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Why comply? Risk and efficacy perceptions drive compliance in mass marketing scams
J Elder Abuse Negl. 2023 Apr 11:1-33. doi: 10.1080/08946566.2023.2197268. Online ahead of print.ABSTRACTUsing a mix-method design, we examined participants' willingness to respond to mass marketing scams (MMS). In Experiment 1, we examined the effect of age (young versus older) and letter style ("hot" versus "cold") on the intention to respond. The intention of responding was negatively associated with risk (p < .001) and having at least a high school education was positively associated with perception of benefits (b = .684, p < .001). In Experiment 2, we examined reward sensitivity on the intention to respond by man...
Source: Journal of Elder Abuse and Neglect - April 12, 2023 Category: Geriatrics Authors: Stacey Wood David Hengerer Yaniv Hanoch Pi-Ju Liu Patricia Xi Joshua Paul Lukas Klapatch Source Type: research
