid=4945126&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2Fwp-content%2Fuploads%2F2011%2F06%2Fmobile_health_conference.flv The objective is for teenage students to realise that a crying baby is a huge responsibility. More than one million teens have used Baby Think It Over since its creation in 1993. Over 40,000 infant simulators have been sold in the United States, Canada, United Kingdom and Australia. Studies have shown that the use of Baby Think It Over is effective in changing the attitudes of adolescents toward parenting. Reductions of up to 50% in the rate of teen pregnancy have been reported by some schools and teachers who have used the infant simulator. Diet.com SMS service: text in name of food to “DIET1,” receive nutritional analysis via text message HealthPhone STOMP – smoking cessation support via SMS [See post to watch Flash video] Want to learn more about Captology? This ye... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4945126 Sun, 12 Jun 2011 17:53:28 +0100 4945126 http://www.medworm.com/index.php?rid=4945127&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2Fwp-content%2Fuploads%2F2011%2F06%2FHealthcare.flv Dr. Bottles has had numerous leadership positions in academia, biotechnology and community health systems. In this video he talks about emerging technologies in healthcare. Watch this video to hear his thoughts on mobile health, social media, computer simulation and other emerging technologies, such as captology, that have the potential to change the face of healthcare. [See post to watch Flash video] Recap of Kent Blottles, MD predictions :: How are healthcare professionals are feeling about the future of healthcare? Cultural change and adoption of new technology is still an issue Should healthcare professionals be optimistic? Yes What the some emerging technologies that will change healthcare? Cell phone apps Captology – use of computers as persuasive technologies Computer sim... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4945127 Sun, 12 Jun 2011 13:54:35 +0100 4945127 http://www.medworm.com/index.php?rid=4921730&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F06%2Fhelp-wanted-more-us-doctors-needed%2F The Association of American Medical Colleges [AAMC] have indicated that America will face massive shortage of MD’s by 2020 This is a serious problem for the industry and one which will eventually impact healthcare marketing! So why don’t we become more involved in solving the issue before it is too late! Noone knows how to market better than we do, right? We have spent our time focusing on patients – yes, they are the revenue generators after all! But we need to change our focus and learn how to market to the physicians. We need to attract new doctors to our hospitals to retain our patient base and clinical services. Reasons for concern :: [1] First-year MD enrollment has declined since 1980 [2] The current physician workforce is aging 250,000 Active Physicians Are Over... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4921730 Thu, 09 Jun 2011 18:38:48 +0100 4921730 http://www.medworm.com/index.php?rid=4893888&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F06%2Fdigital-tops-traditional-in-healthcare-marketing%2F According to a new report from Accys, by 2013 digital marketing will top traditional marketing for healthcare.   This is great news for us interactive people but not so much for the conventional marketers out there! From a consumer point of view we have seen massive changes in online marketing and finally healthcare is undergoing an experiential marketing evolution of its own. Interactive marketing is coming of age and is finally seeing budget and effort quotas. For those of you who read this blog, Im sure you will agree …  its about time! A new report from Acsys “Insights Into Action” summarizes key survey findings from 100+ hospital marketers on emerging marketing topics, including social media and mobile. The report predicts that by 2013 digital and traditional ... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4893888 Thu, 02 Jun 2011 17:56:21 +0100 4893888 http://www.medworm.com/index.php?rid=4872423&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2Fwp-content%2Fuploads%2F2011%2F05%2FSMO1.flv Today’s world is “social”. We all tweet, post and like. The question arises “are we getting found”? This blog post will help you maximize your exposure with social media optimization tips and tricks.     [See post to watch Flash video] (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4872423 Fri, 27 May 2011 03:03:58 +0100 4872423 http://www.medworm.com/index.php?rid=4853197&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fhealthcare-new-media-marketing-conference-materials%2F I am fortunate to be attending the Healthcare New Media Marketing Conference today in Chicago. I am honored to be presenting with some of healthcares top communicators. Below is a collection of their great presentations ::     Inspiring Physicians to Become Important Social Media Advocates Nick Dawson Director of Physician & Community Engagement Bon Secours Health System Developing a Social Media Strategy for Philanthropic Success Stephanie Cannon Director, Web Communications and eBusiness Nationwide Children’s Hospital     (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4853197 Mon, 23 May 2011 16:40:53 +0100 4853197 http://www.medworm.com/index.php?rid=4841947&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fsocial-media-influence-on-healthcare-search%2F Google and Bing confirm links in social media have an impact on healthcare search results Today, internet searches are not just about what you want to find but also about who you know … While Google and Bing still the primary sources for information seekers, social media is stepping up. Both search engines confirmed the following :: Google and Bing look at the social authority of the author This refers to the number of followers you have and the number of people you follow. Google  uses this in organic search and also Google news. Bing uses this in Bing Social Search and on a smaller scale organic search results. Google and Bing calculate the author quality score This score determines whether a link should have more weight in the search return algorithm based on the person who twe... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4841947 Wed, 18 May 2011 03:33:58 +0100 4841947 http://www.medworm.com/index.php?rid=4841948&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fwhy-is-video-important-for-healthcare-marketing%2F Youtube is the number one search engine. Over 180 million people use it. These people want answers but they also want to see them. According to the healthcare team at YouTube these are come current trends in video watching :: 32% of YouTube users watch health videos – more than food or celebrity [take that, Justin Bieber!] Of those viewers 79% of health consumers have watched videos about specific health condition 93% take action after viewing health information 69% conduct further online research as a result of the video they watched And 60% interact with their doctor So what does this mean for hospitals? YouTube is a path to reach patients with specific disease or condition information, patient testamonials, physician biographies and, of course, appointment generation tools. (... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4841948 Wed, 18 May 2011 01:35:58 +0100 4841948 http://www.medworm.com/index.php?rid=4841949&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fwhat%25e2%2580%2599s-the-difference-between-%25e2%2580%259cmobile-friendly%25e2%2580%259d-and-%25e2%2580%259cmobile-optimized%25e2%2580%259d%2F My website is “mobile friendly”. This means that it can be viewed on a smartphone because it is a HTML website. But the problem is that to view content correctly you have to zoom in … a lot! YouTube is “mobile optimized”. This means that when viewed on a smartphone it is transformed to fit the screen of your phone. No zooming is required. This makes it much easier to find and view the content. Problem :: If your website, like mine, uses flash it is NOT “mobile friendly” or “mobile optimized”. You probably already know that smartphones, like the G1 and the iPhone does not support flash. When you click on a flash app you will just see a blank page. As healthcare marketers we know that physicians are already consuming medical information o... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4841949 Wed, 18 May 2011 00:34:18 +0100 4841949 http://www.medworm.com/index.php?rid=4841950&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2F75-of-physicians-prefer-apple-ipad-and-iphone%2F The rise of mobile devices in health care has been notable. Today, 75% of American doctors own an Apple device [be it an iPhone, iPad or iPod), according to a new study by Manhattan Research. The study, "Taking the Pulse" is a detailed look at how physicians are using technology for their professional work. Manhattan Research interviewed over 2,000 practicing physicians for the survey. On May 4, 2011, Manhattan Research announced that the iPhone was doctors favourite smartphone. Of all the physicians the research company interviewed, 81% were using smartphones. In 2010 the number of physicians who used smartphones was 71%, indicating a 10% increase in adoption rates. The report also proclaims that 30% of doctors are using the iPad to do the following :: access EHR [electronic health reco... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4841950 Tue, 17 May 2011 19:41:48 +0100 4841950 http://www.medworm.com/index.php?rid=4829275&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2F7-of-american-physicians-use-video-chat-with-patients%2F I was surprised to hear that seven percent of American physicians use video conferencing to communicate with patients according to a new study by Manhattan Research, published today May 16, 2011. “Taking the Pulse” surveyed 2,000 physicians to understand digital adoption trends. The study focus’ on how the doctors are using technology in their practice, in electronic health records, e-prescribing or daily interactions with patients. As video chat  has become more affordable, this type of communication is emerging as a best in class for physicians to consult with patients about non-urgent health concerns. An example would be follow up questions from an office visit or to connect with geographically dispersed patients that may not have access to specialists. The Manhattan ... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4829275 Tue, 17 May 2011 01:47:31 +0100 4829275 http://www.medworm.com/index.php?rid=4829276&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2Fwp-content%2Fuploads%2F2011%2F05%2FPhysician-Use-of-Social-Media.mp3 James Avallone, Senior Digital Healthcare Analyst at Manhattan Research, discusses the upcoming physician social media report. (pocast is 4 minutes long) Download audio file (Physician-Use-of-Social-Media.mp3) (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4829276 Tue, 17 May 2011 00:27:46 +0100 4829276 http://www.medworm.com/index.php?rid=4829279&cid=t_103933_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FvrC5aqJ8p38%2Fhow-to-profit-from-mhealth-revolution.html Valuable guide reveals 6 critical rules for using the power of mobile to transform patient relationships across the healthcare ecosystem. Orinda, CA May 10, 2011 - A new eBook, “How to Profit from the mHealth Revolution: Critical Rules for Using the Power of Mobile to Transform Your Patient Relationships” is now available for free download from Mobile PRM, the experts in mobile patient relationship management. The eBook, written by Pamela Swingley, founder and CEO of Mobile PRM, is based upon more than two decades of customer relationship management expertise in the enterprise software industry. The rapid and widespread adoption of smart phones is quickly shaping a new generation of customer relationships. According to industry analysts the greatest potential for transformation is i... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4829279 Mon, 16 May 2011 15:00:00 +0100 4829279 http://www.medworm.com/index.php?rid=4829277&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fphysicians-smart-phones-and-the-next-big-thing%2F 81% of surveyed American physicians have adopted smart phones, according to a May 2011 Manhattan Research survey “Taking the Pulse U.S. 11.0″ This is up from 72% last year according to James Avallone, a senior digital health care analyst at Manhattan Research. The new survey found that 75% of physicians have purchased an Apple mobile device and that 30% of doctors use the Apple iPad to access electronic health records, view radiology images and communicate with patients. The “Taking the Pulse” survey also found that an additional 28% of physicians plan to purchase an iPad before the end of 2011. Why do physicians love the iPad? (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4829277 Mon, 16 May 2011 03:33:07 +0100 4829277 http://www.medworm.com/index.php?rid=4829278&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Foptimizing-healthcare-social-media-for-search%2F Hospitals, you must ensure the content you create can be found   As healthcare social media marketers we do a lot … more than just set up a Facebook page and a LinkedIN group. We invest “real” time and effort in creating, editing and distributing content to our patient followers. All of this makes our Facebook, Twitter, YouTube and LinkdIN profiles valuable landing pages for our hospitals. But as in other industries, these pages are not easy for patients to find from a search. Search engine optimization gives hospitals a natural and more affordable search engine presence than paid search advertising. Marketers have traditionally used SEO to generate website traffic and online conversions but findings from Search Engine Marketing Professional Organization (SEMPO) and ... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4829278 Mon, 16 May 2011 02:48:55 +0100 4829278 http://www.medworm.com/index.php?rid=4813655&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2Fwp-content%2Fuploads%2F2011%2F05%2F5-types-of-blogs.flv Blogging is an often misused social marketing platform. As Marketers, we often recycle generic content, follow quarterly content schedules and think we should plan more for search optimization than engagement! Its true, right? Lean about the types of blogs and choose one to best suit your needs … [See post to watch Flash video] (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4813655 Wed, 11 May 2011 02:58:06 +0100 4813655 http://www.medworm.com/index.php?rid=4789582&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fsocialize-your-seminar%2F Remember when we had to lick the stamp and post the RSVP? Technology has changed the way we market, implement and archive our events. Social media allows for easy sharing of information, feedback and the ability to connect both before and afterward your event. Learn how to “Web 2.0-Enable” your Event …     Find your social channel :: The months before your event are vitally important in the success of your seminar. Rouse your followers and fans by pushing your event on Facebook, LinkedIN, Twitter and your blog. Socialize your registration :: Use social registration tools, like EventBrite, to publish, promote and track. It allows attendees to share activities with friends. Reward loyalty by offering discounts to people who share your event. Check in with your customers :... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4789582 Thu, 05 May 2011 04:30:34 +0100 4789582 http://www.medworm.com/index.php?rid=4789583&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2Fsocial-media-cuts-healthcare-costs-and-improves-patient-outcomes%2F “Health 2.0 reduces medical expenses while improving the quality of care” according to a study by Healthcare Performance Management Institute published in October 2010. “Healthcare Performance Management in the Era of ‘Twitter” discusses a number of case studiesfrom  across the USA to illustrate how social media and other Health 2.0 strategies are transforming the healthcare market and promote a cost-efficient interactive medical system which delivers better patient outcomes. Social media initiatives that help patients, physicians and the research community will potentially drive down healthcare-related costs and ultimately improve the quality of care. Healthcare Social Media case study :: The Department of Veterans Affairs VistA healthcare system enabled it... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4789583 Wed, 04 May 2011 02:43:33 +0100 4789583 http://www.medworm.com/index.php?rid=4803504&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F05%2F10-best-free-social-media-monitoring-tools%2F The growth of healthcare social media introduces a vital necessity for hospitals to track their brand, services and online reputation from the extensive amount of user generated content. As healthcare marketers we know tracking social media is not easy. To help you streamline the process, I have provided my 10 best free social media monitoring tools :: [1] Google Alerts Google Alerts are email updates sent directly into your inbox. The results are taken from the latest Google search results. The report is based on your selection of keywords. [2] Social Mention This is a real time social media search and analysis report. Social Mention is similar to Google Alerts but for social media. [3] Yacktrack This tool tracks comments to your social media content. You can search for comments on your c... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4803504 Mon, 02 May 2011 21:42:04 +0100 4803504 http://www.medworm.com/index.php?rid=4762766&cid=t_103933_87_f&fid=39187&url=http%3A%2F%2Fgetbetterhealth.com%2Fshould-pharmaceutical-companies-get-involved-in-social-media%2F2011.04.28 Imagine you’re a pharmaceutical company product manager and your specific product helps people with a chronic illness, or a cancer that can be managed by taking a pill or an injectable medicine over many years. You want to be part of the dialogue patients have with each other. You want to be part of the community. Facebook users, and other social media participants, are increasingly forming groups around health conditions, big and small. You want to be there, because, after all, your company has invested hundreds of millions of dollars developing the approved drug and hopes this medicine, and perhaps a successor, will be on the market for a long time. This is an exciting time on the Internet and pharmaceutical product managers want to be part of health discussions. But it is fraught with... Better Health blogs http://www.medworm.com/rss/comments.php?id=4762766 Thu, 28 Apr 2011 21:00:44 +0100 4762766 http://www.medworm.com/index.php?rid=4789591&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.com%2F2011%2F04%2Fdoctors-love-the-ipad%2F This is a superb #infographic illustrating how much physicians love the iPad. The source of this great graphic is ReadWriteWeb. Select LanguageAfrikaansAlbanianArabicArmenianAzerbaijaniBasqueBelarusianBulgarianCatalanChinese (Traditional)CroatianCzechDanishDutchEnglishEstonianFilipinoFinnishFrenchGalicianGeorgianGermanGreekHaitian CreoleHebrewHindiHungarianIcelandicIndonesianIrishItalianJapaneseKoreanLatvianLithuanianMacedonianMalayMalteseNorwegianPersianPolishPortugueseRomanianRussianSerbianSlovakSlovenianSpanishSwahiliSwedishThaiTurkishUkrainianUrduVietnameseWelshYiddish // (Source: Nicola Ziady) Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=4789591 Mon, 18 Apr 2011 14:26:37 +0100 4789591 http://www.medworm.com/index.php?rid=4394724&cid=t_103933_147_f&fid=39273&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2FePharmaSummit%2F%7E3%2FtMoCcBfna-A%2Fmhealth-perspective-mobile-doesnt-just.html By Brian Dolan, Editor, MobiHealthNews.comLast year the market for marketing campaigns that leveraged short codes, text messaging, or featured ad spots in mobile applications totaled nearly $800 million in the US, according to BIA/Kelsey. That opportunity is growing everyday: As of last July, the mobile industry surpassed 5 billion users worldwide. Now more people have access to a mobile phone than have access to running water. No technology is more accessible.No technology is better suited for delivering health information.Without a doubt the mobile channel represents a massive opportunity for pharma companies.Physicians in the US have adopted smartphones in record numbers: More than 72 percent of physicians in this country are smartphone users. Tablet devices are also catching on: More t... ePharma Summit blogs http://www.medworm.com/rss/comments.php?id=4394724 Mon, 24 Jan 2011 21:45:00 +0100 4394724 http://www.medworm.com/index.php?rid=3822987&cid=t_103933_112_f&fid=34971&url=http%3A%2F%2Fdoctorandpatient.blogspot.com%2F2010%2F08%2Fwhy-marketing-is-no-longer-dirty-word.html This is a guest post from Mr Parag Vora, CEO of Infoseek in which I am an angel investor.In the past, most doctors used to feel that marketing was below their dignity. Medicine was considered to be a noble profession, while marketing was seen to be a sleazy way of soliciting for patients. In today’s competitive market however, , a doctor can no longer continue to retain these outdated beliefs. Every doctor needs to wake up and realise that marketing has become a necessity for survival. Look around you - the corporate hospitals have already started eating into your market share and now take away a large chunk of patients who used to come to you in the past ! Is it because they are better than you? More experienced ? Or that they provide better patient care ? I don't think so ! In fact, th... The Patient's Doctor blogs http://www.medworm.com/rss/comments.php?id=3822987 Thu, 05 Aug 2010 04:48:00 +0100 3822987 http://www.medworm.com/index.php?rid=3618068&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F05%2F31%2F6-million-more-seniors-using-the-web-than-five-years-ago%2F We all are aware of the biggest demographic in healthcare is geriatrics and according to a Neilsen report those aged 65 and over, who still make < 10% of active Internet users, are on the rise. We may have to alter our healthcare marketing to include this adaptive audience. In the last five years, the number of seniors actively using the Internet has increased by more than 55 percent, from 11.3 million active users in November 2004 to 17.5 million in November 2009. Among people 65+, the growth of women in the last five years has outpaced the growth of men by 6 percentage points. Not only are more people 65 and older heading online, but they are also spending more time on the Web. Time spent on the Internet by seniors increased 11 percent in the last five years, from approximately 52 hou... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3618068 Mon, 31 May 2010 22:44:54 +0100 3618068 http://www.medworm.com/index.php?rid=3607791&cid=t_103933_147_f&fid=39202&url=http%3A%2F%2Fnicolaziady.wordpress.com%2F2010%2F05%2F27%2F10-steps-for-making-twitter-a-powerful-pr-tool%2F Twitter can be one of the best ways to engage with patients and the media. As Twitter has evolved into a real-time news tool, it’s time to stop wondering about its value and start developing a real strategy. I recently read a post from Sally Falkow, a seasoned PR professional who blogs at the Proactive Report. She gave 10 tips to use in making Twitter a legitimate PR tool: 1. Find your Tweeple. (Your target audience/community) 2. Follow people who are talking about you, your brand and your industry 3. Set goals for your Twitter activity 4. Provide valuable content 5. Don’t treat Twitter like another broadcast medium 6. Tweet every day 7. Use Hashtags 8. Take note of the latest trends and buzz on Twitter 9. Be helpful 10. Expand from Twitter It seems to me that some... Nicola Ziady blogs http://www.medworm.com/rss/comments.php?id=3607791 Fri, 28 May 2010 04:25:09 +0100 3607791 http://www.medworm.com/index.php?rid=2241178&cid=t_103933_140_f&fid=35457&url=http%3A%2F%2Ffeedproxy.google.com%2F%7Er%2Fbattlingforhealthcom%2F%7E3%2F0KWNdXMJvuk%2F We have a common enemy and it’s called children obesity. Let us look at the latest statistics for children aged 6 to 11 years old who are overweight: non-Hispanic whites:16.9% of boys and 15.6% of girls non-Hispanic blacks: 17.2% of boys and 24.8%of girls Mexican Americans: 25.6% of boys and 16.6% of girls. While the majority of the efforts fighting the obesity battle come from health advocacy groups, government agencies and not-for-profit organizations, it is great to know that corporate America also has a social conscience and has joined the battle. Two of these corporate initiatives are described below. Obesity and advertising The Council of Better Business Bureaus’ (BBB) Children’s Food and Beverage Advertising Initiative is fighting obesity at the consumer level. T... Battling-Schizophrenia blogs http://www.medworm.com/rss/comments.php?id=2241178 Thu, 05 Mar 2009 09:13:27 +0100 2241178