This is a selection of articles from the February 2007 archive. Click here for this month's Pharma PRs headlines.
eGAD! How I Learned to Stop Worrying and Love Cymbalta!
discuss this article
Source: Pharma Marketing Blog - February 28, 2007 Tags: Cymbalta DTC Advertising Disease awareness Wierd stuff Source Type: journals
Merck's Refreshing Director of Global eMarketing
discuss this article
Source: Pharma Marketing Blog - February 27, 2007 Tags: Physician Marketing Merck drug Companies eMarketing Source Type: journals
No Oscar for Centocor PR Effort
discuss this article
Source: Pharma Marketing Blog - February 26, 2007 Tags: drug Companies Buzz/Public Relations/Image DTC Advertising Unbranded Advertising Disease awareness Source Type: journals
Vytorin Ads Are Getting Old -- and Disturbing!
discuss this article
Source: Pharma Marketing Blog - February 22, 2007 Tags: Vytorin DTC Advertising Wierd stuff Source Type: journals
Who's Easier to Buy? A Physician or a Politician?
discuss this article
Source: Pharma Marketing Blog - February 21, 2007 Tags: What were they thinking Drug prices drug Companies Source Type: journals
Merck Quits Lobbying for Mandatory Gardasil Vaccination
discuss this article
Source: Pharma Marketing Blog - February 20, 2007 Tags: What were they thinking drug Companies Buzz/Public Relations/Image Source Type: journals
Marketing Drugs to Teens Online - So Wrong!
discuss this article
Source: Pharma Marketing Blog - February 20, 2007 Tags: drug Companies Buzz/Public Relations/Image DTC Advertising Sexual Performance Drugs eMarketing Sleep Aid Drugs PhRMA Source Type: journals
PhRMA Responds to My Rozerem Ad "Concern"
discuss this article
Source: Pharma Marketing Blog - February 19, 2007 Tags: Rozerem DTC Advertising Sleep Aid Drugs PhRMA Source Type: journals
God Bless R&D, but Marketers May Go to Hell!
discuss this article
Source: Pharma Marketing Blog - February 16, 2007 Tags: drug Companies Buzz/Public Relations/Image DTC Advertising Source Type: journals
Alli Oops! I Just Pooped Myself!
discuss this article
Source: Pharma Marketing Blog - February 14, 2007 Tags: DTC Advertising Weight loss drugs Drug Safety Source Type: journals
Customer Manages Relationship: A New Marketing Strategy
discuss this article
Source: Pharma Marketing Blog - February 13, 2007 Tags: Physician Marketing Relationship marketing podcast social networking eMarketing Source Type: journals
Abilify Clipboard
discuss this article
Source: Drug Rep Toys - February 10, 2007 Tags: Bristol-Myers Squibb Source Type: journals
Rozerem DTC Emperor (Still) Has No Clothes
discuss this article
Source: Pharma Marketing Blog - February 9, 2007 Tags: drug Companies Rozerem DTC Advertising Sleep Aid Drugs Source Type: journals
Archive : 2008-07 : 2008-06 : 2008-05 : 2008-04 : 2008-03 : 2008-02 : 2008-01 : 2007-12 : 2007-11 : 2007-10 : 2007-09 : 2007-08 : 2007-07 : 2007-06 : 2007-05 : 2007-04 : 2007-03 : 2007-02 : 2007-01 : 2006-12