Filtered By:
Management: Marketing

This page shows you your search results in order of date. This is page number 11.

Order by Relevance | Date

Total 564 results found since Jan 2013.

The Human Side of Healthcare Interactions
The following is a guest blog post by Sarah Bennight, Marketing Strategist for Stericycle Communication Solutions, as part of the Communication Solutions Series of blog posts. Follow and engage with them on Twitter: @StericycleComms The week after HIMSS is certainly a rest and reflect (and catch up) time period. So much information is crammed into five short days that hopefully fuel innovation and change in our industry for the next year. We hear a lot of buzzwords during HIMSS, and as marketers in general. This year my biggest area of post-HIMSS reflection is on the human side of healthcare. Often, as health IT professio...
Source: EMR and HIPAA - March 19, 2018 Category: Information Technology Authors: Guest Blogger Tags: Care Management System Digital Health Healthcare Healthcare Communication HealthCare IT mHealth Patients Communication Solutions Series Health Care Communications Healthcare Technology HIMSS HIMSS18 Humanize Healthcare Patient Co Source Type: blogs

Health Care ’s Pigs and Pokes
By ROBERT MCNUTT, MD & NORTIN HADLER, MD Take the example of a middle-aged woman undergoing chemotherapy for breast cancer. Month after month she receives a bill for $16,000. This purchases a monthly infusion of one chemotherapeutic agent.  Much of the bill is paid by her insurance, but her personal checking account will cough up about $1000 per month until she pays down her deductible. The invoice, however, is an illusion. The amount is not the actual number of dollars required to pay for services and materials rendered. Most of the money is diverted in accordance with contractual agreements between the hospital and ...
Source: The Health Care Blog - March 18, 2018 Category: Consumer Health News Authors: John Irvine Tags: Uncategorized Source Type: blogs

On the Non-Effectiveness of Cost Effectiveness Analyses
By ROBERT MCNUTT, MD & NORTIN HADLER, MD Take the example of a middle-aged woman undergoing chemotherapy for breast cancer. Month after month she receives a bill for $16,000. This purchases a monthly infusion of one chemotherapeutic agent.  Much of the bill is paid by her insurance, but her personal checking account will cough up about $1000 per month until she pays down her deductible. The invoice, however, is an illusion. The amount is not the actual number of dollars required to pay for services and materials rendered. Most of the money is diverted in accordance with contractual agreements between the hospital and ...
Source: The Health Care Blog - March 18, 2018 Category: Consumer Health News Authors: John Irvine Tags: Uncategorized Source Type: blogs

The Color of Bioethics
I would like to take you through a thought exercise. More often than not, we are reflecting on more sober, serious topics but I would like to invite you think about a different question today: what is the color of bioethics? To some this may seem like a silly question and maybe it is. However, as we move towards an increased professional presence we need to reflect on our image, including color. We reflect on how we present ourselves in body language, communication, and writing but why not color as well? In the professional marketing world, a lot of thought is given to color.  As professionals, we are sometimes traine...
Source: blog.bioethics.net - March 12, 2018 Category: Medical Ethics Authors: Bioethics Today Tags: Health Care syndicated Source Type: blogs

The NIH starts spending $1.5 billion in new Brain Research through Advancing Innovative Neuro-technologies (BRAIN) projects
___ NIH Starts to Spend $4.8 Billion in “Extra” Cures Drug Research Money (P&T Community): “The National Institutes of Health (NIH) launched 110 new brain research projects in the fiscal year ending last September (2017) with the first portion of the $1.5 billion over 10 years it will hopefully receive from the 21st Century Cures Act, which spread a total of $4.8 billion over four NIH programs. That is money over and above the NIH annual appropriation from Congress. The other three “Innovation Funds” are: Precision Medicine, Cancer Moonshot, and Regenerative Medicine. The $1.5 billion in new Brain Research th...
Source: SharpBrains - March 7, 2018 Category: Neuroscience Authors: SharpBrains Tags: Cognitive Neuroscience Health & Wellness Technology Alzheimers brain clinical-trials Innovation Funds Moonshot National-Institutes-of-Health Neuro-technologies neurotechnologies NIH Pfizer Source Type: blogs

Intermountain Precision Genomics to Develop Hereditary Cancer Gene Panels
The emerging healthcare model which is dominated by a small number of very large health systems will be characterized, in part, by in-house, sophisticated genomic and molecular lab testing by these systems. This is because these large health systems will have the capital to invest in their own"laboratories of excellence" within their system. Such is the case withIntermountain Healthcare which has its own in-house genomics laboratory called Intermountain Precision Genomics. Intermountain Health is one of the giant health systems with 37,000 employees, 22 hospitals, and more than 185 clinics. Here is the miss...
Source: Lab Soft News - February 13, 2018 Category: Laboratory Medicine Authors: Bruce Friedman Tags: Clinical Lab Industry News Clinical Lab Testing Genomic Testing Healthcare Business Healthcare Innovations Lab Industry Trends Lab Processes and Procedures Medical Consumerism Pathology Informatics Reference Laboratories Test Kits and Source Type: blogs

Farewell Pharma Friends! Beware of the PharmaGovernment Complex!
It ' s my 71st birthday and I decided it ' s a good time for me to move on to a new role. Unbelievable, right? John " PharmaGuy " Mack is seventy-one years old!Also unbelievable is that I am shuttering my pharmaceutical online publishing business after 16 years of continuous operation! There will be no more Pharma Industry News Update emails, no more PharmaGuy Insights on Scoop.it, and no new Pharma Marketing Blog posts. There will still be  tweets from @pharmaguy, but eventually even that will end.Although one door has closed, another door has opened for me as a Newtown Township, PA Supervisor. Yes, I am now a “pol...
Source: Pharma Marketing Blog - February 6, 2018 Category: Pharmaceuticals Source Type: blogs

The Opioid Crisis – In Your Cupboard
The opioid epidemic of the last 20 years has served to illustrate the powerful addictive properties of anything that binds to opioid receptors of the human brain. Lives are ruined by opioid addiction, more than 100 deaths now occurring every day from overdose as people either take more and more to overcome the partial tolerance or new potent drugs like fentanyl make their way into street versions. Drugs such as oxycodone, hydrocodone, and fentanyl bind to the brain’s opioid receptors provoking a “high” while causing the user to desire more opioids as partial tolerance develops. And make no mistake: Much o...
Source: Wheat Belly Blog - January 30, 2018 Category: Cardiology Authors: Dr. Davis Tags: Wheat Belly Lifestyle addiction addictive eating disorder opiates opioids undoctored Source Type: blogs

A Learning EHR for a Learning Healthcare System
Can the health care system survive the adoption of electronic health records? When the HITECH act mandated the installation of EHRs in 2009, we all hoped they would propel hospitals and clinics into a 21st-century consciousness. Instead, EHRs threaten to destroy those who have adopted them: the doctors whose work environment they degrade and the hospitals that they are pushing into bankruptcy. But the revolution in artificial intelligence that’s injecting new insights into many industries could also create radically different EHRs. Here I define AI as software that, instead of dictating what a computer system should ...
Source: EMR and HIPAA - January 24, 2018 Category: Information Technology Authors: Andy Oram Tags: EHR Electronic Health Record Healthcare AI AI EHR Artificial Intelligence EHR Virtual Assistants Learning EHR Learning Health Care System Machine Learning Source Type: blogs

Change Healthcare Launch Raises Questions About Blockchain Scalability
Healthcare technology vendor Change Healthcare has introduced a blockchain-based network focused on managing claims. Change says its Intelligent Healthcare Network is the first enterprise-scale blockchain network in healthcare. According to the vendor, using technology will let organizations track the status of claims submission and remittance across the claims lifecycle accurately. It also contends that by using blocking technology in Intelligent Healthcare Network, companies will have a greater ability to audit trace and trust those involved in transactions. To build out its blockchain infrastructure, Change Healthcare u...
Source: EMR and HIPAA - January 12, 2018 Category: Information Technology Authors: Anne Zieger Tags: EHR Electronic Health Record Electronic Medical Record EMR Health Insurance Exchanges Healthcare Business HealthCare IT Blockchain Scalability Change Healthcare Enterprise Blockchain Hyperledger 1.0 Intelligent Healthcare Network N Source Type: blogs

Are hospital ads just unregulated false hope?
In a world where health care is defined by consumerism, positive health care campaigns like “Redefining Possible. The profound and unstoppable power of yes” and “Making Cancer History” have been directly targeting consumers in an effort to thrive in an increasingly competitive marketplace. Health care reform is partly responsible for the increase in hospital advertising, as customers now have a greater agency to choose where they seek care. But how common is this practice of positive health care marketing and how does it affect patients? A 2014 systematic content analysis of cancer center advertisements appearing i...
Source: Kevin, M.D. - Medical Weblog - December 21, 2017 Category: General Medicine Authors: < a href="https://www.kevinmd.com/blog/post-author/elina-serrano" rel="tag" > Elina Serrano < /a > Tags: Policy Hospital-Based Medicine Source Type: blogs

National Hospice and Palliative Care Month: Divide and Conquer
by Christian Sinclair (@ctsinclair)Now thatNational Hospice and Palliative Care Month (NHPCM) is in the books for 2017, December is a good time to reflect on what these awareness months can (and cannot) accomplish and how we can make a better strategy for the future. Awareness campaigns have blazed brightly through the bracelet and ribbon eras, and are firmly in the social media era with no signs of stopping (other than possibly fatigue from so much awareness about awareness campaigns.)No single group is technically is in charge of National Hospice and Palliative Care Month. Very few calendar-based advocacy campaigns (CBAC...
Source: Pallimed: A Hospice and Palliative Medicine Blog - December 4, 2017 Category: Palliative Care Tags: hospice palliative sinclair The profession Source Type: blogs

The Secrets in Your Triglycerides
Of the four measures available on any standard cholesterol blood panel, triglycerides are the most neglected. Yet that one value contains a wealth of information and insight into your health, information about your diet, insulin status, even a sign that you could have fatty liver–but I’ll bet, of the many times you’ve had a cholesterol panel drawn, your doctor never thought to even mention any of this. Don’t let the medical system’s misguided obsession with cholesterol (because of the influence and marketing of the drug industry) keep you from learning and benefiting from the secrets in your t...
Source: Wheat Belly Blog - November 30, 2017 Category: Cardiology Authors: Dr. Davis Tags: Undoctored Wheat Belly Lifestyle cholesterol diabetes gluten-free grain-free Inflammation low-carb triglycerides Weight Loss Wheat Belly Total Health Source Type: blogs

Fish oil capsules: Net benefits for the heart are limited
Every day, millions of people swallow fish oil capsules, many of them lured by the promise that the pills will help them cast off heart disease. In fact, the label of one popular brand includes the line, “May reduce coronary heart disease risk.” Don’t take the bait: these bold marketing claims haven’t caught up with the latest science. Earlier this year, the American Heart Association (AHA) issued an updated advisory about fish oil supplements and their cardiovascular benefits. Their verdict: fish oil supplements may slightly lower the risk of dying of heart failure or after a recent heart attack. But they do not p...
Source: Harvard Health Blog - November 24, 2017 Category: Consumer Health News Authors: Julie Corliss Tags: Complementary and alternative medicine Drugs and Supplements Health Heart Health Prevention Source Type: blogs

AI Has a Firm Grip on Radiology, But (Hopefully) Patients Will Prefer Human Doctors Over Robots
Artificial intelligence occupies powerful space in the medical industry. Today, many clinics and hospitals have tablets in place of receptionists, deep learning models are alreadydiagnosing TB, and Massachusetts Institute of Technology researchers are usingalgorithms to detect breast cancer before a breast imager can. These advancements accelerate image interpretation, and in a lot of ways, make a radiologist or technologist’s job easier; however, is technology poised to obliterate the radiologist’s role altogether? According to the financial management firmCornerstone Capital Group, out of the 16 million retail worke...
Source: radRounds - November 23, 2017 Category: Radiology Authors: Julie Morse Source Type: blogs