Consumer aliteracy
AbstractA large and growing segment of global society is comprised of capable but unwilling readers. Despite the proliferation of aliteracy and extant research on illiterate consumers, the topic of consumer aliteracy is unexplored. To address the issue, an eight ‐item unidimensional measure of the construct is developed and validated. This consumer aliteracy scale captures reading attitudes and behaviors across a variety of written marketing materials. Results indicate that consumer aliteracy is predictive of how consumers approach written versus visual m arketing information and the amount of time devoted to these infor...
Source: Psychology and Marketing - November 13, 2018 Category: Psychiatry & Psychology Authors: Devon S. DelVecchio,
Haeran Jae,
Jodie L. Ferguson Tags: RESEARCH ARTICLE Source Type: research
Fast food, ads, and taste in a Russian child ’s mind
This article extends this line of research by investigating the complex and interacting effects of food brand marketing on experienced taste. The empirical field in a remote Russian town enabled the assessment of bra nding effects when entering a newly established market. Examining the combination of various advertisement features with emotional brand elicitation, we derive hypotheses about the interplay of brands and advertisement components linked to the perceived taste of a fast food meal. In Novosibirsk, Rus sia, 778 children and adolescents aged 10–18 years were exposed to fast food advertisements with real and imag...
Source: Psychology and Marketing - November 13, 2018 Category: Psychiatry & Psychology Authors: Tobias Effertz,
Thorsten Teichert,
Marina Tsoy Tags: RESEARCH ARTICLE Source Type: research
The influence of in ‐store personnel on online store value: An analogical transfer perspective
AbstractIn today ’s multichannel retail environment, consumers’ experiences in one channel influence their perceptions of another channel. Specifically, consumer evaluations of a firm’s online store have been found to be influenced by consumer interactions with the firm’s in‐store personnel. This paper is among the first to address this assumption and test it empirically. Drawing upon the analogical transfer paradigm, we propose hypotheses and accordingly model in‐store personnel’s competence and friendliness as determinants of online store usefulness, online store enjoyment, and online store val ue. Using co...
Source: Psychology and Marketing - November 13, 2018 Category: Psychiatry & Psychology Authors: Tibert Verhagen,
Willemijn Dolen,
Jani Merikivi Tags: RESEARCH ARTICLE Source Type: research
How information processing and mobile channel choice influence product returns: An empirical analysis
This study seeks to understand and measure, if usage of mobile devices for online purchases leads to a lower decision quality and, in effect, to more product returns. In doing so, the impact of information environments on the end‐to‐end consumer purchase decision‐making process is better understood and it is investigated, if the information environment of mobile devices leads consumers to take more error‐prone purchase decisions. An exclusive data set spanning mor e than 140 million transactions of a European online retailer is used to empirically analyze changes in product return behavior after mobile channel adop...
Source: Psychology and Marketing - November 13, 2018 Category: Psychiatry & Psychology Authors: Marie K. Seeger,
Jan Kemper,
Malte Brettel Tags: RESEARCH ARTICLE Source Type: research
Issue Information
Psychology&Marketing, Volume 35, Issue 12, Page 877-880, December 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - November 6, 2018 Category: Psychiatry & Psychology Tags: ISSUE INFORMATION Source Type: research
Quantitative insights from online qualitative data: An example from the health care sector
In this study, IBM Watson is used to examine how knee replacement patients talk about their emotions and express sentiment through their comments online. Then, a latent class cluster modeling procedure is used to segment these patients into distinct groups, according to their emotions (anger, disgust, fear, happiness, sadness, and surprise), sentiment, and their overall satisfaction with knee replacement surgery. The findings show how qualitative online data can be transformed into quantitative insights regarding underlying market segments, which could then be targeted through different strategies by both marketers and hea...
Source: Psychology and Marketing - November 6, 2018 Category: Psychiatry & Psychology Authors: Christine Pitt,
Michael Mulvey,
Jan Kietzmann Tags: RESEARCH ARTICLE Source Type: research
Identifying (our) donors: Toward a social psychological understanding of charity selection in Australia
AbstractGender, age, religiosity, and political orientation are often associated with a propensity to give to charity. However, these broad associations mask inconsistencies that are not yet understood. Just as identity plays an important role in shaping consumer choices generally, donors ’ identities could explain diverging associations between demographic social categories and the types of charities supported. Two studies, with confirmed workplace giving donors (N = 675) and a community sample of self‐reported donors (N = 376) in Australia, provide evidence that associations significantly vary across categori...
Source: Psychology and Marketing - November 6, 2018 Category: Psychiatry & Psychology Authors: Cassandra M. Chapman,
Winnifred R. Louis,
Barbara M. Masser Tags: RESEARCH ARTICLE Source Type: research
The effects of promotional package frames and price strategies on inaction inertia
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 31, 2018 Category: Psychiatry & Psychology Authors: Hsin ‐Hsien Liu,
Hsuan‐Yi Chou Source Type: research
To pursue personality or conformity: A study on the impact of face view on consumers ’ need for uniqueness
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 31, 2018 Category: Psychiatry & Psychology Authors: Lihui Geng,
Yawen Yang,
Yong Xu Source Type: research
Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 27, 2018 Category: Psychiatry & Psychology Authors: Kyoko Fukukawa,
Monica ‐Maria Zaharie,
Andreea‐Ioana Romonţi‐Maniu Source Type: research
Issue Information
Psychology&Marketing,Volume 35, Issue 11, Page 791-794, November 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 27, 2018 Category: Psychiatry & Psychology Source Type: research
The effects of power on consumers ’ evaluation of a luxury brand's corporate social responsibility
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 17, 2018 Category: Psychiatry & Psychology Authors: Dae Ryun Chang,
Joonsuk Jang,
Hosun Lee,
Myungwoo Nam Source Type: research
Strategic consequences of being unsympathetic: For ‐profit companies benefit more than individuals from focusing on responsibility
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 17, 2018 Category: Psychiatry & Psychology Authors: Tage S. Rai,
Daniel Diermeier Source Type: research
Is movie success a judgment device? When more is not better
Psychology&Marketing, EarlyView. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 17, 2018 Category: Psychiatry & Psychology Authors: Michela Addis,
Morris B. Holbrook Source Type: research
Issue Information
Psychology&Marketing,Volume 35, Issue 10, Page 711-714, October 2018. (Source: Psychology and Marketing)
Source: Psychology and Marketing - October 8, 2018 Category: Psychiatry & Psychology Source Type: research
