This is a selection of articles from the March 2008 archive. Click here for this month's Pharma PRs headlines.
Sepracor Not So Keen to Spend Big on DTC for Its Next Product!
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Source: Pharma Marketing Blog - March 31, 2008 Tags: ROI Lunesta Sepracor DTC Advertising Source Type: journals
France - the real cost of drug reps
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Source: PharmaGossip - March 31, 2008 Source Type: journals
Mugabe's home
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Source: PharmaGossip - March 31, 2008 Source Type: journals
Xenical - is "oily spotting" a treatment effect or a side effect?
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Source: PharmaGossip - March 31, 2008 Source Type: journals
Merck's Dick Clark - worth every penny
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Source: PharmaGossip - March 31, 2008 Tags: Merck Source Type: journals
ACC - Are Merck having a post - ENHANCE event?
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Source: PharmaGossip - March 30, 2008 Source Type: journals
AAC news
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Source: PharmaGossip - March 30, 2008 Source Type: journals
Today's Spitzer moment - classy!
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Source: PharmaGossip - March 30, 2008 Source Type: journals
Ten Years After - Viagra memoirs
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Source: PharmaGossip - March 30, 2008 Source Type: journals
Barack Obama-sistible
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Source: PharmaGossip - March 30, 2008 Source Type: journals
Bill Hicks - One Night Stand
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Source: PharmaGossip - March 29, 2008 Source Type: journals
Pharma Marketing ROI: The Emperor Has No Clothes!
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Source: Pharma Marketing Blog - March 28, 2008 Tags: Trade publications ROI Lunesta Sepracor DTC Advertising Source Type: journals
ENHANCE - who knew what, and when?
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Source: PharmaGossip - March 28, 2008 Source Type: journals
Nutrition, it's all about what you eat
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Source: alliConnect - March 28, 2008 Authors: Steven Burton Tags: weight loss educational tools healthy food/recipes Source Type: journals
Vote Obama
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Source: PharmaGossip - March 28, 2008 Source Type: journals
Hey! US drug reps. Looking for a lawyer?
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Source: PharmaGossip - March 28, 2008 Source Type: journals
Wyeth to cut 1,200 reps
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Source: PharmaGossip - March 27, 2008 Source Type: journals
It's official - Insider sides with Barack Obama
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Part III: The Motons' experience battling obesity
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Source: alliConnect - March 27, 2008 Authors: Cynthia Levy Tags: story behind alli weight loss Source Type: journals
Spitzer - it never rains......
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Vytorin - from the ad agency wastebasket
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Introducing Twatter
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Like the pushers say: "The first one is free"!
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Source: PharmaGossip - March 27, 2008 Source Type: journals
For sale
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Bear Stearns biotech analyst Mark Schoenebaum's gallows humor
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Influencing doctors the Indian way
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Source: PharmaGossip - March 27, 2008 Source Type: journals
Vytorin - all eyes on the ACC
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Source: PharmaGossip - March 27, 2008 Source Type: journals
From NPR's "Talk of the Nation" - Saline issues?
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Source: Pharmablogger - March 27, 2008 Authors: pharmahost Source Type: journals
How to hold Pharma - free meetings
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Source: PharmaGossip - March 26, 2008 Source Type: journals
Alliance Boots - don't hold your breath for payment
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Source: PharmaGossip - March 26, 2008 Source Type: journals
Lunesta Moth Being Mothballed as a Result of Negative Marketing ROI
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Source: Pharma Marketing Blog - March 26, 2008 Tags: ROI Lunesta Sepracor DTC Advertising Sleep Aid Drugs Source Type: journals
Big Pharma's short term strategy
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Source: PharmaGossip - March 26, 2008 Source Type: journals
Keep voting
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Source: PharmaGossip - March 25, 2008 Source Type: journals
'Cause if I was in your blood you wouldn't be that ugly
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Source: PharmaGossip - March 25, 2008 Source Type: journals
What are all the laid off drug reps thinking of trying next?
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Source: PharmaGossip - March 25, 2008 Source Type: journals
Is this the largest class action lawsuit ever?
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Source: PharmaGossip - March 25, 2008 Source Type: journals
UCB - Cimzia: that's a "no" then?
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Source: PharmaGossip - March 25, 2008 Source Type: journals
Memories
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Source: PharmaGossip - March 25, 2008 Source Type: journals
Schering Plough's "cunning Plan 49"
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Source: PharmaGossip - March 25, 2008 Source Type: journals
Pharma Recession, Part Deux: Online Ad Spending Sinking!
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Source: Pharma Marketing Blog - March 25, 2008 Tags: eMarketing recesssion DTC Advertising Source Type: journals
Well, that's another Easter over
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Source: PharmaGossip - March 25, 2008 Source Type: journals
Who ya gonna call?
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Source: PharmaGossip - March 25, 2008 Source Type: journals
High time
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Source: PharmaGossip - March 25, 2008 Source Type: journals
You're my best friend Harvey.
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Source: PharmaGossip - March 24, 2008 Source Type: journals
JAMA's DeAngelis writes about Pfizer's attempts to unveil Peer review
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Source: PharmaGossip - March 24, 2008 Source Type: journals
Status Quo - Down Down
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Source: PharmaGossip - March 24, 2008 Source Type: journals
Obama and Pharma: A More Perfect Union
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Source: Pharma Marketing Blog - March 24, 2008 Tags: Diversity Obama race Source Type: journals
Dr Jill Bolte Taylor's stroke of insight
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Source: PharmaGossip - March 24, 2008 Source Type: journals
What do Viagra and kottke.org have in common?
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Source: PharmaGossip - March 24, 2008 Source Type: journals
Todays Spitzer moment - strong stomachs only
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Source: PharmaGossip - March 23, 2008 Source Type: journals
A good read for Easter Sunday
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Source: PharmaGossip - March 23, 2008 Source Type: journals
Expelled from Expelled
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Source: PharmaGossip - March 22, 2008 Source Type: journals
Oh no! PharmaGossip is a porn site!
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Source: PharmaGossip - March 22, 2008 Source Type: journals
LA hospital fined for Quaid heparin mistake
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Source: PharmaGossip - March 22, 2008 Source Type: journals
Baxter's heparin contaminant - FDA's Dr Woodcock explains
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Source: PharmaGossip - March 22, 2008 Source Type: journals
It's a start
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Source: PharmaGossip - March 22, 2008 Source Type: journals
3am Girl
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Source: PharmaGossip - March 22, 2008 Source Type: journals
Pfizer - Neurontin: still on the hook?
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Source: PharmaGossip - March 22, 2008 Source Type: journals
Todays Spitzer moment brought to you by Zoladex
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Source: PharmaGossip - March 21, 2008 Source Type: journals
Ouch!
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Source: PharmaGossip - March 21, 2008 Source Type: journals
I'm All a Twitter Over Twitter! Viral Social Marketing at Its Best?
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Source: Pharma Marketing Blog - March 21, 2008 Tags: Twitter viral social marketing Source Type: journals
Genzyme wins, maybe
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Source: PharmaGossip - March 21, 2008 Source Type: journals
PharmaGossip readers, have your say
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Source: PharmaGossip - March 21, 2008 Source Type: journals
Reporting Gifts to Physicians -- on this I Agree
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Source: Pharma Marketing Blog - March 21, 2008 Tags: Gifts to Physicians Source Type: journals
Surrogate end points - RIP?
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Source: PharmaGossip - March 21, 2008 Source Type: journals
Today's Spitzer moment brought to you by Prozac
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Source: PharmaGossip - March 21, 2008 Source Type: journals
Make Way for the 150-Second Vytorin TV Ad
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Source: Pharma Marketing Blog - March 20, 2008 Tags: Schering-Plough Vytorin DTC Advertising Crestor ENHANCE Source Type: journals
AstraZeneca move from clinical trials to court trials
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Source: PharmaGossip - March 20, 2008 Source Type: journals
Vytorin and Zetia in a post-ENHANCE world
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Source: PharmaGossip - March 20, 2008 Tags: Vytorin Schering Plough Zetia Merck Source Type: journals
This is Insider's Number 1 favourite posting on YouTube
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Source: PharmaGossip - March 20, 2008 Source Type: journals
Pardon?
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Source: PharmaGossip - March 20, 2008 Source Type: journals
A (sales) force for good?
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Source: PharmaGossip - March 20, 2008 Source Type: journals
Wax on, wax off
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Source: Pharmablogger - March 20, 2008 Authors: pharmahost Source Type: journals
TAP to split
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Source: PharmaGossip - March 19, 2008 Tags: Abbott Takeda TAP Source Type: journals
Will Big Pharma bounce?
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Source: PharmaGossip - March 19, 2008 Source Type: journals
Not So Big Pharma UK
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Source: PharmaGossip - March 19, 2008 Source Type: journals
Impactiviti starts somthing new
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Source: PharmaGossip - March 19, 2008 Source Type: journals
Today's Spitzer moment bought to you by Cialis
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Source: PharmaGossip - March 19, 2008 Tags: ashley alexandra dupre Cialis eliot spitzer Source Type: journals
Baxter heparin - and the contaminant is......
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Source: PharmaGossip - March 19, 2008 Tags: heparin Baxter Source Type: journals
Cardinal now have a Chief Compliance Officer![]()