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Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health DisparitiesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: Lee, Wei-NaLiang, AngieBall, Jennifer Gerard Source Type: journals

Direct-to-Consumer Advertisements of Prescription Medications Over the InternetEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: Novick, DanielFogel, Joshua Source Type: journals

Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription DrugsEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: Perri, MatthewBhutada, Nilesh S.Cook, Christopher L. Source Type: journals

The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician RelationshipEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: Blose, Julia E.Mack, Rhonda W. Source Type: journals

Direct-to-Consumer Advertising Skepticism and the Use and Perceived Usefulness of Prescription Drug Information SourcesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: DeLorme, Denise E.Huh, JisuReid, Leonard N. Source Type: journals

Direct-to-Consumer Advertising in Black and White: Racial Differences in Placement Patterns of Print Advertisements for Health Products and MessagesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: Illes, JudyHisaw, LisaCrawley, LaVera M. Source Type: journals

Direct-to-Consumer Antidepressant Ads and Young Adults' Beliefs About DepressionEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 12, 2009 Category: Global & Universal Authors: Brown, Jane D.Jin, Hyun SeungAn, Soontae Source Type: journals

Direct-to-Consumer Advertising of Pharmaceuticals: Concepts, Issues, and ResearchEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - October 1, 2009 Category: Global & Universal Authors: Silver, Lawrence S.Stevens, Robert E.Loudon, David Source Type: journals

External Recommendations Versus Internal Satisfaction in Health Care: A Case Study in IndiaEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - July 1, 2009 Category: Global & Universal Authors: George, Babu P.Salgaonkar, PradeepHenthorne, Tony L. Source Type: journals

Do Physicians' Beliefs About Genetic Engineering Influence Their Likelihood of Prescribing a Biopharmaceutical? An Empirical InvestigationEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - July 1, 2009 Category: Global & Universal Authors: Hudson, Gail I.Nonis, Sarath A. Source Type: journals

The Impact of Hospital Quality on Profits, Volume, and Length of StayEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - July 1, 2009 Category: Global & Universal Authors: Self, Donald R.Hegji, Charles E. Source Type: journals

Healthcare Cost and Predictive Factors: High- and Low-Utilization Model DevelopmentEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - July 1, 2009 Category: Global & Universal Authors: Baden, William W.Otani, Koichiro Source Type: journals

The Path of Patient Loyalty and the Role of Doctor ReputationEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - July 1, 2009 Category: Global & Universal Authors: Barra, CristobalVasquez-Parraga, Arturo Z.Torres, Eduardo Source Type: journals

Nonprofit Health Care Services Marketing: Persuasive Messages Based on Multidimensional Concept Mapping and Direct Magnitude EstimationEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - June 30, 2009 Category: Global & Universal Authors: Hall, Michael L. Source Type: journals

Factors Influencing Healthy Eating Habits Among College Students: An Application of the Health Belief ModelEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - April 1, 2009 Category: Global & Universal Authors: Deshpande, SameerBasil, Michael D.Basil, Debra Z. Source Type: journals

Marketing and Reputation Aspects of Neonatal Safeguards and Hospital-Security SystemsEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - April 1, 2009 Category: Global & Universal Authors: Smith, Alan D. Source Type: journals

Characteristics of Physicians Targeted by the Pharmaceutical Industry to Participate in E-detailingEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - April 1, 2009 Category: Global & Universal Authors: Loudon, DavidDoucette, William R.Khanfar, Nile M.Alkhateeb, Fadi M. Source Type: journals

Marketing Defibrillation Training Programs and Bystander Intervention SupportEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - April 1, 2009 Category: Global & Universal Authors: Lacey, RussellSneath, Julie Z. Source Type: journals

Who is Making Lifestyle Changes Due to Preventive Health Care Information? A Demographic AnalysisEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - March 31, 2009 Category: Global & Universal Authors: Markham, F. ScottRanelli, EdwardCangelosi, Joseph D. Source Type: journals

Closing the Gap: The Patient-Physician DisconnectEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - January 1, 2009 Category: Global & Universal Authors: Snow, Margaret M.Gutman, JonathanMiaoulis, George Source Type: journals

Impact of Direct-to-Consumer Advertising (DTCA) on Patient Health-Related Behaviors and IssuesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - January 1, 2009 Category: Global & Universal Authors: Clauson, Kevin A.Khanfar, Nile M.Polen, Hyla H. Source Type: journals

Evaluating a Community Saturation Model of Abstinence Education: An Application of Social Marketing StrategiesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - January 1, 2009 Category: Global & Universal Authors: Ladd, Stacey D.Anne Raymond, MaryTanner, John F. Source Type: journals

Assessing the Differences and Similarities Between Hospital Chains and Independents Regarding Revenues, Profits, and Community ContributionsEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - January 1, 2009 Category: Global & Universal Authors: McDermott, Dennis R. Source Type: journals

The Impact of Perceived Closeness on the Differing Roles of Satisfaction, Trust, Commitment, and Comfort on Intention to Remain with a PhysicianEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - January 1, 2009 Category: Global & Universal Authors: Bishop, John S.Spake, Deborah F. Source Type: journals

Predicting Health Plan Member Retention from Satisfaction Surveys: The Moderating Role of Intention and Complaint VoicingEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 26, 2008 Category: Global & Universal Authors: Huppertz, John W. Source Type: journals

Resource Based View of the Firm: Measures of Reputation Among Health Service-Sector BusinessesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 26, 2008 Category: Global & Universal Authors: Smith, Alan D. Source Type: journals

Demonstrating Marketing AccountabilityEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 26, 2008 Category: Global & Universal Authors: Springate, SuzanneAdkins, WandaWray, TanyaRiggs, KarenTaylor, JanBritt, JasonGombeski, William R. Source Type: journals

Optimizing Marketing Intervention Strategies in the Obesogenic Environment: REACH FAR, the Eight Criteria for Program PlannersEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 26, 2008 Category: Global & Universal Authors: Burns, RobertHarker, DebraHarker, Michael Source Type: journals

Price and Consumer Cost Responsibility Effects on Quality Perceptions and Price Negotiation Likelihood for Healthcare ServicesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - November 26, 2008 Category: Global & Universal Authors: Carlson, Jay P.Huppertz, John W.Neidermeyer, Presha E. Source Type: journals

A Typology of Health Marketing Research Methods-Combining Public Relations Methods with Organizational ConcernEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Liberman, AaronWan, Thomas T. H.Rotarius, Timothy Source Type: journals

Organ Donation: A Significant Marketing ChallengeEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Clarke, Roberta N. Source Type: journals

An Evaluation of the Opinions of Hospital Employees Regarding the Contribution of Internal Marketing to the Application of Total Quality Management in TurkeyEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Sarp, NilgònParsons, Amy L.EsatoÈlu, A. EzelAkinci, FevziKarasa, Arzu Source Type: journals

The Organization and Implementation of Relationship ManagementEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Wise, Kurt Source Type: journals

Corporate Visual Identity: A Case in HospitalsEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Ermec, AysegulOzdogan, F. BaharAlkibay, Sanem Source Type: journals

The Evolution of Public Relations and the Use of the Internet: The Implications for Health Care OrganizationsEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Berkowitz, Eric N. Source Type: journals

Effectively Executing a Comprehensive Marketing Communication StrategyEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Britt, JasonCundiff, LeePiccirilli, AmiTaylor, JanGombeski, William R. Source Type: journals

Health Crises and Media Relations: Relationship Management-By-FireEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Springston, Jeffrey K.Weaver-Lariscy, Ruthann Source Type: journals

Communicating with External Publics: Managing Public Opinion and BehaviorEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Ristino, Robert J. Source Type: journals

The Role of Public Relations for Image Creating in Health Services: A Sample Patient Satisfaction SurveyEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Kirdar, Yalçïn Source Type: journals

The Role of Public Relations Activities in Hospital ChoiceEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Dziegielewski, Sophia F.Kisa, AdnanYesiltas, MehmetTengilimoglu, Dilaver Source Type: journals

Approaches to Organizing Public Relations Functions in HealthcareEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Roggenkamp, Susan D.Aldridge, AliciaWilliams, David R.Guy, Bonnie Source Type: journals

Evolution and Acceptability of Medical Applications of RFID Implants Among Early Users of TechnologyEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Smith, Alan D. Source Type: journals

The “Happy End” Effect: Colonoscopies Provide Clues on Enhancing Marketing TrainingEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Stevens, Robert E.Loudon, DavidSoper, BarlowVon Bergen, C. W. Source Type: journals

A Case Study Using a Patient Satisfaction Survey to Improve the Delivery and Effectiveness of Drug Addiction Treatment Services: Marketing Implications and Organizational ImpactEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Hogan, BethHershey, LewisRitchey, Steven Source Type: journals

FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?Email this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Sircar-Ramsewak, FerozaLoudon, DavidKhanfar, Nile Source Type: journals

Hospital Employee Job Resourcefulness: An Empirical Study and Implications for Health Care MarketingEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Fleming, David E.Fogliasso, ChrisArtis, Andrew B.Harris, Eric G. Source Type: journals

Using a Sponsorship to Improve the Success of Blood Drive DonationsEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Callum, CorleyHogan, ReedHershey, LewisHogan, Beth Source Type: journals

Healthcare Marketing on the Web: Moving Forward Toward More Interactive PracticesEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Erdem, S. Altan Source Type: journals

Attitudes of Dentists and Dental Patients Toward AdvertisingEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Loudon, David L.McConkey, C. WilliamStevens, Robert E.Clow, Kenneth E. Source Type: journals

Marketing Orientation in Hospitals: Findings from a Multi-Phased Research StudyEmail this article to a colleague. Save this article to My Clippings. Discuss or comment on this article.
(Source: Health Marketing Quarterly)
Source: Health Marketing Quarterly - September 29, 2008 Category: Global & Universal Authors: Wrenn, Bruce Source Type: journals